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Double Bachelor’s Degree

Degree type

5 years

Duration

On Campus Madrid

Teaching mode

Spanish

Language

September 2026

Start date

€12,585

Tuition fee

Are you interested in pursuing a dual degree in Marketing and Advertising in Madrid? UFV is waiting for you.

Create ideas that make an impact. Design strategies that work

In a world saturated with messages, you will learn to design campaigns that genuinely connect with audiences and to approach marketing with a strong strategic perspective. From the outset, you will work on sets, in radio studios, in the photography lab and in the Business Simulation Centre, combining creativity, data analysis and business insight.

You will develop real projects, visit companies, take part in industry competitions such as Eficacia and RUSH, and complete internships at leading agencies and organisations.

Do you have questions about the Double Bachelor's Degree in Advertising, Brand Ideation and Communication + Marketing?

LolaSanchez_Promotora_FotoNueva Double Bachelor's Degree in Marketing + Advertising in Madrid, Spain Study at the Universidad Privada Madrid

Contact Lola Sánchez

lola.sanchez@ufv.es

+34 913 24 80 64 +34 682 35 15 05

Discover how your passion is transformed into knowledge

We place students at the heart of the learning experience, combining academic rigour with ethical reflection and a sense of social responsibility, supported by close personal guidance and a strong university community.

Why study at UFV?

Learning in real-world settings

From day one, you will create campaigns on television sets, record radio spots, produce content in post-production suites, and work in the photography lab and the Business Simulation Centre.

Internships at leading brands

You will gain access to major agencies and organisations such as McCann, Leo Burnett, Ogilvy, Havas Media, L'Oréal, Disney, Google, Coca-Cola, Banco Santander and ThePowerMBA, supported by strong employability rates.

Practical and up-to-date methodology

Your training will include business simulators, real case studies, company visits, educational trips and conferences with active professionals in the sector.

Recognition within the industry

You will have the opportunity to participate in prestigious competitions such as the Eficacia Awards, in which UFV students were recognised in 2021, and RUSH, an advertising competition that works with real brands and strengthens your professional portfolio.

Humanistic approach to communication

Through humanities-based subjects, you will develop critical thinking and purposeful communication skills, enabling you to design messages that contribute positively to society.

University life that enhances your experience

You will be part of a dynamic campus environment with film shoots, theatre productions, debates, student clubs such as Makers UFV, Nido Creativo and Emprende UFV, as well as sports and volunteering opportunities.

Employability

You will study at one of the private universities with one of the highest graduate employment rates in its field, according to data from the Ministry of Education.

An inspiring campus

You will enjoy access to modern laboratories and creative spaces within one of the leading university campuses in Europe.

Requirements

For admission

Successful completion of the UFV admissions process (fee: €80)

Personal interview

Aptitude assessment

Review of academic record

Limited places

Places are limited due to the practical and personalised nature of the programme. We recommend starting the admissions process as early as possible.

Career opportunities

This Double Bachelor's Degree equips you with strong creative thinking and strategic vision, skills that are highly valued across a wide range of organisations and essential within agencies and marketing departments. By completing a double programme, you significantly broaden your professional opportunities.

Career paths include:

Marketing Director

Account Manager

Brand and corporate image strategist

Data analyst

Advertising creative

Advertising graphic designer

Copywriter

Social media specialist

Market researcher

Product/Brand Manager

Strategic consultant

Controller / Cost Analyst

Entrepreneur

M21_Vertical_ContentText1_Publicidad y Marketing Double Bachelor's Degree in Marketing + Advertising in Madrid, Spain Study at the Universidad Privada Madrid

International exchange

We have more than 200 exchange agreements across Europe, Asia and the Americas

Learn new ways to lead and manage effectively. On campus, you will also share your academic experience with students from around the world.

