University Dual Degree in Advertising, Branding and Communication and Marketing

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The 2024-25 class will include the University Dual Degree in Advertising, Branding and Communication and Marketing.

First year classes 2024-25 academic year will pursue a University Dual Degree in Advertising, Branding and Communication and Marketing.

ADVERTISING, BRANDING AND COMMUNICATION
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
Advertising Communication Theory	BT	1st	1 SEM	6
Brand Marketing: The Brand as a Strategic Asset	BT	1st	1 SEM	6
Fundamentals of Functional Creativity	OB	1st	1 SEM	4
History of Advertising	BT	1st	1 SEM	6 6
Environment I: Audience Research	OB	1st	1 SEM	4
Introduction to University Studies	BT	1st	ANNUAL	6
Skills and Competencies for Leadership	BT	1st	ANNUAL	6
Creating Corporate Identities OB 1st SEM 1 4 6 Corporate	OB	1st	2 SEM	4
Communication Techniques and Soft Skills	BT	1st	2 SEM	6
History and Strategy of Iconic Brands	OB	1st	2 SEM	3
Consumer Behavior	BT	1st	2 SEM	6
Ecosystem I: Professional Profiles	OB	1st	2 SEM	3
MARKETING
Basic Computer Tools	BT	1st	1 SEM	6
Mathematics Applied to Marketing	BT	1st	1 SEM	6
Introduction to Statistics for Marketing Decision Making	BT	1st	2 SEM	6

Second year classes 2024-25 academic year will pursue a University Dual Degree in Advertising, Branding and Communication and Marketing.

ADVERTISING, BRANDING AND COMMUNICATION
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
Creative Ideation I	BT	2nd	1 SEM	6
Photography and Image Retouching OB 2nd SEM 1 6 Image	OB	2nd	1 SEM	4
Building Corporate Narratives	BT	2nd	1 SEM	6
Social Engagement and Corporate Activism	OB	2nd	1 SEM	4
Environment II: Competition, Partners and Other Agents	OB	2nd	1 SEM	4
Anthropology	OB	2nd	ANNUAL	6
Social Responsibility	OB	2nd	ANNUAL	6
Audiovisual Editing: The Advertising Case	OB	2nd	2 SEM	6
Advertising on the Web	OB	2nd	2 SEM	4
Broadcasting Corporate Narratives	OB	2nd	2 SEM	4
Gamification and Co-creation	OB	2nd	2 SEM	4
Communication Management: Internal and External Brand Experience	BT	2nd	2 SEM	6
MARKETING
Business Organization and Management	OB	1st	1 SEM	6
History of Western Thought	BT	1st	2 SEM	6
Economics for Entrepreneurs	BT	1st	2 SEM	6
Marketing Research and Demand Estimation	OB	2nd	1 SEM	6

Third year classes 2024-25 academic year will pursue a University Dual Degree in Advertising, Branding and Communication and Marketing.

ADVERTISING, BRANDING AND COMMUNICATION
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
Creative Ideation 2	OB	3rd	1 SEM	6
Retail & Trade Marketing OB 3rd SEM 1 6 Retail & Trade Marketing	OB	3rd	1 SEM	6
Strategic Planning	OB	3rd	1 SEM	4
Advertising Account Management	OB	3rd	1 SEM	4
Introduction to Theology: Man and the Question of God	OB	3rd	1 SEM	6
Art Direction	OB	3rd	2 SEM	6
Advertising Copy	OB	3rd	2 SEM	6
Campaign Implementation	OB	3rd	2 SEM	4
Media Planning	OB	3rd	2 SEM	4
Responsible Production and Consumption	OP	3rd	1 SEM	4
Elective 2	OP	3rd	2 SEM	4
MARKETING
Financial Accounting	OB	2nd	1 SEM	4.5
Product and Brand Policy	OB	2nd	1 SEM	6
Innovation and Digital Transformation	BT	2nd	2 SEM	6
Cost Accounting	OB	2nd	2 SEM	4.5

Fourth year classes 2024-25 academic year will pursue a University Dual Degree in Advertising, Branding and Communication and Marketing.

