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REGISTRATION IS NOW OPEN FOR THE 2027/2028 ACADEMIC YEAR

Innovative methodology UFV College

M11_Hero título_ADE y Marketing Double Degree in Business Administration ( Bachelor's Degree ) and Marketing Study at the Universidad Privada Madrid

Would you like more information?

Double Bachelor’s Degree

Degree type

5 years

Duration

On Campus Madrid

Teaching mode

Spanish

Language

September 2027

Start date

13.445€

First-year tuition

379.5 Credits

Credits

Faculty of Law, Business, and Government

Faculty

Would you like to pursue a dual degree in Business Administration and Marketing in Madrid? UFV is waiting for you.

The education that prepares you to lead the world

You will learn the key principles of business management and marketing in a practical and transformative way.

Under the guidance of leading professionals such as Margarita Álvarez (Forbes: one of the 50 most powerful women in Spain), Tomás Alfaro (former BBVA board member), and Sonia Demet (innovation consultant at Barrabés), you’ll work on real-world projects, visit leading agencies and companies, and participate in conferences on artificial intelligence, big data, the metaverse, and omnichannel strategies.

UFV College

Do you have questions about the dual- Bachelor's Degree 's degree in Business Administration and Management + Marketing?

Teresa_Casaseca_promotora Double Degree in Business Administration ( Bachelor's Degree ) and Marketing Study at the Universidad Privada Madrid

Contact Teresa Casaseca

teresa.casaseca@ufv.es

+34 913 24 80 64 +34 606 46 25 10

Discover how your vocation is transformed into knowledge

Explore the courses in the curriculum and choose one of the following diplomas.

First Course

BUSINESS ADMINISTRATION AND MANAGEMENT

COURSE	TYPOLOGY	COURSE	SEM	ECTS
Fundamentals of Economics	FB	1º	SEM 1	6
Business Fundamentals	FB	1º	SEM 1	6
Fundamentals of Governance	FB	1º	SEM 1	6
Fundamentals and Theory of Law	FB	1º	SEM 1	6
Introduction to College Studies	FB	1º	1 SEM	6
Personal Skills and Competencies	FB	1º	ANNUAL	6
Applied Mathematics for Business	FB	1º	SEM 2	6
History of Western Thought	OB	1º	SEM 2	6
Tools Applied to Management: Introduction to Finance	FB	1º	SEM 2	6
Applied Information Management Tools	OB	1º	SEM 2	6

MARKETING

COURSE	TYPOLOGY	COURSE	SEM	ECTS
Market Research	OB	1º	SEM 2	6

Second Course

BUSINESS ADMINISTRATION AND MANAGEMENT

COURSE	TYPOLOGY	COURSE	SEM	ECTS
Financial Accounting	OB	2º	SEM 1	6
Statistics	FB	2º	SEM 1	6
Social Psychology	OB	2º	SEM 1	6
Microeconomics	OB	2º	SEM 1	3
Basic Digital Tools for Businesses	OB	2º	SEM 1	3
Anthropology	OB	2º	ANNUAL	4,5
Education for Social Responsibility	OB	2º	ANNUAL	4,5
Business Law	OB	2º	SEM 2	4,5
Cost Management	FB	2º	SEM 2	6
Financial Markets	OB	2º	SEM 2	4,5
Macroeconomics	OB	2º	SEM 2	3
Marketing in Business and Digital Communication	OB	2º	SEM 2	6

MARKETING

COURSE	TYPOLOGY	COURSE	SEM	ECTS
Fundamentals of Marketing	FB	1º	SEM 1	6
Market Research and Demand Forecasting	OB	2º	SEM 1	6
Introduction to Data Analysis	OB	2º	SEM 2	6
Innovation and Digital Transformation	FB	2º	SEM 2	6

Third Year

BUSINESS ADMINISTRATION AND MANAGEMENT

COURSE	TYPOLOGY	COURSE	SEM	ECTS
Taxation	OB	3º	SEM 1	6
Strategic Direction	OB	3º	SEM 1	6
Entrepreneurial Mindset	OB	3º	SEM 1	3
Introduction to Theology	OB	3º	SEM 1	4,5
Changes in Business Paradigms	OB	3º	SEM 2	3
Great Books on Business Thought	OB	3º	SEM 2	6
Finance Department	OB	3º	SEM 2	6

