Portada Marketing Desktop Marketing Estudiar en Universidad Privada Madrid

Portada Marketing Responsive Marketing Estudiar en Universidad Privada Madrid

University Degree in Marketing

and Diploma in Entrepreneurship and Innovation for Marketing

OFFICIAL UNIVERSITY DEGREE | IN PERSON MODALITY

Do you know what is behind the most successful brands in the world? These companies not only have a good product or service, but also know how to differentiate themselves and leave an indelible mark on their customers. With a degree in Marketing you will be able to create distinct and impactful strategies that connect directly with the public and make a difference in an organization.

Do you want to discover new market trends to make strategic decisions?
Are you interested in analyzing campaigns and ads to understand the value proposition of a business?
Are you looking for a career that sparks your creativity and where you work with clients from different sectors?
Would you like to understand how the relationship between brands and consumers is built in an increasingly connected world?

If so... this is the university degree for you!

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Study University Degree in Marketing in Madrid

You will analyze data patterns in business simulators

You will discover how to impact the consumer through different channels in our Business Simulation Center in one of the best university campuses in Europe. A space where you will understand in depth how a company works, what is its mission and differential proposal and you will work on all aspects of marketing with workshops and real cases.

Syllabus University Degree in Marketing

PLAN 2024

Primer curso plan 2024

ASIGNATURA	TIPOLOGÍA	SEM	ECTS
Introducción a los Estudios Universitarios	FB	1 SEM	6
Herramientas Básicas de Informática	FB	1 SEM	6
Matemáticas Aplicadas al Marketing	FB	1 SEM	6
Fundamentos del Marketing	FB	1 SEM	6
Organización y Administración de Empresas	OB	1 SEM	6
Economía para Empresarios	FB	2 SEM	6
Introducción a la Estadística para la Toma de Decisiones en Marketing	FB	2 SEM	6
Historia del Pensamiento en Occidente	FB	2 SEM	6
Investigación Comercial	OB	2 SEM	6
Comunicación: Habilidades y Competencias de Liderazgo	FB	2 SEM	6

DIPLOMA EN EMPRENDIMIENTO E INNOVACIÓN PARA MARKETING
ASIGNATURA	TIPOLOGÍA	SEM	ECTS
Nuevos Patrones de Consumo	TP	1 SEM	6
Ecosistemas Digitales	TP	2 SEM	6

Segundo curso plan 2024

ASIGNATURA	TIPOLOGÍA	SEM	ECTS
Antropología Fundamental y Educación para la Responsabilidad Social	OB	3 SEM y 4 SEM	9
Investigación de Mercados y Estimación de la Demanda	OB	3 SEM	6
Política de Producto y Marca	OB	3 SEM	6
Contabilidad Financiera	OB	3 SEM	4,5
Sociología del Consumo	FB	3 SEM	6
Gestión de la Innovación en Marketing	OB	3 SEM	6
Introducción al Análisis de Datos	OB	4 SEM	6
Innovación y Transformación Digital	FB	4 SEM	6
Gestión de Proyectos	OB	4 SEM	6
Contabilidad de Costes	OB	4 SEM	4,5

DIPLOMA EN EMPRENDIMIENTO E INNOVACIÓN PARA MARKETING
ASIGNATURA	TIPOLOGÍA	SEM	ECTS
Inteligencia Artificial Aplicada a Negocio	TP	3 SEM	6
Liderazgo de Proyectos para Emprender	TP	4 SEM	6

Tercer curso plan 2024

ASIGNATURA	TIPOLOGÍA	SEM	ECTS
Dirección Comercial y de Ventas	OB	5 SEM	6
Marketing de Relaciones	OB	5 SEM	6
Estrategias de Distribución y Precios	OB	5 SEM	6
Gestión de la Calidad Total como Ventaja Competitiva en Marketing	OB	5 SEM	4,5
Estrategias de Comunicación Integral I	OB	5 SEM	6
Introducción a la Teología	OB	6 SEM	4,5
Comercio Electrónico	OB	6 SEM	6
Internet como Escenario de Relación	OB	6 SEM	3
Experiencia de Cliente	OB	6 SEM	6
Estrategias de Comunicación Integral II	OB	6 SEM	6
Dirección Financiera	OB	6 SEM	6

