Cabecera grado publi Advertising Estudiar en Universidad Privada Madrid
Cabecera grado publi Advertising Estudiar en Universidad Privada Madrid

University Degree in Advertising, Branding and Communication

and Compulsory diploma of your choice*

 OFFICIAL UNIVERSITY DEGREE | IN PERSON MODALITY 

Did you know that we receive in a day more than 6,000 advertising impacts and we only remember 5% of them? Capturing attention has become a priority for companies looking for advertisers capable of designing impactful campaigns and reaching the public in a completely different way.

  • icono flecha Advertising Estudiar en Universidad Privada MadridAre you interested in discovering how psychology influences sales?
  • icono flecha Advertising Estudiar en Universidad Privada MadridDo you like to analyze advertisements and understand the company behind them?
  • icono flecha Advertising Estudiar en Universidad Privada MadridAre you passionate about the idea of working in a creative department that is always looking for a different angle?
  • icono flecha Advertising Estudiar en Universidad Privada MadridAre you a restless and entrepreneurial person who sees beyond what others see?

If so... this is the university degree for you!

*Subject to meeting the minimum number of students required for the diploma.

More information


    Basic information regarding the protection of your personal data: The responsible for the processing of your data is the Universidad Francisco de Vitoria (UFV).
    The purpose of the processing is to respond to your request for information about the undergraduate and graduate programs organized by the UFV, to invite you to open days, information sessions and workshops that may help you to make a decision about your studies, to keep you informed electronically about current and future programs that may be of interest to you, and to analyze and segment your educational preferences. The legitimacy of the treatment is the consent of the person concerned by checking the boxes provided for this purpose. If you provide data of third parties through this form, we inform you that you are obliged to inform the interested party of the content of this clause. The applicant is informed that he/she may not provide information that identifies third parties without their prior written consent.
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    Do you want to complement your university degree with a unique business training in Spain?

    Discover our Minor in Business Administration and Management, a program designed to give you a strategic vision of the business world.

    I'm interested!

    Study University Degree in Advertising in Madrid.

    100% employability rate!

    UFV is the Spanish university with the highest employability rate in the field of Advertising, thanks to its innovative way of teaching, its highly practical methodology and its syllabus, endorsed by the best experts.

    OWN UNIVERSITY DEGREES TO CHOOSE FROM

    You will become an expert by specializing in the area of communication that interests you most, thanks to the 12 diplomas offered by the Faculty of Communication. In this way, you will be able to develop your skills and knowledge to work successfully in the sector.

    See more

    Syllabus University Degree in Advertising, Branding and Communication

    SYLLABUS 2024

    First Year Syllabus 2024

    UNIVERSITY DEGREE IN ADVERTISING, BRANDING AND COMMUNICATION
    SUBJECT TYPOLOGY TERM ECTS
    ADVERTISING COMMUNICATION THEORY BT 1 SEM 6
    BRAND MARKETING: THE BRAND AS A STRATEGIC ASSET BT 1 SEM 6
    FUNDAMENTALS OF FUNCTIONAL CREATIVITY OB 1 SEM 4
    HISTORY OF ADVERTISING BT 1 SEM 6
    ENVIRONMENT I: AUDIENCE RESEARCH OB 1 SEM 4
    INTRODUCTION TO UNIVERSITY STUDIES BT 1 AND 2 SEM 6
    SKILLS AND COMPETENCIES FOR LEADERSHIP BT 1 AND 2 SEM 6
    CREATING CORPORATE IDENTITIES OB 2 SEM 4
    COMMUNICATION TECHNIQUES AND SOFT SKILLS BT 2 SEM 6
    ICONIC BRAND HISTORY AND STRATEGY OB 2 SEM 3
    CONSUMER BEHAVIOR BT 2 SEM 6
    ECOSYSTEM I: PROFESSIONAL PROFILES OB 2 SEM 3
    DIPLOMA IN FILM AND FICTION CREATION AND PRODUCTION
    DIPLOMA IN FILM AND FICTION CREATION AND PRODUCTION
    SUBJECT TYPOLOGY SEM ECTS
    FILM SCRIPT PW SEM 1 3
    GREAT MASTERS OF FILM AND FICTION PW SEM 1 3
    FILM PRODUCTION PW SEM 2 6