MARKETING

COURSE	TYPOLOGY	COURSE	SEM	ECTS
Product and Brand Policy	OB	2º	SEM 1	6
Sociology of Consumption	FB	2º	SEM 1	6
Innovation Management in Marketing	OB	2º	SEM 1	6
Project Management	OB	2º	SEM 2	6
Commercial and Sales Management	OB	3º	SEM 1	6
E-commerce	OB	3º	SEM 2	6
The Internet as a Setting for Relationships	OB	3º	SEM 2	3
Customer Experience	OB	3º	SEM 2	6

Fourth Course

BUSINESS ADMINISTRATION AND MANAGEMENT

COURSE	TYPOLOGY	COURSE	SEM	ECTS
Work and Organizational Psychology	OB	3º	SEM 1	6
History of Economic Ideas	OB	3º	SEM 2	4,5
Management Control	OB	3º	SEM 2	6
Ethics	OB	4º	SEM 1	4,5
Philosophy of Data	OB	4º	SEM 1	3
Risk Management and Contingency Plans	OB	4º	SEM 2	3
Internationalization and Global Markets	OB	4º	SEM 2	3

MARKETING

COURSE	TYPOLOGY	COURSE	SEM	ECTS
Relationship Marketing	OB	3º	SEM 1	6
Distribution and Pricing Strategies	OB	3º	SEM 1	6
Total Quality Management as a Competitive Advantage in Marketing	OB	3º	SEM 1	4,5
Comprehensive Communication Strategies I	OB	3º	SEM 1	6
Comprehensive Communication Strategies II	OB	3º	SEM 2	6
Strategic Marketing Management	OB	4º	SEM 1	6
Organizational Culture and Leadership	OB	4º	SEM 2	3
External Academic Internships	P.EXT	4º	SEM 2	6

Fifth Grade

BUSINESS ADMINISTRATION AND MANAGEMENT

COURSE	TYPOLOGY	COURSE	SEM	ECTS
Leadership and Motivation	OB	3º	SEM 1	4,5
Sustainable Company	OB	4º	SEM 1	3
Operations Department	OB	4º	SEM 1	4,5
Agile People and Organizations Division	OB	4º	SEM 1	6
Data-Driven Business and Entrepreneurship	OB	4º	SEM 1	3
Comprehensive Analysis in the Workplace	OB	4º	SEM 1	3
Cross-Cultural Relations	OB	4º	SEM 2	3
External Academic Internships	P.EXT	4º	SEM 2	6
Final Project Bachelor's Degree	TFG	4º	SEM 2	6
Complementary Training Activities I	OP	4º	SEM 2	3
Supplementary Training Activities II	OP	4º	SEM 2	3

Why study at UFV?

100% practical learning from day one

With a learning-by-doing approach, internships at companies, visits to marketing agencies and companies such as BMW, Ecoalf, and Deloitte, as well as working on collaborative projects with companies.

Internationalization with more than 200 agreements in Europe, America, and Asia

Travel to areas of economic interest, travel* and study at foreign universities, and share experiences with students from around the world. *These are not included in tuition and may be modified, canceled, or subject to changes in destination and duration depending on the policies of each college.

Expert and active teaching staff

Training from executives and leaders in the business and marketing world who make a difference in the market. You will learn from great teachers and professionals such as Margarita Álvarez, named by Forbes as one of the 50 most powerful women in Spain and one of the 10 most influential executives; Tomás Alfaro, former advisor to BBVA; Carmen López-Suevos, former Customer Experience executive at Vodafone; and Sonia Demet, Innovation consultant at Barrabés.

Campus culture and life

Be part of a vibrant campus: debate at the Debate Society (world champion), explore your creativity at Nido Creativo, participate in entrepreneurial projects, sports, theater, student societies, and much more.

