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+ Certifications in Data Analytics

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Innovative methodology UFV College

Replaces Data Analysis / Business Analytics.

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Bachelor’s Degree

Degree type

4 years

Duration

On Campus Madrid

Teaching mode

English Bilingual, English

Language

September 2027

Start date

11.740€

First-year tuition

240 Credits

Credits

Faculty of Law, Business, and Government

Faculty

Would you like to pursue a bachelor's degree in Data and Business Analytics in Madrid? UFV is waiting for you.

Shape the future by turning data into business decisions

This degree prepares you to manage one of the most valuable resources in any organization: information. Through analysis, you will be able to anticipate trends, better understand users, and improve performance in all areas of a company.

You will learn in a practical environment connected to the professional world. You will analyze patterns and behaviors in business simulators, participate in R&D&I projects, and work with the latest technology on one of Europe's best campuses.

Moreover, you will have the opportunity to obtain official certifications that will boost your profile and prepare you for an international career: SAS, the leading tool in data processing and data analysis, and Cloud Learning Programs where you can get certified as an Associate Cloud Engineer, Data Analyst, and Digital Leader.

UFV College

Do you have questions about the Business and Data Analytics degree / Bachelor in Business Analytics & Data (Bilingual or English*)?

Ignacio-Martínez-Polo Study Business Analytics in Madrid: Bachelor's Degree Study at the Universidad Privada Madrid

Contact Ignacio Martínez Polo

i.martinezpolo@ufv.es

+34 913 24 80 64 +34 650 33 43 62

Discover how your vocation is transformed into knowledge

Explore the courses in the curriculum and choose one of the following diplomas.

First year

BACHELOR'S DEGREE IN BUSINESS ANALYTICS AND DATA ANALYSIS

COURSE	TIP.	SEM	ECTS
Fundamentals of Economics	FB	1 SEM	6
Business Fundamentals	FB	1 SEM	6
Fundamentals of Law	FB	1 SEM	6
Fundamentals of Governance	FB	1 SEM	6
Introduction to College Studies	OB	1 SEM	6
Personal Skills and Competencies	FB	Weeks 1 and 2 of the semester	6
Mathematical Methods for Data and Business Analysis I	FB	2 SEM	6
Fundamentals of Data Science and Big Data *	FB	2 SEM	6
Technological Tools for Data and Business Analysis	FB	2 SEM	6
Financial Accounting	FB	2 SEM	6
* Course taught in English

DIPLOMA IN INTELLIGENCE

COURSE	TYPOLOGY	SEM	ECTS
COMMUNICATION AND PUBLIC PRESENTATION (*)	TP	2 SEM	6
() Course taught in English.*

DIPLOMA IN LEADERSHIP, SOCIETY, AND CONTEMPORARY CULTURE

COURSE	TYPOLOGY	SEM	ECTS
Communication and Public Presentation	TP	2 SEM	6

DIPLOMA IN LAW AND TECHNOLOGY

COURSE	TYPOLOGY	SEM	ECTS
COMMUNICATION AND PUBLIC PRESENTATION	TP	2 SEM	6

DIPLOMA IN BEHAVIORAL AND SOCIAL SCIENCES

COURSE	TYPOLOGY	SEM	ECTS
COMMUNICATION AND PUBLIC PRESENTATION (*)	TP	2 SEM	6
() Course taught in English.*

DIPLOMA IN DATA SCIENCE & GENERATIVE ARTIFICIAL INTELLIGENCE

COURSE	TYPOLOGY	SEM	ECTS
COMMUNICATION AND PUBLIC PRESENTATION (*)	TP	2 SEM	6
() Course taught in English.*

DIPLOMA IN DIPLOMACY AND FOREIGN POLICY IN SPAIN

COURSE	TYPOLOGY	SEM	ECTS
COMMUNICATION AND PUBLIC PRESENTATION	TP	2 SEM	6

DIPLOMA IN GLOBAL STUDIES

COURSE	TYPOLOGY	SEM	ECTS
COMMUNICATION AND PUBLIC PRESENTATION (*)	TP	2 SEM	6
() Course taught in English.*

Second year

COURSE	TIP.	SEM	ECTS
Microeconomics	OB	3 SEM	6
Mathematical Methods for Data and Business Analysis II	FB	3 SEM	6
Introduction to Statistics and Probability	OB	3 SEM	6
History of Science and Technology	OB	3 SEM	3
Programming I	OB	3 SEM	6
Anthropology	OB	Weeks 3 and 4	4,5
Education for Social Responsibility	OB	Weeks 3 and 4	4,5
Data Governance and Management	OB	4 SEM	3
Big Data Technology I	OB	4 SEM	3
Data Sources	OB	4 SEM	3
Databases	OB	4 SEM	6
Data Analytics I: Introduction to Data Exploration and Modeling	OB	4 SEM	6
Programming II	OB	4 SEM	3