    DIPLOMA IN ADVANCED DIGITAL PHOTOGRAPHY
    DIPLOMA IN ADVANCED DIGITAL PHOTOGRAPHY
    SUBJECT TYPOLOGY SEM ECTS
    ETHICS AND ESTHETICS OF PHOTOGRAPHY PW SEM 1 3
    GREAT MASTERS OF PHOTOGRAPHY PW SEM 1 3
    PHOTOGRAPHIC TECHNIQUE PW SEM 2 3
    MOBILE PHOTOGRAPHY AND WEB ENVIRONMENT PW SEM 2 3

    DIPLOMA IN CREATIVITY AND CONTENT PRODUCTION
    DIPLOMA IN CREATIVITY AND CONTENT PRODUCTION
    SUBJECT TYPOLOGY SEM ECTS
    CULTURE AND TRENDS PW SEM 1 6
    THE CREATIVE PROCESS PW SEM 2 6

    DIPLOMA IN CONSUMER EXPERIENCE AND EVENT ORGANIZATION
    DIPLOMA IN CONSUMER EXPERIENCE AND EVENT ORGANIZATION
    SUBJECT TYPOLOGY SEM ECTS
    CONSUMER AND USER EXPERIENCE PW SEM 1 6
    EVENT PLANNING AND PRODUCTION PW SEM 2 6

    DIPLOMA IN SPORTS JOURNALISM
    DIPLOMA IN SPORTS JOURNALISM
    SUBJECT TYPOLOGY SEM ECTS
    SPORTS WRITING 1 PW SEM 1 3
    SPORTS CONTENT CREATION PW SEM 1 3
    NEWS COVERAGE OF EVENTS PW SEM 2 3
    SPORTS BROADCASTING PW SEM 2 3

    DIPLOMA IN FASHION DESIGN
    DIPLOMA IN FASHION DESIGN
    SUBJECT TYPOLOGY SEM ECTS
    FASHION HISTORY AND TRENDS PW SEM 1 3
    COSTUME DESIGN (*) PW SEM 1 3
    FASHION COMMUNICATION PW SEM 2 1.5
    BASIC PATTERN DESIGN PW SEM 2 4.5

    (*) Subject taught in English


    DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN
    DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN
    SUBJECT TYPOLOGY SEM ECTS
    INTRODUCTION TO THE DIGITAL ENVIRONMENT PW SEM 1 6
    INTERACTION DESIGN 1 PW SEM 2 6

    DIPLOMA IN SOCIAL MEDIA MANAGEMENT
    DIPLOMA IN SOCIAL MEDIA MANAGEMENT
    SUBJECT TYPOLOGY SEM ECTS
    INTRODUCTION TO THE DIGITAL ECOSYSTEM PW SEM 1 6
    COMMUNITY MANAGER PW SEM 2 6

    DIPLOMA IN DIGITAL HUMANITIES AND ARTIFICIAL INTELLIGENCE
    DIPLOMA IN DIGITAL HUMANITIES AND ARTIFICIAL INTELLIGENCE
    SUBJECT TYPOLOGY SEM ECTS
    INTRODUCTION TO DIGITAL HUMANITIES PW SEM 1 6
    WEB TECHNOLOGY AND ITS USE FOR HUMANITIES PW SEM 2 6

    DIPLOMA IN TECHNICAL ARTIST
    DIPLOMA IN TECHNICAL ARTIST
    SUBJECT TYPOLOGY SEM ECTS
    INTRODUCTION TO VOLUME AND COLOR. PHOTOGRAMETRY PW SEM 1 3
    CHARACTER DESIGN AND APPLIED ANATOMY PW SEM 1 3
    CREATION OF SHADERS (*) PW SEM 2 6