DIPLOMA EN EMPRENDIMIENTO E INNOVACIÓN PARA MARKETING
ASIGNATURA	TIPOLOGÍA	SEM	ECTS
Gobierno, Sociedad y Corporate para Emprender	TP	5 SEM	6
Herramientas de Marketing I	TP	6 SEM	6

Cuarto curso plan 2024

ASIGNATURA	TIPOLOGÍA	SEM	ECTS
Logística y Redes Comerciales	OB	7 SEM	6
Dirección Estratégica de Marketing	OB	7 SEM	6
Diseño de Planes de Medios	OB	7 SEM	6
Emprendimiento I	OB	7 SEM	6
Ética	OB	7 SEM	4,5
Cultura Organizacional y Liderazgo	OB	8 SEM	3
Emprendimiento II	OB	8 SEM	4,5
Prácticas Académicas Externas	P.EXT	8 SEM	6
Trabajo Fin de Grado	TFG	8 SEM	6
OPTATIVAS	OP	8 SEM	12

ASIGNATURAS OPTATIVAS (ELEGIR 4 ASIGNATURAS)
ASIGNATURA	TIPOLOGÍA	SEM	CRD
Marketing de Servicios	OP	8 SEM	3
Gestión de la Experiencia del Cliente	OP	8 SEM	3
Disciplinas para Afrontar el Cambio	OP	8 SEM	3
Marketing Analytics Avanzado	OP	8 SEM	3
Técnicas de Ventas	OP	8 SEM	3
Trade Marketing	OP	8 SEM	3
Actividades Formativas Complementarias I	OP	8 SEM	3
Actividades Formativas Complementarias II	OP	8 SEM	3
De la relación de asignaturas optativas que configuran el plan de estudios, los alumnos podrán escoger entre las asignaturas que la Universidad oferte cada curso académico y que serán publicadas en el libro de Planes de Estudios para la matrícula. Así mismo la Universidad, una vez finalizado el periodo de matrícula se reserva el derecho de apertura de dichas asignaturas optativas dependiendo del número de alumnos matriculados.

DIPLOMA EN EMPRENDIMIENTO E INNOVACIÓN PARA MARKETING
ASIGNATURA	TIPOLOGÍA	SEM	ECTS
Herramientas de Marketing II	TP	7 SEM	6
Competencias y Habilidades para Comunicar Propuestas de Valor	TP	8 SEM	6

Estructura del plan de estudios

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Resultados de aprendizaje

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PLAN 2019

Primer curso plan 2019

ASIGNATURA	TIPOLOGÍA	SEM	CRD
Organización y Administración de Empresas	OB	1 SEM	6
Fundamentos del Marketing	OB	1 SEM	6
Matemáticas Aplicadas a la Empresa	OB	1 SEM	6
Microeconomía para Empresarios	FB	1 SEM	6
Filosofía Aplicada	FB	1 SEM	6
Comunicación: Habilidades y Competencias de Liderazgo	FB	2 SEM	6
Contabilidad Financiera	OB	2 SEM	6
Investigación Comercial	OB	2 SEM	6
Introducción a la Estadística para la Toma de Decisiones en Marketing	FB	2 SEM	6
Historia del Pensamiento en Occidente	FB	2 SEM	6

DIPLOMA EN LIDERAZGO COLABORATIVO EN EL MARKETING DIGITAL
ASIGNATURA	TIPOLOGÍA	SEM	CRD
Nuevos patrones de comportamiento en los consumidores. Del Consumer Centric al Customer Experience	TP	1 SEM	6
Ecosistema digital, players	TP	2 SEM	6

Segundo curso plan 2019

ASIGNATURA	TIPOLOGÍA	SEM	CRD
Investigación de Mercados y Estimación de la Demanda	OB	3 SEM	6
Sociología del Consumo	FB	3 SEM	6
Política de Producto y Marca	OB	3 SEM	6
Gestión de la Innovación en Marketing	OB	3 SEM	6
Antropología Fundamental	FB	3 SEM	6
Contabilidad de Costes	OB	4 SEM	6
Macroeconomía para Empresarios	FB	4 SEM	6
Idioma Moderno	OB	4 SEM	6
Innovación y Transformación Digital	FB	4 SEM	6
Educación para la Responsabilidad Social	FB	4 SEM	6

DIPLOMA EN LIDERAZGO COLABORATIVO EN EL MARKETING DIGITAL
ASIGNATURA	TIPOLOGÍA	SEM	CRD
Transformación digital en las empresas. Estrategia multicanal	TP	3 SEM	6
Gestión de la información, Data mining, Big data	TP	4 SEM	6

