Portada Marketing Desktop Marketing Estudiar en Universidad Privada Madrid
Portada Marketing Responsive Marketing Estudiar en Universidad Privada Madrid

University Degree in Marketing

and Diploma in Entrepreneurship and Innovation for Marketing

 OFFICIAL UNIVERSITY DEGREE | IN PERSON MODALITY 

Do you know what is behind the most successful brands in the world? These companies not only have a good product or service, but also know how to differentiate themselves and leave an indelible mark on their customers. With a degree in Marketing you will be able to create distinct and impactful strategies that connect directly with the public and make a difference in an organization.

  • icono flecha Marketing Estudiar en Universidad Privada MadridDo you want to discover new market trends to make strategic decisions?
  • icono flecha Marketing Estudiar en Universidad Privada MadridAre you interested in analyzing campaigns and ads to understand the value proposition of a business?
  • icono flecha Marketing Estudiar en Universidad Privada MadridAre you looking for a career that sparks your creativity and where you work with clients from different sectors?
  • icono flecha Marketing Estudiar en Universidad Privada MadridWould you like to understand how the relationship between brands and consumers is built in an increasingly connected world?

If so... this is the university degree for you!

Want more information?


    Basic information regarding the protection of your personal data: The responsible for the processing of your data is the Universidad Francisco de Vitoria (UFV).
    The purpose of the processing is to respond to your request for information about the undergraduate and graduate programs organized by the UFV, to invite you to open days, information sessions and workshops that may help you to make a decision about your studies, to keep you informed electronically about current and future programs that may be of interest to you, and to analyze and segment your educational preferences. The legitimacy of the treatment is the consent of the person concerned by checking the boxes provided for this purpose. If you provide data of third parties through this form, we inform you that you are obliged to inform the interested party of the content of this clause. The applicant is informed that he/she may not provide information that identifies third parties without their prior written consent.
    You may exercise your rights of access, rectification, cancellation, opposition, restriction of treatment and portability by writing to the General Secretariat of the Universidad Francisco de Vitoria, Ctra. M-515 Pozuelo-Majadahonda Km. 1.800; 28223, Pozuelo de Alarcón (Madrid), or by e-mail to dpd@ufv.es. You can consult the extended information on the web: www.ufv.es/politica-de-privacidad-doiu/

    I accept and authorize the processing of my data by the Universidad Francisco de Vitoria in order to receive information about current or future courses or programs, open days, orientation workshops and information sessions, as well as reminders of the same.

    I accept and authorize the processing of my data by Universidad Francisco de Vitoria for analysis and segmentation in relation to educational preferences.

    Study University Degree in Marketing in Madrid

    You will analyze data patterns in business simulators

    You will discover how to impact the consumer through different channels in our Business Simulation Center in one of the best university campuses in Europe. A space where you will understand in depth how a company works, what is its mission and differential proposal and you will work on all aspects of marketing with workshops and real cases.

    Syllabus University Degree in Marketing

    SYLLABUS 2024

    First Year Syllabus 2024

    SUBJECT TYPOLOGY SEM ECTS
    Introduction to University Studies BT 1 SEM 6
    Basic Computer Tools BT 1 SEM 6
    Mathematics Applied to Marketing BT 1 SEM 6
    Fundamentals of Marketing BT 1 SEM 6
    Business Organization and Management  OB 1 SEM 6
    Economics for Entrepreneurs BT 2 SEM 6
    Introduction to Statistics for Marketing Decision Making BT 2 SEM 6
    History of Thought in the West BT 2 SEM 6
    Marketing Research OB 2 SEM 6
    Communication: Leadership Skills and Competencies BT 2 SEM 6
    DIPLOMA IN EMPRENEURSHIP AND INNOVATION FOR MARKETING
    SUBJECT TYPOLOGY SEM ECTS
    New Consumption Patterns PW 1 SEM 6
    Digital Ecosystems PW 2 SEM 6