    (*) Course taught in English


    DIPLOMA IN COMMUNICATION AND MEDIATION IN INTERNATIONAL CONFLICTS
    DIPLOMA IN COMMUNICATION AND MEDIATION IN INTERNATIONAL CONFLICTS
    SUBJECT TYPOLOGY SEM ECTS
    PEACE DIPLOMACY (TREATIES, CONVENTIONS AND CONFERENCES FOR PEACE) PW SEM 1 6
    COMMUNICATION AND PEACE PW SEM 2 6

    Second Year Syllabus 2024

    DEGREE IN ADVERTISING, BRANDING AND COMMUNICATION
    SUBJECT TYPOLOGY TERM ECTS
    CREATIVE IDEATION I BT 3 SEM 6
    PHOTOGRAPHY AND IMAGE RETOUCHING OB 3 SEM 4
    BUILDING CORPORATE NARRATIVES BT 3 SEM 6
    SOCIAL ENGAGEMENT AND CORPORATE ACTIVISM OB 3 SEM 4
    ENVIRONMENT II: COMPETITION, PARTNERS AND OTHER AGENTS OB 3 SEM 4
    ANTHROPOLOGY OB 3 and 4 SEM 6
    SOCIAL RESPONSIBILITY OB 3 AND 4 SEM 6
    AUDIOVISUAL ASSEMBLY: EL CASE PUBLICITARIO OB 4 SEM 6
    PUBLICIDAD EN LA RED OB 4 SEM 4
    DIFUSIÓN DE NARRACIONES CORPORATIVAS OB 4 SEM 4
    GAMIFICACIÓN Y CO-CREACIÓN OB 4 SEM 4
    DIRECCIÓN DE COMUNICACIÓN: EXPERIENCIA DE MARCA INTERNA Y EXTERNA BT 4 SEM 6
    DIPLOMA IN FILM AND FICTION CREATION AND PRODUCTION
    DIPLOMA IN FILM AND FICTION CREATION AND PRODUCTION
    SUBJECT TYPOLOGY SEM ECTS
    FILM DIRECTING PW SEM 3 3
    DIRECTING ACTORS PW SEM 3 3
    CAMERA 1 PW SEM 4 3
    LIGHTING PW SEM 4 3
    DIPLOMA IN ADVANCED DIGITAL PHOTOGRAPHY
    DIPLOMA IN ADVANCED DIGITAL PHOTOGRAPHY
    SUBJECT TYPOLOGY SEM ECTS
    DIGITAL IMAGE RETOUCHING 1 PW SEM 3 3
    LIGHTING PW SEM 3 3
    PHOTOGRAPHIC COMPOSITION AND COLOR PW SEM 4 3
    LONG EXPOSURE PHOTOGRAPHY PW SEM 4 3

    DIPLOMA IN CREATIVITY AND CONTENT PRODUCTION
    DIPLOMA IN CREATIVITY AND CONTENT PRODUCTION
    SUBJECT TYPOLOGY SEM ECTS
    CREATIVE GRAPHICS PW SEM 3 6
    INTEGRATED CAMPAIGNS PW SEM 4 6

    DIPLOMA IN CONSUMER EXPERIENCE AND EVENT ORGANIZATION
    DIPLOMA IN CONSUMER EXPERIENCE AND EVENT ORGANIZATION
    SUBJECT TYPOLOGY SEM ECTS
    AUDIOVISUAL PRODUCTION FOR EVENTS PW SEM 3 6
    PATRONAGE AND ADVERTISING SPONSORSHIP PW SEM 4 6

    DIPLOMA IN SPORTS JOURNALISM
    DIPLOMA IN SPORTS JOURNALISM
    SUBJECT TYPOLOGY SEM ECTS
    SPORTS PROGRAMS IN RADIO (PRODUCTION AND EDITING) PW SEM 3 3
    SPORTS WRITING 2 PW SEM 3 3
    PRESS CONFERENCES PW SEM 4 3
    DIGITAL FORMATS IN SPORTS PW SEM 4 3

    DIPLOMA IN FASHION DESIGN
    DIPLOMA IN FASHION DESIGN
    COURSE TYPOLOGY SEM ECTS
    DESIGN AND RAW MATERIALS(*) PW SEM 3 6
    FASHION WORKSHOP TECHNIQUES PW SEM 4 6