ADVERTISING, BRANDING AND COMMUNICATION
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
Creativity and Branding in Virtual Worlds	OB	4th	1 SEM	6
Production of Audiovisual Campaigns	OB	4th	1 SEM	6
Production of Graphic Campaigns OB 4th SEM 1 4 Branding Strategies in Crisis Situations OB 4th SEM 1 4 Branding Strategies in Crisis Situations OB 4th SEM 1 4 of Graphic Campaigns	OB	4th	1 SEM	4
Brand Strategies in Crisis Situations	OB	4th	1 SEM	4
Ethics	OB	4th	ANNUAL	6
End of Degree	END OF DEGREE FINAL PROJECT	4th	ANNUAL	9
External Academic Internships	EXT. INTERNSHIP	4th	ANNUAL	9
Advertising Standards and Regulations	OB	4th	2 SEM	6
Ecosystem 2: Industry Benchmark	OB	4th	2 SEM	4
Complementary Training Activities I	OP	4th	1 SEM	3
Complementary Training Activities 2	OP	4th	2 SEM	3
MARKETING
Marketing Innovation Management	OB	2nd	1 SEM	6
Project Management	OB	2nd	2 SEM	6
Introduction to Data Analysis	OB	2nd	2 SEM	6

Fifth year classes 2024-25 academic year will pursue a University Dual Degree in Advertising, Branding and Communication and Marketing.

MARKETING
SUBJECT	YEAR	TYPOLOGY	TERM	ECTS
Relationship Marketing	3rd	OB	1 SEM	6
Distribution and Pricing Strategies	3rd	OB	1 SEM	6
Customer Experience	3rd	OB	2 SEM	6
Communications Strategies Integral 2	3rd	OB	2 SEM	6
E-Commerce	3rd	OB	2 SEM	6
Financial Management	3rd	OB	2 SEM	6
Logistics and Commercial Networks	4th	OB	1 SEM	6
Entrepreneurship I	4th	OB	1 SEM	6
Entrepreneurship 2	4th	OB	2 SEM	4,5
External Academic Internships	4th	EXT. INTERNSHIPS	2 SEM	6
End-of-Degree Project	4th	End-of-Degree Project	2 SEM	6

Classes 2020-21, 2021-22, 2022-23 and 2023-24 (University Dual Degree in Advertising and Marketing)

First year classes 2020-21, 2021-22, 2022-23 and 2023-24 (University Dual Degree in Advertising and Marketing)

ADVERTISING
SUBJECT	YEAR	TYPOLOGY	TERM	ECTS
Advertising Communication Theory	1st	BT	1 SEM	6
Brand Marketing	1st	OB	1 SEM	6
Creativity Workshop I	1st	OB	1 SEM	4,5
Social Environment	1st	BT	1 SEM	6
Introduction to University Studies	1st	OB	Annual	9
Skills and Competencies for Leadership 1st BT 1st BT 6 Leadership	1st	BT	Annual	6
History of Advertising	1st	OB	2 SEM	3
Social Psychology	1st	BT	2 SEM	6
Language	1st	BT	2 SEM	6
Creativity Workshop II	1st	OB	2 SEM	4,5
Advertising Ecosystem	1st	OB	2 SEM	3
MARKETING
Business Organization and Administration	1st	OB	1 SEM	6
Mathematics Applied to Business	1st	OB	1 SEM	6
Financial Accounting	1st	OB	2 SEM	6
Marketing Research	1st	OB	2 SEM	6

DIPLOMA IN CREATIVE TECHNIQUES
SUBJECT	YEAR	TYPOLOGY	TERM	ECTS
DESIGN TOOLS I: ILLUSTRATOR Y PHOTOSHOP	1st	OWN	1 SEM	3
PROTOCOL AND ORGANIZATION OF EVENTS	1st	OWN	2 SEM	3

