Publi Marketing 1 Advertising and Marketing Estudiar en Universidad Privada Madrid
Publi Marketing 1 Advertising and Marketing Estudiar en Universidad Privada Madrid

Dual University Degree in Advertising, Branding and Communication and Marketing

 OFFICIAL UNIVERSITY DEGREE * | IN PERSON MODALITY 

Did you know that of the 6,000 advertising impacts we receive every day, we only retain 5%? Capturing attention has become a priority for companies looking for experts capable of creating impactful messages for brands to reach consumers in a completely different way.

  • icono flecha Advertising and Marketing Estudiar en Universidad Privada MadridDo you enjoy analyzing market trends, ads, brands, logos, etc.?
  • icono flecha Advertising and Marketing Estudiar en Universidad Privada MadridDo you want to learn how to create campaigns that connect deeply with audiences?
  • icono flecha Advertising and Marketing Estudiar en Universidad Privada MadridDo you have a creative mind capable of seeing beyond what others see?
  • icono flecha Advertising and Marketing Estudiar en Universidad Privada MadridAre you passionate about communication, marketing, entrepreneurship, technology, etc.?

If so... this is the university dual degree for you!

It replaces the University Dual Degree in Advertising and Marketing

*THE DUAL DEGREE LEADS TO THE ATTAINMENT OF TWO OFFICIAL QUALIFICATIONS.

Want more information?


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    LIVE A DAY AS A UFV STUDENT!

    Can you imagine what a day at university would be like? Do you want to experience first-hand the career you are passionate about? We invite you to be a student for a day at the Universidad Francisco de Vitoria and live the UFV experience.

    Study Dual University Degree in Advertising, Branding and Communication and Marketing in Madrid.

    A university dual degree with 100% employability rate!

    Companies are looking for creative profiles that stand out in an increasingly competitive world. At UFV we are committed to what is different and to training professionals that generate authentic connections between brands and consumers. Thanks to this, we are the Spanish university with the highest rate of employability in the area of Advertising and Marketing

    Syllabus University Dual Degree in Advertising, Branding and Communication and Marketing

    First year classes 2024-25 academic year will pursue a University Dual Degree in Advertising, Branding and Communication and Marketing.

    Second year classes 2024-25 academic year will pursue a University Dual Degree in Advertising, Branding and Communication and Marketing.

    Third year classes 2024-25 academic year will pursue a University Dual Degree in Advertising, Branding and Communication and Marketing.

    ADVERTISING, BRANDING AND COMMUNICATION
    SUBJECT TYPOLOGY YEAR TERM ECTS
    Creative Ideation 2 OB 3rd 1 SEM 6
    Retail & Trade Marketing OB 3rd SEM 1 6 Retail & Trade Marketing OB 3rd 1 SEM 6
    Strategic Planning OB 3rd 1 SEM 4
    Advertising Account Management OB 3rd 1 SEM 4
    Introduction to Theology: Man and the Question of God OB 3rd 1 SEM 6
    Art Direction OB 3rd 2 SEM 6
    Advertising Copy OB 3rd 2 SEM 6
    Campaign Implementation OB 3rd 2 SEM 4
    Media Planning OB 3rd 2 SEM 4
    Responsible Production and Consumption OP 3rd 1 SEM 4
    Elective 2 OP 3rd 2 SEM 4
    MARKETING
    Financial Accounting OB 2nd 1 SEM 4.5
    Product and Brand Policy OB 2nd 1 SEM 6
    Innovation and Digital Transformation BT 2nd 2 SEM 6
    Cost Accounting OB 2nd 2 SEM 4.5

    Fourth year classes 2024-25 academic year will pursue a University Dual Degree in Advertising, Branding and Communication and Marketing.

    Fifth year classes 2024-25 academic year will pursue a University Dual Degree in Advertising, Branding and Communication and Marketing.

