Portada Marketing Desktop Marketing Estudiar en Universidad Privada Madrid
Portada Marketing Responsive Marketing Estudiar en Universidad Privada Madrid

University Degree in Marketing

and Diploma in Entrepreneurship and Innovation for Marketing

 OFFICIAL UNIVERSITY DEGREE | IN PERSON MODALITY 

Do you know what is behind the most successful brands in the world? These companies not only have a good product or service, but also know how to differentiate themselves and leave an indelible mark on their customers. With a degree in Marketing you will be able to create distinct and impactful strategies that connect directly with the public and make a difference in an organization.

  • icono flecha Marketing Estudiar en Universidad Privada MadridDo you want to discover new market trends to make strategic decisions?
  • icono flecha Marketing Estudiar en Universidad Privada MadridAre you interested in analyzing campaigns and ads to understand the value proposition of a business?
  • icono flecha Marketing Estudiar en Universidad Privada MadridAre you looking for a career that sparks your creativity and where you work with clients from different sectors?
  • icono flecha Marketing Estudiar en Universidad Privada MadridWould you like to understand how the relationship between brands and consumers is built in an increasingly connected world?

If so... this is the university degree for you!

Want more information?


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    Study University Degree in Marketing in Madrid

    You will analyze data patterns in business simulators

    You will discover how to impact the consumer through different channels in our Business Simulation Center in one of the best university campuses in Europe. A space where you will understand in depth how a company works, what is its mission and differential proposal and you will work on all aspects of marketing with workshops and real cases.

    Syllabus University Degree in Marketing

    PLAN 2024

    Primer curso plan 2024

    ASIGNATURA TIPOLOGÍA SEM ECTS
    Introducción a los Estudios Universitarios FB 1 SEM 6
    Herramientas Básicas de Informática FB 1 SEM 6
    Matemáticas Aplicadas al Marketing FB 1 SEM 6
    Fundamentos del Marketing FB 1 SEM 6
    Organización y Administración de Empresas OB 1 SEM 6
    Economía para Empresarios FB 2 SEM 6
    Introducción a la Estadística para la Toma de Decisiones en Marketing FB 2 SEM 6
    Historia del Pensamiento en Occidente FB 2 SEM 6
    Investigación Comercial OB 2 SEM 6
    Comunicación: Habilidades y Competencias de Liderazgo FB 2 SEM 6
    DIPLOMA EN EMPRENDIMIENTO E INNOVACIÓN PARA MARKETING
    ASIGNATURA TIPOLOGÍA SEM ECTS
    Nuevos Patrones de Consumo TP 1 SEM 6
    Ecosistemas Digitales TP 2 SEM 6

    Segundo curso plan 2024

    ASIGNATURA TIPOLOGÍA SEM ECTS
    Antropología Fundamental y Educación para la Responsabilidad Social OB 3 SEM y 4 SEM 9
    Investigación de Mercados y Estimación de la Demanda OB 3 SEM 6
    Política de Producto y Marca OB 3 SEM 6
    Contabilidad Financiera OB 3 SEM 4,5
    Sociología del Consumo FB 3 SEM 6
    Gestión de la Innovación en Marketing OB 3 SEM 6
    Introducción al Análisis de Datos OB 4 SEM 6
    Innovación y Transformación Digital FB 4 SEM 6
    Gestión de Proyectos OB 4 SEM 6
    Contabilidad de Costes OB 4 SEM 4,5
    DIPLOMA EN EMPRENDIMIENTO E INNOVACIÓN PARA MARKETING
    ASIGNATURA TIPOLOGÍA SEM ECTS
    Inteligencia Artificial Aplicada a Negocio TP 3 SEM 6
    Liderazgo de Proyectos para Emprender TP 4 SEM 6