Second year classes 2020-21, 2021-22, 2022-23 and 2023-24 (University Dual Degree in Advertising and Marketing)


ADVERTISING
SUBJECT	YEAR	TYPOLOGY	TERM	ECTS
Art History	2nd	BT	1 SEM	6
Rhetoric	2nd	OB	1 SEM	6
Creative Storytelling	2nd	OB	1 SEM	6
English	2nd	BT	1 SEM	6
Fundamental Anthropology	2nd	BT	ANNUAL	6
Contemporary Artistic Movements	2nd	BT	2 SEM	6
Creative Expression of the Image	2nd	OB	2 SEM	6
Creative Expression of Video	2nd	OB	2 SEM	6
Photography and Visual Arts	2nd	OB	2 SEM	6
MARKETING
Microeconomics for Entrepreneurs	1st	BT	1 SEM	6
Introduction to Statistics for Decision Making in Marketing	1st	BT	2 SEM	6
Innovation and Digital Transformation	2nd	BT	2 SEM	6
Macroeconomics for Entrepreneurs	2nd	BT	2 SEM	6

DIPLOMA IN CREATIVE TECHNIQUES
SUBJECT	YEAR	TYPOLOGY	TERM	ECTS
DESIGN TOOLS II: ADVANCED PHOTOSHOP AND INDESIGN	2nd	OWN	1 SEM	3
STORY TELLING AND TRANSMEDIA CONTENT	2nd	OWN	2 SEM	3

Third year classes 2020-21, 2021-22, 2022-23 and 2023-24 (University Dual Degree in Advertising and Marketing)

ADVERTISING
SUBJECT	YEAR	TYPOLOGY	TERM	ECTS
Corporate Strategies	3rd	OB	1 SEM	6
Campaign Ideation and Strategy	3rd	OB	1 SEM	12
Ethics and Professional Ethics	3rd	OB	ANNUAL	6
Professional Relationship Experiences	3rd	OB	ANNUAL	6
History of the West	3rd	OB	ANNUAL	6
Network Marketing	3rd	OB	2 SEM	3
Campaign Implementation	3rd	OB	2 SEM	12
Media Strategies	3rd	OB	2 SEM	3
Merchandising Techniques	3rd	OP	1 SEM	3
OPTIONAL II	3rd	OP	2 SEM	3
MARKETING
Product and Branding Policy product and Brand Policy	2nd	OB	1 SEM	6
Market Research and Demand Estimation	2nd	OB	1 SEM	6
Cost Accounting	2nd	OB	2 SEM	6

DIPLOMA IN CREATIVE TECHNIQUES
SUBJECT	YEAR	TYPOLOGY	TERM	ECTS
MUSICALIZATION, SOUND AND RHYTHM	3rd	OWN	1 SEM	3
COPY STRATEGY	3rd	OWN	2 SEM	3

Fourth year classes 2020-21, 2021-22, 2022-23 and 2023-24 (University Dual Degree in Advertising and Marketing)

ADVERTISING
SUBJECT	YEAR	TYPOLOGY	TERM	ECTS
Strategic Planning	4th	OB	1 SEM	6
Loyalty Marketing	4th	OB	1 SEM	3
Introduction to Theology: Man and the Question of God	4th	OB	ANNUAL	6
Advertising Law	4th	OB	2 SEM	6
External Internships	4th	EXT IN	2 SEM	6
Campaign Production	4th	OB	2 SEM	12
Activities Complementary Training Activities I	4th	OP	1 SEM	3
Complementary Training Activities II	4th	OP	2 SEM	3
End-of-Degree Project	4th	TFG	ANNUAL	9
MARKETING
Marketing Innovation Management 2	2nd	OB	1 SEM	6
Distribution and Pricing Strategies	3rd	OB	1 SEM	6
Financial Management	3rd	OB	2 SEM	6
Quality Management as a Competitive Advantage in Marketing	3rd	OB	2 SEM	6