    MARKETING
    SUBJECT YEAR TYPOLOGY TERM ECTS
    Relationship Marketing 3rd OB 1 SEM 6
    Distribution and Pricing Strategies 3rd OB 1 SEM 6
    Customer Experience 3rd OB 2 SEM 6
    Communications Strategies Integral 2 3rd OB 2 SEM 6
    E-Commerce 3rd OB 2 SEM 6
    Financial Management 3rd OB 2 SEM 6
    Logistics and Commercial Networks 4th OB 1 SEM 6
    Entrepreneurship I 4th OB 1 SEM 6
    Entrepreneurship 2 4th OB 2 SEM 4,5
    External Academic Internships 4th EXT. INTERNSHIPS 2 SEM 6
    End-of-Degree Project 4th End-of-Degree Project 2 SEM 6

    First year classes 2020-21, 2021-22, 2022-23 and 2023-24 (University Dual Degree in Advertising and Marketing)

    ADVERTISING
    SUBJECT YEAR TYPOLOGY TERM ECTS
    Advertising Communication Theory 1st BT 1 SEM 6
    Brand Marketing 1st OB 1 SEM 6
    Creativity Workshop I 1st OB 1 SEM 4,5
    Social Environment 1st BT 1 SEM 6
    Introduction to University Studies 1st OB Annual 9
    Skills and Competencies for Leadership 1st BT 1st BT 6 Leadership 1st BT Annual 6
    History of Advertising 1st OB 2 SEM 3
    Social Psychology 1st BT 2 SEM 6
    Language 1st BT 2 SEM 6
    Creativity Workshop II 1st OB 2 SEM 4,5
    Advertising Ecosystem 1st OB 2 SEM 3
    MARKETING
    Business Organization and Administration 1st OB 1 SEM 6
    Mathematics Applied to Business 1st OB 1 SEM 6
    Financial Accounting 1st OB 2 SEM 6
    Marketing Research 1st OB 2 SEM 6
    DIPLOMA IN CREATIVE TECHNIQUES
    SUBJECT  YEAR TYPOLOGY TERM ECTS
    DESIGN TOOLS I: ILLUSTRATOR Y PHOTOSHOP 1st OWN 1 SEM 3
    PROTOCOL AND ORGANIZATION OF EVENTS 1st OWN 2 SEM 3

    Second year classes 2020-21, 2021-22, 2022-23 and 2023-24 (University Dual Degree in Advertising and Marketing)

    ADVERTISING
    SUBJECT YEAR TYPOLOGY TERM ECTS
    Art History 2nd BT 1 SEM 6
    Rhetoric 2nd OB 1 SEM 6
    Creative Storytelling 2nd OB 1 SEM 6
    English 2nd BT 1 SEM 6
    Fundamental Anthropology 2nd BT ANNUAL 6
    Contemporary Artistic Movements 2nd BT 2 SEM 6
    Creative Expression of the Image 2nd OB 2 SEM 6
    Creative Expression of Video 2nd OB 2 SEM 6
    Photography and Visual Arts 2nd OB 2 SEM 6
    MARKETING
    Microeconomics for Entrepreneurs 1st BT 1 SEM 6
    Introduction to Statistics for Decision Making in Marketing 1st BT 2 SEM 6
    Innovation and Digital Transformation 2nd BT 2 SEM 6
    Macroeconomics for Entrepreneurs 2nd BT 2 SEM 6
    DIPLOMA IN CREATIVE TECHNIQUES
    SUBJECT YEAR TYPOLOGY TERM ECTS
    DESIGN TOOLS II: ADVANCED PHOTOSHOP AND INDESIGN 2nd OWN 1 SEM 3
    STORY TELLING AND TRANSMEDIA CONTENT 2nd OWN 2 SEM 3

    Third year classes 2020-21, 2021-22, 2022-23 and 2023-24 (University Dual Degree in Advertising and Marketing)

    ADVERTISING
    SUBJECT YEAR TYPOLOGY TERM ECTS
    Corporate Strategies 3rd OB 1 SEM 6
    Campaign Ideation and Strategy 3rd OB 1 SEM 12
    Ethics and Professional Ethics 3rd OB ANNUAL 6
    Professional Relationship Experiences 3rd OB ANNUAL 6
    History of the West 3rd OB ANNUAL 6
    Network Marketing 3rd OB 2 SEM 3
    Campaign Implementation 3rd OB 2 SEM 12
    Media Strategies 3rd OB 2 SEM 3
    Merchandising Techniques 3rd OP 1 SEM 3
    OPTIONAL II 3rd OP 2 SEM 3
    MARKETING
    Product and Branding Policy product and Brand Policy 2nd OB 1 SEM 6
    Market Research and Demand Estimation 2nd OB 1 SEM 6
    Cost Accounting 2nd OB 2 SEM 6
    DIPLOMA IN CREATIVE TECHNIQUES
    SUBJECT YEAR TYPOLOGY TERM ECTS
    MUSICALIZATION, SOUND AND RHYTHM 3rd OWN 1 SEM 3
    COPY STRATEGY 3rd OWN 2 SEM 3

