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M11_Hero título_Marketing Study a Degree in Digital Marketing in Madrid Study at the Universidad Privada Madrid

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Bachelor’s Degree

Degree type

4 years

Duration

On Campus Madrid

Teaching mode

Spanish

Language

September 2027

Start date

€11,150

Tuition fee

Are you interested in pursuing a bachelor's degree in Marketing in Madrid? UFV is waiting for you.

Strategy, data and creativity to make your mark

Discover how to create real impact from day one. You will work with business simulators and real case studies at the Business Simulation Center, located on one of the leading university campuses in Europe.

You will learn to analyse markets, design strong value propositions and communicate effectively across multiple channels. Through a highly practical methodology that includes group projects, company visits, seminars and meetings with industry professionals, you will develop the strategic and creative skills required to succeed in today’s business environment.

Do you have questions about the Marketing degree?

Belen_Bonet_Promotora Study a Degree in Digital Marketing in Madrid Study at the Universidad Privada Madrid

Contact Belén Bonet

belen.bonet@ufv.es

+34 913 24 80 64 +34 638 24 41 21

Discover how your passion is transformed into knowledge

We place students at the heart of the learning experience, combining academic rigour with ethical reflection and a sense of social responsibility, supported by close personal guidance and a strong university community.

First Year

SUBJECT	TYPOLOGY	SEM	ECTS
Introduction to University Studies	BT	1 SEM	6
Basic Computer Tools	BT	1 SEM	6
Mathematics Applied to Marketing	BT	1 SEM	6
Fundamentals of Marketing	BT	1 SEM	6
Business Organization and Management	OB	1 SEM	6
Economics for Entrepreneurs	BT	2 SEM	6
Introduction to Statistics for Marketing Decision Making	BT	2 SEM	6
History of Thought in the West	BT	2 SEM	6
Marketing Research	OB	2 SEM	6
Communication: Leadership Skills and Competencies	BT	2 SEM	6

DIPLOMA IN EMPRENEURSHIP AND INNOVATION FOR MARKETING

SUBJECT	TYPOLOGY	SEM	ECTS
New Consumption Patterns	PW	1 SEM	6
Digital Ecosystems	PW	2 SEM	6

Second Years

SUBJECT	TYPOLOGY	SEM	ECTS
Fundamental Anthropology and Education for Social Responsibility	OB	3 SEM and 4 SEM	9
Marketing Research and Demand Estimation	OB	3 SEM	6
Product and Brand Policy	OB	3 SEM	6
Financial Accounting	OB	3 SEM	4.5
Sociology of Consumption	BT	3 SEM	6
Management of Innovation in Marketing	OB	3 SEM	6
Introduction to Data Analysis Data	OB	4 SEM	6
Innovation and Digital Transformation	BT	4 SEM	6
Project Management	OB	4 SEM	6
Cost Accounting	OB	4 SEM	4.5

DIPLOMA IN ENTREPRENEURSHIP AND INNOVATION FOR MARKETING

SUBJECT	TYPOLOGY	SEM	ECTS
Artificial Intelligence Applied to Business	PW	3 SEM	6
Project Leadership for Entrepreneurship	PW	4 SEM	6

Third Year

SUBJECT	TYPOLOGY	SEM	ECTS
Sales and Marketing Management	OB	5 SEM	6
Relationship Marketing	OB	5 SEM	6
Distribution and Pricing Strategies	OB	5 SEM	6
Total Quality Management as a Competitive Advantage in Marketing	OB	5 SEM	4.5
Integrated Communication Strategies I	OB	5 SEM	6
Introduction to Theology	OB	6 SEM	4.5
E-Commerce	OB	6 SEM	6
Internet as a Relationship Scenario	OB	6 SEM	3
Customer Experience	OB	6 SEM	6
Comprehensive Communication Strategies 2	OB	6 SEM	6
Financial Management	OB	6 SEM	6

DIPLOMA IN ENTREPRENEURSHIP AND INNOVATION FOR MARKETING

SUBJECT	TYPOLOGY	SEM	ECTS
Government, Society and Corporate for Entrepreneurship	PW	5 SEM	6
Marketing Tools I	PW	6 SEM	6

Fourth Year

SUBJECT	TYPOLOGY	SEM	ECTS
Logistics and Commercial Networks	OB	7 SEM	6
Strategic Marketing Management	OB	7 SEM	6
Media Plan Design	OB	7 SEM	6
Entrepreneurship I	OB	7 SEM	6
Ethics	OB	7 SEM	4.5
Organizational Culture and Leadership	OB	8 SEM	3
Entrepreneurship II	OB	8 SEM	4.5
External Academic Internships	EXT INTERNSHIPS	8 SEM	6
End of Degree Project	END OF DEGREE PROJECT	8 SEM	6
OPTATIVES	OP	8 SEM	12

OPTIONAL SUBJECT (CHOOSE 4 SUBJECTS)

SUBJECT	TYPOLOGY	SEM	CRD
Services Marketing	OP	8 SEM	3
Customer Experience Management	OP	8 SEM	3
Customer Experience Management	OP	8 SEM	3
Advanced Marketing Analytics	OP	8 SEM	3
Sales Techniques	OP	8 SEM	3
Trade Marketing	OP	8 SEM	3
Complementary Training Activities I	OP	8 SEM	3
Complementary Training Activities II	OP	8 SEM	3
Students will be able to select their optional subjects from the University’s published syllabus, which will be available in the Syllabus book for enrollment. Similarly, the University reserves the right to open these elective subjects once the enrollment period has concluded, dependent on the number of students enrolled.

