Bachelor's Degree in Advertising and Public Relations in Madrid, Spain

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Bachelor’s Degree

Degree type

4 years

Duration

On Campus Madrid

Teaching mode

Spanish

Language

September 2026

Start date

€10,600

Tuition fee

Are you interested in pursuing a bachelor’s degree in Advertising, Concept Development, and Brand Communication in Madrid? UFV is waiting for you.

Every day we are exposed to thousands of messages, but we only remember a few. At UFV, we train you to be among the 5% who make a difference. You will learn to research audiences, build brands, devise and produce campaigns, and measure their impact.

From day one, you will work on sets, in studios, and in post-production rooms, and you will be able to launch your projects at Logosfera, UFV's advertising agency. You will complete your profile with a mandatory diploma to be chosen from among 12 specializations (p. ej., Creatividad y Producción de Contenidos, Dirección de Arte, IA aplicada a la comunicación, Social Media, Fotografía, Moda, etc.), allowing you to focus your talent on the area that interests you most.

Do you have questions about the Advertising, Concept Development, and Brand Communication degree program?

LolaSanchez_Promotora_FotoNueva Bachelor's Degree in Advertising and Public Relations in Madrid, Spain Study at the Universidad Privada Madrid

Contact Lola Sánchez

lola.sanchez@ufv.es

+34 913 24 80 64 +34 682 35 15 05

Discover how your vocation is transformed into knowledge

We prioritize the centrality of the person, education oriented toward the search for truth, goodness, and beauty, as well as a commitment to serving the common good. A comprehensive perspective of personal and community support.

First Year

UNIVERSITY DEGREE IN ADVERTISING, BRANDING AND COMMUNICATION

SUBJECT	TYPOLOGY	TERM	ECTS
ADVERTISING COMMUNICATION THEORY	BT	1 SEM	6
BRAND MARKETING: THE BRAND AS A STRATEGIC ASSET	BT	1 SEM	6
FUNDAMENTALS OF FUNCTIONAL CREATIVITY	OB	1 SEM	4
HISTORY OF ADVERTISING	BT	1 SEM	6
ENVIRONMENT I: AUDIENCE RESEARCH	OB	1 SEM	4
INTRODUCTION TO UNIVERSITY STUDIES	BT	1 AND 2 SEM	6
SKILLS AND COMPETENCIES FOR LEADERSHIP	BT	1 AND 2 SEM	6
CREATING CORPORATE IDENTITIES	OB	2 SEM	4
COMMUNICATION TECHNIQUES AND SOFT SKILLS	BT	2 SEM	6
ICONIC BRAND HISTORY AND STRATEGY	OB	2 SEM	3
CONSUMER BEHAVIOR	BT	2 SEM	6
ECOSYSTEM I: PROFESSIONAL PROFILES	OB	2 SEM	3

Second Year

DEGREE IN ADVERTISING, BRANDING AND COMMUNICATION

SUBJECT	TYPOLOGY	TERM	ECTS
CREATIVE IDEATION I	BT	3 SEM	6
PHOTOGRAPHY AND IMAGE RETOUCHING	OB	3 SEM	4
BUILDING CORPORATE NARRATIVES	BT	3 SEM	6
SOCIAL ENGAGEMENT AND CORPORATE ACTIVISM	OB	3 SEM	4
ENVIRONMENT II: COMPETITION, PARTNERS AND OTHER AGENTS	OB	3 SEM	4
ANTHROPOLOGY	OB	3 and 4 SEM	6
SOCIAL RESPONSIBILITY	OB	3 AND 4 SEM	6
AUDIOVISUAL ASSEMBLY: EL CASE PUBLICITARIO	OB	4 SEM	6
PUBLICIDAD EN LA RED	OB	4 SEM	4
DIFUSIÓN DE NARRACIONES CORPORATIVAS	OB	4 SEM	4
GAMIFICACIÓN Y CO-CREACIÓN	OB	4 SEM	4
DIRECCIÓN DE COMUNICACIÓN: EXPERIENCIA DE MARCA INTERNA Y EXTERNA	BT	4 SEM	6