    Fourth year classes 2020-21, 2021-22, 2022-23 and 2023-24 (University Dual Degree in Advertising and Marketing)

    ADVERTISING
    SUBJECT YEAR TYPOLOGY TERM ECTS
    Strategic Planning 4th OB 1 SEM 6
    Loyalty Marketing 4th OB 1 SEM 3
    Introduction to Theology: Man and the Question of God 4th OB ANNUAL 6
    Advertising Law 4th OB 2 SEM 6
    External Internships 4th EXT IN 2 SEM 6
    Campaign Production 4th OB 2 SEM 12
    Activities Complementary Training Activities I 4th OP 1 SEM 3
    Complementary Training Activities II 4th OP 2 SEM 3
    End-of-Degree Project 4th TFG ANNUAL 9
    MARKETING
    Marketing Innovation Management 2 2nd OB 1 SEM 6
    Distribution and Pricing Strategies 3rd OB 1 SEM 6
    Financial Management 3rd OB 2 SEM 6
    Quality Management as a Competitive Advantage in Marketing 3rd OB 2 SEM 6
    DIPLOMA IN CREATIVE TECHNIQUES
    SUBJECT YEAR TYPOLOGY TERM ECTS
    MEDIA: PROGRAMMATIC BUYING 4th OWN 1 SEM 3
    ONLINE MARKETING METRICS 4th OWN 2 SEM 3

    Fifth year classes 2020-21, 2021-22, 2022-23 and 2023-24 (University Dual Degree in Advertising and Marketing)

    MARKETING
    SUBJECT YEAR TYPOLOGY TERM ECTS
    Marketing Plan 4th OB 1 SEM 6
    Commercial Logistics 3rd OB 1 SEM 6
    Sales and Marketing Management 3rd OB 1 SEM 6
    Elective I 3rd OP 2 SEM 3
    Elective II 3rd OP 2 SEM

    III3rdOPSEM 23Computer Models Applied to Marketing4thOBSEM 16Advanced Language4thOBSEM 16Professional Ethics4thOBSEM 26Internship4thPEXTSEM 212Final Degree Project4thTFGSEM 26 xml-ph-0029@d

    First year classes prior to 2016-17, 2017-18 and 2018-19 (University Dual Degree in Advertising and Marketing)

    ADVERTISING
    SUBJECT YEAR TYPOLOGY TERM ECTS
    Advertising Communication Theory 1st BT 1 SEM 6
    Brand Marketing 1st OB 1 SEM 6
    Creativity Workshop I 1st OB 1 SEM 4,5
    Social Environment 1st BT 1 SEM 6
    Introduction to University Studies 1st OB Annual 9
    Skills and Competencies for Leadership 1st BT Annual 6
    History of Advertising 1st OB 2 SEM 3
    Social Psychology 1st BT 2 SEM 6
    Language 1st BT 2 SEM 6
    Creativity Workshop II 1st OB 2 SEM 4,5
    Advertising Ecosystem 1st OB 2 SEM 3
    MARKETING
    Business Organization and Administration 1st OB 1 SEM 6
    Financial Accounting 1st OB 2 SEM 6
    Business Research 1st OB 2 SEM 6
    DIPLOMA IN CREATIVE TECHNIQUES
    SUBJECT YEAR TYPOLOGY TERM ECTS
    DESIGN TOOLS I: ILLUSTRATOR Y PHOTOSHOP 1st OWN 1 SEM 3
    PROTOCOL AND ORGANIZATION OF EVENTS 1st OWN 2 SEM 3

    Second year classes prior to 2016-17, 2017-18 and 2018-19 (University Dual Degree in Advertising and Marketing)