DIPLOMA IN LAW AND TECHNOLOGY

COURSE	TYPOLOGY	SEM	ECTS
Introduction to Digital Law	TP	3 SEM	3
New Skills for the Digital Lawyer	TP	3 SEM	3
Data Protection in the Digital Environment I	TP	3 SEM	3
Data Protection in the Digital Environment II	TP	4 SEM	3
Design Thinking	TP	4 SEM	6

DIPLOMA IN INTELLIGENCE

COURSE	TYPOLOGY	SEM	ECTS
Introduction to Intelligence in the 21st Century (*)	TP	3 SEM	3
Intelligence as a Process: Management (*)	TP	3 SEM	3
Intelligence as a Process: Acquisition and Analysis of Information (*)	TP	3 SEM	3
Open Source Intelligence (OSINT) (*)	TP	4 SEM	3
Intelligence Analysis Techniques (*)	TP	4 SEM	3
Dissemination (*)	TP	4 SEM	3
() Course taught in English.*

DIPLOMA IN LEADERSHIP, SOCIETY, AND CONTEMPORARY CULTURE

COURSE	TYPOLOGY	SEM	ECTS
Leadership: Foundations of the Common Good	TP	3 SEM	3
Current Geopolitical Trends	TP	3 SEM	3
Current Philosophical Trends	TP	3 SEM	3
Leadership: Deliberation, Information, and Knowledge	TP	4 SEM	3
Contemporary Social Movements	TP	4 SEM	3
Current Scientific Advances	TP	4 SEM	3

DIPLOMA IN BEHAVIORAL AND SOCIAL SCIENCES

COURSE	TYPOLOGY	SEM	ECTS
FUNDAMENTALS OF HUMAN BEHAVIOR (*)	TP	3 SEM	3
FUNDAMENTALS OF SOCIAL SCIENCES (*)	TP	3 SEM	3
FUNDAMENTALS OF SOCIAL THEORY (*)	TP	3 SEM	3
FUNDAMENTALS OF PROBABILITY & STATISTICS (*)	TP	4 SEM	3
ORGANIZATIONAL & EMPLOYEE BEHAVIOR (*)	TP	4 SEM	3
PSYCHOLOGY OF COGNITION & EMOTION (*)	TP	4 SEM	3
() Course taught in English.*

DIPLOMA IN DATA SCIENCE & GENERATIVE ARTIFICIAL INTELLIGENCE

COURSE	TYPOLOGY	SEM	ECTS
CLOUD DIGITAL LEADER – GOOGLE (*)	TP	3 SEM	3
PYTHON: FROM ZERO TO HERO (*)	TP	Weeks 3 and 4	9
BASIC PROGRAMMING USING SAS (*)	TP	4 SEM	6
() Course taught in English.*

DIPLOMA IN DIPLOMACY AND FOREIGN POLICY IN SPAIN

COURSE	TYPOLOGY	SEM	ECTS
HISTORY OF SPAIN'S FOREIGN POLICY	TP	3 SEM	6
FOREIGN POLICY AT THE CENTRAL AND REGIONAL GOVERNMENT LEVELS	TP	3 SEM	3
CORE TOPICS IN FOREIGN POLICY I: CULTURAL DIPLOMACY	TP	4 SEM	3
KEY ISSUES IN FOREIGN POLICY II: INTERNATIONAL COOPERATION	TP	4 SEM	3
CORE ISSUES IN FOREIGN POLICY III: SECURITY AND DEFENSE	TP	4 SEM	3

DIPLOMA IN GLOBAL STUDIES

COURSE	TYPOLOGY	SEM	ECTS
INTRODUCTION TO GLOBAL SOCIETY (*)	TP	3 SEM	3
MODERN INTERNATIONAL HISTORY I (*)	TP	3 SEM	3
INTERNATIONAL POLITICAL ECONOMY (*)	TP	3 SEM	3
POLITICAL SCIENCE, DEMOCRACY & DEMOCRATIC THEORY (*)	TP	4 SEM	3
CATHOLIC SOCIAL THOUGHT AND WORLD RELIGIONS (*)	TP	4 SEM	3
POVERTY & INEQUALITY (*)	TP	4 SEM	3
() Course taught in English.*