DIPLOMA IN ENTREPRENEURSHIP AND INNOVATION FOR MARKETING

SUBJECT	TYPOLOGY	SEM	ECTS
Marketing Tools 2	PW	7 SEM	6
Competences and Skills for Communicating Value Propositions	PW	8 SEM	6

Why study at UFV?

Practical methodology from day one

You will learn through business simulators, workshops, group projects, company visits, seminars and meetings with industry professionals, applying concepts to real business situations from the beginning of your degree.

Business Simulation Centre

You will work in an environment that replicates real business conditions, enabling you to make strategic decisions based on data and effectively guide your marketing actions.

Internships at leading companies

You can complete internships in Spain or abroad at organisations such as Coca-Cola, Deloitte, BBVA, Vodafone, Decathlon, Movistar, AXA Seguros, Campofrío, Mapfre, Nielsen, Oracle and Walt Disney.

Active lecturers

You will be taught by professionals who are currently active in the market, including Raquel Ayestarán (Bertmans), Ricardo Alcón (NielsenIQ) and Alejandro Pavón (education sector), ensuring your training is aligned with industry realities.

Diploma in Entrepreneurship and Innovation

Alongside your Bachelor's Degree, you may study for a diploma with specialisations in Artificial Intelligence (AI), Customer Experience (CX) and Customer Relationship Management (CRM), strengthening and differentiating your professional profile.

High employability

94.3% of our students secure employment after completing their university studies, reflecting the practical focus and industry connections of the programme.

Expert insight

You will attend lectures and sessions with professionals such as Raúl Villamarín (Woxsen University), José Luis Arbeo (AMKT), Berta Fernández (IBM) and Daniel Rodrigo (Cabify), gaining first-hand perspectives from industry leaders.

An inspiring campus

You will study on one of the leading university campuses in Europe, with laboratories and creative spaces designed to support your academic and professional development.

Internships in national and international companies

Internship Opportunities

Requirements

For admission

Successful completion of the UFV admissions process (fee: €80)

Personal interview

Aptitude assessment

Review of academic record

Limited places

Places are limited due to the practical and personalised nature of the programme. We recommend starting the admissions process as early as possible.

Career opportunities

In a constantly evolving market, marketing professionals face a wide range of challenges and opportunities. As a graduate, you will be prepared to work in roles such as:

Commercial manager
Operations manager
Financial manager
Strategic marketing manager
Sales manager
Purchasing manager
Supply chain manager
Product manager
Brand manager
Account executive
Key account manager
Financial controller
Digital marketing specialist
Customer relationship management (CRM) analyst
Strategic planning specialist
Consumer insights analyst
Business intelligence specialist

M21_Vertical_ContentText1__Marketing Study a Degree in Digital Marketing in Madrid Study at the Universidad Privada Madrid

International exchange

We have more than 200 exchange agreements across Europe, Asia and the Americas

Learn new ways to lead and manage effectively. On campus, you will also share your academic experience with students from around the world.

8.4/10

In our students' international experience.

Campus life

Sociedades de alumnos Study a Degree in Digital Marketing in Madrid Study at the Universidad Privada Madrid

Student societies

Choose from more than 30 student societies covering a wide range of interests.

Deportes Study a Degree in Digital Marketing in Madrid Study at the Universidad Privada Madrid

Sports

Represent UFV and compete in the University Championships. UFV is the only university with a sports talent incubator.

Acción social Study a Degree in Digital Marketing in Madrid Study at the Universidad Privada Madrid

Social action

Contribute to positive social change through initiatives that encourage engagement, responsibility, and meaningful interaction with others.

Pastoral Study a Degree in Digital Marketing in Madrid Study at the Universidad Privada Madrid

Pastoral care

Support your personal and spiritual development through activities, experiences, and opportunities for reflection, helping you better understand yourself and your values.

Actividades culturales Study a Degree in Digital Marketing in Madrid Study at the Universidad Privada Madrid

Cultural activities

Take part in workshops, artistic initiatives, and cultural events designed to broaden perspectives and foster creativity.

“At our company, we regularly welcome UFV students because of their motivation, their willingness to learn and the support provided by the University throughout the internship process. They arrive well prepared and with practical experience that enables them to contribute from the start.”