    ADVERTISING
    SUBJECT YEAT TYPOLOGY TERM ECTS
    Art History 2nd BT 1 SEM 6
    Rhetoric 2nd OB 1 SEM 6
    Creative Storytelling 2nd OB 1 SEM 6
    English 2nd BT 1 SEM 6
    Anthropology Fundamental 2nd BT ANNUAL 6
    Social Responsibility 2nd BT ANNUAL 6
    Contemporary Art Movements 2nd BT 2 SEM 6
    Creative Expression of the Image 2nd OB 2 SEM 6
    Creative Expression of Video 2nd OB 2 SEM 6
    Photography and Visual Arts 2nd OB 2 SEM 6
    MARKETING
    Mathematics Applied to Business 1st OB 1 SEM 6
    Microeconomics for Entrepreneurs 1st BT 1 SEM 6
    Introduction to Statistics for Marketing Decision-Making  1st BT 2 SEM 6
    Macroeconomics for Entrepreneurs 2nd BT 2 SEM 6
    DIPLOMA IN CREATIVE TECHNIQUES
    SUBJECT YEAR TYPOLOGY TERM ECTS
    DESIGN TOOLS II: ADVANCED PHOTOSHOP AND INDESIGN 2nd OWN 1 SEM 3
    STORY TELLING AND TRANSMEDIA CONTENT 2nd OWN 2 SEM 3

    Third year classes prior to 2016-17, 2017-18 and 2018-19 (University Dual Degree in Advertising and Marketing)

    ADVERTISING
    SUBJECT YEAR TYPOLOGY TERM ECTS
    Corporate Strategies 3rd OB 1 SEM 6
    Campaign Ideation and Strategies 3rd OB 1 SEM 12
    Ethics and Professional Ethics 3rd OB ANNUAL 6
    Professional Relationship Experiences 3rd OB ANNUAL 6
    History of the West 3rd OB ANNUAL 6
    Network Marketing 3rd OB 2 SEM 3
    Campaign Implementation 3rd OB 2 SEM 12
    Media Strategies 3rd OB 2 SEM 3
    Merchandising Techniques 3rd OP 1 SEM 3
    OPTIONAL II 3rd OP 2 SEM 3
    MARKETING
    Product and Branding Policy product and Brand Policy 2nd OB 1 SEM 6
    Market Research and Demand Estimation 2nd OB 1 SEM 6
    Cost Accounting 2nd OB 2 SEM 6
    DIPLOMA IN CREATIVE TECHNIQUES
    SUBJECT YEAR TYPOLOGY TERM ECTS
    MUSICALIZATION, SOUND AND RHYTHM 3rd OWN 1 SEM 3
    COPY STRATEGY 3rd OWN 2 SEM 3

    Fourth year classes prior to 2016-17, 2017-18 and 2018-19 (University Dual Degree in Advertising and Marketing)

    ADVERTISING
    SUBJECT YEAR TYPOLOGY TERM ECTS
    Strategic Planning 4th OB 1 SEM 6
    Loyalty Marketing 4th OB 1 SEM 3
    Introduction to Theology: Man and the Question of God 4th OB ANNUAL 6
    Advertising Law 4th OB 2 SEM 6
    External Internships 4th EXT I 2 SEM 6
    Production of Campaigns 4th OB 2 SEM 12
    Complementary Training Activities I 4th OP 1 SEM 3
    Complementary Training Activities II 4th OP 2 SEM 3
    End-of-Degree Project 4th TFG ANNUAL 9
    MARKETING
    Distribution and Pricing Strategies 3rd OB 1 SEM 6
    Commercial Logistics 3rd OB 1 SEM 6
    Financial Management 3rd OB 2 SEM 6
    Management of Total Quality as a Competitive Advantage in Marketing 3rd OB 2 SEM 6
    DIPLOMA IN CREATIVE TECHNIQUES
    SUBJECT YEAR TYPOLOGY TERM ECTS
    MEDIA: PROGRAMMATIC BUYING 4th OWN 1 SEM 3
    ONLINE MARKETING METRICS 4th OWN 2 SEM 3

    Fifth year classes prior to 2016-17, 2017-18 and 2018-19 (University Dual Degree in Advertising and Marketing)

    MARKETING
    SUBJECT YEAR TYPOLOGY TERM ECTS
    Marketing Plan 4th OB 1 SEM 6
    Sales and Marketing Management 3rd OB 1 SEM 6
    Elective I 3rd OP 2 SEM 3
    Elective II 3rd OP 2 SEM 3
    Elective III 3rd OP 2 SEM 3
    Computer Models Applied to Marketing 4th OB 1 SEM 6
    Advanced Language 4th OB 1 SEM 6
    Professional Ethics 4th OB 2 SEM 6
    Internships 4th EXT I. 2 SEM 12
    End-of-Degree Project 4th TFG 2 SEM 6

    Do you have doubts about the University Dual Degree in Advertising, Branding and Communication and Marketing?

    destacados ingles Mesa de trabajo 1 copia 3 1 300x300 Advertising and Marketing Estudiar en Universidad Privada Madrid
    destacados ingles Mesa de trabajo 1 copia 7 1 300x300 Advertising and Marketing Estudiar en Universidad Privada Madrid
    destacados ingles Mesa de trabajo 1 copia 2 2 300x300 Advertising and Marketing Estudiar en Universidad Privada Madrid

    Why is UFV the best choice to study Business Administration and Management and Marketing?

