Would you like more information?

M11_Hero título_Publicidad y Marketing Marketing and Advertising Degree Degree in Madrid ▷ Study a Double Degree in Marketing and Advertising Study at the Universidad Privada Madrid

Double Bachelor’s Degree

Degree type

5 years

Duration

On Campus Madrid

Teaching mode

Spanish

Language

September 2026

Start date

€12,585

Tuition fee

Study Double Bachelor's Degree in Advertising, Brand Ideation and Communication + Marketing in Madrid

Create ideas that make an impact. Design strategies that work

In a world saturated with messages, you will learn to design campaigns that genuinely connect with audiences and to approach marketing with a strong strategic perspective. From the outset, you will work on sets, in radio studios, in the photography lab and in the Business Simulation Centre, combining creativity, data analysis and business insight.

You will develop real projects, visit companies, take part in industry competitions such as Eficacia and RUSH, and complete internships at leading agencies and organisations.

Discover how your passion is transformed into knowledge

We place students at the heart of the learning experience, combining academic rigour with ethical reflection and a sense of social responsibility, supported by close personal guidance and a strong university community.

First year classes 2024-25

ADVERTISING, BRANDING AND COMMUNICATION

SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
Advertising Communication Theory	BT	1st	1 SEM	6
Brand Marketing: The Brand as a Strategic Asset	BT	1st	1 SEM	6
Fundamentals of Functional Creativity	OB	1st	1 SEM	4
History of Advertising	BT	1st	1 SEM	6 6
Environment I: Audience Research	OB	1st	1 SEM	4
Introduction to University Studies	BT	1st	ANNUAL	6
Skills and Competencies for Leadership	BT	1st	ANNUAL	6
Creating Corporate Identities OB 1st SEM 1 4 6 Corporate	OB	1st	2 SEM	4
Communication Techniques and Soft Skills	BT	1st	2 SEM	6
History and Strategy of Iconic Brands	OB	1st	2 SEM	3
Consumer Behavior	BT	1st	2 SEM	6
Ecosystem I: Professional Profiles	OB	1st	2 SEM	3

MARKETING

Basic Computer Tools	BT	1st	1 SEM	6
Mathematics Applied to Marketing	BT	1st	1 SEM	6
Introduction to Statistics for Marketing Decision Making	BT	1st	2 SEM	6

Second year classes 2024-25

ADVERTISING, BRANDING AND COMMUNICATION

SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
Creative Ideation I	BT	2nd	1 SEM	6
Photography and Image Retouching OB 2nd SEM 1 6 Image	OB	2nd	1 SEM	4
Building Corporate Narratives	BT	2nd	1 SEM	6
Social Engagement and Corporate Activism	OB	2nd	1 SEM	4
Environment II: Competition, Partners and Other Agents	OB	2nd	1 SEM	4
Anthropology	OB	2nd	ANNUAL	6
Social Responsibility	OB	2nd	ANNUAL	6
Audiovisual Editing: The Advertising Case	OB	2nd	2 SEM	6
Advertising on the Web	OB	2nd	2 SEM	4
Broadcasting Corporate Narratives	OB	2nd	2 SEM	4
Gamification and Co-creation	OB	2nd	2 SEM	4
Communication Management: Internal and External Brand Experience	BT	2nd	2 SEM	6

MARKETING

Business Organization and Management	OB	1st	1 SEM	6
History of Western Thought	BT	1st	2 SEM	6
Economics for Entrepreneurs	BT	1st	2 SEM	6
Marketing Research and Demand Estimation	OB	2nd	1 SEM	6

Third year classes 2024-25

ADVERTISING, BRANDING AND COMMUNICATION

SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
Creative Ideation 2	OB	3rd	1 SEM	6
Retail & Trade Marketing OB 3rd SEM 1 6 Retail & Trade Marketing	OB	3rd	1 SEM	6
Strategic Planning	OB	3rd	1 SEM	4
Advertising Account Management	OB	3rd	1 SEM	4
Introduction to Theology: Man and the Question of God	OB	3rd	1 SEM	6
Art Direction	OB	3rd	2 SEM	6
Advertising Copy	OB	3rd	2 SEM	6
Campaign Implementation	OB	3rd	2 SEM	4
Media Planning	OB	3rd	2 SEM	4
Responsible Production and Consumption	OP	3rd	1 SEM	4
Elective 2	OP	3rd	2 SEM	4

MARKETING

Financial Accounting	OB	2nd	1 SEM	4.5
Product and Brand Policy	OB	2nd	1 SEM	6
Innovation and Digital Transformation	BT	2nd	2 SEM	6
Cost Accounting	OB	2nd	2 SEM	4.5