    Second Year Syllabus 2024

    SUBJECT TYPOLOGY SEM ECTS
    Fundamental Anthropology and Education for Social Responsibility OB 3 SEM and 4 SEM 9
    Marketing Research and Demand Estimation  OB 3 SEM 6
    Product and Brand Policy OB 3 SEM 6
    Financial Accounting OB 3 SEM 4.5
    Sociology of Consumption BT 3 SEM 6
    Management of Innovation in Marketing OB 3 SEM 6
    Introduction to Data Analysis Data OB 4 SEM 6
    Innovation and Digital Transformation BT 4 SEM 6
    Project Management OB 4 SEM 6
    Cost Accounting OB 4 SEM 4.5
    DIPLOMA IN ENTREPRENEURSHIP AND INNOVATION FOR MARKETING
    SUBJECT TYPOLOGY SEM ECTS
    Artificial Intelligence Applied to Business PW 3 SEM 6
    Project Leadership for Entrepreneurship PW 4 SEM 6

    Third Year Syllabus 2024

    SUBJECT TYPOLOGY SEM ECTS
    Sales and Marketing Management OB 5 SEM 6
    Relationship Marketing OB 5 SEM 6
    Distribution and Pricing Strategies OB 5 SEM 6
    Total Quality Management as a Competitive Advantage in Marketing OB 5 SEM 4.5
    Integrated Communication Strategies I OB 5 SEM 6
    Introduction to Theology OB 6 SEM 4.5
    E-Commerce OB 6 SEM 6
    Internet as a Relationship Scenario OB 6 SEM 3
    Customer Experience OB 6 SEM 6
    Comprehensive Communication Strategies 2 OB 6 SEM 6
    Financial Management OB 6 SEM 6
    DIPLOMA IN ENTREPRENEURSHIP AND INNOVATION FOR MARKETING
    SUBJECT TYPOLOGY SEM ECTS
    Government, Society and Corporate for Entrepreneurship PW 5 SEM 6
    Marketing Tools I PW 6 SEM 6

    Fourth Year Syllabus 2024

    SUBJECT TYPOLOGY SEM ECTS
    Logistics and Commercial Networks OB 7 SEM 6
    Strategic Marketing Management OB 7 SEM 6
    Media Plan Design OB 7 SEM 6
    Entrepreneurship I OB 7 SEM 6
    Ethics OB 7 SEM 4.5
    Organizational Culture and Leadership OB 8 SEM 3
    Entrepreneurship II OB 8 SEM 4.5
    External Academic Internships EXT INTERNSHIPS 8 SEM 6
    End of Degree Project END OF DEGREE  PROJECT 8 SEM 6
    OPTATIVES OP 8 SEM 12
    OPTIONAL SUBJECT (CHOOSE 4 SUBJECTS)
    SUBJECT TYPOLOGY SEM CRD
    Services Marketing OP 8 SEM 3
    Customer Experience Management  OP 8 SEM 3
    Customer Experience Management  OP 8 SEM 3
    Advanced Marketing Analytics OP 8 SEM 3
    Sales Techniques OP 8 SEM 3
    Trade Marketing OP 8 SEM 3
    Complementary Training Activities I OP 8 SEM 3
    Complementary Training Activities II OP 8 SEM 3
    Students will be able to select their optional subjects from the University’s published syllabus, which will be available in the Syllabus book for enrollment. Similarly, the University reserves the right to open these elective subjects once the enrollment period has concluded, dependent on the number of students enrolled.
    DIPLOMA IN ENTREPRENEURSHIP AND INNOVATION FOR MARKETING
    SUBJECT TYPOLOGY SEM ECTS
    Marketing Tools 2 PW 7 SEM 6
    Competences and Skills for Communicating Value Propositions PW 8 SEM 6

    SYLLABUS 2019

    First Year Syllabus 2019

    SUBJECT TYPOLOGY SEM CRD
    Business Organization and Administration OB 1 SEM 6
    Fundamentals of Marketing OB 1 SEM 6
    Applied Mathematics for Business  OB 1 SEM 6
    Microeconomics for Entrepreneurs BT 1 SEM 6
    Applied Philosophy BT 1 SEM 6
    Communication: Leadership Skills and Competencies BT 2 SEM 6
    Financial Accounting OB 2 SEM 6
    Business Research OB 2 SEM 6
    Introduction to Statistics for Marketing Decision Making BT 2 SEM 6
    History of Thought in the West BT 2 SEM 6
    DIPLOMA IN COLLABORATIVE LEADERSHIP IN DIGITAL MARKETING
    ASSIGNMENT TYPOLOGY SEM CRD
    New patterns of consumer behavior. From Consumer Centric to Customer Experience PW 1 SEM 6
    Digital Ecosystem, players PW 2 SEM 6