    From the first day you will create advertising campaigns on the television set, record commercials in the radio studios, edit the pieces in the post-production room and participate in Mirada 21, the advertising agency of the School of Communication.

    You will do internships in prestigious companies and agencies such as McCann Worldgroup, Leo Burnett, Disney, Havas Media, Coca-Cola and Google. In addition, you will be able to work in the university’s media and implement your own strategies and campaigns.

    You will learn with a unique methodology through business simulators, case studies, company visits, training trips, conferences with industry professionals and much more!

    You will participate in the Eficacia awards (where UFV students were awarded in 2021) or in RUSH, an advertising contest organized with real brands that will serve as a letter of introduction for the future.

    You will live an UNFORGETTABLE university experience in a campus full of life. You will be able to participate in filming, theater, debates, conferences, activities, etc. as well as join sports teams, volunteering or student societies such as Makers UFV, Nido Creativo or Emprende UFV

    You will study at one of the best university campuses in Europe

    You will discover how to impact the consumer in the Business Simulation Center, you will have practical classes on the sets, radio studios and in the photography lab and you will learn in our own communication building with state-of-the-art facilities. In addition, the UFV campus de is full of corners in which inspire you, create and share: food trucks, cafeterias, SportCenter, work rooms, etc

    Professional Internships in agencies and companies

    You willcarry out your internships in companies and agencies as McCann Worlgroup, Leo Burnett, Ogilvy, Havas Media, L’Oreal, Fox, Google, Coca-Cola, Banco Santander and ThePowerMBA, acompany of success created by students UFV. This internship will allow you to discover how a marketing and advertising department works and to participate in real projects. In addition, 85% of our students receive a job offerfrom the same place where they have been working

    saatchi Advertising and Marketing Estudiar en Universidad Privada Madrid
    rushmore Advertising and Marketing Estudiar en Universidad Privada Madrid
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    ogilvy Advertising and Marketing Estudiar en Universidad Privada Madrid

    INTERNATIONAL
    AGREEMENTS

    8,4 / 10

    in international
    experience of
    our students

    Source: 2024 undergraduate student experience report.

    We have more than 200 exchange agreements so that you can study at a university in America, Europe or Asia, where you will discover other ways to innovate and apply biotechnology for the benefit of society. In addition, at the UFV campus you will live on campus with students of different nationalities.

    We train advertisers to create transformational messages

    EAt UFV you will not only learn how to create effective advertisements, but also understand the deepest emotions and aspirations of human beings to create campaigns that leave a mark. For this reason, you will study humanistic subjects that will allow you to develop your critical spirit, as well as promote messages that positively transform society

    college ufv Advertising and Marketing Estudiar en Universidad Privada Madrid

    Price of the University Degree in Advertising, Branding and Communication and Marketing, Academic Year 25/26

    Any questions?

    TITLE OF UNIVERSITY DEGREE
    University Dual Degree in Advertising, Branding and Communication and Marketing
    PRICE
    €2,000
    MONTHLY FEE
    €1.010
    TOTAL
    €12,100

    Scholarships and Grants

    At UFV, we understand the importance of studying a university degree that fulfills you. That is why one in three UFV students receives a scholarship or grant.

    imagen apartado becas grados Advertising and Marketing Estudiar en Universidad Privada Madrid

    Career Opportunities

    With this University Dual Degree, you will be trained in creative thinking and strategic vision, two areas of great demand in all companies and an essential training for any agency manager. In addition, by pursuing a dual degree, your job opportunities multiply. Some of the career opportunities are:

    • Marketing director
    • Account director
    • Brand and corporate image strategist
    • Data analyst
    • Advertising creative
    • Advertising graphic designer
    • Copywriter
    • Social media specialist
    • Market researcher
    • Product manager or brand manager
    • Strategic consultant
    • Controller
    • Cost analyst
    • Entrepreneur

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