Third Year

UNIVERSITY DEGREE IN ADVERTISING, BRANDING AND COMMUNICATION

SUBJECT	TYPOLOGY	TERM	ECTS
CREATIVE IDEATION 2	OB	5 SEM	6
RETAIL & TRADE MARKETING TRADE MARKETING	OB	5 SEM	6
STRATEGIC PLANNING	OB	5 SEM	4
ADVERTISING ACCOUNT MANAGEMENT	OB	5 SEM	4
INTRODUCTION TO THEOLOGY: MAN AND THE QUESTION OF GOD	OB	5 SEM	6
HISTORY OF THE WEST	OB	6 SEM	6
ART DIRECTION	OB	6 SEM	6
ADVERTISING COPY	OB	6 SEM	6
CAMPAIGN EXECUTION	OB	6 SEM	4
MEDIA PLANNING	OB	6 SEM	4
ELECTIVE 1	OP	5 SEM	4
ELECTIVE 2	OP	6 SEM	4

LIST OF ELECTIVES (CHOOSE ONE SUBJECT FROM 5 SEM AND ONE FROM 6 SEM)

SUBJECT	TYPOLOGY	TERM	ECTS
TRENDS: VISUAL THINKING AND COOLHUNTING	OP	5 SEM	4
PODCASTS AND OTHER RADIO FORMATS	OP	5 SEM	4
RESPONSIBLE PRODUCTION AND CONSUMPTION	OP	5 SEM	4
SCIENTIFIC METHOD: QUALITATIVE AND QUANTITATIVE RESEARCH	OP	6 SEM	4
SHOWCASE DESIGN	OP	6 SEM	4
WEB SITE DESIGN AND MOBILE APPLICATIONS	OP	6 SEM	4
Students will be able to select their elective subjects from those offered by the University each academic year. Details of these will be published in the Syllabus book for enrolment. Similarly, the University reserves the right to open these elective subjects once the enrolment period has concluded, dependent on the number of students enrolled.

Fourth Year

UNIVERSITY DEGREE IN ADVERTISING, BRANDINGAND COMMUNICATION

SUBJECT	TYPOLOGY	TERM	ECTS
CREATIVITY AND BRANDING IN VIRTUAL WORLDS	OB	7 SEM	6
PRODUCTION OF AUDIOVISUAL CAMPAIGNS	OB	7 SEM	6
PRODUCTION OF GRAPHIC CAMPAIGNS OB 7 SEM 4 BRANDING STRATEGIES IN CRISIS SITUATIONS OB 7 SEM 4 OF GRAPHIC CAMPAIGNS	OB	7 SEM	4
BRANDING STRATEGIES IN CRISIS SITUATIONS	OB	7 SEM	4
ETHICS	OB	7 AND 8 SEM	6
END OF DEGREE PROJECT	TFG	7 and 8 SEM	9
EXTERNAL ACADEMIC INTERNSHIPS	EXT I.	7 and 8 SEM	9
ADVERTISING REGULATIONS AND STANDARDS	OB	8 SEM	6
ECOSYSTEM II: BENCHMARK OF THE SECTOR	OB	8 SEM	4
ELECTIVE III	OP	7 SEM	3
ELECTIVE IV	OP	8 SEM	3

LIST OF ELECTIVES (CHOOSE ONE SUBJECT FROM 7 SEM AND ANOTHER FROM 8 SEM)

SUBJECT	TYPOLOGY	TERM	ECTS
BUSINESS AND ENTREPRENEURSHIP	OP	7 SEM	3
QUALIFICATIONS AND COMPETITIVE	OP	7 SEM	3
TRAINING ACTIVITIES COMPLEMENTARY I	OP	7 SEM	3
NEW BUSINESS	OP	8 SEM	3
SOCIAL PUBLICITY AND THIRD SECTOR	OP	8 SEM	3
COMPLEMENTARY TRAINING ACTIVITIES II	OP	8 SEM	3
From the list of optional subjects that make up the syllabus, students will be able to choose among the subjects that the University offers each academic year and that will be published in the book of Study Plans for registration. Likewise, the University, once the enrollment period is over, reserves the right to open these elective subjects depending on the number of students enrolled.

