ADE Desktop Audiovisual Communication and Advertising Estudiar en Universidad Privada Madrid

ADE Responsive Audiovisual Communication and Advertising Estudiar en Universidad Privada Madrid

University Dual Degree in Audiovisual Communication and Advertising, Branding and Communication

OFFICIAL UNIVERSITY DEGREE * | IN PERSON MODALITY

Do you know what the first TV commercial was? And do you know how AI is now transforming communication? With this university dual degree, you will not only discover the answer, but you will also become a master of advertising and a content creator for television, series, film, campaigns, new media, etc.

Do you want to learn how to create messages that inspire and excite?
Do you enjoy analyzing ads and discovering how the consumer behaves?
Do people say you are a curious and creative person?
Do you dream of participating in impactful campaigns or shooting a movie?

If so... this is the university dual degree for you!

*THE DUAL DEGREE LEADS TO THE ATTAINMENT OF TWO OFFICIAL QUALIFICATIONS.

It replaces the University Dual Degree in Audiovisual Communication and Advertising

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The purpose of the processing is to respond to your request for information about the undergraduate and graduate programs organized by the UFV, to invite you to open days, information sessions and workshops that may help you to make a decision about your studies, to keep you informed electronically about current and future programs that may be of interest to you, and to analyze and segment your educational preferences. The legitimacy of the treatment is the consent of the person concerned by checking the boxes provided for this purpose. If you provide data of third parties through this form, we inform you that you are obliged to inform the interested party of the content of this clause. The applicant is informed that he/she may not provide information that identifies third parties without their prior written consent.
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LIVE A DAY AS A UFV STUDENT!

Can you imagine what a day at university would be like? Do you want to experience first-hand the career you are passionate about? We invite you to be a student for a day at the Universidad Francisco de Vitoria and live the UFV experience.

A university dual degree with an employability rate of 100%!

UFV is the university withthe highest employability rate in the area of Advertising and Communication, thanks to our innovative way of teaching and a syllabus approved by the best experts. As a result, 100% of our students are working in production companies, media companies, agencies, creative departments, etc

Syllabus University Dual Degree in Audiovisual Communication and Advertising, Branding and Communication

SYLLABUS 2024-25
SYLLABUS PRIOR TO 2024-25

SYLLABUS 2024-25

First year year groups from 2024-25 (University Dual Degree in Audiovisual Communication and Advertising, Branding and Communication)

AUDIOVISUAL COMMUNICATION
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
COMMUNICATION THEORY	BT	1st	SEM 1	6
THEORY AND TECHNIQUE OF PHOTOGRAPHY	BT	1st	SEM 1	6
AUDIOVISUAL NARRATIVE AND MULTIMEDIA SCRIPT 1	BT	1st	SEM 1	6
HISTORY OF COMMUNICATION: GREAT MASTERS	BT	1st	SEM 1	6
INTRODUCTION TO UNIVERSITY STUDIES	BT	1st	ANNUAL	6
LEADERSHIP SKILLS AND COMPETENCIES	BT	1st	ANNUAL	6
HISTORY OF CIVILIZATIONS	OB	1st	SEM 2	4,5
IMAGE ANALYSIS	OB	1st	SEM 2	3
LANGUAGE	OB	1st	SEM 2	4,5
MULTIMEDIA TECHNOLOGY	OB	1st	SEM 2	6
FUNDAMENTALS OF AUDIOVISUAL PRODUCTION	OB	1st	SEM 2	6
ADVERTISING, BRANDING AND COMMUNICATION
BRAND MARKETING: THE BRAND AS A STRATEGIC ASSET	BT	1st	SEM 1	6
CORPORATE IDENTITY CREATION	OB	1st	SEM 2	4
COMMUNICATION TECHNIQUES AND SOFT SKILLS	BT	1st	SEM 2	6

Second year year groups from 2024-25 (University Dual Degree in Audiovisual Communication and Advertising, Branding and Communication)