Work on real-world cases with leading companies

At UFV, you’ll tackle real-world challenges posed by top-tier companies such as L’Oréal, working on projects that reflect the industry’s current challenges. This is an opportunity to develop strategic thinking, creativity, and innovation skills while collaborating with industry professionals and building a professional profile that’s ready for the workforce from the very start.

High employability (8.3/10 in job placement)

The dual ADE + Marketing profile is one of the most sought-after on the market, both for large companies and startups.

Personalized Support

Mentors, tutors, and career guidance activities that will guide you on your academic and professional path.

UFV College Methodology

An innovative methodology through which we train professionals with the cutting-edge knowledge, skills, and values necessary to become leaders in the business world, teaching them how to manage companies, but above all, how to lead people.

Learning Outside the Classroom

You’ll participate in real-world projects and challenges, attend meetings with industry professionals, and attend conferences on cutting-edge topics that will enrich your education. All of this will give you a competitive edge in the job market, preparing you to tackle real-world challenges with confidence and creativity.

Big Data and Artificial Intelligence

You'll discover how technology, robotics, and AI are reshaping marketing and business management, and you'll delve into big data to identify consumer trends and behaviors.

Internships in national and international companies

L'Oréal

Accenture

Mapfre

IBM

PWC

L'Oréal

Accenture

Mapfre

IBM

PWC

L'Oréal

Accenture

Mapfre

IBM

PWC

L'Oréal

Accenture

Mapfre

IBM

PWC

L'Oréal

Accenture

Mapfre

IBM

PWC

L'Oréal

Accenture

Mapfre

IBM

PWC

L'Oréal

Accenture

Mapfre

IBM

PWC

L'Oréal

Accenture

Mapfre

IBM

PWC

Walt Disney

Movistar

Santander

Microsoft

Walt Disney

Movistar

Santander

Microsoft

Walt Disney

Movistar

Santander

Microsoft

Walt Disney

Movistar

Santander

Microsoft

Walt Disney

Movistar

Santander

Microsoft

Walt Disney

Movistar

Santander

Microsoft

Walt Disney

Movistar

Santander

Microsoft

Walt Disney

Movistar

Santander

Microsoft

Admission and enrollment

Admission Requirements

You must pass the UFV admission exams, which consist of:

Personal interview
Competency test
Evaluation of academic record

(Testing fee: 80€)

Limited places

The number of places is limited due to the practical and personalized nature of the training. We recommend that you begin the admission process as soon as possible.

Apply for admission

Career Opportunities

Our graduates of the Double Bachelor's Degree 's degree in Business Administration and Marketing quickly enter a job market full of opportunities.

This dual degree not only prepares you to find a job: it prepares you to lead, build brands, and grow businesses in a competitive and constantly changing environment.

Commercial Director
Chief Operating Officer
Chief Financial Officer
Marketing Director
Sales Director
Purchasing Manager
Market Analyst
Business development

0V3A4682 Double Degree in Business Administration ( Bachelor's Degree ) and Marketing Study at the Universidad Privada Madrid

International Agreements

We have more than 200 exchange agreements in the Americas, Europe, and Asia.

On the UFV campus, you'll share the experience with students from all over the world.

Exchange Agreements: School of Law, Business, and Government

8.4/10

In our students' international experience.

Campus life

Sociedades de alumnos Double Degree in Business Administration ( Bachelor's Degree ) and Marketing Study at the Universidad Privada Madrid

Student societies

We have more than 30 student societies that you can join.

Deportes Double Degree in Business Administration ( Bachelor's Degree ) and Marketing Study at the Universidad Privada Madrid

Sports

He represents UFV and competes in the University Championships. UFV is the only university with a sports talent incubator.

Acción social Double Degree in Business Administration ( Bachelor's Degree ) and Marketing Study at the Universidad Privada Madrid

Social Action

Be an agent of social change through our activities to transform society by creating experiences of encounter with others.

Pastoral

Boost your personal and spiritual development with activities, experiences, and training to learn more about who you are and how you are called to live in order to be happy.

