Bachelor’s Degree
Degree type
4 years
Duration
On Campus Madrid
Teaching mode
Spanish
Language
September 2027
Start date
11.150€
First-year tuition
240 Credits
Credits
Faculty of Law, Business, and Government
Faculty
Strategy, data, and creativity to make your mark
Discover how to make an impact on consumers from day one: you will work with business simulators and real-life cases at the Business Simulation Center on one of the best campuses in Europe.
You will learn to analyze markets, design value propositions, and communicate across multiple channels, utilizing a highly practical methodology that includes group dynamics, company visits, seminars, and meetings with professionals.
You must pass the UFV admission exams, which consist of:
(Testing fee: 80€)
The number of places is limited due to the practical and personalized nature of the training. We recommend that you begin the admission process as soon as possible.
With a constantly changing market, marketing professionals will encounter numerous challenges and opportunities. You will be able to work in positions such as:
On the UFV campus, you'll share the experience with students from all over the world.
8.4/10
In our students' international experience.
“My company regularly takes on UFV students because of their enthusiasm, their ability to learn, and the support offered by the university throughout the internship process. They leave well prepared and with real work experience in companies.”
Lourdes Hernández Vozmediano
CEO & Founder of Datahack Group · Professor at UFV
“As a professor and an employer, I highly value the personal and academic development of UFV students. They stand out for their values, their desire to do things right, their ability to work with people from different backgrounds, and their rigour and competence in carrying out the tasks assigned to them.”
Luis Gomar Bustamante
General Manager at Dékuple Spain and Professor at UFV
“The UFV provides a 360-degree view of both the theoretical and practical aspects of day-to-day marketing, as well as a focus on the humanistic side to help students develop their soft skills.”
Carmen Wilke
Key Account Manager for Modern Trade and Project Leader at Chef Sam
“I appreciate the quality and professionalism of the faculty, as well as the way the program combines the physical and digital aspects of marketing—which is exactly what I was looking for.”
Arlette Alava
UFV Student
At UFV, we believe in talent and in people. That’s why we’re one of the universities with the highest percentage of students receiving scholarships. Our Financial Aid Office offers you a wide programme range of scholarships and financial aid, taking into account your academic excellence, your talents, and your personal circumstances.
11.150€
Down payment: €1,500
Monthly payment: 965 €
The fees for the admissions process and the seat reservation are not included and must be paid separately.
Total tuition fee , tuition for the first year of the Marketing bachelor's degree program at UFV is 11,150€. This amount is broken down into an initial payment of 1,500€ and ten monthly installments of 965€.
To become a student at UFV, you must pass our admission tests. The fee is €80, and the tests can be taken either online or in person. For more information about our admission process, click here.
The Marketing degree at UFV lasts four academic years.
Marketing graduates will face countless challenges in the coming years in a sector that is constantly changing and growing. You will be able to work in positions such as:
According to market sources, a digital marketing graduate in Spain can earn between €25,000 and €35,000 gross per year, depending on experience and the company.
You'll learn to understand consumers and make decisions about products, brands, pricing, and distribution. Our curriculum includes courses such as Market Research, Product and Brand Strategy, and Strategic Marketing Management. Through these courses, you'll learn to align people's needs with business objectives.
The Business Administration degree program covers business management as a whole, from finance to organization, while the Bachelor of Science in Marketing ( Bachelor's Degree ) delves into markets, consumers, and business strategy. In our program, you’ll learn to research needs and develop value propositions for clients and organizations.
Marketing defines how an organization creates and delivers value to its customers: what product it offers, at what price, and through which channels. Advertising focuses on communicating the unique features of that product or company through creative campaigns and messages. These two areas are interrelated; advertising is part of the marketing strategy.
Yes. You will take Applied Mathematics for Marketing and Introduction to Statistics for Marketing Decision-Making. You will learn to interpret data, compare alternatives, and support your decisions—for example, when analyzing demand or evaluating business results.
Yes. In courses such as E-Commerce, The Internet as a Platform for Relationships and Innovation, and Digital Transformation, you’ll study how companies interact with consumers in the digital environment. You’ll learn how to align these channels with business objectives and the customer experience.
You will learn how to gather and analyze information about consumers, competitors, and demand. In courses such as Business Research, Market Research, and Demand Forecasting, you will learn how to use that information to inform decisions about products, target audiences, and business opportunities.
Yes. In Product and Brand Strategy, you'll study how to define a value proposition and how to differentiate it in the marketplace. You'll learn to connect product features, consumer needs, and brand identity to build a cohesive offering.
In Customer Experience and Relationship Marketing, you will analyze how a person interacts with a company before, during, and after a purchase. You will learn how to understand their needs and improve the various stages of that relationship to foster customer loyalty.
At our Business Simulation Center, you’ll work in an environment that simulates business decision-making and use data to guide marketing strategies. In addition, you’ll gain insight into the advertising industry through the Logosfera agency and supplement your education with workshops, company visits, meetings with professionals, and externships.
Yes. In the two Entrepreneurship courses, you'll learn how to develop a business idea and align its value proposition with the market. You'll also be able to visit our Entrepreneurship Center to get guidance and launch your project.
Name: Bachelor's Degree Marketing
Schools where the course is offered: Faculty of Law, Business, and Government
Field of study: Social and Legal Sciences
Field of study: Economics, Business Administration and Management, Marketing, Commerce, Accounting, and Tourism
Format: In-person
Language: Spanish
Total number of credits: 240 ECTS credits
Acknowledgments: Not applicable
Verified seats: 180