    Tercer curso plan 2024

    ASIGNATURA TIPOLOGÍA SEM ECTS
    Dirección Comercial y de Ventas OB 5 SEM 6
    Marketing de Relaciones OB 5 SEM 6
    Estrategias de Distribución y Precios OB 5 SEM 6
    Gestión de la Calidad Total como Ventaja Competitiva en Marketing OB 5 SEM 4,5
    Estrategias de Comunicación Integral I OB 5 SEM 6
    Introducción a la Teología OB 6 SEM 4,5
    Comercio Electrónico OB 6 SEM 6
    Internet como Escenario de Relación OB 6 SEM 3
    Experiencia de Cliente OB 6 SEM 6
    Estrategias de Comunicación Integral II OB 6 SEM 6
    Dirección Financiera OB 6 SEM 6
    DIPLOMA EN EMPRENDIMIENTO E INNOVACIÓN PARA MARKETING
    ASIGNATURA TIPOLOGÍA SEM ECTS
    Gobierno, Sociedad y Corporate para Emprender TP 5 SEM 6
    Herramientas de Marketing I TP 6 SEM 6

    Cuarto curso plan 2024

    ASIGNATURA TIPOLOGÍA SEM ECTS
    Logística y Redes Comerciales OB 7 SEM 6
    Dirección Estratégica de Marketing OB 7 SEM 6
    Diseño de Planes de Medios OB 7 SEM 6
    Emprendimiento I OB 7 SEM 6
    Ética OB 7 SEM 4,5
    Cultura Organizacional y Liderazgo OB 8 SEM 3
    Emprendimiento II OB 8 SEM 4,5
    Prácticas Académicas Externas P.EXT 8 SEM 6
    Trabajo Fin de Grado TFG 8 SEM 6
    OPTATIVAS OP 8 SEM 12
    ASIGNATURAS OPTATIVAS (ELEGIR 4 ASIGNATURAS)
    ASIGNATURA TIPOLOGÍA SEM CRD
    Marketing de Servicios OP 8 SEM 3
    Gestión de la Experiencia del Cliente OP 8 SEM 3
    Disciplinas para Afrontar el Cambio OP 8 SEM 3
    Marketing Analytics Avanzado OP 8 SEM 3
    Técnicas de Ventas OP 8 SEM 3
    Trade Marketing OP 8 SEM 3
    Actividades Formativas Complementarias I OP 8 SEM 3
    Actividades Formativas Complementarias II OP 8 SEM 3
    De la relación de asignaturas optativas que configuran el plan de estudios, los alumnos podrán escoger entre las asignaturas que la Universidad oferte cada curso académico y que serán publicadas en el libro de Planes de Estudios para la matrícula. Así mismo la Universidad, una vez finalizado el periodo de matrícula se reserva el derecho de apertura de dichas asignaturas optativas dependiendo del número de alumnos matriculados.
    DIPLOMA EN EMPRENDIMIENTO E INNOVACIÓN PARA MARKETING
    ASIGNATURA TIPOLOGÍA SEM ECTS
    Herramientas de Marketing II TP 7 SEM 6
    Competencias y Habilidades para Comunicar Propuestas de Valor TP 8 SEM 6

    Estructura del plan de estudios

    Estructura del plan de estudios Descargar

    Resultados de aprendizaje

    Resultados de aprendizaje Descargar

    PLAN 2019

    Primer curso plan 2019

    ASIGNATURA TIPOLOGÍA SEM CRD
    Organización y Administración de Empresas OB 1 SEM 6
    Fundamentos del Marketing OB 1 SEM 6
    Matemáticas Aplicadas a la Empresa OB 1 SEM 6
    Microeconomía para Empresarios FB 1 SEM 6
    Filosofía Aplicada FB 1 SEM 6
    Comunicación: Habilidades y Competencias de Liderazgo FB 2 SEM 6
    Contabilidad Financiera OB 2 SEM 6
    Investigación Comercial OB 2 SEM 6
    Introducción a la Estadística para la Toma de Decisiones en Marketing FB 2 SEM 6
    Historia del Pensamiento en Occidente

     

    		 FB 2 SEM 6

     

    DIPLOMA EN LIDERAZGO COLABORATIVO EN EL MARKETING DIGITAL
    ASIGNATURA TIPOLOGÍA SEM CRD
    Nuevos patrones de comportamiento en los consumidores. Del Consumer Centric al Customer Experience TP 1 SEM 6
    Ecosistema digital, players TP 2 SEM 6