Tercer curso plan 2019

ASIGNATURA	TIPOLOGÍA	SEM	CRD
Estrategias de Comunicación Integral	OB	5 SEM	6
Estrategias de Distribución y Precios	OB	5 SEM	6
Marketing de Relaciones	OB	5 SEM	6
Logística Comercial	OB	5 SEM	6
Dirección Comercial y de Ventas	OB	5 SEM	6
Dirección Financiera	OB	6 SEM	6
Gestión de la Calidad Total como Ventaja Competitiva en Marketing	OB	6 SEM	6
Ética	OB	6 SEM	6
OPTATIVA I	OP	6 SEM	3
OPTATIVA II	OP	6 SEM	3
OPTATIVA III	OP	6 SEM	3
OPTATIVA IV	OP	6 SEM	3

EL ALUMNO DEBERÁ CURSAR CUATRO DE LAS SIGUIENTES OPTATIVAS
ASIGNATURA	TIPOLOGÍA	SEM	CRD
Internet como Nuevo Escenario de Relación	OP	6 SEM	3
Marketing Industrial	OP	6 SEM	3
Derecho Empresarial	OP	6 SEM	3
Comunicación “Below the Line” (BtL)	OP	6 SEM	3
Marketing de Servicios	OP	6 SEM	3
Marketing Financiero y Bancario	OP	6 SEM	3
Marketing Inmobiliario	OP	6 SEM	3
Marketing Turístico	OP	6 SEM	3
Técnicas de Ventas	OP	6 SEM	3
Trade Marketing	OP	6 SEM	3
Sistemas de Información	OP	6 SEM	3
Fundamentos de Econometría Aplicados al Marketing	OP	6 SEM	3
De la relación de asignaturas optativas que configuran el plan de estudios, los alumnos podrán escoger entre las asignaturas que la Universidad oferte cada curso académico y que serán publicadas en el libro de Planes de Estudios para la matrícula. Así mismo la Universidad, una vez finalizado el periodo de matrícula se reserva el derecho de apertura de dichas asignaturas optativas dependiendo del número de alumnos matriculados.

DIPLOMA EN LIDERAZGO COLABORATIVO EN EL MARKETING DIGITAL
ASIGNATURA	TIPOLOGÍA	SEM	CRD
Apps y Mobile: Campañas Multiplataforma. Customer value	TP	5 SEM	6
Gestión del Marketing a través del conocimiento. Valores y transformación social	TP	6 SEM	6

Cuarto curso plan 2019

ASIGNATURA	TIPOLOGÍA	SEM	CRD
Diseño de Planes de Medios	OB	8 SEM	6
Modelos Informáticos Aplicados al Marketing	OB	7 SEM	6
Idioma Avanzado	OB	7 SEM	6
Introducción a la Teología	OB	7 SEM	6
Deontología Profesional	OB	8 SEM	6
Plan de Marketing	OB	7 SEM	6
Prácticas en Empresas	PEXT	8 SEM	12
Trabajo Fin de Grado	TFG	8 SEM	6
OPTATIVA V	OP	7 SEM	3
OPTATIVA VI	OP	8 SEM	3

EL ALUMNO DEBERÁ CURSAR DOS DE LAS SIGUIENTES OPTATIVAS (UNA DE CADA SEMESTRE)
ASIGNATURA	TIPOLOGÍA	SEM	CRD
Estrategias de Expansión Internacional	OP	7 SEM	3
Sistema Fiscal	OP	7 SEM	3
Actividades Formativas Complementarias I	OP	7 SEM	3
Políticas Retributivas a Vendedores	OP	8 SEM	3
Literatura y Grandes Libros	OP	8 SEM	3
Actividades Formativas Complementarias II	OP	8 SEM	3
De la relación de asignaturas optativas que configuran el plan de estudios, los alumnos podrán escoger entre las asignaturas que la Universidad oferte cada curso académico y que serán publicadas en el libro de Planes de Estudios para la matrícula. Así mismo la Universidad, una vez finalizado el periodo de matrícula se reserva el derecho de apertura de dichas asignaturas optativas dependiendo del número de alumnos matriculados.