Fourth year classes 2024-25

ADVERTISING, BRANDING AND COMMUNICATION

SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
Creativity and Branding in Virtual Worlds	OB	4th	1 SEM	6
Production of Audiovisual Campaigns	OB	4th	1 SEM	6
Production of Graphic Campaigns OB 4th SEM 1 4 Branding Strategies in Crisis Situations OB 4th SEM 1 4 Branding Strategies in Crisis Situations OB 4th SEM 1 4 of Graphic Campaigns	OB	4th	1 SEM	4
Brand Strategies in Crisis Situations	OB	4th	1 SEM	4
Ethics	OB	4th	ANNUAL	6
End of Degree	END OF DEGREE FINAL PROJECT	4th	ANNUAL	9
External Academic Internships	EXT. INTERNSHIP	4th	ANNUAL	9
Advertising Standards and Regulations	OB	4th	2 SEM	6
Ecosystem 2: Industry Benchmark	OB	4th	2 SEM	4
Complementary Training Activities I	OP	4th	1 SEM	3
Complementary Training Activities 2	OP	4th	2 SEM	3

MARKETING

Marketing Innovation Management	OB	2nd	1 SEM	6
Project Management	OB	2nd	2 SEM	6
Introduction to Data Analysis	OB	2nd	2 SEM	6

Fifth First year classes 2024-25

MARKETING

SUBJECT	YEAR	TYPOLOGY	TERM	ECTS
Relationship Marketing	3rd	OB	1 SEM	6
Distribution and Pricing Strategies	3rd	OB	1 SEM	6
Customer Experience	3rd	OB	2 SEM	6
Communications Strategies Integral 2	3rd	OB	2 SEM	6
E-Commerce	3rd	OB	2 SEM	6
Financial Management	3rd	OB	2 SEM	6
Logistics and Commercial Networks	4th	OB	1 SEM	6
Entrepreneurship I	4th	OB	1 SEM	6
Entrepreneurship 2	4th	OB	2 SEM	4,5
External Academic Internships	4th	EXT. INTERNSHIPS	2 SEM	6
End-of-Degree Project	4th	End-of-Degree Project	2 SEM	6

Career opportunities

This Double Bachelor's Degree equips you with strong creative thinking and strategic vision, skills that are highly valued across a wide range of organisations and essential within agencies and marketing departments. By completing a double programme, you significantly broaden your professional opportunities.

Career paths include:

Marketing Director

Account Manager

Brand and corporate image strategist

Data analyst

Advertising creative

Advertising graphic designer

Copywriter

Social media specialist

Market researcher

Product/Brand Manager

Strategic consultant

Controller / Cost Analyst

Entrepreneur

M21_Vertical_ContentText1_Publicidad y Marketing Marketing and Advertising Degree Degree in Madrid ▷ Study a Double Degree in Marketing and Advertising Study at the Universidad Privada Madrid

Requirements

For admission

Successful completion of the UFV admissions process (fee: €80)

Personal interview

Aptitude assessment

Review of academic record

Limited places

Places are limited due to the practical and personalised nature of the programme. We recommend starting the admissions process as early as possible.

Why study at UFV?

Learning in real-world settings

From day one, you will create campaigns on television sets, record radio spots, produce content in post-production suites, and work in the photography lab and the Business Simulation Centre.

Internships at leading brands

You will gain access to major agencies and organisations such as McCann, Leo Burnett, Ogilvy, Havas Media, L'Oréal, Disney, Google, Coca-Cola, Banco Santander and ThePowerMBA, supported by strong employability rates.

Practical and up-to-date methodology

Your training will include business simulators, real case studies, company visits, educational trips and conferences with active professionals in the sector.

Recognition within the industry

You will have the opportunity to participate in prestigious competitions such as the Eficacia Awards, in which UFV students were recognised in 2021, and RUSH, an advertising competition that works with real brands and strengthens your professional portfolio.

Humanistic approach to communication

Through humanities-based subjects, you will develop critical thinking and purposeful communication skills, enabling you to design messages that contribute positively to society.

University life that enhances your experience

You will be part of a dynamic campus environment with film shoots, theatre productions, debates, student clubs such as Makers UFV, Nido Creativo and Emprende UFV, as well as sports and volunteering opportunities.

Employability

You will study at one of the private universities with one of the highest graduate employment rates in its field, according to data from the Ministry of Education.

An inspiring campus

You will enjoy access to modern laboratories and creative spaces within one of the leading university campuses in Europe.

International exchange

We have more than 200 exchange agreements across Europe, Asia and the Americas

Learn new ways to lead and manage effectively. On campus, you will also share your academic experience with students from around the world.

Learn more

8.4/10

Student rating for international experience

Campus life

Sociedades de alumnos Marketing and Advertising Degree Degree in Madrid ▷ Study a Double Degree in Marketing and Advertising Study at the Universidad Privada Madrid

Student societies

Choose from more than 30 student societies covering a wide range of interests.

Deportes Marketing and Advertising Degree Degree in Madrid ▷ Study a Double Degree in Marketing and Advertising Study at the Universidad Privada Madrid

Sports

Represent UFV and compete in the University Championships. UFV is the only university with a sports talent incubator.