    Second Year Syllabus 2019

    SUBJECT TYPOLOGY SEM CRD
    Marketing Research and Demand Estimation OB 3 SEM 6
    Sociology of Consumption BT 3 SEM 6
    Product and Brand Policy OB 3 SEM 6
    Marketing Innovation Management OB 3 SEM 6
    Anthropology Fundamental BT 3 SEM 6
    Cost Accounting OB 4 SEM 6
    Macroeconomics for Entrepreneurs BT 4 SEM 6
    Modern Language OB 4 SEM 6
    Innovation and Digital Transformation BT 4 SEM 6
    Education for Social Responsibility BT 4 SEM 6
    DIPLOMA IN COLLABORATIVE LEADERSHIP IN DIGITAL MARKETING
    SUBJECT TYPOLOGY SEM CRD
    Digital transformation in companies. Multichannel strategy PW 3 SEM 6
    Information management, Data mining, Big data PW 4 SEM 6

    Third Year Syllabus 2019

    SUBJECT TYPOLOGY SEM CRD
    Integrated Communication Strategies OB 5 SEM 6
    Distribution and Pricing Strategies OB 5 SEM 6
    Marketing Relationship Marketing OB 5 SEM 6
    Business Logistics OB 5 SEM 6
    Sales and Marketing Management OB 5 SEM 6
    Financial Management OB 6 SEM 6
    Financial Management  OB 6 SEM 6
    Ethics OB 6 SEM 6
    OPTIONAL 1 OP 6 SEM 3
    OPTIONAL 2 OP 6 SEM 3
    OPTIONAL 3 OP 6 SEM 3
    OPTIONAL 4 OP 6 SEM 3
    THE STUDENT MUST STUDY FOUR OF THE FOLLOWING OPTIONALS
    SUBJECT TYPOLOGY SEM CRD
    Internet as a New Relationship Scenario OP 6 SEM 3
    Industrial Marketing OP 6 SEM 3
    Business Law OP 6 SEM 3
    Communication “Below the Line” (BtL) OP 6 SEM 3
    Services Marketing OP 6 SEM 3
    Financial and Banking Marketing OP 6 SEM 3
    Real Estate Marketing OP 6 SEM 3
    Tourism Marketing OP 6 SEM 3
    Sales Techniques OP 6 SEM 3
    Trade Marketing OP 6 SEM 3
    Information Systems OP 6 SEM 3
    Fundamentals of Econometrics Applied to Marketing  OP 6 SEM 3
    Students will have the opportunity to select their electives from the list of subjects offered by the University each academic year. This information will be published in the Syllabus book for registration purposes. Similarly, the University reserves the right to open these optional subjects once the enrolment period has concluded, dependent on the number of students enrolled.
    DIPLOMA IN COLLABORATIVE LEADERSHIP IN DIGITAL MARKETING
    SUBJECT TYPOLOGY SEM CRD
    Apps and Mobile: Multiplatform Campaigns. Customer value PW 5 SEM 6
    Marketing Management through knowledge. Values and social transformation PW 6 SEM 6

    Fourth Year Syllabus 2019

    SUBJECT TYPOLOGY SEM CRD
    Media Plan Design OB 8 SEM 6
    Computer Models Applied to Marketing OB 7 SEM 6
    Advanced Language OB 7 SEM 6
    Introduction to Theology OB 7 SEM 6
    Deontology Professional OB 8 SEM 6
    Marketing Plan OB 7 SEM 6
    Internship EXT INTERNSHIP 8 SEM 12
    End of Degree Project END OF DEGREE PROJECT 8 SEM 6
    OPTIONAL 5 OP 7 SEM 3
    OPTIONAL 6 OP 8 SEM 3
    THE STUDENT MUST TAKE TWO OF THE FOLLOWING OPTIONALS (ONE OF EACH SEMESTER)
    SUBJECT TYPOLOGY SEM CRD
    International Expansion Strategies OP 7 SEM 3
    Fiscal System OP 7 SEM 3
    Complementary Training Activities I OP 7 SEM 3
    Policies Remuneration Policies for Sellers OP 8 SEM 3
    Literature and Great Books OP 8 SEM 3
    Complementary Formative Activities 2 OP 8 SEM 3
    Students will have the option to select their preferred optional subjects from those offered by the University each academic year. The full list of available subjects will be published in the Syllabus book for enrolment. Similarly, the University reserves the right to open these optional subjects once the enrollment period has concluded, dependent on the number of students enrolled.
    DIPLOMA IN COLLABORATIVE LEADERSHIP IN DIGITAL MARKETING
    SUBJECT TYPOLOGY SEM CRD
    Emotional intelligence in business: Strengths finder. Corporate presence. Leadership & talent management in collaborative environments PW 7 SEM 6
    Scorecard & Dashboard design. Final project PW 8 SEM 6