    Segundo curso plan 2019

    ASIGNATURA TIPOLOGÍA SEM CRD
    Investigación de Mercados y Estimación de la Demanda OB 3 SEM 6
    Sociología del Consumo FB 3 SEM 6
    Política de Producto y Marca OB 3 SEM 6
    Gestión de la Innovación en Marketing OB 3 SEM 6
    Antropología Fundamental FB 3 SEM 6
    Contabilidad de Costes OB 4 SEM 6
    Macroeconomía para Empresarios FB 4 SEM 6
    Idioma Moderno OB 4 SEM 6
    Innovación y Transformación Digital FB 4 SEM 6
    Educación para la Responsabilidad Social FB 4 SEM 6

     

    DIPLOMA EN LIDERAZGO COLABORATIVO EN EL MARKETING DIGITAL
    ASIGNATURA TIPOLOGÍA SEM CRD
    Transformación digital en las empresas. Estrategia multicanal TP 3 SEM 6
    Gestión de la información, Data mining, Big data TP 4 SEM 6

    Tercer curso plan 2019

    ASIGNATURA TIPOLOGÍA SEM CRD
    Estrategias de Comunicación Integral OB 5 SEM 6
    Estrategias de Distribución y Precios OB 5 SEM 6
    Marketing de Relaciones OB 5 SEM 6
    Logística Comercial OB 5 SEM 6
    Dirección Comercial y de Ventas OB 5 SEM 6
    Dirección Financiera OB 6 SEM 6
    Gestión de la Calidad Total como Ventaja Competitiva en Marketing OB 6 SEM 6
    Ética OB 6 SEM 6
    OPTATIVA I OP 6 SEM 3
    OPTATIVA II OP 6 SEM 3
    OPTATIVA III OP 6 SEM 3
    OPTATIVA IV OP 6 SEM 3
    EL ALUMNO DEBERÁ CURSAR CUATRO DE LAS SIGUIENTES OPTATIVAS
    ASIGNATURA TIPOLOGÍA SEM CRD
    Internet como Nuevo Escenario de Relación OP 6 SEM 3
    Marketing Industrial OP 6 SEM 3
    Derecho Empresarial OP 6 SEM 3
    Comunicación “Below the Line” (BtL) OP 6 SEM 3
    Marketing de Servicios OP 6 SEM 3
    Marketing Financiero y Bancario OP 6 SEM 3
    Marketing Inmobiliario OP 6 SEM 3
    Marketing Turístico OP 6 SEM 3
    Técnicas de Ventas OP 6 SEM 3
    Trade Marketing OP 6 SEM 3
    Sistemas de Información OP 6 SEM 3
    Fundamentos de Econometría Aplicados al Marketing OP 6 SEM 3
    De la relación de asignaturas optativas que configuran el plan de estudios, los alumnos podrán escoger entre las asignaturas que la Universidad oferte cada curso académico y que serán publicadas en el libro de Planes de Estudios para la matrícula. Así mismo la Universidad, una vez finalizado el periodo de matrícula se reserva el derecho de apertura de dichas asignaturas optativas dependiendo del número de alumnos matriculados.

     

    DIPLOMA EN LIDERAZGO COLABORATIVO EN EL MARKETING DIGITAL
    ASIGNATURA TIPOLOGÍA SEM CRD
    Apps y Mobile: Campañas Multiplataforma. Customer value TP 5 SEM 6
    Gestión del Marketing a través del conocimiento. Valores y transformación social TP 6 SEM 6

    Cuarto curso plan 2019

    ASIGNATURA TIPOLOGÍA SEM CRD
    Diseño de Planes de Medios OB 8 SEM 6
    Modelos Informáticos Aplicados al Marketing OB 7 SEM 6
    Idioma Avanzado OB 7 SEM 6
    Introducción a la Teología OB 7 SEM 6
    Deontología Profesional OB 8 SEM 6
    Plan de Marketing OB 7 SEM 6
    Prácticas en Empresas PEXT 8 SEM 12
    Trabajo Fin de Grado TFG 8 SEM 6
    OPTATIVA V OP 7 SEM 3
    OPTATIVA VI OP 8 SEM 3
    EL ALUMNO DEBERÁ CURSAR DOS DE LAS SIGUIENTES OPTATIVAS (UNA DE CADA SEMESTRE)
    ASIGNATURA TIPOLOGÍA SEM CRD
    Estrategias de Expansión Internacional OP 7 SEM 3
    Sistema Fiscal OP 7 SEM 3
    Actividades Formativas Complementarias I OP 7 SEM 3
    Políticas Retributivas a Vendedores OP 8 SEM 3
    Literatura y Grandes Libros OP 8 SEM 3
    Actividades Formativas Complementarias II OP 8 SEM 3
    De la relación de asignaturas optativas que configuran el plan de estudios, los alumnos podrán escoger entre las asignaturas que la Universidad oferte cada curso académico y que serán publicadas en el libro de Planes de Estudios para la matrícula. Así mismo la Universidad, una vez finalizado el periodo de matrícula se reserva el derecho de apertura de dichas asignaturas optativas dependiendo del número de alumnos matriculados.