Learn more

8.4/10

Student rating for international experience

Campus life

Sociedades de alumnos Double Bachelor's Degree in Marketing + Advertising in Madrid, Spain Study at the Universidad Privada Madrid

Student societies

Choose from more than 30 student societies covering a wide range of interests.

Deportes Double Bachelor's Degree in Marketing + Advertising in Madrid, Spain Study at the Universidad Privada Madrid

Sports

Represent UFV and compete in the University Championships. UFV is the only university with a sports talent incubator.

Acción social Double Bachelor's Degree in Marketing + Advertising in Madrid, Spain Study at the Universidad Privada Madrid

Social action

Contribute to positive social change through initiatives that encourage engagement, responsibility, and meaningful interaction with others.

Pastoral Double Bachelor's Degree in Marketing + Advertising in Madrid, Spain Study at the Universidad Privada Madrid

Pastoral care

Support your personal and spiritual development through activities, experiences, and opportunities for reflection, helping you better understand yourself and your values.

Actividades culturales Double Bachelor's Degree in Marketing + Advertising in Madrid, Spain Study at the Universidad Privada Madrid

Cultural activities

Take part in workshops, artistic initiatives, and cultural events designed to broaden perspectives and foster creativity.

“Starting your first job and realising that you’re ready for it is the real aim of this degree programme. The combination of practising professionals, partner brands and academics is the key to its success.”

PROFESOR UFV · DIRECTOR CREATIVO EN TBWA

Charlie Lastra Puertas

“The Advertising Department boasts a perfectly balanced mix of lecturers with a strong theoretical background, alongside a large number of practising professionals, which gives students a comprehensive insight into the advertising ecosystem.”

PROFESOR UFV · DIRECTOR DE DESARROLLO DE NEGOCIO EN WE ARE CP

José Agra

“The UFV helped me realise that high standards and professional ambition can go hand in hand with an education grounded in values, and enabled me to view success from a more holistic perspective. It helped me channel my curiosity towards a clear purpose, which proved crucial in making certain decisions throughout my career.”

PROFESOR UFV · CEO AGENCIA TANGO

Álvaro de Vicente

“I believe that UFV encourages its students to ask the right questions as the cornerstone of their education. This will enable them to become professionals with a critical, personal and consistently constructive outlook – an essential quality for the creative professionals of the future.”

PROFESORA UFV · FUNDADORA DE ÉPICA

Carolina Villar

“Now more than ever, it is essential to cultivate a humanistic and reflective outlook. I particularly value the passion shown in tackling the challenges of today’s world, by asking questions that challenge our reality.”

ALUMNI UFV Y PROFESOR · UX PRODUCT MANAGER EN BANCO SANTANDER

Víctor Pozuelo Salamanca

“UFV has not only provided me with an academic education, but has also played a key role in my personal development. During my time at university, I have learnt, grown and shared some unique moments…”

ALUMNI UFV · PR DCP AT THE WALT DISNEY COMPANY

María de Martín

“Studying Advertising at UFV was the best decision I ever made, given my passion for creativity… thanks to the fact that my lecturers were genuine professionals in the industry.”

ALUMNI UFV · CREATIVO SENIOR EN AGENCIA RODRIGO

Eduardo Villanueva

“Estudiar en UFV me ha abierto muchas puertas… Ahí crecí mucho como persona y profesional, y conocí amigos que sé que van a estar siempre. Guardo esos recuerdos y esta experiencia con mucho cariño. Es el lugar al que sabes que siempre puedes volver.”

ALUMNI UFV · GLOBAL SENIOR ACCOUNT EXECUTIVE MRM

Alicia Caballero

“My time at UFV was a turning point in my life… Thanks to everything I learnt and experienced there, both inside and outside the classroom, I now have the opportunity to work for an advertising agency like Manifiesto, where every day I put into practice the values, knowledge and attitude that I developed at UFV.”

ALUMNI UFV · EJECUTIVO DE CUENTAS EN MANIFIESTO

Javier de Lara

Recognition of excellence

Our awards reflect UFV’s commitment to academic excellence, educational innovation and the holistic development of each student.