Choice of diploma

Specialise in the field of communication

You will have the opportunity to choose one of these diplomas, which you will study alongside your bachelor's degree.

- Diploma in Digital Humanities and Artificial Intelligence.
- Diploma in Sports Journalism.
- Diploma in Fashion Design.
- Diploma in Multimedia and Interactive Graphic Design.
- Diploma in Film and Fiction Creation and Production.
- Diploma in Creativity and Content Production.
- Diploma in Consumer Experience and Event Organization.
- Diploma in Social Media Management.
- Diploma in Psychology for Communication.
- Diploma in Technical Artist.

Learn more

Why study at UFV?

100% practical learning from day one

Create, produce, and edit on sets, in radio studios, and in post-production rooms. Present your campaigns at Logosfera, UFV's agency, and experience the real pace of an agency.

Specialize with a compulsory diploma

Choose 1 of 12 diplomas (e.g., Creativity and Content Production, Art Direction, Social Media, Photography, Fashion, AI applied to communication, etc.) to enhance your professional profile from your degree program.

Connect with the industry and compete with real brands

Participate in the Eficacia Universidades Awards (with UFV student successes) and in RUSH, an advertising competition with real brands that becomes your best portfolio.

Internships at leading companies

Access top-tier agencies and marketing departments: McCann, Ogilvy, Leo Burnett, Havas, L'Oréal, Google, FOX... A direct shuttle to employment.

Vibrant campus and creative ecosystem

Film shoots, competitions, themed conferences, and student societies such as the Entrepreneurship Club, Creative Nest, and Emerge Lab. In addition, Mirada 21 has its own media outlets (TV, radio, production company, agency, and newspaper).

Training with a humanistic approach

Humanities subjects that develop critical and ethical thinking to understand people and transform society through communication.

Internships in national and international companies

Internship Opportunities

Requirements

Degree

Passing the UFV admission tests (coste 80 €)

Personal interview

Competency test

Evaluation of academic record

Limited places

The number of places is limited due to the practical and personalized nature of the training. We recommend that you begin the admission process as soon as possible.

Career opportunities

As a professional in the world of advertising, you have access to countless job opportunities, from agencies to media outlets, as well as marketing and advertising departments at large companies. You can also start your own business in this sector and begin developing it during your degree with Emprende UFV.

Some of the career opportunities for this degree are:

Account Manager

Director of Customer Services

Planner / Strategic Planner

Account Executive (agencias de publicidad y digitales)

Brand/Product Assistant (departamentos de marketing)

Creative Director

Copywriter (redactor publicitario)

Art Director

Graphic and Web Designer

Media Planner and Analyst (off y online)

Communications Consultant (RR. PP.)

Event Planning and Protocol

Community Manager / Content Manager

Head of Corporate Communications

Own business (agencia o proyecto)

FOTO36 Bachelor's Degree in Advertising and Public Relations in Madrid, Spain Study at the Universidad Privada Madrid

International agreements

We have more than 200 exchange agreements in the Americas, Europe, and Asia.

Where you can learn new ways to lead and manage. Plus, at the UFV campus, you'll share the experience with students from all over the world.

Learn more

8.4/10

In our students' international experience.

Campus life

Sociedades de alumnos Bachelor's Degree in Advertising and Public Relations in Madrid, Spain Study at the Universidad Privada Madrid

Student societies

We have more than 30 student societies that you can join.

Deportes Bachelor's Degree in Advertising and Public Relations in Madrid, Spain Study at the Universidad Privada Madrid

Sports

He represents UFV and competes in the University Championships. UFV is the only university with a sports talent incubator.

Acción social Bachelor's Degree in Advertising and Public Relations in Madrid, Spain Study at the Universidad Privada Madrid

Social Action

Be an agent of social change through our activities to transform society by creating experiences of encounter with others.

Pastoral

Boost your personal and spiritual development with activities, experiences, and training to learn more about who you are and how you are called to live in order to be happy.

Actividades culturales Bachelor's Degree in Advertising and Public Relations in Madrid, Spain Study at the Universidad Privada Madrid

Cultural activities

Workshops, art, and events to broaden your horizons and creativity.