     

    DIPLOMA EN LIDERAZGO COLABORATIVO EN EL MARKETING DIGITAL
    ASIGNATURA TIPOLOGÍA SEM CRD
    Inteligencia emocional en la empresa: Strengths finder. Presencia corporativa. Gestión del liderazgo & talento en entornos colaborativos TP 7 SEM 6
    Diseño del Cuadro de Mando & Dashboard. Proyecto final TP 8 SEM 6

    PLAN 2010

    Primer curso plan 2010

    ASIGNATURA TIPOLOGÍA SEM CRD
    Organización y Administración de Empresas OB 1 SEM 6
    Fundamentos del Marketing OB 1 SEM 6
    Matemáticas Aplicadas a la Empresa OB 1 SEM 6
    Microeconomía para Empresarios FB 1 SEM 6
    Filosofía Aplicada FB 1 SEM 6
    Comunicación: Habilidades y Competencias de Liderazgo FB 2 SEM 6
    Contabilidad Financiera OB 2 SEM 6
    Investigación Comercial OB 2 SEM 6
    Introducción a la Estadística para la Toma de Decisiones en Marketing FB 2 SEM 6
    Historia del Pensamiento FB 2 SEM 6

     

    DIPLOMA EN LIDERAZGO COLABORATIVO EN EL MARKETING DIGITAL
    ASIGNATURA TIPOLOGÍA SEM CRD
    Nuevos patrones de comportamiento en los consumidores. Del Consumer Centric al Customer Experience TP 1 SEM 6
    Ecosistema digital, players TP 2 SEM 6

    Segundo curso plan 2010

    ASIGNATURA TIPOLOGÍA SEM CRD
    Investigación de Mercados y Estimación de la Demanda OB 3 SEM 6
    Sociología del Consumo FB 3 SEM 6
    Política de Producto y Marca OB 3 SEM 6
    Gestión de la Innovación en Marketing OB 3 SEM 6
    Antropología Fundamental FB 3 SEM 6
    Contabilidad de Costes OB 4 SEM 6
    Macroeconomía para Empresarios FB 4 SEM 6
    Idioma Moderno OB 4 SEM 6
    Historia de Occidente FB 4 SEM 6
    Educación para la Responsabilidad Social FB 4 SEM 6

     

    DIPLOMA EN LIDERAZGO COLABORATIVO EN EL MARKETING DIGITAL
    ASIGNATURA TIPOLOGÍA SEM CRD
    Transformación digital en las empresas. Estrategia multicanal TP 3 SEM 6
    Gestión de la información, Data mining, Big data TP 4 SEM 6

    Tercer curso plan 2010

    ASIGNATURA TIPOLOGÍA SEM CRD
    Estrategias de Comunicación Integral OB 5 SEM 6
    Estrategias de Distribución y Precios OB 5 SEM 6
    Marketing de Relaciones OB 5 SEM 6
    Logística Comercial OB 5 SEM 6
    Dirección Comercial y de Ventas OB 5 SEM 6
    Dirección Financiera OB 6 SEM 6
    Gestión de la Calidad Total como Ventaja Competitiva en Marketing OB 6 SEM 6
    Ética OB 6 SEM 6

     