Third year

COURSE	TIP.	SEM	ECTS
Data Analytics II: Advanced Data Modeling and Machine Learning	OB	5 SEM	6
Data Visualization & Business Reporting *	OB	5 SEM	4,5
Big Data Technology II *	OB	5 SEM	3
Technology Entrepreneurship	OB	5 SEM	3
The Question of God	OB	5 SEM	4,5
Decision Support Systems *	OB	5 SEM	3
Marketing and Sales Strategy	OB	5 SEM	6
Deep Learning *	OB	6 SEM	6
Tax System	OB	6 SEM	3
Macroeconomics	OB	6 SEM	6
Cloud Computing *	OB	6 SEM	3
Finance *	OB	6 SEM	6
Data Analysis III: Time Series	OB	6 SEM	6
* Course taught in English

DIPLOMA IN LAW AND TECHNOLOGY

COURSE	TYPOLOGY	SEM	ECTS
BUSINESS AND DIGITAL SERVICES	TP	5 SEM	6
THE DIGITAL LAWYER: PRESENT AND FUTURE—DIGITAL PRESENCE	TP	5 SEM	3
ARTIFICIAL INTELLIGENCE: BLOCKCHAIN, CRYPTO, METAVERSE	TP	6 SEM	3
LEGAL MARKETING	TP	6 SEM	3
EUROPEAN REGULATION OF THE DIGITAL ENVIRONMENT	TP	6 SEM	3

DIPLOMA IN INTELLIGENCE

COURSE	TYPOLOGY	SEM	ECTS
GEOPOLITICS IN A DIGITAL WORLD (*)	TP	5 SEM	3
NEW CHALLENGES AND THREATS IN THE LIQUID WORLD (*)	TP	5 SEM	3
INTELLIGENCE AND ASYMMETRICAL WARFARE (*)	TP	5 SEM	3
NATIONAL AND INTERNATIONAL REGULATIONS (*)	TP	6 SEM	3
THE INTELLIGENCE COMMUNITY (*)	TP	6 SEM	6
() Course taught in English.*

DIPLOMA IN LEADERSHIP, SOCIETY, AND CONTEMPORARY CULTURE

COURSE	TYPOLOGY	SEM	ECTS
TECHNOLOGICAL DEVELOPMENTS OF THE 21ST CENTURY	TP	5 SEM	3
CURRENT TRENDS IN LITERATURE	TP	5 SEM	3
POLITICAL CHANGE: REFORM AND REVOLUTION	TP	5 SEM	3
LEADERSHIP: DECISION-MAKING IN COMPLEX ENVIRONMENTS	TP	6 SEM	3
TRENDS IN CONTEMPORARY ART	TP	6 SEM	3
GLOBALIZATION: CULTURES AND CIVILIZATIONS	TP	6 SEM	3

DIPLOMA IN BEHAVIORAL AND SOCIAL SCIENCES

COURSE	TYPOLOGY	SEM	ECTS
RESPONSIBLE LEADERSHIP & INFLUENCE (*)	TP	5 SEM	3
INDIVIDUAL AND CULTURAL DIFFERENCES (*)	TP	5 SEM	3
BEHAVIOR AND THE BRAIN (*)	TP	5 SEM	3
BEHAVIORAL ECONOMICS AND DECISION MAKING (*)	TP	6 SEM	3
MARKETING, ADVERTISING, AND CONSUMER BEHAVIOR (*)	TP	6 SEM	3
DESIGN THINKING & BRAINSTORMING (*)	TP	6 SEM	3
() Course taught in English.*

DIPLOMA IN DATA SCIENCE & GENERATIVE ARTIFICIAL INTELLIGENCE

COURSE	TYPOLOGY	SEM	ECTS
REGRESSION AND MODELING WITH SAS (*)	TP	5 SEM	3
DATA ANALYSIS WITH GOOGLE (*)	TP	5 SEM	6
DATA VISUALIZATION WITH POWER BI (*)	TP	6 SEM	6
MACHINE LEARNING WITH SAS (*)	TP	6 SEM	3
() Course taught in English.*

DIPLOMA IN DIPLOMACY AND FOREIGN POLICY IN SPAIN

COURSE	TYPOLOGY	SEM	ECTS
CORE ISSUES IN FOREIGN POLICY IV: ECONOMY AND TRADE	TP	5 SEM	3
SPAIN, THE EU, AND INTERNATIONAL ORGANIZATIONS	TP	5 SEM	6
GLOBAL REGIONS AND FOREIGN POLICY	TP	6 SEM	6
FOREIGN POLICY CONFLICTS AND DISPUTES	TP	6 SEM	3