DIPLOMA IN CREATIVE TECHNIQUES
SUBJECT	YEAR	TYPOLOGY	TERM	ECTS
MEDIA: PROGRAMMATIC BUYING	4th	OWN	1 SEM	3
ONLINE MARKETING METRICS	4th	OWN	2 SEM	3

Fifth year classes 2020-21, 2021-22, 2022-23 and 2023-24 (University Dual Degree in Advertising and Marketing)


MARKETING
SUBJECT	YEAR	TYPOLOGY	TERM	ECTS
Marketing Plan	4th	OB	1 SEM	6
Commercial Logistics	3rd	OB	1 SEM	6
Sales and Marketing Management	3rd	OB	1 SEM	6
Elective I	3rd	OP	2 SEM	3
Elective II	3rd	OP	2 SEM

III3rdOPSEM 23Computer Models Applied to Marketing4thOBSEM 16Advanced Language4thOBSEM 16Professional Ethics4thOBSEM 26Internship4thPEXTSEM 212Final Degree Project4thTFGSEM 26 xml-ph-0029@d

Promotions prior to 2016-17, 2017-18 and 2018-19 (University Dual Degree in Advertising and Marketing)

First year classes prior to 2016-17, 2017-18 and 2018-19 (University Dual Degree in Advertising and Marketing)

ADVERTISING
SUBJECT	YEAR	TYPOLOGY	TERM	ECTS
Advertising Communication Theory	1st	BT	1 SEM	6
Brand Marketing	1st	OB	1 SEM	6
Creativity Workshop I	1st	OB	1 SEM	4,5
Social Environment	1st	BT	1 SEM	6
Introduction to University Studies	1st	OB	Annual	9
Skills and Competencies for Leadership	1st	BT	Annual	6
History of Advertising	1st	OB	2 SEM	3
Social Psychology	1st	BT	2 SEM	6
Language	1st	BT	2 SEM	6
Creativity Workshop II	1st	OB	2 SEM	4,5
Advertising Ecosystem	1st	OB	2 SEM	3
MARKETING
Business Organization and Administration	1st	OB	1 SEM	6
Financial Accounting	1st	OB	2 SEM	6
Business Research	1st	OB	2 SEM	6

DIPLOMA IN CREATIVE TECHNIQUES
SUBJECT	YEAR	TYPOLOGY	TERM	ECTS
DESIGN TOOLS I: ILLUSTRATOR Y PHOTOSHOP	1st	OWN	1 SEM	3
PROTOCOL AND ORGANIZATION OF EVENTS	1st	OWN	2 SEM	3

Second year classes prior to 2016-17, 2017-18 and 2018-19 (University Dual Degree in Advertising and Marketing)

ADVERTISING
SUBJECT	YEAT	TYPOLOGY	TERM	ECTS
Art History	2nd	BT	1 SEM	6
Rhetoric	2nd	OB	1 SEM	6
Creative Storytelling	2nd	OB	1 SEM	6
English	2nd	BT	1 SEM	6
Anthropology Fundamental	2nd	BT	ANNUAL	6
Social Responsibility	2nd	BT	ANNUAL	6
Contemporary Art Movements	2nd	BT	2 SEM	6
Creative Expression of the Image	2nd	OB	2 SEM	6
Creative Expression of Video	2nd	OB	2 SEM	6
Photography and Visual Arts	2nd	OB	2 SEM	6
MARKETING
Mathematics Applied to Business	1st	OB	1 SEM	6
Microeconomics for Entrepreneurs	1st	BT	1 SEM	6
Introduction to Statistics for Marketing Decision-Making	1st	BT	2 SEM	6
Macroeconomics for Entrepreneurs	2nd	BT	2 SEM	6