AUDIOVISUAL COMMUNICATION
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
AUDIOVISUAL PRODUCTION	OB	2nd	SEM 1	6
AUDIOVISUAL CREATIVITY AND INNOVATION	BT	2nd	SEM 1	6
AUDIOVISUAL NARRATIVE AND MULTIMEDIA SCRIPTS 2	BT	2nd	SEM 1	6
LITERATURE IN THE VISUAL ARTS	BT	2nd	SEM 1	6
CORE ANTHROPOLOGY	BT	2nd	ANNUAL	6
SOCIAL RESPONSIBILITY	OB	2nd	ANNUAL	6
EDITING AND DIGITAL POST-PRODUCTION 1	OB	2nd	SEM 2	6
AUDIOVISUAL PRODUCT PRODUCTION 1	OB	2nd	SEM 2	6
AUDIOVISUAL INFORMATION TECHNIQUES	OB	2nd	SEM 2	6
AUDIOVISUAL DOCUMENTATION	OB	2nd	SEM 2	6
ADVERTISING, BRANDING AND COMMUNICATION
ENVIRONMENT 1: AUDIENCE RESEARCH	OB	1st	SEM 1	4
HISTORY AND STRATEGY OF ICONIC BRANDS	OB	1st	SEM 2	3
CONSUMER BEHAVIOR	BT	1st	SEM 2	6
ECOSYSTEM I: PROFESSIONAL PROFILES	OB	1st	SEM 2	3

Third year year groups from 2024-25 (University Dual Degree in Audiovisual Communication and Advertising, Branding and Communication)

AUDIOVISUAL COMMUNICATION
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
EDITING AND DIGITAL POSTPRODUCTION 2	OB	3rd	SEM 1	6
AUDIOVISUAL PRODUCT REALIZATION 2	OB	3rd	SEM 1	6
ARTIFICIAL INTELLIGENCE FOR AUDIOVISUAL COMMUNICATION	OB	3rd	SEM 1	3
SOUND DESIGN	OB	3rd	SEM 1	3
INTRODUCTION TO THEOLOGY: MAN AND THE QUESTION OF GOD	OB	3rd	SEM 1	6
WEB MANAGEMENT AND DEVELOPMENT	OB	3rd	SEM 1	6
HISTORY OF THE WEST	OB	3rd	SEM 2	6
CONTEMPORARY ARTISTIC MOVEMENTS	OB	3rd	SEM 2	6
AUDIOVISUAL PROGRAMMING AND FORMATS	OB	3rd	SEM 2	6
SOUND NARRATIVES WORKSHOP	OB	3rd	SEM 2	6
GRAPHIC DESIGN	OP	3rd	SEM 2	3
OPTIONAL 2	OP	3rd	SEM 2	3
ADVERTISING, BRANDING AND COMMUNICATION
CREATIVE IDEATION 1	BT	2nd	SEM 1	6
ADVERTISING ON THE WEB	OB	2nd	SEM 2	4
DISSEMINATION OF CORPORATE NARRATIVES	OB	2nd	SEM 2	4

Fourth year year groups from 2024-25 (University Dual Degree in Audiovisual Communication and Advertising, Branding and Communication)

AUDIOVISUAL COMMUNICATION
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
AUDIOVISUAL COMMUNICATION FOR ORGANIZATIONS	OB	4th	SEM 1	6
AUDIOVISUAL FORMATS	OB	4th	SEM 1	6
REALIZATION, DIRECTION AND PRODUCTION OF AUDIOVISUAL EVENTS	OB	4th	SEM 1	6
MULTIMEDIA WORKSHOP	OB	4th	SEM 1	6
ETHICS AND PROFESSIONAL DEONTOLOGY	OB	4th	ANNUAL	6
END OF DEGREE PROJECT	EDP	4th	ANNUAL	6
AUDIOVISUAL INFORMATION LAW	OB	4th	SEM 2	6
CREATION AND MANAGEMENT OF THE AUDIOVISUAL COMPANY AND ENTREPRENEURSHIP	OB	4th	SEM 2	6
EXTERNAL INTERNSHIP	I.EXT	4th	SEM 2	6
COMPLEMENTARY TRAINING ACTIVITIES 2	OP	4th	SEM 2	3
OPTIONAL 4	OP	4th	SEM 2	3
ADVERTISING, BRANDING AND COMMUNICATION
SOCIAL COMMITMENT AND CORPORATE ACTIVISM	OB	2nd	SEM 1	4
ENVIRONMENT 2: COMPETITION, PARTNERS AND OTHER AGENTS	OB	2nd	SEM 1	4
GAMIFICATION AND CO-CREATION	OB	2nd	SEM 2	4
COMMUNICATION MANAGEMENT: INTERNAL AND EXTERNAL BRAND EXPERIENCE	BT	2nd	SEM 2	6