DIPLOMA IN GLOBAL STUDIES

COURSE	TYPOLOGY	SEM	ECTS
PUBLIC & GLOBAL LAW (*)	TP	5 SEM	3
INTERNATIONAL DEVELOPMENT POLICY (*)	TP	5 SEM	3
INTERNATIONAL ORGANIZATIONS (*)	TP	5 SEM	3
GEOPOLITICS, CONFLICTS, AND RESOLUTION (*)	TP	6 SEM	3
GLOBAL JUSTICE & HUMAN RIGHTS (*)	TP	6 SEM	3
PEOPLE: MIGRATION, HUMAN TRAFFICKING, AND REFUGEES (*)	TP	6 SEM	3
() Course taught in English.*

Fourth year

COURSE	TIP.	SEM	ECTS
Social Impact Datathon	OB	7 SEM	3
Data and Sustainability	OB	7 SEM	3
Data Analytics IV: Natural Language Processing and Text Mining	OB	7 SEM	4,5
Business Intelligence *	OB	7 SEM	3
Business Strategy	OB	7 SEM	3
People Development Analytics *	OB	7 SEM	3
Analytical Marketing and Social Media *	OB	7 SEM	6
Financial Analysis	OB	7 SEM	3
Ethics in the Digital Age *	OB	7 SEM	4,5
Cybersecurity and Data Protection	OB	8 SEM	3
Generative Artificial Intelligence *	OB	8 SEM	6
Final Project Bachelor's Degree	TFG	8 SEM	6
External Academic Internships	P.EXT	8 SEM	6
Elective Courses	OP	8 SEM	6
* Course taught in English

LIST OF ELECTIVE COURSES (choose one course)

COURSE	TIP.	SEM	ECTS
Stock Market and Financial Markets Analysis	OP	8 SEM	6
Project Management *	OP	8 SEM	6
Spatial Data Analysis	OP	8 SEM	6
Complementary Training Activities	OP	8 SEM	6
From the list of elective courses that make up the curriculum, students may choose from among the courses offered by the University each academic year, which will be published in the Curriculum Handbook for registration. Likewise, once the registration period has ended, the University reserves the right to offer these elective courses depending on the number of students enrolled.
* Course taught in English

DIPLOMA IN LAW AND TECHNOLOGY

COURSE	TYPOLOGY	SEM	ECTS
CYBERSECURITY AND CYBERCRIME	TP	7 SEM	3
USE CASES FOR TECHNOLOGY IN THE SECTOR: LEGAL IMPLICATIONS AND DIGITAL PROJECT MANAGEMENT	TP	7 SEM	3

DIPLOMA IN INTELLIGENCE

COURSE	TYPOLOGY	SEM	ECTS
COUNTERINTELLIGENCE	TP	7 SEM	3
CORPORATE INTELLIGENCE	TP	7 SEM	3

DIPLOMA IN LEADERSHIP, SOCIETY, AND CONTEMPORARY CULTURE

COURSE	TYPOLOGY	SEM	ECTS
CURRENT TRENDS: FILM AND AUDIOVISUAL CREATION	TP	7 SEM	3
LEADERSHIP: THE INDIVIDUAL, PURPOSE, AND HISTORICAL CHANGE	TP	7 SEM	3

DIPLOMA IN BEHAVIORAL AND SOCIAL SCIENCES

COURSE	TYPOLOGY	SEM	ECTS
DRIVING CHANGE	TP	7 SEM	3
THE SOCIAL SELF	TP	7 SEM	3

DIPLOMA IN DATA SCIENCE & GENERATIVE ARTIFICIAL INTELLIGENCE

COURSE	TYPOLOGY	SEM	ECTS
ADVANCED MACHINE LEARNING & GENERATIVE AI	TP	7 SEM	6

DIPLOMA IN DIPLOMACY AND FOREIGN POLICY IN SPAIN

COURSE	TYPOLOGY	SEM	ECTS
SPAIN AND THE SPANISH DIASPORA	TP	7 SEM	3
CASE STUDIES: SITUATIONS AND RESPONSES	TP	7 SEM	3

DIPLOMA IN GLOBAL STUDIES

COURSE	TYPOLOGY	SEM	ECTS
DIPLOMACY & FOREIGN RELATIONS	TP	7 SEM	3
INTERNATIONAL SECURITY	TP	7 SEM	3

Why study at UFV?

Excellence in Internships

Our students' rating for their internships at companies is 5.5 out of 6 (based on evaluations conducted by the companies themselves).

Bachelor's Degree with 100% employability

The employment rate for our students in the Business Analytics and Business Analytics + International Business Management programs is 100%.

International experience

Study for a semester or a year at more than 250 universities in the Americas, Asia, and Europe, and participate in study abroad programs*. *These are not included in tuition and may be modified, canceled, or subject to changes in destination and duration depending on the policies of each college.