    Syllabus structure

    Description of modules/subjects Download
    Credit distribution Download

    The student will acquire the following competencies

    Competencies to be acquired by the student Download

    SYLLABUS 2010

    First Year Syllabus 2010

    SUBJECT TYPOLOGY SEM CRD
    Business Organization and Administration OB 1 SEM 6
    Fundamentals of Marketing OB 1 SEM 6
    Applied Mathematics for Business OB 1 SEM 6
    Microeconomics for Entrepreneurs BT 1 SEM 6
    Applied Philosophy BT 1 SEM 6
    Communication: Leadership Skills and Competencies BT 2 SEM 6
    Financial Accounting OB 2 SEM 6
    Business Research OB 2 SEM 6
    Introduction to Statistics for Marketing Decision Making BT 2 SEM 6
    History of Thought BT 2 SEM 6
    DIPLOMA IN COLLABORATIVE LEADERSHIP IN DIGITAL MARKETING
    SUBJECT TYPOLOGY SEM CRD
    New patterns of consumer behavior. From Consumer Centric to Customer Experience PW 1 SEM 6
    Digital Ecosystem, players PW 2 SEM 6

    Second Year Syllabus 2010

    SUBJECT TYPOLOGY SEM CRD
    Marketing Research and Demand Estimation OB 3 SEM 6
    Sociology of Consumption BT 3 SEM 6
    Product and Brand Policy OB 3 SEM 6
    Management of Innovation in Marketing OB 3 SEM 6
    Fundamental Anthropology BT 3 SEM 6
    Cost Accounting OB 4 SEM 6
    Macroeconomics for Entrepreneurs BT 4 SEM 6
    Modern Language OB 4 SEM 6
    History of the West BT 4 SEM 6
    Education for Social Responsibility BT 4 SEM 6
    DIPLOMA IN COLLABORATIVE LEADERSHIP IN DIGITAL MARKETING
    SUBJECT TYPOLOGY SEM CRD
    Digital transformation in companies. Multichannel strategy PW 3 SEM 6
    Information management, Data mining, Big data PW 4 SEM 6

    Third Year Syllabus 2010

    SUBJECT TYPOLOGY SEM CRD
    Integrated Communication Strategies OB 5 SEM 6
    Distribution and Pricing Strategies OB 5 SEM 6
    Relationship Marketing OB 5 SEM 6
    Commercial Logistics OB 5 SEM 6
    Sales and Marketing Management OB 5 SEM 6
    Financial Management OB 6 SEM 6
    Total Quality Management as a Competitive Advantage in Marketing OB 6 SEM 6
    Ethics OB 6 SEM 6

     

    THE STUDENT MUST STUDY FOUR OF THE FOLLOWING OPTIONAL SUBJECTS
    SUBJECT TYPOLOGY SEM CRD
    Internet as a New Relationship Scenario OP 6 SEM 3
    Industrial Marketing OP 6 SEM 3
    Business Law OP 6 SEM 3
    Below the Line (BtL) Communication OP 6 SEM 3
    Services Marketing OP 6 SEM 3
    Financial and Banking Marketing  OP 6 SEM 3
    Real Estate Marketing OP 6 SEM 3
    Tourism Marketing OP 6 SEM 3
    Sales Techniques OP 6 SEM 3
    Trade Marketing OP 6 SEM 3
    Information Systems OP 6 SEM 3 Information Systems OP 6 SEM 3
    Fundamentals of Econometrics Applied to Marketing OP 6 SEM 3
    Students will be able to select their preferred optional subjects from the published syllabus, which will be updated annually and available in the Syllabus book for enrolment. Similarly, the University reserves the right to open these optional subjects once the enrolment period has concluded, dependent on the number of students enrolled.
    DIPLOMA IN COLLABORATIVE LEADERSHIP IN DIGITAL MARKETING
    SUBJECT TYPOLOGY SEM CRD
    Apps and Mobile: Multiplatform Campaigns. Customer value PW 5 SEM 6
    Marketing Management through knowledge. Values and social transformation PW 6 SEM 6