Fifth year promotions from 2024-25 (University Dual Degree in Audiovisual Communication+ Advertising, Branding and Communication)

ADVERTISING, BRANDING AND COMMUNICATION
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
CREATIVE IDEATION 2	OB	3rd	SEM 1	6
RETAIL & TRADE MARKETING	OB	3rd	SEM 1	6
STRATEGIC PLANNING	OB	3rd	SEM 1	4
ADVERTISING ACCOUNT MANAGEMENT	OB	3rd	SEM 1	4
ART DIRECTION	OB	3rd	SEM 2	6
ADVERTISING COPY	OB	3rd	SEM 2	6
CAMPAIGN EXECUTION	OB	3rd	SEM 2	4
MEDIA PLANNING	OB	3rd	SEM 2	4
CREATIVITY AND BRANDING IN VIRTUAL WORLDS	OB	4th	SEM 1	6
BRANDING STRATEGIES IN CRISIS SITUATIONS	OB	4th	SEM 1	4
END OF DEGREE PROJECT	TFG	4th	ANNUAL	9
EXTERNAL ACADEMIC INTERNSHIP	EXT I.	4th	ANNUAL	9
ECOSYSTEM 2: INDUSTRY BENCHMARK	OB	4th	SEM 2	4

SYLLABUS PRIOR TO 2024-25

First year Year group before 2024-25 (University Dual Degree in Audiovisual Communication and Advertising)

AUDIOVISUAL COMMUNICATION
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
THEORY OF COMMUNICATION	BT	1st	SEM 1	6
LANGUAGE	BT	1st	SEM 1	6
AUDIOVISUAL NARRATIVE AND SCRIPTWRITING MULTIMEDIA 1	OB	1st	SEM 1	6
INTRODUCTION TO UNIVERSITY STUDIES	OB	1st	ANNUAL	9
SKILLS AND COMPETENCIES FOR LEADERSHIP	BT	1st	ANNUAL	6
HISTORY OF CIVILIZATIONS CIVILIZATIONS	BT	1st	SEM 2	6
IMAGE ANALYSIS	OB	1st	SEM 2	3
THEORY AND TECHNIQUE OF PHOTOGRAPHY	BT	1st	SEM 2	6
MULTIMEDIA TECHNOLOGY	OB	1st	SEM 2	6
FUNDAMENTALS OF AUDIOVISUAL PRODUCTION	OB	1st	SEM 2	6
ADVERTISING
BRAND MARKETING	OB	1st	SEM 1	6
HISTORY OF ADVERTISING	OB	1st	SEM 2	3
ADVERTISING ECOSYSTEM	OB	1st	SEM 2	3

Second year of year groups before 2024-25 (University Dual Degree in Audiovisual Communication and Advertising)

AUDIOVISUAL COMMUNICATION
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
ENGLISH 1	BT	1st	SEM 2	6
AUDIOVISUAL CREATIVITY	BT	2nd	SEM 1	6
AUDIOVISUAL NARRATIVE AND SCREENPLAY MULTIMEDIA 2	OB	2nd	SEM 1	6
LITERATURE IN THE VISUAL ARTS	BT	2nd	SEM 1	6
CORE ANTHROPOLOGY	BT	2nd	ANNUAL	6
SOCIAL RESPONSIBILITY	BT	2nd	ANNUAL	6
EDITING AND DIGITAL POSTPRODUCTION 1	OB	2nd	SEM 2	6
AUDIOVISUAL PRODUCT PRODUCTION 1	OB	2nd	SEM 2	6
AUDIOVISUAL INFORMATION TECHNIQUES	OB	2nd	SEM 2	6
AUDIOVISUAL DOCUMENTATION	OB	2nd	SEM 2	6
ADVERTISING
SOCIAL ENVIRONMENT	BT	1st	SEM 1	6
SOCIAL PSYCHOLOGY	BT	1st	SEM 2	6
CREATIVITY WORKSHOP 2	OB	1st	SEM 2	4.5

