University Degree in Digital Communication

Syllabus

First year

DIPLOMA IN SOCIAL MEDIA MANAGEMENT
SUBJECTTYPOLOGYSEMECTS
INTRODUCTION TO THE DIGITAL ECOSYSTEMPWSEM 16
COMMUNITY MANAGERPWSEM 26
DIPLOMA IN FILM AND FICTION CREATION AND PRODUCTION
SUBJECTTYPOLOGYSEMECTS
FILM SCRIPTPWSEM 13
GREAT MASTERS OF FILM AND FICTIONPWSEM 13
FILM PRODUCTIONPWSEM 26
DIPLOMA IN CREATIVITY AND CONTENT PRODUCTION
SUBJECTTYPOLOGYSEMECTS
CULTURE AND TRENDSPWSEM 16
THE CREATIVE PROCESSPWSEM 26
DIPLOMA IN CONSUMER EXPERIENCE AND EVENT ORGANIZATION
SUBJECTTYPOLOGYSEMECTS
CONSUMER AND USER EXPERIENCEPWSEM 16
EVENT PLANNING AND PRODUCTIONPWSEM 26
DIPLOMA IN SPORTS JOURNALISM
SUBJECTTYPOLOGYSEMECTS
SPORTS WRITING 1PWSEM 13
SPORTS CONTENT CREATIONPWSEM 13
NEWS COVERAGE OF EVENTSPWSEM 23
SPORTS BROADCASTINGPWSEM 23
DIPLOMA IN FASHION DESIGN
SUBJECTTYPOLOGYSEMECTS
FASHION HISTORY AND TRENDSPWSEM 13
COSTUME DESIGN(*)PWSEM 13
FASHION COMMUNICATIONPWSEM 21.5
BASIC PATTERN DESIGNPWSEM 24.5

(*) Subject taught in English

DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN
SUBJECTTYPOLOGYSEMECTS
INTRODUCTION TO THE DIGITAL ENVIRONMENTPWSEM 16
INTERACTION DESIGN 1PWSEM 26
DIPLOMA IN DIGITAL HUMANITIES AND ARTIFICIAL INTELLIGENCE
SUBJECTTYPOLOGYSEMECTS
INTRODUCTION TO DIGITAL HUMANITIESPWSEM 16
WEB TECHNOLOGY AND ITS USE FOR HUMANITIESPWSEM 26
DIPLOMA IN TRANSMEDIA PROJECTS
SUBJECTTYPOLOGYSEMECTS
NEW MEDIA STUDIESPWSEM 16
VIRTUAL COMMUNITIESPWSEM 23
SOCIAL MEDIA 1PWSEM 23
DIPLOMA IN TECHNICAL ARTIST
SUBJECTTYPOLOGYSEMECTS
INTRODUCTION TO VOLUME AND COLOR. PHOTOGRAMETRYPWSEM 13
CHARACTER DESIGN AND APPLIED ANATOMYPWSEM 13
CREATION OF SHADERS (*)PWSEM 26

(*) Course taught in English

DIPLOMA IN COMMUNICATION AND MEDIATION IN INTERNATIONAL CONFLICTS
SUBJECTTYPOLOGYSEMECTS
PEACE DIPLOMACY (TREATIES, CONVENTIONS AND CONFERENCES FOR PEACE)PWSEM 16
COMMUNICATION AND PEACEPWSEM 26

Second Year

DEGREE IN DIGITAL COMMUNICATION
ASIGNATURETIPSEMECTS
Digital Production *OBSEM 39
Digital Narratives 2BTSEM 36
Web DesignOBSEM 36
Personal BrandingOBSEM 33
AnthropologyOB3 and SEM 46
Social ResponsibilityOBSEM 3 and SEM 46
Digital Editing and EditingBTSEM 46
Web PositioningOBSEM 46
Sources of InformationOBSEM 43
Virtual Community ManagementOBSEM 43
Apps and Communication *OBSEM 46
* Subject taught in English
DIPLOMA IN SOCIAL MEDIA MANAGEMENT
SUBJECTTYPOLOGYSEMECTS
SOCIAL MEDIA MANAGEMENTPWSEM 36
CONTENT STRATEGYPWSEM 46
DIPLOMA IN FILM AND FICTION CREATION AND PRODUCTION
SUBJECTTYPOLOGYSEMECTS
FILM DIRECTINGPWSEM 33
DIRECTING ACTORSPWSEM 33
CAMERA 1PWSEM 43
LIGHTINGPWSEM 43
DIPLOMA IN ADVANCED DIGITAL PHOTOGRAPHY
SUBJECTTYPOLOGYSEMECTS
DIGITAL IMAGE RETOUCHING 1PWSEM 33
LIGHTINGPWSEM 33
PHOTOGRAPHIC COMPOSITION AND COLORPWSEM 43
LONG EXPOSURE PHOTOGRAPHYPWSEM 43
DIPLOMA IN CREATIVITY AND CONTENT PRODUCTION
SUBJECTTYPOLOGYSEMECTS
CREATIVE GRAPHICSPWSEM 36
INTEGRATED CAMPAIGNSPWSEM 46
DIPLOMA IN CONSUMER EXPERIENCE AND EVENT ORGANIZATION
SUBJECTTYPOLOGYSEMECTS
AUDIOVISUAL PRODUCTION FOR EVENTSPWSEM 36
PATRONAGE AND ADVERTISING SPONSORSHIPPWSEM 46
DIPLOMA IN FASHION DESIGN
COURSETYPOLOGYSEMECTS
DESIGN AND RAW MATERIALS(*)PWSEM 36
FASHION WORKSHOP TECHNIQUESPWSEM 46