    EL ALUMNO DEBERÁ CURSAR CUATRO DE LAS SIGUIENTES ASIGNATURAS OPTATIVAS
    ASIGNATURA TIPOLOGÍA SEM CRD
    Internet como Nuevo Escenario de Relación OP 6 SEM 3
    Marketing Industrial OP 6 SEM 3
    Derecho Empresarial OP 6 SEM 3
    Comunicación “Below the Line” (BtL) OP 6 SEM 3
    Marketing de Servicios OP 6 SEM 3
    Marketing Financiero y Bancario OP 6 SEM 3
    Marketing Inmobiliario OP 6 SEM 3
    Marketing Turístico OP 6 SEM 3
    Técnicas de Ventas OP 6 SEM 3
    Trade Marketing OP 6 SEM 3
    Sistemas de Información OP 6 SEM 3
    Fundamentos de Econometría Aplicados al Marketing OP 6 SEM 3
    De la relación de asignaturas optativas que configuran el plan de estudios, los alumnos podrán escoger entre las asignaturas que la Universidad oferte cada curso académico y que serán publicadas en el libro de Planes de Estudios para la matrícula. Así mismo la Universidad, una vez finalizado el periodo de matrícula se reserva el derecho de apertura de dichas asignaturas optativas dependiendo del número de alumnos matriculados.

     

    DIPLOMA EN LIDERAZGO COLABORATIVO EN EL MARKETING DIGITAL
    ASIGNATURA TIPOLOGÍA SEM CRD
    Apps y Mobile: Campañas Multiplataforma. Customer value TP 5 SEM 6
    Gestión del Marketing a través del conocimiento. Valores y transformación social TP 6 SEM 6

    Cuarto curso plan 2010

    ASIGNATURA TIPOLOGÍA SEM CRD
    Diseño de Planes de Medios OB 8 SEM 6
    Modelos Informáticos Aplicados al Marketing OB 7 SEM 6
    Idioma Avanzado OB 7 SEM 6
    Introducción a la Teología OB 7 SEM 6
    Deontología Profesional OB 8 SEM 6
    Plan de Marketing OB 7 SEM 6
    Prácticas en Empresas PEXT 8 SEM 12
    Trabajo Fin de Grado TFG 8 SEM 6

     

    EL ALUMNO DEBERÁ CURSAR DOS DE LAS SIGUIENTES ASIGNATURAS OPTATIVAS (UNA DE CADA SEMESTRE)
    ASIGNATURA TIPOLOGÍA SEM CRD
    Estrategias de Expansión Internacional OP 7 SEM 3
    Sistema Fiscal OP 7 SEM 3
    Actividades Formativas Complementarias I OP 7 SEM 3
    Políticas Retributivas a Vendedores OP 8 SEM 3
    Literatura y Grandes Libros OP 8 SEM 3
    Actividades Formativas Complementarias II OP 8 SEM 3
    De la relación de asignaturas optativas que configuran el plan de estudios, los alumnos podrán escoger entre las asignaturas que la Universidad oferte cada curso académico y que serán publicadas en el libro de Planes de Estudios para la matrícula. Así mismo la Universidad, una vez finalizado el periodo de matrícula se reserva el derecho de apertura de dichas asignaturas optativas dependiendo del número de alumnos matriculados.

     

    DIPLOMA EN LIDERAZGO COLABORATIVO EN EL MARKETING DIGITAL
    ASIGNATURA TIPOLOGÍA SEM CRD
    Inteligencia emocional en la empresa: Strengths finder. Presencia corporativa. Gestión del liderazgo & talento en entornos colaborativos TP 7 SEM 6
    Diseño del Cuadro de Mando & Dashboard. Proyecto final TP 8 SEM 6

    Do you have doubts about the University Degree in Marketing?

    Belen Bonet 600x600 1 Marketing Estudiar en Universidad Privada Madrid

    CONTACT 
    BELÉN BONET

    SEND ME A WHATSAPP
    WE CALL YOU

    Fernando Perales 600x600 1 Marketing Estudiar en Universidad Privada Madrid

    CONTACT
    FERNANDO PERALES

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    WE CALL YOU

    An university degree with 94.3% employability rate

    Companies are looking for highly qualified profiles with the ability to adapt to the challenges presented by the sector. This degree prepares you to stand out in a highly competitive and constantly changing market. Thanks to this commitment to practical learning and a curriculum endorsed by leading experts, 94.3% of our students get a job at the end of their university studies.