DIPLOMA EN LIDERAZGO COLABORATIVO EN EL MARKETING DIGITAL
ASIGNATURA	TIPOLOGÍA	SEM	CRD
Inteligencia emocional en la empresa: Strengths finder. Presencia corporativa. Gestión del liderazgo & talento en entornos colaborativos	TP	7 SEM	6
Diseño del Cuadro de Mando & Dashboard. Proyecto final	TP	8 SEM	6

PLAN 2010

Primer curso plan 2010

ASIGNATURA	TIPOLOGÍA	SEM	CRD
Organización y Administración de Empresas	OB	1 SEM	6
Fundamentos del Marketing	OB	1 SEM	6
Matemáticas Aplicadas a la Empresa	OB	1 SEM	6
Microeconomía para Empresarios	FB	1 SEM	6
Filosofía Aplicada	FB	1 SEM	6
Comunicación: Habilidades y Competencias de Liderazgo	FB	2 SEM	6
Contabilidad Financiera	OB	2 SEM	6
Investigación Comercial	OB	2 SEM	6
Introducción a la Estadística para la Toma de Decisiones en Marketing	FB	2 SEM	6
Historia del Pensamiento	FB	2 SEM	6

DIPLOMA EN LIDERAZGO COLABORATIVO EN EL MARKETING DIGITAL
ASIGNATURA	TIPOLOGÍA	SEM	CRD
Nuevos patrones de comportamiento en los consumidores. Del Consumer Centric al Customer Experience	TP	1 SEM	6
Ecosistema digital, players	TP	2 SEM	6

Segundo curso plan 2010

ASIGNATURA	TIPOLOGÍA	SEM	CRD
Investigación de Mercados y Estimación de la Demanda	OB	3 SEM	6
Sociología del Consumo	FB	3 SEM	6
Política de Producto y Marca	OB	3 SEM	6
Gestión de la Innovación en Marketing	OB	3 SEM	6
Antropología Fundamental	FB	3 SEM	6
Contabilidad de Costes	OB	4 SEM	6
Macroeconomía para Empresarios	FB	4 SEM	6
Idioma Moderno	OB	4 SEM	6
Historia de Occidente	FB	4 SEM	6
Educación para la Responsabilidad Social	FB	4 SEM	6

DIPLOMA EN LIDERAZGO COLABORATIVO EN EL MARKETING DIGITAL
ASIGNATURA	TIPOLOGÍA	SEM	CRD
Transformación digital en las empresas. Estrategia multicanal	TP	3 SEM	6
Gestión de la información, Data mining, Big data	TP	4 SEM	6

Tercer curso plan 2010

ASIGNATURA	TIPOLOGÍA	SEM	CRD
Estrategias de Comunicación Integral	OB	5 SEM	6
Estrategias de Distribución y Precios	OB	5 SEM	6
Marketing de Relaciones	OB	5 SEM	6
Logística Comercial	OB	5 SEM	6
Dirección Comercial y de Ventas	OB	5 SEM	6
Dirección Financiera	OB	6 SEM	6
Gestión de la Calidad Total como Ventaja Competitiva en Marketing	OB	6 SEM	6
Ética	OB	6 SEM	6

EL ALUMNO DEBERÁ CURSAR CUATRO DE LAS SIGUIENTES ASIGNATURAS OPTATIVAS
ASIGNATURA	TIPOLOGÍA	SEM	CRD
Internet como Nuevo Escenario de Relación	OP	6 SEM	3
Marketing Industrial	OP	6 SEM	3
Derecho Empresarial	OP	6 SEM	3
Comunicación “Below the Line” (BtL)	OP	6 SEM	3
Marketing de Servicios	OP	6 SEM	3
Marketing Financiero y Bancario	OP	6 SEM	3
Marketing Inmobiliario	OP	6 SEM	3
Marketing Turístico	OP	6 SEM	3
Técnicas de Ventas	OP	6 SEM	3
Trade Marketing	OP	6 SEM	3
Sistemas de Información	OP	6 SEM	3
Fundamentos de Econometría Aplicados al Marketing	OP	6 SEM	3
De la relación de asignaturas optativas que configuran el plan de estudios, los alumnos podrán escoger entre las asignaturas que la Universidad oferte cada curso académico y que serán publicadas en el libro de Planes de Estudios para la matrícula. Así mismo la Universidad, una vez finalizado el periodo de matrícula se reserva el derecho de apertura de dichas asignaturas optativas dependiendo del número de alumnos matriculados.

