UNIVERSITY DUAL DEGREE IN DATA AND BUSINESS ANALYSIS AND INTERNATIONAL BUSINESS MANAGEMENT (BILINGUAL)

Syllabus

Year groups after 2024-25

First year

DATA AND BUSINESS ANALYSIS
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
Fundamentals of Economics	BT	1st	SEM 1	6
Fundamentals of Business	BT	1st	SEM 1	6
Fundamentals of Law	BT	1st	SEM 1	6
Fundamentals of Governance	BT	1st	SEM 1	6
Introduction to University Studies	OB	1st	ANNUAL	6
Skills and Competencies of the Individual	BT	1st	ANNUAL	6
Mathematical Methods for Data and Business Analysis I	BT	1st	SEM 2	6
Fundamentals of Data Science and Big Data	BT	1st	SEM 2	6
Technological Tools for Data and Business Analysis	BT	1st	SEM 2	6
Financial Accounting	BT	1st	SEM 2	6
INTERNATIONAL BUSINESS MANAGEMENT
International Economic Environment *	BT	1st	SEM 2	6
Applied management tools 2	BT	1st	SEM 2	6
History of western thought	OB	1st	SEM 2	6
* Subject taught in English

Second Year

DATA AND BUSINESS ANALYSIS
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
Microeconomics	OB	2nd	SEM 1	6
Mathematical Methods for Data and Business Analysis 2	BT	2nd	SEM 1	6
Introduction to Statistics and Probability	OB	2nd	SEM 1	6
History of Science and Technology	OB	2nd	SEM 1	3
Programming 1	OB	2nd	SEM 1	6
Anthropology	OB	2nd	ANNUAL	4.5
Education for Social Responsibility	OB	2nd	ANNUAL	4.5
Data Governance and Management	OB	2nd	SEM 2	3
Big Data Technology 1	OB	2nd	SEM 2	3
Data Sources	OB	2nd	SEM 2	3
Databases	OB	2nd	SEM 2	6
Data Analytics I: Introduction to Data Exploration and Modeling	OB	2nd	SEM 2	6
Programming 2	OB	2nd	SEM 2	3
DIRECCIÓN INTERNACIONAL DE NEGOCIOS / INTERNATIONAL BUSINESS MANAGEMENT
Fundamentals of International Management *	BT	2nd	SEM 1	6
Contracts for International Markets *	OB	2nd	SEM 2	3
Innovation and International Business *	OB	2nd	SEM 2	4.5
Principles of International Accounting *	OB	2nd	SEM 2	3
* Subject taught in English

Third Year

DATA AND BUSINESS ANALYSIS
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
Data Analytics 2: Advanced Data Modeling and Machine Learning	OB	3rd	SEM 1	6
Data Visualization & Enterprise Reporting	OB	3rd	SEM 1	4.5
Big Data Technology 2	OB	3rd	SEM 1	3
Technology Entrepreneurship	OB	3rd	SEM 1	3
The Question of God	OB	3rd	SEM 1	4.5
Decision Support Systems *	OB	3rd	SEM 1	3
Marketing and Sales Strategy	OB	3rd	SEM 1	6
Deep Learning *	OB	3rd	SEM 2	6
Fiscal System	OB	3rd	SEM 2	3
Macroeconomics	OB	3rd	SEM 2	6
Cloud Computing *	OB	3rd	SEM 2	3
Finance *	OB	3rd	SEM 2	6
Data Analytics 3: Time Series	OB	3rd	SEM 2	6
INTERNATIONAL BUSINESS MANAGEMENT
Global Governance *	OB	2nd	SEM 1	3
Organizational Focus in the International Enterprise *	OB	3rd	SEM 1	6
Company Accounting	OB	3rd	SEM 2	3
* Subject taught in English

Fourth Year

DATA AND BUSINESS ANALYSIS
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
Data and Sustainability	OB	4th	SEM 1	3
Data Analytics 4: Natural Language Processing and Text Mining	OB	4th	SEM 1	4.5
People Development Analytics *	OB	4th	SEM 1	3
Marketing Analytics and Social Media *	OB	4th	SEM 1	6
Financial Analytics	OB	4th	SEM 1	3
Ethics in the Digital Era *	OB	4th	SEM 1	4.5
Cybersecurity and data protection	OB	4th	SEM 2	3
Generative Artificial Intelligence *	OB	4th	SEM 2	6
External Academic Internship	I.EXT	4th	SEM 2	6
INTERNATIONAL BUSINESS MANAGEMENT
Corporate Finance *	OB	3rd	SEM 1	6
International Commerce *	OB	3rd	SEM 1	4-5
Strategies for Internationalization *	OB	3rd	SEM 1	6
International Taxation	OB	3rd	SEM 2	3
Operational Risks in Emerging Markets *	OB	3rd	SEM 2	3
International Financial Markets *	OB	3rd	SEM 2	3
Comunicación, Reputation and Corporate Culture in International Environments *	OB	3rd	SEM 2	3
Competitive Intelligence for Internationalization *	OB	4th	SEM 2	3
Opportunities and Threats in Emerging Markets *	OB	4th	SEM 2	3
* Subject taught in English

Fifth Year

DATA AND BUSINESS ANALYSIS
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
Datathon with Social Impact	OB	4th	SEM 1	3
Business Intelligence *	OB	4th	SEM 1	3
Business Strategy	OB	4th	SEM 1	3
End of Degree project	EDP	4th	SEM 2	6
Optionals	OP	4th	SEM 2	6
INTERNATIONAL BUSINESS MANAGEMENT
Management of International Sales *	OB	4th	SEM 1	4.5
International Management of People & Talent*	OB	4th	SEM 1	6
International Operational Management *	OB	4th	SEM 1	4.5
International Supply Chain *	OB	4th	SEM 1	4.5
International Trade Negotiation and Dispute Resolution *	OB	4th	SEM 1	3
External Academic Internships	I. EXT	4th	SEM 2	6
End of Degree Project	EDP	4th	SEM 2	6
Optional 1	OP	4th	SEM 2	3
Optional 2	OP	4th	SEM 2	3
Optional 3	OP	4th	SEM 2	3
Optional 4	OP	4th	SEM 2	3
*Subject taught in English

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