    MATERIAL RESOURCES

    Why is UFV the best place to study Marketing?

    You will learn marketing with a very practical methodology, with group dynamics, business simulators, company visits, seminars, meetings with industry professionals, and much more!

    You will always have the most advanced facilities available to you and you will be able to get involved in the university’s media, including an advertising agency where you will be able to collaborate with your marketing strategies.

    You will have the opportunity to do internships both in Spain and abroad, in companies such as: Coca Cola, Deloitte, BBVA, Vodafone, Decathlon, Movistar, AXA Seguros, Campofrío, Mapfre, Nielsen, Oracle, Walt Disney, etc. An excellent opportunity to join a great company and learn from the best.

    You will have an UNFORGETTABLE college experience. You will be able to participate in student societies such as the Entrepreneurship Club, Business Generation, Debate Society, or join sports teams and hundreds of activities.

    Your teachers will be active professionals, experts in the latest trends in the sector, such as Raquel Ayestarán, manager at Bertmans, Ricardo Alcón, Client Development manager at NielsenIQ, or Alejandro Pavón, Marketing manager in the education sector.

    At the UFV you will take a Diploma in Entrepreneurship and Innovation for Marketing, which will allow you to specialize from the third year onwards in the area you like best: artificial intelligence (AI), customer experience (CX) and customer relationship management (CRM). A differential value that will allow you to learn how to develop smarter and more effective strategies, improve customer experience and manage relationships in an efficient and personalized way, which is key in the sector.

    We bring you the vision of experts

    in digital marketing.

    Discover and enhance all your capabilities

    Raúl Villamarín

    Vice President of Woxsen University

    • Raúl VillamarínRaúl Villamarín advises marketing students on the proper use of platforms and applications, pointing out that not all problems require Big Data or IA. Sometimes, it is enough to use simple tools and Open Source programs for PR analysis.

    What kind of digital tools do you recommend?

    I recommend that marketing students use platforms and applications that allow them to understand the problem and how to solve it. Emphasizing the use of simpler tools such as PR analysis programs, which can be Open Source and do not require the use of advanced technologies such as Big Data or AI, unless strictly necessary.

    Why not all problems require the use of Big Data?

    Not all marketing problems require Big Data or AI. In many cases, a public relations (PR) analysis with open source software is enough. The key is to understand the problem and the right tools to address it without overloading the process with complex technologies when they are not necessary.

    What are the main skills needed in marketing?

    Students must learn to identify which tools to use, why to use them, and how to program behind them. The ability to understand and manage these tools effectively, without getting into overly complex areas such as Big Data, is essential to succeed in the marketing field.

    Join us and embark on your professional career.

    The best professionals collaborate at UFV.

    José Luis Arbeo

    General Manager of AMKT

    • José Luis Arbeogives us his vision of what is necessary for success in the marketing sector, highlighting the genuine interest of people to help solve practical issues as well as providing empathy in the process.
    • He recommends staying highly educated in the technical subject matter while at the same time maintaining a constant update in habits and customs. He urges students to enter the world of marketing because from his perspective he considers it a wonderful world where you can put into practice talents and skills both qualitative and quantitative.

    Berta Fernández

    IBM Distinguished Engineer CTO

    • AI is converting Marketing processes, thanks to the ability to process a large amount of data through Machine Learning or Deep Learning processes or with the new generative AI processes obtaining my personalized information with a high level of segmentation generating a high conversion rate.
    • In the case of Blockchain is different, it allows us to tokenize and transform into digital assets any real life thing. It allows us to have a lot of control over anything digital. The integration of systems and having control over them is critical.
    • The evolution of AI is rapidly changing and constantly evolving, generating new professions such as PROMTS engineers that allow us that efficient communication with AI.

    Learn how to evaluate content efficiently.

    We bring you closer to the best knowledge of the sector.

    Daniel Rodrigo

    VP Marketing Cabify

    • Métricas clave: Daniel Rodrigo mentions three important elements to evaluate a campaign: reach, frequency, consumer perception and business impact.
    • Marketing industry: He recommends studying marketing because of its complexity and constant changes, although he assures that it is a fascinating and rewarding industry.