100% employment rate for this degree

Source: March 2023

Top 3 Spanish Universities in Teaching and Learning

Source: CYD Foundation, CYD Ranking 2026

8.3/10 average rating of teachers by their students

Source: UFV Quality Department. February 2025

8.33/10 prescription rate

by Communication Studies students

Ranked among the top three universities for health and wellness

Source: Times Higher Education Impact Rankings

9.1/10 for the values promoted by UFV

Source: 2024 Report, undergraduate student experience

8.8/10 rating for the experience at our campuses

Source: 2024 Report, undergraduate student experience

Price

Scholarships and study grants

At UFV, we believe in talent and in people. That's why we are one of the universities with the highest percentage of scholarship students. Our Financial Aid Service offers a wide range of scholarships and financial aid support, taking into account academic excellence, individual talents, and personal circumstances.

Total tuition fee

€12,585

Initial payment: €2,000

Monthly payment: €1,059

Answering your questions

How much does the Double Bachelor's Degree in Advertising, Brand Ideation and Communication + Marketing cost at UFV?

The total price for the first year of the Double Bachelor's Degree in Advertising, Brand Ideation and Communication + Marketing at UFV is €12,100. This amount is divided into an initial payment of €2,000 followed by ten monthly instalments of €1,010.

What does the admission process for the Double Bachelor's Degree in Advertising, Brand Ideation and Communication + Marketing consist of?

To become a student at UFV, you must pass the University’s entrance examinations. The fee is €80, and the exams can be taken either online or in person. For more information about the admission process, click here.

How long is the Double Bachelor's Degree in Advertising, Brand Ideation and Communication + Marketing?

The Double Bachelor's Degree in Advertising, Brand Ideation and Communication + Marketing at UFV lasts five academic years.

What are the career opportunities for graduates of the Double Bachelor's Degree in Advertising, Brand Ideation and Communication + Marketing?

This Double Bachelor's Degree provides solid training in creative thinking and strategic vision, skills that are highly valued across all types of organisations and essential within agencies and marketing departments. Completing a double programme significantly broadens your professional opportunities.

Career paths include:

Marketing Director

Account Manager

Brand and corporate image strategist

Data analyst

Advertising creative

Advertising graphic designer

Copywriter

Social media specialist

Market researcher

Product Manager or Brand Manager

Strategic consultant

Controller

Cost Analyst

Entrepreneur

How much does a graduate in Advertising and Marketing earn in Spain?

According to market data, graduates in Advertising and Marketing can expect an average gross annual salary of approximately €32,000, depending on experience and sector.

Further information

Download PDF brochure

Related titles

Bachelor's Degree in Advertising

Bachelor's Degree in Marketing

Double Bachelor's Degree in Audiovisual Communication + Advertising

Double Bachelor's Degree in Business Administration + Marketing

Would you like more information?

Learning in real-world settings

From day one, you will create campaigns on television sets, record radio spots, produce content in post-production suites, and work in the photography lab and the Business Simulation Centre.

Internships at leading brands

Practical and up-to-date methodology

Your training will include business simulators, real case studies, company visits, educational trips and conferences with active professionals in the sector.

Recognition within the industry

Humanistic approach to communication

Through humanities-based subjects, you will develop critical thinking and purposeful communication skills, enabling you to design messages that contribute positively to society.

University life that enhances your experience

Employability

You will study at one of the private universities with one of the highest graduate employment rates in its field, according to data from the Ministry of Education.

An inspiring campus

You will enjoy access to modern laboratories and creative spaces within one of the leading university campuses in Europe.

Double Bachelor's Degree in Advertising, Brand Ideation and Communication + Marketing

Would you like more information?

Would you like more information?

Are you interested in pursuing a dual degree in Marketing and Advertising in Madrid? UFV is waiting for you.