Acción social Marketing and Advertising Degree Degree in Madrid ▷ Study a Double Degree in Marketing and Advertising Study at the Universidad Privada Madrid

Social action

Contribute to positive social change through initiatives that encourage engagement, responsibility, and meaningful interaction with others.

Pastoral Marketing and Advertising Degree Degree in Madrid ▷ Study a Double Degree in Marketing and Advertising Study at the Universidad Privada Madrid

Pastoral care

Support your personal and spiritual development through activities, experiences, and opportunities for reflection, helping you better understand yourself and your values.

Actividades culturales Marketing and Advertising Degree Degree in Madrid ▷ Study a Double Degree in Marketing and Advertising Study at the Universidad Privada Madrid

Cultural activities

Take part in workshops, artistic initiatives, and cultural events designed to broaden perspectives and foster creativity.

Recognition of excellence

Our awards reflect UFV’s commitment to academic excellence, educational innovation and the holistic development of each student.

First Spanish university for teaching and learning

Source: CUD Ranking, May 2020

7.98/10 average rating for education received

Source: Sondea, Employability Barometer

Ranked among the top three universities for health and wellness

Source: Times Higher Education Impact Rankings

9.1/10 for the values promoted by UFV

Source: 2024 Report, undergraduate student experience

8.8/10 rating for the experience at our campuses

Source: 2024 Report, undergraduate student experience

Ranked among the 10 Spanish universities with the lowest dropout rates

Source: BBVA U-ranking

Price

Scholarships and study grants

At UFV, we believe in talent and in people. That's why we are one of the universities with the highest percentage of scholarship students. Our Financial Aid Service offers a wide range of scholarships and financial aid support, taking into account academic excellence, individual talents, and personal circumstances.

Total tuition fee

€12,585

Initial payment: €2,000

Monthly payment: €1,059

Answering your questions

How much does the Double Bachelor's Degree in Advertising, Brand Ideation and Communication + Marketing cost at UFV?

The total price for the first year of the Double Bachelor's Degree in Advertising, Brand Ideation and Communication + Marketing at UFV is €12,100. This amount is divided into an initial payment of €2,000 followed by ten monthly instalments of €1,010.

What does the admission process for the Double Bachelor's Degree in Advertising, Brand Ideation and Communication + Marketing consist of?

To become a student at UFV, you must pass the University’s entrance examinations. The fee is €80, and the exams can be taken either online or in person. For more information about the admission process, click here.

How long is the Double Bachelor's Degree in Advertising, Brand Ideation and Communication + Marketing?

The Double Bachelor's Degree in Advertising, Brand Ideation and Communication + Marketing at UFV lasts five academic years.

What are the career opportunities for graduates of the Double Bachelor's Degree in Advertising, Brand Ideation and Communication + Marketing?

This Double Bachelor's Degree provides solid training in creative thinking and strategic vision, skills that are highly valued across all types of organisations and essential within agencies and marketing departments. Completing a double programme significantly broadens your professional opportunities.

Career paths include:

Marketing Director

Account Manager

Brand and corporate image strategist

Data analyst

Advertising creative

Advertising graphic designer

Copywriter

Social media specialist

Market researcher

Product Manager or Brand Manager

Strategic consultant

Controller

Cost Analyst

Entrepreneur

How much does a graduate in Advertising and Marketing earn in Spain?

According to market data, graduates in Advertising and Marketing can expect an average gross annual salary of approximately €32,000, depending on experience and sector.

Further information

Download PDF brochure

Related titles

Bachelor's Degree in Advertising

Bachelor's Degree in Marketing

M11_Hero título_Comunicación Audiovisual y Publicidad Marketing and Advertising Degree Degree in Madrid ▷ Study a Double Degree in Marketing and Advertising Study at the Universidad Privada Madrid

Double Bachelor's Degree in Audiovisual Communication + Advertising

Double Bachelor's Degree in Business Administration + Marketing

Learning in real-world settings

From day one, you will create campaigns on television sets, record radio spots, produce content in post-production suites, and work in the photography lab and the Business Simulation Centre.

Internships at leading brands

Practical and up-to-date methodology

Your training will include business simulators, real case studies, company visits, educational trips and conferences with active professionals in the sector.

Recognition within the industry

Humanistic approach to communication

Through humanities-based subjects, you will develop critical thinking and purposeful communication skills, enabling you to design messages that contribute positively to society.

University life that enhances your experience

Employability

You will study at one of the private universities with one of the highest graduate employment rates in its field, according to data from the Ministry of Education.

An inspiring campus

You will enjoy access to modern laboratories and creative spaces within one of the leading university campuses in Europe.

Double Bachelor's Degree in Advertising, Brand Ideation and Communication + Marketing

Would you like more information?

Study Double Bachelor's Degree in Advertising, Brand Ideation and Communication + Marketing in Madrid