    Fourth Year Syllabus 2010

    SUBJECT TYPOLOGY SEM CRD
    Media Plan Design OB 8 SEM 6
    Computer Modeling Applied to Marketing OB 7 SEM 6
    Advanced Language OB 7 SEM 6
    Introduction to Theology  OB 7 SEM 6
    Professional Deontology OB 8 SEM 6
    Marketing Plan OB 7 SEM 6
    Internship EXT INTERNSHIP 8 SEM 12
    Final Degree Project END OF DEGREE PROJECT 8 SEM 6
    THE STUDENT MUST TAKE TWO OF THE FOLLOWING OPTIONAL SUBJECTS (ONE IN EACH SEMESTER)
    SUBJECT TYPOLOGY SEM CRD
    International Expansion Strategies OP 7 SEM 3
    Tax System OP 7 SEM 3
    Complementary Formative Activities I OP 7 SEM 3
    Compensation Policies for Sellers OP 8 SEM 3
    Literature and Great Books OP 8 SEM 3
    3 Complementary Training Activities II OP 8 SEM 3
    Students will be able to select their preferred optional subjects from the published syllabus, which will be updated annually and included in the enrolment book of Study Plans. Similarly, the University reserves the right to open these optional subjects once the enrolment period has concluded, dependent on the number of students enrolled.
    DIPLOMA IN COLLABORATIVE LEADERSHIP IN DIGITAL MARKETING
    SUBJECT TYPOLOGY SEM CRD
    Emotional intelligence in business: Strengths finder. Corporate presence. Leadership & talent management in collaborative environments PW 7 SEM 6
    Scorecard & Dashboard design. Final project PW 8 SEM 6

    Syllabus structure

    Description of modules/subjects Download
    Distribution of credits Download

    The student will acquire the following competencies

    Competences to be acquired by the student Download

    Do you have doubts about the University Degree in Marketing?

    Belen Bonet 600x600 1 Marketing Estudiar en Universidad Privada Madrid

    CONTACT 
    BELÉN BONET

    SEND ME A WHATSAPP
    WE CALL YOU

    Fernando Perales 600x600 1 Marketing Estudiar en Universidad Privada Madrid

    CONTACT
    FERNANDO PERALES

    SEND ME A WHATSAPP
    WE CALL YOU
    %name Marketing Estudiar en Universidad Privada Madrid
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    %name Marketing Estudiar en Universidad Privada Madrid
    %name Marketing Estudiar en Universidad Privada Madrid

    An university degree with 94.3% employability rate

    Companies are looking for highly qualified profiles with the ability to adapt to the challenges presented by the sector. This degree prepares you to stand out in a highly competitive and constantly changing market. Thanks to this commitment to practical learning and a curriculum endorsed by leading experts, 94.3% of our students get a job at the end of their university studies.

    MATERIAL RESOURCES

    Why is UFV the best place to study Marketing?

    You will learn marketing with a very practical methodology, with group dynamics, business simulators, company visits, seminars, meetings with industry professionals, and much more!

    You will always have the most advanced facilities available to you and you will be able to get involved in the university’s media, including an advertising agency where you will be able to collaborate with your marketing strategies.

    You will have the opportunity to do internships both in Spain and abroad, in companies such as: Coca Cola, Deloitte, BBVA, Vodafone, Decathlon, Movistar, AXA Seguros, Campofrío, Mapfre, Nielsen, Oracle, Walt Disney, etc. An excellent opportunity to join a great company and learn from the best.

    You will have an UNFORGETTABLE college experience. You will be able to participate in student societies such as the Entrepreneurship Club, Business Generation, Debate Society, or join sports teams and hundreds of activities.

    Your teachers will be active professionals, experts in the latest trends in the sector, such as Raquel Ayestarán, manager at Bertmans, Ricardo Alcón, Client Development manager at NielsenIQ, or Alejandro Pavón, Marketing manager in the education sector.