DIPLOMA EN LIDERAZGO COLABORATIVO EN EL MARKETING DIGITAL
ASIGNATURA	TIPOLOGÍA	SEM	CRD
Apps y Mobile: Campañas Multiplataforma. Customer value	TP	5 SEM	6
Gestión del Marketing a través del conocimiento. Valores y transformación social	TP	6 SEM	6

Cuarto curso plan 2010

ASIGNATURA	TIPOLOGÍA	SEM	CRD
Diseño de Planes de Medios	OB	8 SEM	6
Modelos Informáticos Aplicados al Marketing	OB	7 SEM	6
Idioma Avanzado	OB	7 SEM	6
Introducción a la Teología	OB	7 SEM	6
Deontología Profesional	OB	8 SEM	6
Plan de Marketing	OB	7 SEM	6
Prácticas en Empresas	PEXT	8 SEM	12
Trabajo Fin de Grado	TFG	8 SEM	6

EL ALUMNO DEBERÁ CURSAR DOS DE LAS SIGUIENTES ASIGNATURAS OPTATIVAS (UNA DE CADA SEMESTRE)
ASIGNATURA	TIPOLOGÍA	SEM	CRD
Estrategias de Expansión Internacional	OP	7 SEM	3
Sistema Fiscal	OP	7 SEM	3
Actividades Formativas Complementarias I	OP	7 SEM	3
Políticas Retributivas a Vendedores	OP	8 SEM	3
Literatura y Grandes Libros	OP	8 SEM	3
Actividades Formativas Complementarias II	OP	8 SEM	3
De la relación de asignaturas optativas que configuran el plan de estudios, los alumnos podrán escoger entre las asignaturas que la Universidad oferte cada curso académico y que serán publicadas en el libro de Planes de Estudios para la matrícula. Así mismo la Universidad, una vez finalizado el periodo de matrícula se reserva el derecho de apertura de dichas asignaturas optativas dependiendo del número de alumnos matriculados.

DIPLOMA EN LIDERAZGO COLABORATIVO EN EL MARKETING DIGITAL
ASIGNATURA	TIPOLOGÍA	SEM	CRD
Inteligencia emocional en la empresa: Strengths finder. Presencia corporativa. Gestión del liderazgo & talento en entornos colaborativos	TP	7 SEM	6
Diseño del Cuadro de Mando & Dashboard. Proyecto final	TP	8 SEM	6

Do you have doubts about the University Degree in Marketing?

Belen Bonet 600x600 1 Marketing Estudiar en Universidad Privada Madrid

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Fernando Perales 600x600 1 Marketing Estudiar en Universidad Privada Madrid

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dummy Marketing Estudiar en Universidad Privada Madrid

An university degree with 94.3% employability rate

Companies are looking for highly qualified profiles with the ability to adapt to the challenges presented by the sector. This degree prepares you to stand out in a highly competitive and constantly changing market. Thanks to this commitment to practical learning and a curriculum endorsed by leading experts, 94.3% of our students get a job at the end of their university studies.

MATERIAL RESOURCES

Why is UFV the best place to study Marketing?

You will learn marketing with a very practical methodology, with group dynamics, business simulators, company visits, seminars, meetings with industry professionals, and much more!

You will always have the most advanced facilities available to you and you will be able to get involved in the university’s media, including an advertising agency where you will be able to collaborate with your marketing strategies.

You will have the opportunity to do internships both in Spain and abroad, in companies such as: Coca Cola, Deloitte, BBVA, Vodafone, Decathlon, Movistar, AXA Seguros, Campofrío, Mapfre, Nielsen, Oracle, Walt Disney, etc. An excellent opportunity to join a great company and learn from the best.

You will have an UNFORGETTABLE college experience. You will be able to participate in student societies such as the Entrepreneurship Club, Business Generation, Debate Society, or join sports teams and hundreds of activities.

Your teachers will be active professionals, experts in the latest trends in the sector, such as Raquel Ayestarán, manager at Bertmans, Ricardo Alcón, Client Development manager at NielsenIQ, or Alejandro Pavón, Marketing manager in the education sector.

At the UFV you will take a Diploma in Entrepreneurship and Innovation for Marketing, which will allow you to specialize from the third year onwards in the area you like best: artificial intelligence (AI), customer experience (CX) and customer relationship management (CRM). A differential value that will allow you to learn how to develop smarter and more effective strategies, improve customer experience and manage relationships in an efficient and personalized way, which is key in the sector.

We bring you the vision of experts

in digital marketing.