Entrepreneurial ecosystem and student societies

Boost your initiative at the Entrepreneurship Center, develop your public speaking skills at the Debate Society, or participate in Investing UFV, where you can learn about cryptocurrencies, the stock market, NFTs, ETFs, investing in startups, and investment psychology.

Specialization with diplomas

Earn an exclusive UFV College diploma in fields such as Data Science, AI, or Global Studies to enhance your professional profile.

Professional Certifications

Get official certifications in SAS and Google, key to standing out in data analysis and business.

Bachelor's Degree 100% in English

Develop your skills in a global environment, share a classroom with international students, and prepare yourself to work anywhere in the world.

Support and mentoring

We have a team of mentors who will help you discover your calling, develop your talents, and make the most of your college experience.

You will analyze data patterns in business simulators

You’ll discover how people behave by analyzing data, trends, and patterns at the UFV Business Simulation Center so that you can make strategic decisions, and you’ll develop R&D&I projects at the Innovation Center

Internships in national and international companies

Accenture

ASISA

Bankinter

BNP

Deutsche Bank

Volkswagen

BBVA

KPMG

IBM

Accenture

ASISA

Bankinter

BNP

Deutsche Bank

Volkswagen

BBVA

KPMG

IBM

Accenture

ASISA

Bankinter

BNP

Deutsche Bank

Volkswagen

BBVA

KPMG

IBM

Accenture

ASISA

Bankinter

BNP

Deutsche Bank

Volkswagen

BBVA

KPMG

IBM

Accenture

ASISA

Bankinter

BNP

Deutsche Bank

Volkswagen

BBVA

KPMG

IBM

Accenture

ASISA

Bankinter

BNP

Deutsche Bank

Volkswagen

BBVA

KPMG

IBM

Accenture

ASISA

Bankinter

BNP

Deutsche Bank

Volkswagen

BBVA

KPMG

IBM

Accenture

ASISA

Bankinter

BNP

Deutsche Bank

Volkswagen

BBVA

KPMG

IBM

M.C.I.U.

SAP

IndraSpain

Telefónica

Mapfre

Movistar+

PwC

Sas

Sanitas

M.C.I.U.

SAP

IndraSpain

Telefónica

Mapfre

Movistar+

PwC

Sas

Sanitas

M.C.I.U.

SAP

IndraSpain

Telefónica

Mapfre

Movistar+

PwC

Sas

Sanitas

M.C.I.U.

SAP

IndraSpain

Telefónica

Mapfre

Movistar+

PwC

Sas

Sanitas

M.C.I.U.

SAP

IndraSpain

Telefónica

Mapfre

Movistar+

PwC

Sas

Sanitas

M.C.I.U.

SAP

IndraSpain

Telefónica

Mapfre

Movistar+

PwC

Sas

Sanitas

M.C.I.U.

SAP

IndraSpain

Telefónica

Mapfre

Movistar+

PwC

Sas

Sanitas

M.C.I.U.

SAP

IndraSpain

Telefónica

Mapfre

Movistar+

PwC

Sas

Sanitas

Challenges of the Bachelor's Degree

These challenges are designed as immersive experiences that connect students with major global companies and their strategic environments. Each project provides insight into how companies compete, innovate, and lead in various international markets.

Altius Foundation Challenge: Spain XXI: Building a Shared Future

Amazon Web Services (AWS) Challenge: Market Analytics—Uncovering Consumer Behavior

Admission and enrollment

Admission Requirements

You must pass the UFV admission exams, which consist of:

Personal interview
Competency test
Evaluation of academic record

(Testing fee: 80€)

Limited places

The number of places is limited due to the practical and personalized nature of the training. We recommend that you begin the admission process as soon as possible.

Apply for admission

Career opportunities

This degree opens up opportunities in teams that need to convert complex data into strategies, technological solutions, and business decisions with impact.

Big Data / Business Intelligence Solutions Architect
Big Data Systems Administrator and/or Developer
Data analyst
Marketing Analyst
Business Strategy Expert
Financial Analyst
Data scientist
Data Consultant
Big Data Infrastructure Manager
Big Data Project Security Manager
Privacy Officer for Big Data Solutions
Big Data Systems Auditor
Market Research Specialist

Facultad de Derecho Empresa y Gobierno 4-3 aula Study Business Analytics in Madrid: Bachelor's Degree Study at the Universidad Privada Madrid

International Agreements

We have more than 250 exchange agreements in the Americas, Europe, and Asia

On the UFV campus, you'll share the experience with students from all over the world.