(*) Subject taught in English

DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN
SUBJECTTYPOLOGYSEMECTS
PACKAGING DESIGNPWSEM 36
COMPUTER GRAPHICSPWSEM 46
DIPLOMA IN TRANSMEDIA PROJECTS
SUBJECTTYPOLOGYSEMECTS
SOCIAL MEDIA 2PWSEM 33
PODCASTPWSEM 33
STREAMING 1PWSEM 46
DIPLOMA IN TECHNICAL ARTIST
COURSETYPOLOGYSEMECTS
PROCEDURAL (*)PWSEM 33
TOOLSPWSEM 33
RIGGING AND MOTION CAPTURE (*)PWSEM 46

(*) Subject taught in English

DIPLOMA IN COMMUNICATION AND MEDIATION IN INTERNATIONAL CONFLICTS
COURSETYPOLOGYSEMECTS
DISCOURSES OF PEACE (LEADERSHIP FOR PEACE)(*)PWSEM 36
FUNDAMENTALS OF THE COMMON GOODPWSEM 46

(*) Subject taught in English

Third Year

DEGREE IN DIGITAL COMMUNICATION
COURSETIPSEMECTS
Sound ExpressionOBSEM 56
Innovation LabOBSEM 56
Graphic DesignOBSEM 56
Introduction to Theology: Man and the Question of GodOBSEM 56
History of the WestOBSEM 56
Infographics and IllustrationOBSEM 66
Content Management Digital Content ManagementOBSEM 66
Marketing and Branding *OBSEM 66
Corporate CommunicationOBSEM 66
Optional 1OPSEM 66
* Subject taught in English
LIST OF OPTIONAL COURSES (CHOOSE ONE COURSE)
COURSETIPSEMECTS
Transmedia Product CreationOPSEM 66
Audiovisual Direction *OPSEM 66
SEO Management of Social MediaOPSEM 66
From the list of optional courses that make up the syllabus, students will be able to choose among the courses that the University offers each academic year and that will be published in the Syllabus book for enrolment. Likewise, the University, once the enrolment period is over, reserves the right to open these optional courses depending on the number of students enrolled.
* Subject taught in English
DIPLOMA IN SOCIAL MEDIA MANAGEMENT
SUBJECTTYPOLOGYSEMECTS
INFLUENCER MARKETINGPWSEM 56
ONLINE REPUTATION MANAGEMENTPWSEM 66
DIPLOMA IN FILM AND FICTION CREATION AND PRODUCTION
SUBJECTTYPOLOGYSEMECTS
SOUND DESIGNPWSEM 53
EDITINGPWSEM 53
CAMERA 2PWSEM 63
DIRECTION OF PHOTOGRAPHYPWSEM 63
DIPLOMA IN ADVANCED DIGITAL PHOTOGRAPHY
SUBJECTTYPOLOGYSEMECTS
PORTRAIT PHOTOGRAPHYPWSEM 53
DIGITAL IMAGE RETOUCHING 2PWSEM 53
ADVERTISING PHOTOGRAPHYPWSEM 63
NATURE PHOTOGRAPHYPWSEM 63
DIPLOMA IN CREATIVITY AND CONTENT PRODUCTION
SUBJECTTYPOLOGYSEMECTS
PACKAGINGPWSEM 56
VIDEO GAME ADVERTISINGPWSEM 66
DIPLOMA IN CONSUMER EXPERIENCE AND EVENT ORGANIZATION
SUBJECTTYPOLOGYSEMECTS
NEUROBRANDINGPWSEM 56
SOCIAL INFLUENCE AND RELATIONAL IMPACTPWSEM 66
DIPLOMA IN FASHION DESIGN
SUBJECTTYPOLOGYSEMECTS
CLOTHING CONSTRUCTION(*)PWSEM 56
STYLISM AND ARTISTIC DIRECTIONPWSEM 63
ACCESSORIES DESIGNPWSEM 63