“UFV stands out for its teaching method, which combines theory with a strong emphasis on practice; the education it provides, which trains us not only professionally but also personally; and its facilities, which make the UFV Campus a meeting point for everyone. ”

ACCOUNT EXECUTIVE AT LEO BURNETT

Miriam Tello

“My time at UFV was a turning point in my life. Not only did they give me a solid and demanding education, but they also helped me discover who I was and where I wanted to go. ”

UFV ALUMNI AND ACCOUNT EXECUTIVE AT MANIFIESTO

Javier de Lara

“Winning the Eficacia Awards has been a memory for life, not only because of how much we enjoyed the process and everything we learned, but also because of how we felt after presenting. We couldn't have ended this experience on a better note. And as the jury said: what a great lesson you've taught us!”

UFV ADVERTISING STUDENT

Beatriz Llorente

“Cepsa's competition in the 5th edition of the University Efficiency Awards has been a creative challenge. Understanding it, making it your own, and trying to feel part of the brand puts you in the role of a "searcher for ideas and solutions." I think it's hard not to grow fond of the organization. The students have worked hard, but above all, they have had fun and enjoyed the process from start to finish.”

TUTOR AND PROFESSOR AT UFV

Isabel Fernandez-Pacheco

Recognition of excellence

Our awards reflect UFV's commitment to academic excellence, educational innovation, and comprehensive personal development.

100% employment rate for this degree

Source: March 2023

Top 3 Spanish Universities in Teaching and Learning

Source: CYD Foundation, CYD Ranking 2026

7.98 / 10 average rating for the education received

Source: Sondea. UFV Study - Employability Barometer for the Class of 2021–2022

Ranked 3rd in Spain and 1st in Madrid for Employability | Category: Bachelor's Degree in Advertising

Source: Ministry of Education

7.98/10 average rating for training received

Source: Sondea, Employability Barometer

9.1/10 in the values promoted by UFV

Source: 2024 Report, undergraduate student experience

8.8/10 rating for the experience at our campuses

Source: 2024 Report, undergraduate student experience

Price

Scholarships and study grants

At UFV, we believe in talent and in people. That's why we are one of the universities with the highest percentage of scholarship students. Our Financial Aid Service offers you a wide range of scholarships and financial aid, taking into account your academic excellence, your talents, and your personal situation.

Total amount

€10.600

Initial payment: €1,500

Monthly payment: €910

We resolve any possible doubts

How much does the degree in Advertising, Brand Ideation, and Communication at UFV cost?

The total price for the first year of the Advertising, Brand Ideation, and Communication degree at UFV is €10,600. This amount is broken down into an initial payment of €1,500 and ten monthly payments of €910.

What does the admission process for the degree in Advertising, Brand Ideation, and Communication consist of?

To become a student at UFV, you must pass our entrance exams. They cost €80 and can be taken either online or in person. For more information about our admission process, click here.

How many years does the degree in Advertising, Brand Ideation, and Communication last?

The degree in Advertising, Brand Ideation, and Communication at UFV lasts four academic years.

What are the career opportunities for graduates of the Advertising, Brand Ideation, and Communication degree at UFV?

As a professional in the world of advertising, you will have access to countless job opportunities, from agencies to media outlets, as well as marketing and advertising departments at large companies. You can also start your own business in this sector and begin developing it during your degree with Emprende UFV. Some of the career opportunities for this degree are:

Account Manager

Director of Customer Services

Planner

Account Executive in advertising agencies and digital agencies or Brand or Product Assistant in the Marketing departments of offline and online advertisers

Creative Director

Copy (redactor publicitario)

Art Director

Graphic and Web Designer

Offline and online media planner and analyst at media agencies

Communications consultant in PR firms

Expert in Event Planning and Protocol

Community Manager or Website Content Manager

Head or manager of Corporate Communications

Launching your own project or agency

How much does an advertising executive earn in Spain?

According to market sources, the average salary for an advertising executive in Spain is approximately €30,000 gross per year, although this may vary depending on experience and the company.