Exchange Agreements: School of Law, Business, and Government

8.4/10

In our students' international experience.

Official Certifications

Throughout the degree program, you’ll be able to earn the following official certifications that will advance your professional career:

SAS Certified Specialist

You will earn certification in the world’s leading data processing and analysis software, an indispensable tool for your work. You will gain access to SAS exercises and client projects in a personalized, interactive classroom setting, learn about use cases, and earn a certificate from SAS and Francisco de Vitoria University.

This certification includes the following:

SAS Certified Specialist: Basic Programming Using SAS 9.4, SAS® Certified Statistical Business Analyst Using SAS®9: Regression and Modeling SAS® Certified Specialist: Machine Learning Using SAS Viya 3.4.

Cloud Learning Programs

Thanks to an agreement with Google, you can also earn the following certifications:

Associate Cloud Engineer
Data Analyst
Digital Leader

sas y google cloud Study Business Analytics in Madrid: Bachelor's Degree Study at the Universidad Privada Madrid

Campus life

Sociedades de alumnos Study Business Analytics in Madrid: Bachelor's Degree Study at the Universidad Privada Madrid

Student societies

We have more than 30 student societies that you can join.

Deportes Study Business Analytics in Madrid: Bachelor's Degree Study at the Universidad Privada Madrid

Sports

He represents UFV and competes in the University Championships. UFV is the only university with a sports talent incubator.

Acción social Study Business Analytics in Madrid: Bachelor's Degree Study at the Universidad Privada Madrid

Social Action

Be an agent of social change through our activities to transform society by creating experiences of encounter with others.

Pastoral

Boost your personal and spiritual development with activities, experiences, and training to learn more about who you are and how you are called to live in order to be happy.

Actividades culturales Study Business Analytics in Madrid: Bachelor's Degree Study at the Universidad Privada Madrid

Cultural Activities

Workshops, art, and events to broaden your horizons and creativity.

“The UFV helped me develop a broad perspective through its humanities-based education, preparing me to add long-term value in the worlds of consulting, public policy, and the digital sector. The combination of critical thinking and rigour has been fundamental to my professional career, from government leadership to major technology companies.”

Antonio Vargas

UFV Alumni and Head of Public Policy for Iberia at Amazon Web Services

“At UFV, they not only train us to be good professionals by involving us in practical projects from the outset, but they also care about human development, social responsibility, ethics, and personal growth.”

Marta Meneses Muñoz

Business Intelligence Engineer at Amazon and UFV Alumnus

Marta Meneses Study Business Analytics in Madrid: Bachelor's Degree Study at the Universidad Privada Madrid

“UFV helps you think big, learn the power of data, and develop critical thinking skills when the metrics don't add up. Achieving these digital and innovative skills will make you a valuable asset to any organization and help you build a solid foundation that will ensure your success.”

Beatriz Aznar

Senior Customer Solution Manager for Iberia Amazon Web Services

Recognition of excellence

Our awards reflect UFV's commitment to academic excellence, educational innovation, and comprehensive personal development.

100% employment rate for graduates of this degree program

Top 3 Spanish Universities in Teaching and Learning

Source: CYD Foundation, CYD 2026 Ranking

8.2/10 student recommendation rating

In Law, Business, and Government

8.3/10 average rating of teachers by their students

Source: UFV Quality Department. February 2025

Among the top 3 universities in health and wellness

Source: Times Higher Education Impact Rankings

9.1/10 for the values promoted by UFV

Source: 2024 Report, undergraduate student experience

8.8/10 rating for the experience at our Campuses

Source: 2024 Report, undergraduate student experience

Price

Scholarships and Study Aid

At UFV, we believe in talent and in people. That’s why we’re one of the universities with the highest percentage of students receiving scholarships. Our Financial Aid Office offers you a wide programme range of scholarships and financial aid, taking into account your academic excellence, your talents, and your personal circumstances.

Learn more

Total Amount (26/27 Academic Year)

11.740€

Down payment: €1,500
Monthly payment: 1,024€

The fees for the admissions process and the seat reservation are not included and must be paid separately.

We resolve any possible doubts

How much does the degree in Data and Business Analysis at UFV cost?

Total tuition fee , the tuition for the first year of the bachelor's degree program in Data and Business Analytics at UFV is 11,740€. This amount is broken down into an initial payment of 1,500€ and ten monthly payments of 1,024€.

What does the admission process for the Data and Business Analysis degree consist of?

To become a student at UFV, you must pass our admission tests. The fee is 80€, and the tests can be taken either online or in person. For more information about our admission process, click here.

How many years does the degree in Data and Business Analysis take?