CEO & FOUNDER, DATAHACK GROUP. UFV PROFESSOR

Lourdes Hernández Vozmediano

Lourdes Hernández Vozmedino Study a Degree in Digital Marketing in Madrid Study at the Universidad Privada Madrid

“As both a professor and an employer, I highly value the personal and academic development of UFV students. They stand out for their values, their commitment to doing things right, their ability to collaborate with people from diverse backgrounds, and their thoroughness and reliability in carrying out assigned tasks.”

MANAGING DIRECTOR AT DÉKUPLE SPAIN AND PROFESSOR AT UFV

Luis Gomar Bustamante

“The UFV offers a 360-degree perspective, covering both theoretical and practical aspects of day-to-day marketing, as well as the humanistic side that helps students develop their soft skills.”

KEY ACCOUNT MANAGER FOR MODERN TRADE AND PROJECT LEADER AT CHEF SAM

Carmen Wilke

“I value the quality and professionalism of the professors, as well as the way the degree combines the physical and digital dimensions of marketing, which is exactly what I was looking for.”

UFV STUDENT

Arlete Alava

Recognition of excellence

Our awards reflect UFV’s commitment to academic excellence, educational innovation and the holistic development of each student.

Top 3 Spanish Universities in Teaching and Learning

Source: CYD Foundation, CYD Ranking 2026

8.2/10 prescription rate per student

in Law, Business, and Government

8.3/10 average rating of teachers by their students

Source: UFV Quality Department. February 2025

94% employment rate

Source: March 2023

7.98/10 average rating for education received

Source: Sondea, Employability Barometer

9.1/10 for the values promoted by UFV

Source: 2024 Report, undergraduate student experience

8.8/10 rating for the experience at our campuses

Source: 2024 Report, undergraduate student experience

Price

Scholarships and study grants

At UFV, we believe in talent and in people. That's why we are one of the universities with the highest percentage of scholarship students. Our Financial Aid Service offers a wide range of scholarships and financial aid support, taking into account academic excellence, individual talents, and personal circumstances.

Total amount (Academic year 26/27)

€11,150

Down payment: €1,500

Monthly payment: €965

Answering your questions

How much does the Bachelor's Degree in Marketing cost at UFV?

The total price for the first year of the Bachelor's Degree in Marketing at UFV is €10,500. This amount is divided into an initial payment of €1,500 followed by ten monthly instalments of €900.

What does the admission process for the Bachelor's Degree in Marketing consist of?

To become a student at UFV, you must pass the University’s entrance examinations. The fee is €70, and the exams can be taken either online or in person. For more information about the admission process, click here.

How many years does the Bachelor's Degree in Marketing take?

The Bachelor's Degree in Marketing at UFV lasts four academic years.

What are the career opportunities for graduates of the Bachelor's Degree in Marketing at UFV?

Graduates of the Bachelor's Degree in Marketing will be prepared to take on professional challenges in a constantly evolving sector. Career paths include:

Commercial manager
Operations manager
Financial manager
Strategic marketing manager
Sales manager
Purchasing manager
Supply chain manager
Product manager
Brand manager
Account executive
Key account manager
Financial controller
Digital marketing specialist
Customer relationship management (CRM) analyst
Strategic planning specialist
Consumer insights analyst
Business intelligence specialist

How much does a digital marketing graduate earn?

According to market data, a digital marketing professional in Spain can expect to earn between €25,000 and €35,000 gross per year, depending on experience and the organisation.

General Information about de Degree

Degree Name: Degree in Marketing

Teaching Centers: Faculty of Law, Business and Government

Knowledge Branch: Social and Legal Sciences

Field of Study: Economics, Business Administration and Management, Marketing, Commerce, Accounting and Tourism

Mode: Face-to-face

Language: Spanish

Total Credits: 240 ECTS credits

Specializations: Not applicable

Verified Places: 180

Further information

Download PDF brochure

Access and admission

Training objectives

Graduate profile

Link to RUCT

Recognition table

Implementation schedule

Faculty material resources

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Would you like more information?

Practical methodology from day one

Business Simulation Centre

You will work in an environment that replicates real business conditions, enabling you to make strategic decisions based on data and effectively guide your marketing actions.

Internships at leading companies

You can complete internships in Spain or abroad at organisations such as Coca-Cola, Deloitte, BBVA, Vodafone, Decathlon, Movistar, AXA Seguros, Campofrío, Mapfre, Nielsen, Oracle and Walt Disney.

Active lecturers

Diploma in Entrepreneurship and Innovation

High employability

94.3% of our students secure employment after completing their university studies, reflecting the practical focus and industry connections of the programme.

Expert insight

An inspiring campus

You will study on one of the leading university campuses in Europe, with laboratories and creative spaces designed to support your academic and professional development.

Bachelor's Degree in Marketing

Would you like more information?

REGISTRATION NOW OPEN FOR THE 2027/2028 ACADEMIC YEAR

Would you like more information?

Are you interested in pursuing a bachelor's degree in Marketing in Madrid? UFV is waiting for you.