General Information about de Degree

Degree Name: Bachelor's Degree in Advertising, Brand Ideation, and Communication

Teaching Centers: Faculty of Communication Sciences

Knowledge Branch: Social and Legal Sciences

Field of Study: Journalism, Communication, Advertising and Public Relations

Mode: Face-to-face

Language: Spanish

Total Credits: 240 ECTS credits

Mentions: Not applicable

Verified Places: 180

Further information

Download PDF brochure

Access and admission

Objectives and training goals

Graduate profile

Link to RUCT

Recognition table

Phase-out schedule

Faculty material resources

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Bachelor's Degree in Advertising, Brand Ideation, and Communication

Would you like more information?

Would you like more information?

Are you interested in pursuing a bachelor’s degree in Advertising, Concept Development, and Brand Communication in Madrid? UFV is waiting for you.

Do you have questions about the Advertising, Concept Development, and Brand Communication degree program?

Contact Lola Sánchez

Discover how your vocation is transformed into knowledge

First Year

UNIVERSITY DEGREE IN ADVERTISING, BRANDING AND COMMUNICATION

Second Year

DEGREE IN ADVERTISING, BRANDING AND COMMUNICATION

Third Year

UNIVERSITY DEGREE IN ADVERTISING, BRANDING AND COMMUNICATION

LIST OF ELECTIVES (CHOOSE ONE SUBJECT FROM 5 SEM AND ONE FROM 6 SEM)

Fourth Year

UNIVERSITY DEGREE IN ADVERTISING, BRANDINGAND COMMUNICATION

LIST OF ELECTIVES (CHOOSE ONE SUBJECT FROM 7 SEM AND ANOTHER FROM 8 SEM)

Choice of diploma

Specialise in the field of communication

Why study at UFV?

100% practical learning from day one

Specialize with a compulsory diploma

Connect with the industry and compete with real brands

Internships at leading companies

Vibrant campus and creative ecosystem

Training with a humanistic approach

Internships in national and international companies

Requirements

Degree

Limited places

Career opportunities

International agreements

We have more than 200 exchange agreements in the Americas, Europe, and Asia.

Campus life

Student societies

Sports

Social Action

Pastoral

Cultural activities

Recognition of excellence

100% employment rate for this degree

Top 3 Spanish Universities in Teaching and Learning

7.98 / 10 average rating for the education received

Ranked 3rd in Spain and 1st in Madrid for Employability | Category: Bachelor's Degree in Advertising

7.98/10 average rating for training received

9.1/10 in the values promoted by UFV

8.8/10 rating for the experience at our campuses

Price

Scholarships and study grants

Total amount

We resolve any possible doubts

How much does the degree in Advertising, Brand Ideation, and Communication at UFV cost?

What does the admission process for the degree in Advertising, Brand Ideation, and Communication consist of?

How many years does the degree in Advertising, Brand Ideation, and Communication last?

What are the career opportunities for graduates of the Advertising, Brand Ideation, and Communication degree at UFV?

How much does an advertising executive earn in Spain?

General Information about de Degree

Further information

Related titles

Double Degree in Audiovisual Communication + Advertising

Double Degree in Design + Advertising

Double Degree in Marketing + Advertising

Start admission

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Bachelor's Degree in Advertising and Public Relations in Madrid, Spain

Study Advertising, Public Relations and Digital Advertising in Spain. Advertising and PR Degree, Best Universities in Madrid, Curriculum, Admission Requirements and Career Opportunities. Bachelor in advertising and Public Relations jobs.

Are you interested in pursuing a bachelor’s degree in Advertising, Concept Development, and Brand Communication in Madrid? UFV is waiting for you.

Do you have questions about the Advertising, Concept Development, and Brand Communication degree program?

Contact Lola Sánchez

Discover how your vocation is transformed into knowledge

First Year

UNIVERSITY DEGREE IN ADVERTISING, BRANDING AND COMMUNICATION

Second Year

DEGREE IN ADVERTISING, BRANDING AND COMMUNICATION

Third Year

UNIVERSITY DEGREE IN ADVERTISING, BRANDING AND COMMUNICATION

LIST OF ELECTIVES (CHOOSE ONE SUBJECT FROM 5 SEM AND ONE FROM 6 SEM)

Fourth Year

UNIVERSITY DEGREE IN ADVERTISING, BRANDINGAND COMMUNICATION