Actividades culturales Double Degree in Business Administration ( Bachelor's Degree ) and Marketing Study at the Universidad Privada Madrid

Cultural Activities

Workshops, art, and events to broaden your horizons and creativity.

“The teachers are of exceptional quality, both professionally and personally, and they give you their constant support to help you achieve your goals. In addition, the humanistic education provides a competitive advantage over other types of centers and ensures that students develop integrity and find meaning in their profession.”

Elke Ballano

Alumni and E-Commerce & Multi-Currency Specialist at American Express

Elke Double Degree in Business Administration ( Bachelor's Degree ) and Marketing Study at the Universidad Privada Madrid

“As a professor and an employer, I highly value the personal and academic development of UFV students. They stand out for their values, their desire to do things right, their ability to work with people from different backgrounds, and their rigour and competence in carrying out the tasks assigned to them.”

Luis Gomar Bustamante

General Manager at Dékuple Spain and Professor at UFV

“My time at UFV not only gave me a foundation in business, but also a way of working based on responsibility, teamwork, and a focus on results. Today, I apply those values as I lead digital projects grounded in data and the responsible use of artificial intelligence.”

Alba Rosillo Portalatín

Digital Marketing Consultant at Accenture Song

Alba Rosillo Double Degree in Business Administration ( Bachelor's Degree ) and Marketing Study at the Universidad Privada Madrid

“At UFV, I discovered a way of viewing business that has stayed with me ever since—not merely as an economic tool, but as an actor capable of serving people, promoting their dignity, and contributing to the common good. It was this vision that led me to focus my career on impact investing, combining professional practice with research and working alongside investment funds that seek to generate returns while also addressing social and environmental challenges.”

Ana Hauyón Santander

Professor of Education for Social Responsibility; Chair of Social Impact; Senior Officer for Impact Management and Operations at Francisco de Vitoria University

“The UFV helped me develop a broad perspective through its humanities-based education, preparing me to add long-term value in the worlds of consulting, public policy, and the digital sector. The combination of critical thinking and rigour has been fundamental to my professional career, from government leadership to major technology companies.”

Antonio Vargas

Alumni of Business Administration and Principal, Trade and Economic Security, Public Policy, Amazon Web Services

“UFV has opened up a world of opportunities for me that have shaped my career path. Beyond the excellence and approachability of its faculty, the university provided me with the perfect environment to co-found Investing UFV, a student organization dedicated to the world of investing. In addition, thanks to its international partnerships, I went on an exchange program to San Francisco, ended up staying there for three years, and graduated in the U.S. However, after my time in the U.S., I decided to return to complete my second degree at the place I’ve always considered my home: UFV.”

Alejandro Moreno

Business Administration Alumni and Co-Founder, Investing UFV. Co-Founder, Goldpadeltour

Recognition of excellence

Our awards reflect UFV's commitment to academic excellence, educational innovation, and comprehensive personal development.

Top 3 Spanish Universities in Teaching and Learning

CYD Foundation, CYD Ranking 2026

8.2 / 10 prescription rate per student in

Law, Business, and Government

8.3 / 10 average rating of teachers by their students

UFV Quality Department. February 2025

100% employment rate for graduates of this degree program

Among the top 3 universities in health and wellness

Source: Times Higher Education Impact Rankings

8.8/10 rating for the experience at our Campuses

Source: 2024 Report, undergraduate student experience

Price

Scholarships and Study Aid

At UFV, we believe in talent and in people. That’s why we’re one of the universities with the highest percentage of students receiving scholarships. Our Financial Aid Office offers you a wide programme range of scholarships and financial aid, taking into account your academic excellence, your talents, and your personal circumstances.

Learn more

Total Amount (26/27 Academic Year)

13.445€

Payment method

Down payment: €2,000
Monthly payment: 1,145€

The fees for the admissions process and the seat reservation are not included and must be paid separately.

We resolve any possible doubts

How much does the double degree in Business Administration and Marketing cost at UFV?

Total tuition fee 's tuition for the first year of the dual degree program in Business Administration and Marketing at UFV is 13,445€. This amount is broken down into an initial payment of 2,000€ and ten monthly installments of 1,145€.