    At the UFV you will take a Diploma in Entrepreneurship and Innovation for Marketing, which will allow you to specialize from the third year onwards in the area you like best: artificial intelligence (AI), customer experience (CX) and customer relationship management (CRM). A differential value that will allow you to learn how to develop smarter and more effective strategies, improve customer experience and manage relationships in an efficient and personalized way, which is key in the sector.

    We bring you the vision of experts

    in digital marketing.

    Discover and enhance all your capabilities

    Raúl Villamarín

    Vice President of Woxsen University

    • Raúl VillamarínRaúl Villamarín advises marketing students on the proper use of platforms and applications, pointing out that not all problems require Big Data or IA. Sometimes, it is enough to use simple tools and Open Source programs for PR analysis.

    What kind of digital tools do you recommend?

    I recommend that marketing students use platforms and applications that allow them to understand the problem and how to solve it. Emphasizing the use of simpler tools such as PR analysis programs, which can be Open Source and do not require the use of advanced technologies such as Big Data or AI, unless strictly necessary.

    Why not all problems require the use of Big Data?

    Not all marketing problems require Big Data or AI. In many cases, a public relations (PR) analysis with open source software is enough. The key is to understand the problem and the right tools to address it without overloading the process with complex technologies when they are not necessary.

    What are the main skills needed in marketing?

    Students must learn to identify which tools to use, why to use them, and how to program behind them. The ability to understand and manage these tools effectively, without getting into overly complex areas such as Big Data, is essential to succeed in the marketing field.

    Join us and embark on your professional career.

    The best professionals collaborate at UFV.

    José Luis Arbeo

    General Manager of AMKT

    • José Luis Arbeogives us his vision of what is necessary for success in the marketing sector, highlighting the genuine interest of people to help solve practical issues as well as providing empathy in the process.
    • He recommends staying highly educated in the technical subject matter while at the same time maintaining a constant update in habits and customs. He urges students to enter the world of marketing because from his perspective he considers it a wonderful world where you can put into practice talents and skills both qualitative and quantitative.

    Berta Fernández

    IBM Distinguished Engineer CTO

    • AI is converting Marketing processes, thanks to the ability to process a large amount of data through Machine Learning or Deep Learning processes or with the new generative AI processes obtaining my personalized information with a high level of segmentation generating a high conversion rate.
    • In the case of Blockchain is different, it allows us to tokenize and transform into digital assets any real life thing. It allows us to have a lot of control over anything digital. The integration of systems and having control over them is critical.
    • The evolution of AI is rapidly changing and constantly evolving, generating new professions such as PROMTS engineers that allow us that efficient communication with AI.

    Learn how to evaluate content efficiently.

    We bring you closer to the best knowledge of the sector.

    Daniel Rodrigo

    VP Marketing Cabify

    • Métricas clave: Daniel Rodrigo mentions three important elements to evaluate a campaign: reach, frequency, consumer perception and business impact.
    • Marketing industry: He recommends studying marketing because of its complexity and constant changes, although he assures that it is a fascinating and rewarding industry.

    What are the most important indicators to evaluate the performance of a campaign?

    It would be defined in three main areas:

    • The reach and frequency of people we reach.
    • The perception of consumers and the impact we have had on them.
    • The business

    Why do you recommend studying marketing despite its complexity?

    It is a tough and complex industry but it is constantly changing and pays off every moment.

    Internships in companies

    You will do your internship in organizations such as Coca-Cola, Deloitte, BBVA, Vodafone, Decathlon, Movistar, AXA Seguros, Campofrío, Mapfre, Nielsen, Oracle and Walt Disney or ThePowerMBA, a successful company created by UFV students. This internship will allow you to discover how a marketing department works and to participate in strategic projects

    EXTERNAL INTERNSHIPS OFFERS

    INTERNATIONAL
    AGREEMENTS

    8,4 / 10

    in international
    experience of
    our students

    Source: 2024 undergraduate student experience report.

    We have exchange agreements so that you can study at a university in America, Europe or Asia, an experience that will allow you to learn how data is analyzed in other countries. In addition, you will live on campus with students of different nationalities and have access to the UFV Language Center.

    More information

    We train data analysts with a deep understanding of the human being

    As a marketing expert, you will need to thoroughly understand people’s motivations, desires and behaviors in order to design strategies accordingly. For this reason, our training includes humanistic subjects that will allow you to explore the essence of the human being, develop your critical spirit and leadership skills.