The degree in Data and Business Analysis at UFV lasts four academic years.

What are the career opportunities for graduates with a degree in Data and Business Analysis?

As a graduate in Data and Business Analytics, you will become one of the most sought-after professionals by companies. This will allow you to choose to work in positions such as:

Big Data / Business Intelligence Solutions Architect
Big Data Systems Administrator and/or Developer
Data analyst
Marketing Analyst
Business Strategy Expert
Financial Analyst
Data scientist
Data Consultant
Big Data Infrastructure Manager
Big Data Project Security Manager
Privacy Officer for Big Data Solutions
Big Data Systems Auditor
Market Research Specialist

What is Business Analytics, and what do you study in this degree program?

Business Analytics involves using data to understand a business and make decisions. In our " Bachelor's Degree " in Data and Business Analytics, you'll study programming, statistics, and analytical models alongside economics, finance, and marketing to connect information with a company's challenges.

What is the difference between Business Analytics and Computer Engineering?

Business Analytics focuses on analyzing information to solve business problems, while Computer Engineering addresses the design and development of computer systems. In our bachelor's degree program, you'll combine programming and analytical tools with knowledge of business management.

What is the difference between Data and Business Analysis and ADE?

ADE focuses on the management of a company’s various departments, while Data and Business Analysis delves into how to collect, model, and interpret information to support that management. In our bachelor’s program, you’ll study business fundamentals alongside statistics, programming, and analytical techniques.

Do you learn to code in the Business Analytics program?

Yes. Our curriculum includes Programming I and II, along with Technological Tools for Data and Business Analysis and Fundamentals of Data Science and Big Data. You’ll also study Databases and big data technology to learn how to organise, process, and work with large amounts of information.

What kind of math is covered in the Data and Business Analytics program?

You will take Mathematical Methods for Data and Business Analysis and Introduction to Statistics and Probability. You will apply this knowledge to modeling, interpreting results, and analyzing relationships between business variables.

Are artificial intelligence and machine learning covered in the Business Analytics program?

Yes. You'll take courses in Advanced Modeling and Machine Learning, Deep Learning, and Generative Artificial Intelligence. You'll learn how to use models to identify patterns in data and explore applications in fields such as marketing, finance, and business management.

Can you learn how to present data and create reports for a company?

Yes. In Data Visualization and Business Reporting, you'll learn how to present information and communicate results in a way that's easy to understand. You'll also learn about analysis and visualization tools that can transform data into insights to help a company make better decisions.

In which areas of a company is business analytics applied?

Data analysis is applied to finance, marketing, sales, and human resources, among other areas. In our curriculum, you will take courses in Financial Analytics, Analytical Marketing and Social Media, and People Development Analytics to gain an understanding of these business applications.

What kinds of practical projects are undertaken in Data and Business Analysis?

You’ll take part in challenges such as Market Analytics, in which you’ll analyze data from a marketplace to discover what factors influence a product’s success. You’ll also work with business simulators, projects, and case studies. In the fourth year, the program includes external academic internships at companies.

Are ethics, privacy, and data protection covered in the Business Analytics program?

Yes. In the course “Data Governance and Management, Cybersecurity and Data Protection, and Ethics in the Digital Age,” you will learn how information is managed and protected. You will also gain an understanding of the responsibilities involved in using personal and business data.

General information about the degree program

Name: Bachelor's Degree in Data and Business Analytics

Schools where the course is offered: Faculty of Law, Business, and Government

Field of study: Social and Legal Sciences

Field of study: Economics, business administration and management, marketing, commerce, accounting, and tourism

Format: In-person

Language: Spanish and English

Total number of credits: 240 ECTS credits

Acknowledgments: Not applicable

Verified seats: 180

Useful links for this degree program

Download PDF brochure

Academic staff

Access and Admission

Training objectives

Graduate profile

Regulations

Quality

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Comparison Table of Recognition Between the 2024 Plan and the 2018 Plan

Extinction Schedule

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Internship Opportunities

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M11_Hero título_ADE Study Business Analytics in Madrid: Bachelor's Degree Study at the Universidad Privada Madrid

Bachelor's Degree in Business Administration and Management (ADE)

M11_Hero título_Marketing Study Business Analytics in Madrid: Bachelor's Degree Study at the Universidad Privada Madrid

Bachelor's Degree Marketing

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Learn about our educational offerings and our campus.

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Excellence in Internships

Our students' rating for their internships at companies is 5.5 out of 6 (based on evaluations conducted by the companies themselves).

Bachelor's Degree with 100% employability

The employment rate for our students in the Business Analytics and Business Analytics + International Business Management programs is 100%.