What does the admission process for the dual degree in Business Administration and Marketing consist of?

To become a student at UFV, you must pass our admission tests. The fee is €80, and the tests can be taken either online or in person. For more information about our admission process, click here.

How many years does the double degree in Business Administration and Marketing last?

The double degree in Business Administration and Management + Marketing at UFV lasts five academic years.

What are the career opportunities for graduates of the double degree in Business Administration and Management + Marketing?

With this dual degree, you will gain a 360º view of the business world and become the perfect candidate for any position of responsibility, whether within a company or leading your own business.

Some of the professional opportunities include:

Commercial Director
Chief Operating Officer
Chief Financial Officer
Marketing Director
Sales Director
Purchasing Manager
Market Analyst
Business development
Supply Chain
Product Manager
Brand Manager
Account Executive
Key Account
Financial Controller
Digital Marketing
Customer Relationship Analyst
Strategic Planning
Consumer Insights
Business Intelligence
Entrepreneur

How much does a graduate in Business Administration and Marketing earn in Spain?

According to market sources, a professional with training in Business Administration and Marketing can aspire to positions with salaries ranging from €36,000 to €40,000 per year, and even €50,000 per year, depending on the position held in the company.

What is the difference between studying Business Administration, Marketing, and the dual degree program?

The Business Administration program trains you in business management and leadership, while the Marketing program delves into the market, consumers, and business strategy. With our dual degree, you’ll combine both perspectives to align business decisions with customer needs.

What courses are covered in the Business Administration and Marketing program?

You will study subjects such as Economics, Accounting, Finance, Business Management, and Market Research. You will combine business management with knowledge of the various areas involved in the operation of a company.

Are there math and statistics courses in the Business Administration and Marketing program?

Yes. In our program, you'll study Applied Business Mathematics and Statistics. These courses will help you interpret data, compare alternatives, and make decisions in areas such as cost estimation and demand forecasting.

Is digital marketing covered in the Business Administration and Marketing program?

Yes. In our program, you'll study Digital Communication and Digital Innovation and Transformation, among other subjects. This will give you an understanding of how the digital environment is transforming marketing and business management.

What do you learn in market research?

You'll learn how to gather and interpret information about customers, competitors, and demand. Market research will help you identify opportunities and determine whether an idea meets a real need before deciding how to launch, market, or distribute a product.

How are finance and marketing related?

Marketing decisions are related to a company's revenue, costs, and profitability. Analyzing both of these areas makes it possible to determine how much to invest in a campaign, what price a product can command, and how a marketing initiative contributes to the company's goals.

What is the difference between marketing and sales?

Marketing identifies needs and defines how to create and communicate a company's unique value proposition, while sales focuses on direct customer relationships and the promotion of products and services. Both functions work in coordination with one another.

Can you learn how to set prices and choose distribution channels?

Yes. In our dual degree program, you'll study Distribution and Pricing Strategies. You'll learn how to decide how to distribute a product or service and what factors to consider when setting its price based on the market and the company's objectives.

How is data analysis applied to business management?

Data analysis allows you to identify trends, compare results, and support decision-making. In our program, you’ll study “Introduction to Data Analysis” and learn how to analyze which products sell best, how demand is changing, and what results marketing initiatives generate.

Does ADE + Marketing provide the knowledge needed to start a business?

Yes. In our dual degree program, you’ll study Entrepreneurial Mindset and Strategic Management, and you’ll have the opportunity to participate in the UFV Entrepreneurship Center. You’ll learn how to develop business ideas and create minimum viable products to test their market fit.

Useful links for this degree program

Download PDF brochure

Regulations

Quality

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M11_Hero título_ADE Double Degree in Business Administration ( Bachelor's Degree ) and Marketing Study at the Universidad Privada Madrid

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M11_Hero título_Marketing Double Degree in Business Administration ( Bachelor's Degree ) and Marketing Study at the Universidad Privada Madrid

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M11_Hero título_ADE y Psicología Double Degree in Business Administration ( Bachelor's Degree ) and Marketing Study at the Universidad Privada Madrid

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Start admission

Our specialized advisors will help you resolve any questions you may have.