    (*) Subject taught in English


    DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN
    DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN
    SUBJECT TYPOLOGY SEM ECTS
    PACKAGING DESIGN PW SEM 3 6
    COMPUTER GRAPHICS PW SEM 4 6

    DIPLOMA IN SOCIAL MEDIA MANAGEMENT
    DIPLOMA IN SOCIAL MEDIA MANAGEMENT
    SUBJECT TYPOLOGY SEM ECTS
    SOCIAL MEDIA MANAGEMENT PW SEM 3 6
    CONTENT STRATEGY PW SEM 4 6

    DIPLOMA IN DIGITAL HUMANITIES AND ARTIFICIAL INTELLIGENCE
    DIPLOMA IN DIGITAL HUMANITIES AND ARTIFICIAL INTELLIGENCE
    SUBJECT TYPOLOGY SEM ECTS
    INTRODUCTION TO PROGRAMMING FOR THE HUMANITIES PW SEM 3 6
    ARTIFICIAL INTELLIGENCE 1: COMPUTATIONAL THINKING PW SEM 4 6

    DIPLOMA EN TECHNICAL ARTIST
    DIPLOMA IN TECHNICAL ARTIST
    COURSE TYPOLOGY SEM ECTS
    PROCEDURAL (*) PW SEM 3 3
    TOOLS PW SEM 3 3
    RIGGING AND MOTION CAPTURE (*) PW SEM 4 6

    (*) Subject taught in English


    DIPLOMA IN COMMUNICATION AND MEDIATION IN INTERNATIONAL CONFLICTS
    DIPLOMA IN COMMUNICATION AND MEDIATION IN INTERNATIONAL CONFLICTS
    COURSE TYPOLOGY SEM ECTS
    DISCOURSES OF PEACE (LEADERSHIP FOR PEACE)(*) PW SEM 3 6
    FUNDAMENTALS OF THE COMMON GOOD PW SEM 4 6

    (*) Subject taught in English

    Third Year Syllabus 2024

    UNIVERSITY DEGREE IN ADVERTISING, BRANDING AND COMMUNICATION
    SUBJECT TYPOLOGY TERM ECTS
    CREATIVE IDEATION 2 OB 5 SEM 6
    RETAIL & TRADE MARKETING TRADE MARKETING OB 5 SEM 6
    STRATEGIC PLANNING OB 5 SEM 4
    ADVERTISING ACCOUNT MANAGEMENT OB 5 SEM 4
    INTRODUCTION TO THEOLOGY: MAN AND THE QUESTION OF GOD OB 5 SEM 6
    HISTORY OF THE WEST OB 6 SEM 6
    ART DIRECTION OB 6 SEM 6
    ADVERTISING COPY OB 6 SEM 6
    CAMPAIGN EXECUTION OB 6 SEM 4
    MEDIA PLANNING OB 6 SEM 4
    ELECTIVE 1 OP 5 SEM 4
    ELECTIVE 2 OP 6 SEM 4
    LIST OF ELECTIVES (CHOOSE ONE SUBJECT FROM 5 SEM AND ONE FROM 6 SEM)
    SUBJECT TYPOLOGY TERM ECTS
    TRENDS: VISUAL THINKING AND COOLHUNTING OP 5 SEM 4
    PODCASTS AND OTHER RADIO FORMATS OP 5 SEM 4
    RESPONSIBLE PRODUCTION AND CONSUMPTION OP 5 SEM 4
    SCIENTIFIC METHOD: QUALITATIVE AND QUANTITATIVE RESEARCH OP 6 SEM 4
    SHOWCASE DESIGN OP 6 SEM 4
    WEB SITE DESIGN AND MOBILE APPLICATIONS OP 6 SEM 4
    Students will be able to select their elective subjects from those offered by the University each academic year. Details of these will be published in the Syllabus book for enrolment. Similarly, the University reserves the right to open these elective subjects once the enrolment period has concluded, dependent on the number of students enrolled.
    DIPLOMA IN FILM AND FICTION CREATION AND PRODUCTION
    DIPLOMA IN FILM AND FICTION CREATION AND PRODUCTION
    SUBJECT TYPOLOGY SEM ECTS
    SOUND DESIGN PW SEM 5 3
    EDITING PW SEM 5 3
    CAMERA 2 PW SEM 6 3
    DIRECTION OF PHOTOGRAPHY PW SEM 6 3
    DIPLOMA IN ADVANCED DIGITAL PHOTOGRAPHY
    DIPLOMA IN ADVANCED DIGITAL PHOTOGRAPHY
    SUBJECT TYPOLOGY SEM ECTS
    PORTRAIT PHOTOGRAPHY PW SEM 5 3
    DIGITAL IMAGE RETOUCHING 2 PW SEM 5 3
    ADVERTISING PHOTOGRAPHY PW SEM 6 3
    NATURE PHOTOGRAPHY PW SEM 6 3