Discover and enhance all your capabilities

Raúl Villamarín

Vice President of Woxsen University

Raúl VillamarínRaúl Villamarín advises marketing students on the proper use of platforms and applications, pointing out that not all problems require Big Data or IA. Sometimes, it is enough to use simple tools and Open Source programs for PR analysis.

What kind of digital tools do you recommend?

I recommend that marketing students use platforms and applications that allow them to understand the problem and how to solve it. Emphasizing the use of simpler tools such as PR analysis programs, which can be Open Source and do not require the use of advanced technologies such as Big Data or AI, unless strictly necessary.

Why not all problems require the use of Big Data?

Not all marketing problems require Big Data or AI. In many cases, a public relations (PR) analysis with open source software is enough. The key is to understand the problem and the right tools to address it without overloading the process with complex technologies when they are not necessary.

What are the main skills needed in marketing?

Students must learn to identify which tools to use, why to use them, and how to program behind them. The ability to understand and manage these tools effectively, without getting into overly complex areas such as Big Data, is essential to succeed in the marketing field.

Join us and embark on your professional career.

The best professionals collaborate at UFV.

José Luis Arbeo

General Manager of AMKT

José Luis Arbeogives us his vision of what is necessary for success in the marketing sector, highlighting the genuine interest of people to help solve practical issues as well as providing empathy in the process.
He recommends staying highly educated in the technical subject matter while at the same time maintaining a constant update in habits and customs. He urges students to enter the world of marketing because from his perspective he considers it a wonderful world where you can put into practice talents and skills both qualitative and quantitative.

Berta Fernández

IBM Distinguished Engineer CTO

AI is converting Marketing processes, thanks to the ability to process a large amount of data through Machine Learning or Deep Learning processes or with the new generative AI processes obtaining my personalized information with a high level of segmentation generating a high conversion rate.
In the case of Blockchain is different, it allows us to tokenize and transform into digital assets any real life thing. It allows us to have a lot of control over anything digital. The integration of systems and having control over them is critical.
The evolution of AI is rapidly changing and constantly evolving, generating new professions such as PROMTS engineers that allow us that efficient communication with AI.

Learn how to evaluate content efficiently.

We bring you closer to the best knowledge of the sector.

Daniel Rodrigo

VP Marketing Cabify

Métricas clave: Daniel Rodrigo mentions three important elements to evaluate a campaign: reach, frequency, consumer perception and business impact.
Marketing industry: He recommends studying marketing because of its complexity and constant changes, although he assures that it is a fascinating and rewarding industry.

What are the most important indicators to evaluate the performance of a campaign?

It would be defined in three main areas:

The reach and frequency of people we reach.
The perception of consumers and the impact we have had on them.
The business

Why do you recommend studying marketing despite its complexity?

It is a tough and complex industry but it is constantly changing and pays off every moment.

Internships in companies

You will do your internship in organizations such as Coca-Cola, Deloitte, BBVA, Vodafone, Decathlon, Movistar, AXA Seguros, Campofrío, Mapfre, Nielsen, Oracle and Walt Disney or ThePowerMBA, a successful company created by UFV students. This internship will allow you to discover how a marketing department works and to participate in strategic projects

EXTERNAL INTERNSHIPS OFFERS

INTERNATIONAL
AGREEMENTS

8,4 / 10

in international
experience of
our students

Source: 2024 undergraduate student experience report.

We have exchange agreements so that you can study at a university in America, Europe or Asia, an experience that will allow you to learn how data is analyzed in other countries. In addition, you will live on campus with students of different nationalities and have access to the UFV Language Center.

More information

We train data analysts with a deep understanding of the human being

As a marketing expert, you will need to thoroughly understand people’s motivations, desires and behaviors in order to design strategies accordingly. For this reason, our training includes humanistic subjects that will allow you to explore the essence of the human being, develop your critical spirit and leadership skills.

The Human Revolution

college ufv Marketing Estudiar en Universidad Privada Madrid

LOURDES HERNANDEZ VOZMEDIANO Marketing Estudiar en Universidad Privada Madrid

In my company we usually have UFV students because of their desire, their ability to learn and the facilities offered by the University during the whole process of managing the internship. They leave well prepared and with real work experience in companies.

Lourdes Hernández Vozmedino

CEO & Founder Datahack Group and UFV Professor

Lidia Castineira Marketing Estudiar en Universidad Privada Madrid

At UFV you are not a number, you are a student with a name and surname that has a life and you feel welcomed by the professors and the whole university.