Third year Year groups before 2024-25 (University Dual Degree in Audiovisual Communication and Advertising)

AUDIOVISUAL COMMUNICATION
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
EDITING AND DIGITAL POSTPRODUCTION 2	OB	3rd	SEM 1	6
PRODUCTION OF AUDIOVISUAL PRODUCTS 2	OB	3rd	SEM 1	6
RADIO WORKSHOP	OB	3rd	SEM 1	6
ENGLISH 2	OB	3rd	SEM 1	3
HISTORY OF THE WEST	OB	3rd	ANNUAL	6
ETHICS AND PROFESSIONAL DEONTOLOGY	OB	3rd	ANNUAL	6
MOVEMENTS CONTEMPORARY ARTISTIC MOVEMENTS	OB	3rd	SEM 2	6
WEB MANAGEMENT AND DEVELOPMENT	OB	3rd	SEM 2	6
AUDIOVISUAL PROGRAMMING AND FORMATS	OB	3rd	SEM 2	6
COMPLEMENTARY TRAINING ACTIVITIES 1	OPT	3rd	SEM 2	3
OPTIONAL 2	OPT	3rd	SEM 2	3
ADVERTISING
ART HISTORY	BT	2nd	SEM 1	6
RHETORIC	OB	2nd	SEM 1	6
CREATIVE EXPRESSION OF THE IMAGE	OB	2nd	SEM 2	6

Fourth year Year groups before 2024-25 (University Dual Degree in Audiovisual Communication and Advertising)

AUDIOVISUAL COMMUNICATION
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
AUDIOVISUAL COMMUNICATION FOR ORGANIZATIONS	OB	4th	SEM 1	6
AUDIOVISUAL FORMATS	OB	4th	SEM 1	6
REALIZATION, DIRECTION AND PRODUCTION OF AUDIOVISUAL EVENTS	OB	4th	SEM 1	6
MULTIMEDIA WORKSHOP	OB	4th	SEM 1	6
INTRODUCTION TO THEOLOGY: MAN AND GOD	OB	4th	ANNUAL	6
END OF DEGREE PROJECT	EDP	4th	ANNUAL	6
AUDIOVISUAL INFORMATION LAW	OB	4th	SEM 2	6
CREATION AND MANAGEMENT OF AN AUDIOVISUAL COMPANY	OB	4th	SEM 2	6
INTERNSHIP	EXT I.	4th	SEM 2	6
COMPLEMENTARY TRAINING ACTIVITIES 2	OPT	4th	SEM 2	3
OPTIONAL 4	OPT	4th	SEM 2	3
ADVERTISING
CORPORATE STRATEGIES	OB	3rd	SEM 1	6
NETWORK MARKETING	OB	3rd	SEM 2	3
MEDIA STRATEGIES	OB	3rd	SEM 2	3

Fifth year Year groups before 2024-25 (University Dual Degree in Audiovisual Communication and Advertising)

ADVERTISING
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
CAMPAIGN IDEATION AND STRATEGY	OB	3rd	SEM 1	12
PROFESSIONAL RELATIONSHIP EXPERIENCES	OB	3rd	ANNUAL	6
CAMPAIGN IMPLEMENTATION	OB	3rd	SEM 2	12
OPTIONAL 1	OPT	3rd	SEM 1	3
LOYALTY MARKETING	OB	4th	SEM 7	3
STRATEGIC PLANNING	OB	4th	SEM 7	6
END OF DEGREE PROJECT	EDP	4th	SEM 7 and SEM 8	9
CAMPAIGN PRODUCTION	OB	4th	SEM 8	12

Do you have doubts about the University Dual Degree in Audiovisual Communication and Advertising, Branding and Communication?

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Why is UFV the best option to study Audiovisual Communication and Advertising, Branding and Communication?

You will combine classes on sets, radio studios and in the production company, with workshops, recording projects on campus, training trips, visits to agencies and media companies and conferences with communicators such as Ana Pastor, Manolo Lama, Javi Nieves, Juan Ramón Lucas, etc.