    DIPLOMA IN CREATIVITY AND CONTENT PRODUCTION
    DIPLOMA IN CREATIVITY AND CONTENT PRODUCTION
    SUBJECT TYPOLOGY SEM ECTS
    PACKAGING PW SEM 5 6
    VIDEO GAME ADVERTISING PW SEM 6 6

    DIPLOMA IN CONSUMER EXPERIENCE AND EVENT ORGANIZATION
    DIPLOMA IN CONSUMER EXPERIENCE AND EVENT ORGANIZATION
    SUBJECT TYPOLOGY SEM ECTS
    NEUROBRANDING PW SEM 5 6
    SOCIAL INFLUENCE AND RELATIONAL IMPACT PW SEM 6 6

    DIPLOMA IN SPORTS JOURNALISM
    DIPLOMA IN SPORTS JOURNALISM
    SUBJECT TYPOLOGY SEM ECTS
    SPORTS PROGRAMS ON TELEVISION (PRODUCTION AND EDITING) PW SEM 5 3
    E-SPORTS PW SEM 5 3
    NARRATION OF LIVE SPORTS EVENTS PW SEM 6 3
    SPORTS VIDEO PRODUCTION PW SEM 6 3

    DIPLOMA IN FASHION DESIGN
    DIPLOMA IN FASHION DESIGN
    SUBJECT TYPOLOGY SEM ECTS
    CLOTHING CONSTRUCTION(*) PW SEM 5 6
    STYLISM AND ARTISTIC DIRECTION PW SEM 6 3
    ACCESSORIES DESIGN PW SEM 6 3

    (*) Subject taught in English


    DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN
    DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN
    SUBJECT TYPOLOGY SEM ECTS
    INTERACTION DESIGN 2 PW SEM 5 6
    INTERACTION DESIGN 3 PW SEM 6 6

    DIPLOMA IN SOCIAL MEDIA MANAGEMENT
    DIPLOMA IN SOCIAL MEDIA MANAGEMENT
    SUBJECT TYPOLOGY SEM ECTS
    INFLUENCER MARKETING PW SEM 5 6
    ONLINE REPUTATION MANAGEMENT PW SEM 6 6

    DIPLOMA IN DIGITAL HUMANITIES AND ARTIFICIAL INTELLIGENCE
    DIPLOMA IN DIGITAL HUMANITIES AND ARTIFICIAL INTELLIGENCE
    SUBJECT TYPOLOGY SEM ECTS
    STANDARDS FOR ENCODING TEXTS IN HD (TEI) PW SEM 5 6
    ARTIFICIAL INTELLIGENCE 2: “MACHINE & DEEP LEARNING” PW SEM 6 6

    DIPLOMA IN TECHNICAL ARTIST
    DIPLOMA IN TECHNICAL ARTIST
    SUBJECT TYPOLOGY SEM ECTS
    3D ANIMATION PW SEM 5 6
    ADVANCED TECHNIQUES IN LIGHTING AND MATERIAL DESIGN (*) PW SEM 6 6

    (*) Subject taught in English


    DIPLOMA IN COMMUNICATION AND MEDIATION IN INTERNATIONAL CONFLICTS
    DIPLOMA IN COMMUNICATION AND MEDIATION IN INTERNATIONAL CONFLICTS
    SUBJECT TYPOLOGY SEM ECTS
    SOCIAL PSYCHOLOGY (PSYCHOSOCIAL FOUNDATIONS OF HUMAN BEHAVIOR) PW SEM 5 6
    DELIBERATION, INFORMATION AND KNOWLEDGE PW SEM 6 6