Lidia Castiñieira

Student

Yedra Sanchez Marketing Estudiar en Universidad Privada Madrid

In the journey of the Camino de Santiago I have learned that when facing a problem we are more united, regardless of whether in a classroom you are the student or the teacher.

Yedra Sánchez

Marketing

Price of the University Degree in Marketing, Academic Year 25/26

Any questions?

Find out more

TITLE OF UNIVERSITY DEGREE

UNIVERSITY DEGREE IN MARKETING

INITIAL FEE

€1,500

MONTHLY FEE

€900

TOTAL

€10,500

Scholarships and Grants

At UFV we know how important it is to study a university degree that makes you feel fulfilled. That’s why one out of every three UFV students receives a scholarship or study grant.

Learn more

imagen apartado becas grados Marketing Estudiar en Universidad Privada Madrid

Career Opportunities

The holder of a University Degree in Marketing has countless challenges in the coming years in a constantly changing and growing sector. You will be able to work in positions such as:

Commercial Director
Chief Operating Officer
Chief Financial Officer
Chief Marketing Officer
Chief Sales Officer
Chief Purchasing Officer
Supply Chain
Product Manager
Brand Manager
Account Executive
Key Account
Financial Controller
Digital Marketing
Analyst Customer Relantionship
Strategic Planning
Consumer Insight
Business Intelligence

General Information

Title of University Degree:
Degree in Economics and Finance

Centers where the University Degree is offered
Faculty of Law, Business and Government

Branch of knowledge
Social and Legal Sciences

Field of knowledge
Economic sciences, business administration and management, marketing, commerce, accounting and tourism

Modality
In person

Languages
Spanish

Total number of credits:
240 ECTS credits

Specializations:
Not applicable

Places:
180

Table of recognitions between the 2024 plan and the 2019 plan

Implementation schedule

Suggestions, complaints and commendations mailbox

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University Degree in Marketing

and Diploma in Entrepreneurship and Innovation for Marketing

If so... this is the university degree for you!

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Study University Degree in Marketing in Madrid

You will analyze data patterns in business simulators

Syllabus University Degree in Marketing

PLAN 2024

Primer curso plan 2024

Segundo curso plan 2024

Tercer curso plan 2024

Cuarto curso plan 2024

Estructura del plan de estudios

Resultados de aprendizaje

PLAN 2019

Primer curso plan 2019

Segundo curso plan 2019

Tercer curso plan 2019

Cuarto curso plan 2019

PLAN 2010

Primer curso plan 2010

Segundo curso plan 2010

Tercer curso plan 2010

Cuarto curso plan 2010

Do you have doubts about the University Degree in Marketing?

CONTACT BELÉN BONET

CONTACTFERNANDO PERALES

An university degree with 94.3% employability rate

Why is UFV the best place to study Marketing?

We bring you the vision of experts

in digital marketing.

Discover and enhance all your capabilities

Raúl Villamarín

Vice President of Woxsen University

What kind of digital tools do you recommend?

Why not all problems require the use of Big Data?

What are the main skills needed in marketing?

Join us and embark on your professional career.

The best professionals collaborate at UFV.

José Luis Arbeo

General Manager of AMKT

Berta Fernández

IBM Distinguished Engineer CTO

Learn how to evaluate content efficiently.

We bring you closer to the best knowledge of the sector.

Daniel Rodrigo

VP Marketing Cabify

What are the most important indicators to evaluate the performance of a campaign?

Why do you recommend studying marketing despite its complexity?

Internships in companies

8,4 / 10

We train data analysts with a deep understanding of the human being

Lourdes Hernández Vozmedino

Lidia Castiñieira

Yedra Sánchez

Price of the University Degree in Marketing, Academic Year 25/26

Any questions?

TITLE OF UNIVERSITY DEGREE

UNIVERSITY DEGREE IN MARKETING

INITIAL FEE

€1,500

MONTHLY FEE

€900

TOTAL

€10,500

Scholarships and Grants

Career Opportunities

Career Opportunities

General Information

Academic Staff

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Other University Degrees related to this University Degree

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Bilingual Business Administration + Marketing

Advertising and Marketing

Business Administration And Management

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Study a University Degree in Digital Marketing in Madrid at a Private University.

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CONTACT
BELÉN BONET

CONTACT
FERNANDO PERALES