Book a visit

Learn about our educational offerings and our campus.

Would you like more information?

100% practical learning from day one

With a learning-by-doing approach, internships at companies, visits to marketing agencies and companies such as BMW, Ecoalf, and Deloitte, as well as working on collaborative projects with companies.

Internationalization with more than 200 agreements in Europe, America, and Asia

Expert and active teaching staff

Campus culture and life

Work on real-world cases with leading companies

High employability (8.3/10 in job placement)

The dual ADE + Marketing profile is one of the most sought-after on the market, both for large companies and startups.

Personalized Support

Mentors, tutors, and career guidance activities that will guide you on your academic and professional path.

UFV College Methodology

Learning Outside the Classroom

Big Data and Artificial Intelligence

You'll discover how technology, robotics, and AI are reshaping marketing and business management, and you'll delve into big data to identify consumer trends and behaviors.

Bachelor's Degree 's Double Major in Business Administration and Management + Marketing

Would you like more information?

REGISTRATION IS NOW OPEN FOR THE 2027/2028 ACADEMIC YEAR

Innovative methodology UFV College

Would you like more information?

Would you like to pursue a dual degree in Business Administration and Marketing in Madrid? UFV is waiting for you.

Do you have questions about the dual- Bachelor's Degree 's degree in Business Administration and Management + Marketing?

Contact Teresa Casaseca

Discover how your vocation is transformed into knowledge

First Course

BUSINESS ADMINISTRATION AND MANAGEMENT

MARKETING

Second Course

BUSINESS ADMINISTRATION AND MANAGEMENT

MARKETING

Third Year

BUSINESS ADMINISTRATION AND MANAGEMENT

MARKETING

Fourth Course

BUSINESS ADMINISTRATION AND MANAGEMENT

MARKETING

Fifth Grade

BUSINESS ADMINISTRATION AND MANAGEMENT

Why study at UFV?

100% practical learning from day one

Internationalization with more than 200 agreements in Europe, America, and Asia

Expert and active teaching staff

Campus culture and life

Work on real-world cases with leading companies

High employability (8.3/10 in job placement)

Personalized Support

UFV College Methodology

Learning Outside the Classroom

Big Data and Artificial Intelligence

Internships in national and international companies

Admission and enrollment

Admission Requirements

Limited places

Career Opportunities

International Agreements

We have more than 200 exchange agreements in the Americas, Europe, and Asia.

Campus life

Student societies

Sports

Social Action

Pastoral

Cultural Activities

Recognition of excellence

Top 3 Spanish Universities in Teaching and Learning

8.2 / 10 prescription rate per student in

8.3 / 10 average rating of teachers by their students

100% employment rate for graduates of this degree program

Among the top 3 universities in health and wellness

8.8/10 rating for the experience at our Campuses

Price

Scholarships and Study Aid

Total Amount (26/27 Academic Year)

We resolve any possible doubts

How much does the double degree in Business Administration and Marketing cost at UFV?

What does the admission process for the dual degree in Business Administration and Marketing consist of?

How many years does the double degree in Business Administration and Marketing last?

What are the career opportunities for graduates of the double degree in Business Administration and Management + Marketing?

How much does a graduate in Business Administration and Marketing earn in Spain?

What is the difference between studying Business Administration, Marketing, and the dual degree program?

What courses are covered in the Business Administration and Marketing program?

Are there math and statistics courses in the Business Administration and Marketing program?

Is digital marketing covered in the Business Administration and Marketing program?

What do you learn in market research?

How are finance and marketing related?

What is the difference between marketing and sales?

Can you learn how to set prices and choose distribution channels?

How is data analysis applied to business management?

Does ADE + Marketing provide the knowledge needed to start a business?

Useful links for this degree program

Related titles

Bachelor's Degree in Business Administration and Management (ADE)

Bachelor's Degree Marketing

Double Major in Business Administration and Psychology ( Bachelor's Degree )

Start admission

Book a visit