    Fourth Year Syllabus 2024

    UNIVERSITY DEGREE IN ADVERTISING, BRANDINGAND COMMUNICATION
    SUBJECT TYPOLOGY TERM ECTS
    CREATIVITY AND BRANDING IN VIRTUAL WORLDS OB 7 SEM 6
    PRODUCTION OF AUDIOVISUAL CAMPAIGNS OB 7 SEM 6
    PRODUCTION OF GRAPHIC CAMPAIGNS OB 7 SEM 4 BRANDING STRATEGIES IN CRISIS SITUATIONS OB 7 SEM 4 OF GRAPHIC CAMPAIGNS OB 7 SEM 4
    BRANDING STRATEGIES IN CRISIS SITUATIONS OB 7 SEM 4
    ETHICS OB 7 AND 8 SEM 6
    END OF DEGREE PROJECT TFG 7 and 8 SEM 9
    EXTERNAL ACADEMIC INTERNSHIPS EXT I. 7 and 8 SEM 9
    ADVERTISING REGULATIONS AND STANDARDS OB 8 SEM 6
    ECOSYSTEM II: BENCHMARK OF THE SECTOR OB 8 SEM 4
    ELECTIVE III OP 7 SEM 3
    ELECTIVE IV OP 8 SEM 3
    LIST OF ELECTIVES (CHOOSE ONE SUBJECT FROM 7 SEM AND ANOTHER FROM 8 SEM)
    SUBJECT TYPOLOGY TERM ECTS
    BUSINESS AND ENTREPRENEURSHIP OP 7 SEM 3
    QUALIFICATIONS AND COMPETITIVE OP 7 SEM 3
    TRAINING ACTIVITIES COMPLEMENTARY I OP 7 SEM 3
    NEW BUSINESS OP 8 SEM 3
    SOCIAL PUBLICITY AND THIRD SECTOR OP 8 SEM 3
    COMPLEMENTARY TRAINING ACTIVITIES II OP 8 SEM 3
    From the list of optional subjects that make up the syllabus, students will be able to choose among the subjects that the University offers each academic year and that will be published in the book of Study Plans for registration. Likewise, the University, once the enrollment period is over, reserves the right to open these elective subjects depending on the number of students enrolled.
    DIPLOMA IN FILM AND FICTION CREATION AND PRODUCTION
    DIPLOMA IN FILM AND FICTION CREATION AND PRODUCTION
    SUBJECT TYPOLOGY SEM ECTS
    PROJECT DEVELOPMENT AND DISTRIBUTION PW SEM 7 3
    POSTPRODUCTION PW SEM 7 3
    FINAL PROJECT PW SEM 8 6
    DIPLOMA IN ADVANCED DIGITAL PHOTOGRAPHY
    DIPLOMA IN ADVANCED DIGITAL PHOTOGRAPHY
    SUBJECT TYPOLOGY SEM ECTS
    DOCUMENTARY AND SOCIAL PHOTOGRAPHY PW SEM 7 3
    ARTISTIC PHOTOGRAPHY PW SEM 7 3
    POSTPRODUCTION AND PROJECT DEVELOPMENT PW SEM 8 6

    DIPLOMA IN CREATIVITY AND CONTENT PRODUCTION
    DIPLOMA IN CREATIVITY AND CONTENT PRODUCTION
    SUBJECT TYPOLOGY SEM ECTS
    EXTERNAL COMMUNICATION AND LARGE FORMATS PW SEM 7 6
    THE CREATIVE PORTFOLIO PW SEM 8 6

    DIPLOMA IN CONSUMER EXPERIENCE AND EVENT ORGANIZATION
    DIPLOMA IN CONSUMER EXPERIENCE AND EVENT ORGANIZATION
    SUBJECT TYPOLOGY SEM ECTS
    SPORTING EVENTS PW SEM 7 6
    ARTISTIC AND CULTURAL EVENTS PW SEM 8 6