(*) Subject taught in English

DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN
SUBJECTTYPOLOGYSEMECTS
INTERACTION DESIGN 2PWSEM 56
INTERACTION DESIGN 3PWSEM 66
DIPLOMA IN TRANSMEDIA PROJECTS
SUBJECTTYPOLOGYSEMECTS
WORLDBUILDING IN TRANSMEDIAPWSEM 56
STORYTELLING WITH IAPWSEM 53
FINANCING TRANSMEDIA PROJECTSPWSEM 63
DIPLOMA IN TECHNICAL ARTIST
COURSETYPOLOGYSEMECTS
3D ANIMATIONPWSEM 56
ADVANCED TECHNIQUES IN LIGHTING AND MATERIAL DESIGN (*)PWSEM 66

(*) Subject taught in English

Fourth Year

DEGREE IN DIGITAL COMMUNICATION
COURSETIPSEMECTS
Digital Content Creation WorkshopOBSEM 73
Postproduction and Special EffectsOBSEM 76
New Digital FormatsOBSEM 76
Entrepreneurship and StartupsOBSEM 76
EthicsOBSEM 76
Direction and Management of Projects and Events *OBSEM 89
Social Media AdvertisingOBSEM 86
External Academic InternshipI. EXT.SEM 7 and SEM 86
End of Degree ProjectEDPSEM 7 and SEM 86
Optional 2OPSEM 86
* Subject taught in English
LIST OF OPTIONAL COURSES (CHOOSE ONE COURSE)
COURSETIPSEMECTS
Audiovisual Business Plan *OPSEM 86
Brand ManagementOPSEM 86
Complementary Training ActivitiesOPSEM 86
From the list of optional courses that make up the syllabus, students will be able to choose among the courses offered by the University each academic year, which will be published in the Syllabus book for enrolment. Likewise, the University, once the enrolment period is over, reserves the right to open these optional courses depending on the number of students enrolled.
* Subject taught in English
DIPLOMA IN SOCIAL MEDIA MANAGEMENT
SUBJECTTYPOLOGYSEMECTS
DATA MONITORING AND ANALYSISPWSEM 76
LEGAL ASPECTS AND PRIVACY IN SOCIAL MEDIAPWSEM 86
DIPLOMA IN FILM AND FICTION CREATION AND PRODUCTION
SUBJECTTYPOLOGYSEMECTS
PROJECT DEVELOPMENT AND DISTRIBUTIONPWSEM 73
POSTPRODUCTIONPWSEM 73
FINAL PROJECTPWSEM 86
DIPLOMA IN CREATIVITY AND CONTENT PRODUCTION
SUBJECTTYPOLOGYSEMECTS
EXTERNAL COMMUNICATION AND LARGE FORMATSPWSEM 76
THE CREATIVE PORTFOLIOPWSEM 86
DIPLOMA IN CONSUMER EXPERIENCE AND EVENT ORGANIZATION
SUBJECTTYPOLOGYSEMECTS
SPORTING EVENTSPWSEM 76
ARTISTIC AND CULTURAL EVENTSPWSEM 86
DIPLOMA IN FASHION DESIGN
COURSETYPOLOGYSEMECTS
FASHION PRODUCTION AND BUSINESS(*)PWSEM 74.5
PROFESSIONAL FASHION WORKSHOPPWSEM 87.5

(*) Subject taught in English

DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN
SUBJECTTYPOLOGYSEMECTS
INTERFACE DESIGN (UI)PWSEM 76
DESIGN STRATEGYPWSEM 86
DIPLOMA IN TRANSMEDIA PROJECTS
SUBJECTTYPOLOGYSEMECTS
BUSINESS PERSPECTIVE OF THE TRANSMEDIA ENVIRONMENTPWSEM 73
STREAMING 2PWSEM 73
TRANSMEDIA PRODUCTIONPWSEM 86
DIPLOMA IN TECHNICAL ARTIST
COURSETYPOLOGYSEMECTS
OPTIMIZATIONPWSEM 73
ADVANCED SPECIAL EFFECTS DESIGN (*)PWSEM 83
FINAL PROJECTPWSEM 7 AND SEM 86

(*) Course taught in English

DIPLOMA IN COMMUNICATION AND MEDIATION IN INTERNATIONAL CONFLICTS
SUBJECTTYPOLOGYSEMECTS
WAR CORRESPONDENT, PEACE MISSIONPWSEM 76
PREVENTIVE DIPLOMACY, PROTECTION OF CIVILIANS AND HUMANITARIAN AID IN INTERNATIONAL CONFLICTS(*)PWSEM 86

(*) Subject taught in English

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