DIPLOMA IN CREATIVE TECHNIQUES
SUBJECT	YEAR	TYPOLOGY	TERM	ECTS
DESIGN TOOLS II: ADVANCED PHOTOSHOP AND INDESIGN	2nd	OWN	1 SEM	3
STORY TELLING AND TRANSMEDIA CONTENT	2nd	OWN	2 SEM	3

Third year classes prior to 2016-17, 2017-18 and 2018-19 (University Dual Degree in Advertising and Marketing)

ADVERTISING
SUBJECT	YEAR	TYPOLOGY	TERM	ECTS
Corporate Strategies	3rd	OB	1 SEM	6
Campaign Ideation and Strategies	3rd	OB	1 SEM	12
Ethics and Professional Ethics	3rd	OB	ANNUAL	6
Professional Relationship Experiences	3rd	OB	ANNUAL	6
History of the West	3rd	OB	ANNUAL	6
Network Marketing	3rd	OB	2 SEM	3
Campaign Implementation	3rd	OB	2 SEM	12
Media Strategies	3rd	OB	2 SEM	3
Merchandising Techniques	3rd	OP	1 SEM	3
OPTIONAL II	3rd	OP	2 SEM	3
MARKETING
Product and Branding Policy product and Brand Policy	2nd	OB	1 SEM	6
Market Research and Demand Estimation	2nd	OB	1 SEM	6
Cost Accounting	2nd	OB	2 SEM	6

DIPLOMA IN CREATIVE TECHNIQUES
SUBJECT	YEAR	TYPOLOGY	TERM	ECTS
MUSICALIZATION, SOUND AND RHYTHM	3rd	OWN	1 SEM	3
COPY STRATEGY	3rd	OWN	2 SEM	3

Fourth year classes prior to 2016-17, 2017-18 and 2018-19 (University Dual Degree in Advertising and Marketing)

ADVERTISING
SUBJECT	YEAR	TYPOLOGY	TERM	ECTS
Strategic Planning	4th	OB	1 SEM	6
Loyalty Marketing	4th	OB	1 SEM	3
Introduction to Theology: Man and the Question of God	4th	OB	ANNUAL	6
Advertising Law	4th	OB	2 SEM	6
External Internships	4th	EXT I	2 SEM	6
Production of Campaigns	4th	OB	2 SEM	12
Complementary Training Activities I	4th	OP	1 SEM	3
Complementary Training Activities II	4th	OP	2 SEM	3
End-of-Degree Project	4th	TFG	ANNUAL	9
MARKETING
Distribution and Pricing Strategies	3rd	OB	1 SEM	6
Commercial Logistics	3rd	OB	1 SEM	6
Financial Management	3rd	OB	2 SEM	6
Management of Total Quality as a Competitive Advantage in Marketing	3rd	OB	2 SEM	6

DIPLOMA IN CREATIVE TECHNIQUES
SUBJECT	YEAR	TYPOLOGY	TERM	ECTS
MEDIA: PROGRAMMATIC BUYING	4th	OWN	1 SEM	3
ONLINE MARKETING METRICS	4th	OWN	2 SEM	3

Fifth year classes prior to 2016-17, 2017-18 and 2018-19 (University Dual Degree in Advertising and Marketing)

MARKETING
SUBJECT	YEAR	TYPOLOGY	TERM	ECTS
Marketing Plan	4th	OB	1 SEM	6
Sales and Marketing Management	3rd	OB	1 SEM	6
Elective I	3rd	OP	2 SEM	3
Elective II	3rd	OP	2 SEM	3
Elective III	3rd	OP	2 SEM	3
Computer Models Applied to Marketing	4th	OB	1 SEM	6
Advanced Language	4th	OB	1 SEM	6
Professional Ethics	4th	OB	2 SEM	6
Internships	4th	EXT I.	2 SEM	12
End-of-Degree Project	4th	TFG	2 SEM	6

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