    DIPLOMA IN SPORTS JOURNALISM
    DIPLOMA IN SPORTS JOURNALISM
    SUBJECT TYPOLOGY SEM ECTS
    CORPORATE SPORTS MANAGEMENT AND COMMUNICATION PW SEM 7 3
    SPORTS CONTENT STRATEGIES IN SOCIAL MEDIA PW SEM 7 3
    FINAL PROJECT PW SEM 8 6

    DIPLOMA IN FASHION DESIGN
    DIPLOMA IN FASHION DESIGN
    SUBJECT TYPOLOGY SEM ECTS
    FASHION PRODUCTION AND BUSINESS(*) PW SEM 7 4.5
    PROFESSIONAL FASHION WORKSHOP PW SEM 8 7.5

    (*) Subject taught in English


    DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN
    DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN
    SUBJECT TYPOLOGY SEM ECTS
    INTERFACE DESIGN (UI) PW SEM 7 6
    DESIGN STRATEGY PW SEM 8 6

    DIPLOMA IN SOCIAL MEDIA MANAGEMENT
    DIPLOMA IN SOCIAL MEDIA MANAGEMENT
    SUBJECT TYPOLOGY SEM ECTS
    DATA MONITORING AND ANALYSIS PW SEM 7 6
    LEGAL ASPECTS AND PRIVACY IN SOCIAL MEDIA PW SEM 8 6

    DIPLOMA IN DIGITAL HUMANITIES AND ARTIFICIAL INTELLIGENCE
    DIPLOMA IN DIGITAL HUMANITIES AND ARTIFICIAL INTELLIGENCE
    SUBJECT TYPOLOGY SEM ECTS
    INTRODUCTION TO DATA-DRIVEN PROCESSES AND THEIR APPLICATIONS PW SEM 7 6
    ETHICS IN ARTIFICIAL INTELLIGENCE AND NEW TRENDS IN HUMAN RIGHTS PW SEM 8 6

    DIPLOMA EN TECHNICAL ARTIST
    DIPLOMA IN TECHNICAL ARTIST
    SUBJECT TYPOLOGY SEM ECTS
    OPTIMIZATION PW SEM 7 3
    ADVANCED SPECIAL EFFECTS DESIGN (*) PW SEM 8 3
    FINAL PROJECT PW 7 AND SEM 8 6

    (*) Course taught in English


    DIPLOMA IN COMMUNICATION AND MEDIATION IN INTERNATIONAL CONFLICTS
    DIPLOMA IN COMMUNICATION AND MEDIATION IN INTERNATIONAL CONFLICTS
    SUBJECT TYPOLOGY SEM ECTS
    WAR CORRESPONDENT, PEACE MISSION PW SEM 7 6
    PREVENTIVE DIPLOMACY, PROTECTION OF CIVILIANS AND HUMANITARIAN AID IN INTERNATIONAL CONFLICTS(*) PW SEM 8 6

    (*) Subject taught in English

    SYLLABUS 2014

    First Year Syllabus 2014

    SUBJECT TYPOLOGY TERM ECTS
    ADVERTISING COMMUNICATION THEORY BT 1 SEM 6
    BRAND MARKETING OB 1 SEM 6
    CREATIVITY WORKSHOP I OB 1 SEM 4,5
    SOCIAL ENVIRONMENT BT 1 SEM 6
    INTRODUCTION TO UNIVERSITY STUDIES OB 1 AND 2 SEM 9
    LEADERSHIP SKILLS AND COMPETENCIES BT 1 AND 2 SEM 6
    HISTORY OF ADVERTISING OB 1 AND 2 SEM 6
    SOCIAL PSYCHOLOGY BT 2 SEM 6
    LANGUAGE BT 2 SEM 6
    CREATIVITY WORKSHOP II OB 2 SEM 4,5
    ADVERTISING ECOSYSTEM OB 2 SEM 3
    DIPLOMA IN CREATIVE TECHNIQUES
    SUBJECT TYPOLOGY TERM ECTS
    DESIGN TOOLS 1: ILLUSTRATOR Y PHOTOSHOP PW 1 SEM 3
    PROTOCOL AND ORGANIZATION OF EVENTS PW 2 SEM 3