If you are an inquisitive person, from day one, you will be able to create commercial breaks, design campaigns or shoot a report for the media of the Faculty of Communication, the Mirada 21 group, which includes television, newspaper, radio, production company and advertising agency.

You will learn the stages of creating a product in a very practical way, from the initial idea to its development and sale. To do so, you will develop key skills in design, production and marketing strategies, guided by expert professors, and participating in real projects.

You can participate in the Eficacia awards or enter the RUSH contest, an advertising contest organized with real brands which can be your best letter of presentation in the future.

You will complete internships in agencies and media companies such as Atresmedia, Leo Burnett, Havas Media, RTVE, Google, La Fábrica de la Tele, Globomedia, etc. An excellent opportunity to get your first contract.

And the best part! You will live an unforgettable university experience in a unique environment. You will be able to participate in shootings, theater, student societies such as Nido Creativo or Videojuegos&Level Up, set up your own business in Emprende UFV, join sports teams and attend hundreds of activities

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Grab your camera and start shooting on the best campus in Europe

At UFV, you will almost always be on a TV set, a radio studio or with acamera in hand learning to communicate on all channels. And you will do it in the best university campus in Europe with the latest means: sets, radio studios, editing and post-production rooms, videogame labs, etc. In addition, you will be able to borrow  the latest generation equipment to recordyour projects.

Internships in media companies, agencies and production companies

You will complete your professional internship in the best media and production companies and agencies such as Atresmedia, RTVE, Globomedia, Europa Press TV, La Fábrica de la tele, Leo Burnett, Ogilvy, Havas Media, L’Oreal, Google, etc. During those months, you will participate in real projects and campaigns and you may be able to get your first job since 85% of our students receive an offer before finishing their internship

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INTERNATIONAL
AGREEMENTS

8,4 / 10

in international
experience of
our students

Source: 2024 undergraduate student experience report.

We have more than 200 exchange agreements so that you can study at a university in America, Europe or Asia, where you will discover other ways to innovate and apply biotechnology for the benefit of society. In addition, at the UFV campus you will live on campus with students of different nationalities.

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You will create impactful content and campaigns that improve the world

To become an excellent communicator, you will need to understand the human essence, unravel its deepest desires and design content that will have a positive impact on others. For this reason, you will study humanities subjects that will teach you to think, as well as history, literature, film and marketing subjects with which you will discover how you can transform society.

The Human Revolution

college ufv Audiovisual Communication and Advertising Estudiar en Universidad Privada Madrid

Do you want to complement your university degree with a unique business training in Spain?

Discover our Minor in Business Management Administration, a program designed to give you a strategic vision of the business world.

I'm interested!

For me, UFV is my second home. Here I not only learned a profession, but I was taught to be a better person. I highlight the facilities, the professors and the job opportunities that have served as a basis for my profession.

Manuela Paredes

Alumni

Virginia Fernandez Concostrina Audiovisual Communication and Advertising Estudiar en Universidad Privada Madrid

The university helped me developing skills that I still use today. I was lucky to study from a practical methodology that allowed me to understand what I would see in my first professional experiences and to be accompanied in those first steps. In addition, the UFV experience goes beyond that, with access to events and meetings that enrich those first years in which you need to understand what is expected of you and what you will find in the professional world

Price of the University Degree in Audiovisual Communication and Adversting, Branding and Communication, academic year 25/26

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TITLE OF THE DEGREE

University Dual Degree in Audiovisual Communication and Advertising, Branding and Communication

INITIAL FEE

€2,000

MONTHLY FEE

€970

TOTAL

€11,900

Scholarships and Grants

At UFV, we understand the importance of studying for a career that fulfills you. That is why one in three UFV students receives a scholarship or bursary.

Learn more

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Career Opportunities

Career Opportunities

With this university dual degree you will become a highly trained and versatile professional, prepared to face the challenges of the professional world in the fields of audiovisual communication and advertising.

Some of these career opportunities are:

Communication agencies
Advertising agencies
Digital marketing
Film industry
Advertisers
Television
Media centers
Community manager
Events and public relations agencies
Communication and marketing department
Marketing specialist
New media expert
Audiovisual content producer
Director of photography
Video or sound editor
User experience specialist
Communication consultant
Market researcher

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Degree in Audiovisual Communication and Advertising Madrid, Spain