International experience

Entrepreneurial ecosystem and student societies

Specialization with diplomas

Earn an exclusive UFV College diploma in fields such as Data Science, AI, or Global Studies to enhance your professional profile.

Professional Certifications

Get official certifications in SAS and Google, key to standing out in data analysis and business.

Bachelor's Degree 100% in English

Develop your skills in a global environment, share a classroom with international students, and prepare yourself to work anywhere in the world.

Support and mentoring

We have a team of mentors who will help you discover your calling, develop your talents, and make the most of your college experience.

Bachelor's Degree in Business Analytics & Data (BILINGUAL OR ENGLISH)

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REGISTRATION IS NOW OPEN FOR THE 2027/2028 ACADEMIC YEAR

+ Certifications in Data Analytics

Powered by SAS in collaboration with Google

Innovative methodology UFV College

Replaces Data Analysis / Business Analytics.

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Would you like to pursue a bachelor's degree in Data and Business Analytics in Madrid? UFV is waiting for you.

Do you have questions about the Business and Data Analytics degree / Bachelor in Business Analytics & Data (Bilingual or English*)?

Contact Ignacio Martínez Polo

Discover how your vocation is transformed into knowledge

First year

DIPLOMA IN INTELLIGENCE

DIPLOMA IN LEADERSHIP, SOCIETY, AND CONTEMPORARY CULTURE

DIPLOMA IN LAW AND TECHNOLOGY

DIPLOMA IN BEHAVIORAL AND SOCIAL SCIENCES

DIPLOMA IN DATA SCIENCE & GENERATIVE ARTIFICIAL INTELLIGENCE

DIPLOMA IN DIPLOMACY AND FOREIGN POLICY IN SPAIN

DIPLOMA IN GLOBAL STUDIES

Second year

DIPLOMA IN LAW AND TECHNOLOGY

DIPLOMA IN INTELLIGENCE

DIPLOMA IN LEADERSHIP, SOCIETY, AND CONTEMPORARY CULTURE

DIPLOMA IN BEHAVIORAL AND SOCIAL SCIENCES

DIPLOMA IN DATA SCIENCE & GENERATIVE ARTIFICIAL INTELLIGENCE

DIPLOMA IN DIPLOMACY AND FOREIGN POLICY IN SPAIN

DIPLOMA IN GLOBAL STUDIES

Third year

DIPLOMA IN LAW AND TECHNOLOGY

DIPLOMA IN INTELLIGENCE

DIPLOMA IN LEADERSHIP, SOCIETY, AND CONTEMPORARY CULTURE

DIPLOMA IN BEHAVIORAL AND SOCIAL SCIENCES

DIPLOMA IN DATA SCIENCE & GENERATIVE ARTIFICIAL INTELLIGENCE

DIPLOMA IN DIPLOMACY AND FOREIGN POLICY IN SPAIN

DIPLOMA IN GLOBAL STUDIES

Fourth year

LIST OF ELECTIVE COURSES (choose one course)

DIPLOMA IN LAW AND TECHNOLOGY

DIPLOMA IN INTELLIGENCE

DIPLOMA IN LEADERSHIP, SOCIETY, AND CONTEMPORARY CULTURE

DIPLOMA IN BEHAVIORAL AND SOCIAL SCIENCES

DIPLOMA IN DATA SCIENCE & GENERATIVE ARTIFICIAL INTELLIGENCE

DIPLOMA IN DIPLOMACY AND FOREIGN POLICY IN SPAIN

DIPLOMA IN GLOBAL STUDIES

Why study at UFV?

Excellence in Internships

Bachelor's Degree with 100% employability

International experience

Entrepreneurial ecosystem and student societies

Specialization with diplomas

Professional Certifications

Bachelor's Degree 100% in English

Support and mentoring

You will analyze data patterns in business simulators

Internships in national and international companies

Challenges of the Bachelor's Degree

Altius Foundation Challenge: Spain XXI: Building a Shared Future

Amazon Web Services (AWS) Challenge: Market Analytics—Uncovering Consumer Behavior

Admission and enrollment

Admission Requirements

Limited places

Career opportunities

International Agreements

We have more than 250 exchange agreements in the Americas, Europe, and Asia

Official Certifications

SAS Certified Specialist

Cloud Learning Programs

Campus life

Student societies

Sports

Social Action

Pastoral

Cultural Activities

Recognition of excellence

100% employment rate for graduates of this degree program

Top 3 Spanish Universities in Teaching and Learning

8.2/10 student recommendation rating

8.3/10 average rating of teachers by their students

Among the top 3 universities in health and wellness