    The Human Revolution
    college ufv Marketing Estudiar en Universidad Privada Madrid
    LOURDES HERNANDEZ VOZMEDIANO Marketing Estudiar en Universidad Privada Madrid

    In my company we usually have UFV students because of their desire, their ability to learn and the facilities offered by the University during the whole process of managing the internship. They leave well prepared and with real work experience in companies.

    Lourdes Hernández Vozmedino

    CEO & Founder Datahack Group and UFV Professor
    Lidia Castineira Marketing Estudiar en Universidad Privada Madrid

    At UFV you are not a number, you are a student with a name and surname that has a life and you feel welcomed by the professors and the whole university.

    Lidia Castiñieira

    Student
    Yedra Sanchez Marketing Estudiar en Universidad Privada Madrid

    In the journey of the Camino de Santiago I have learned that when facing a problem we are more united, regardless of whether in a classroom you are the student or the teacher.

    Yedra Sánchez

    Marketing

    Price of the University Degree in Marketing, Academic Year 25/26

    Any questions?

    Find out more
    TITLE OF UNIVERSITY DEGREE
    UNIVERSITY DEGREE IN MARKETING
    INITIAL FEE
    €1,500
    MONTHLY FEE
    €900
    TOTAL
    €10,500

    Scholarships and Grants

    At UFV we know how important it is to study a university degree that makes you feel fulfilled. That’s why one out of every three UFV students receives a scholarship or study grant.

    Learn more
    imagen apartado becas grados Marketing Estudiar en Universidad Privada Madrid

    Career Opportunities

    Career Opportunities

    The holder of a University Degree in Marketing has countless challenges in the coming years in a constantly changing and growing sector. You will be able to work in positions such as:

    • Commercial Director
    • Chief Operating Officer
    • Chief Financial Officer
    • Chief Marketing Officer
    • Chief Sales Officer
    • Chief Purchasing Officer
    • Supply Chain
    • Product Manager
    • Brand Manager
    • Account Executive
    • Key Account
    • Financial Controller
    • Digital Marketing
    • Analyst Customer Relantionship
    • Strategic Planning
    • Consumer Insight
    • Business Intelligence

    General Information

    Title of University Degree:
    Degree in Economics and Finance

    Centers where the University Degree is offered
    Faculty of Law, Business and Government

    Branch of knowledge
    Social and Legal Sciences

    Field of knowledge
    Economic sciences, business administration and management, marketing, commerce, accounting and tourism

    Modality
    In person

    Languages
    Spanish

    Total number of credits:
    240 ECTS credits

    Specializations:
    Not applicable

    Places:
    180

    Access and Admission
    Training Objectives
    Regulations
    Marketing Quality
    Link to RUCT
    Table of recognitions between the 2024 plan and the 2019 plan
    Implementation schedule
    Suggestions, complaints and commendations mailbox

    Upcoming Events

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      Request more information


        Basic information regarding the protection of your personal data: The responsible for the processing of your data is the Universidad Francisco de Vitoria (UFV).
        The purpose of the processing is to respond to your request for information about the undergraduate and graduate programs organized by the UFV, to invite you to open days, information sessions and workshops that may help you make a decision about your studies, to keep you electronically informed about current and future programs that may be of interest to you, and to analyze and segment your educational preferences. The legitimacy of the treatment is the consent of the individual by checking the appropriate boxes. If you provide data of third parties through this form, we inform you that you are obliged to inform the interested party of the content of this clause. The applicant is informed that he/she may not provide information that identifies third parties without their prior written consent.
        You may exercise your rights of access, rectification, cancellation, opposition, restriction of treatment and portability by writing to the General Secretariat of the Universidad Francisco de Vitoria, Ctra. M-515 Pozuelo-Majadahonda Km. 1.800; 28223, Pozuelo de Alarcón (Madrid), or by sending an e-mail to dpd@ufv.es. You can consult the extended information on the web: www.ufv.es/en/privacy-policy-admissions-2/

        I accept and authorize the processing of my data by the Universidad Francisco de Vitoria in order to receive information about current or future courses or programs, open days, orientation workshops and information sessions, as well as reminders of the same.

        > I accept and authorize the processing of my data by Universidad Francisco de Vitoria for analysis and segmentation in relation to educational preferences.

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