    What are the most important indicators to evaluate the performance of a campaign?

    It would be defined in three main areas:

    • The reach and frequency of people we reach.
    • The perception of consumers and the impact we have had on them.
    • The business

    Why do you recommend studying marketing despite its complexity?

    It is a tough and complex industry but it is constantly changing and pays off every moment.

    Internships in companies

    You will do your internship in organizations such as Coca-Cola, Deloitte, BBVA, Vodafone, Decathlon, Movistar, AXA Seguros, Campofrío, Mapfre, Nielsen, Oracle and Walt Disney or ThePowerMBA, a successful company created by UFV students. This internship will allow you to discover how a marketing department works and to participate in strategic projects

    EXTERNAL INTERNSHIPS OFFERS

    INTERNATIONAL
    AGREEMENTS

    8,4 / 10

    in international
    experience of
    our students

    Source: 2024 undergraduate student experience report.

    We have exchange agreements so that you can study at a university in America, Europe or Asia, an experience that will allow you to learn how data is analyzed in other countries. In addition, you will live on campus with students of different nationalities and have access to the UFV Language Center.

    More information

    We train data analysts with a deep understanding of the human being

    As a marketing expert, you will need to thoroughly understand people’s motivations, desires and behaviors in order to design strategies accordingly. For this reason, our training includes humanistic subjects that will allow you to explore the essence of the human being, develop your critical spirit and leadership skills.

    The Human Revolution
    college ufv Marketing Estudiar en Universidad Privada Madrid
    LOURDES HERNANDEZ VOZMEDIANO Marketing Estudiar en Universidad Privada Madrid

    In my company we usually have UFV students because of their desire, their ability to learn and the facilities offered by the University during the whole process of managing the internship. They leave well prepared and with real work experience in companies.

    Lourdes Hernández Vozmedino

    CEO & Founder Datahack Group and UFV Professor
    Lidia Castineira Marketing Estudiar en Universidad Privada Madrid

    At UFV you are not a number, you are a student with a name and surname that has a life and you feel welcomed by the professors and the whole university.

    Lidia Castiñieira

    Student
    Yedra Sanchez Marketing Estudiar en Universidad Privada Madrid

    In the journey of the Camino de Santiago I have learned that when facing a problem we are more united, regardless of whether in a classroom you are the student or the teacher.

    Yedra Sánchez

    Marketing

    Price of the University Degree in Marketing, Academic Year 25/26

    Any questions?

    Find out more
    TITLE OF UNIVERSITY DEGREE
    UNIVERSITY DEGREE IN MARKETING
    INITIAL FEE
    €1,500
    MONTHLY FEE
    €900
    TOTAL
    €10,500

    Scholarships and Grants

    At UFV we know how important it is to study a university degree that makes you feel fulfilled. That’s why one out of every three UFV students receives a scholarship or study grant.

    Learn more
    imagen apartado becas grados Marketing Estudiar en Universidad Privada Madrid

    Career Opportunities

    Career Opportunities

    The holder of a University Degree in Marketing has countless challenges in the coming years in a constantly changing and growing sector. You will be able to work in positions such as:

    • Commercial Director
    • Chief Operating Officer
    • Chief Financial Officer
    • Chief Marketing Officer
    • Chief Sales Officer
    • Chief Purchasing Officer
    • Supply Chain
    • Product Manager
    • Brand Manager
    • Account Executive
    • Key Account
    • Financial Controller
    • Digital Marketing
    • Analyst Customer Relantionship
    • Strategic Planning
    • Consumer Insight
    • Business Intelligence

    General Information

    Title of University Degree:
    Degree in Economics and Finance

    Centers where the University Degree is offered
    Faculty of Law, Business and Government

    Branch of knowledge
    Social and Legal Sciences

    Field of knowledge
    Economic sciences, business administration and management, marketing, commerce, accounting and tourism

    Modality
    In person

    Languages
    Spanish

    Total number of credits:
    240 ECTS credits

    Specializations:
    Not applicable

    Places:
    180

    Access and Admission
    Training Objectives
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    Link to RUCT
    Table of recognitions between the 2024 plan and the 2019 plan
    Implementation schedule
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