    Second Year Syllabus 2014

    SUBJECT TYPOLOGY TERM ECTS
    ART HISTORY BT 3 SEM 6
    RHETORIC OB 3 SEM 6
    CREATIVE STORYTELLING OB 3 SEM 6
    ENGLISH BT 3 SEM 6
    FUNDAMENTAL ANTHROPOLOGY BT 3 AND 4 SEM 6
    SOCIAL RESPONSIBILITY BT 3 AND 4 SEM 6
    CONTEMPORARY ART MOVEMENTS BT 4 SEM 6
    CREATIVE EXPRESSION OF THE IMAGE OB 4 SEM 6
    CREATIVE EXPRESSION OF VIDEO OB 4 SEM 6
    PHOTOGRAPHY AND VISUAL ARTS OB 4 SEM 6
    DIPLOMA IN CREATIVE TECHNIQUES
    SUBJECT TYPOLOGY TERM ECTS
    DESIGN TOOLS II: ADVANCED PHOTOSHOP AND INDESIGN PW 3 SEM 3
    STORYTELLING AND TRANSMEDIA CONTENT PW 4 SEM 3

    Third Year Syllabus 2014

    SUBJECT TYPOLOGY TERM ECTS
    CORPORATE STRATEGIES OB 5 SEM 6
    CAMPAIGN IDEATION AND STRATEGY OB 5 SEM 12
    PROFESSIONAL ETHICS AND DEONTOLOGY OB 5 AND 6 SEM 6
    EXPERIENCES OF PROFESSIONAL RELATIONSHIP PROFESSIONAL RELATIONSHIP OB 5 AND 6 SEM 6
    HISTORY OF THE WEST OB 5 AND 6 SEM 6
    NETWORK MARKETING OB 6 SEM 3
    CAMPAIGNING OB 6 SEM 12
    MEDIA STRATEGIES OB 6 SEM 3
    ELECTIVE I OP 5 SEM 3
    ELECTIVE II OP 6 SEM 3
    OPTIONAL SUBJECTS(choose one subject from 5 SEM and one from 6 SEM)
    SUBJECT TYPOLOGY TERM ECTS
    APPLIED RESEARCH: LISTENING TO THE CONSUMER OP 5 SEM 3
    MERCHANDISING TECHNIQUES OP 5 SEM 3
    INTERNAL COMMUNICATION POLICIES OP 5 SEM 3
    SOCIAL RESEARCH TECHNIQUES: TREND RESEARCH OP 6 SEM 3
    WEB PAGE DESIGN OP 6 SEM 3
    CREATIVITY IN RADIO MEDIA OP 6 SEM 3
    Students may select elective subjects from the published syllabus, which is updated annually and available in the Syllabus for enrollment. Similarly, the University reserves the right to open these optional csubjects once the enrolment period has concluded, dependent on the number of students enrolled.
    DIPLOMA IN CREATION TECHNIQUES
    SUBJECT TYPOLOGY TERM ECTS
    MUSICALIZATION, SOUND AND RHYTHM PW 5 SEM 3
    COPY STRATEGY PW 6 SEM 3

    Fourth Year Syllabus 2014

     

    SUBJECT TYPOLOGY TERM ECTS
    LOYALTY MARKETING OB 7 SEM 3
    STRATEGIC PLANNING OB 7 SEM 6
    BUSINESS AND ENTREPRENEURSHIP OB 7 SEM 6
    INTRODUCTION TO THEOLOGY:T HE MAN AND THE QUESTION OF GOD OB 7 and 8 SEM 6
    END OF DEGREE PROJECT TFG 7 and 8 SEM 9
    ADVERTISING LAW OB 8 SEM 6
    CAMPAIGN PRODUCTION OB 8 SEM 6
    EXTERNAL INTERNSHIPS EXT I. 8 SEM 6
    OPTIONAL III OP 7 SEM 3
    OPTIONAL IV OP 8 SEM 3
     OPTIONAL SUBJECT (choose one subject from 7 SEM and one from 8 SEM)
    SUBJECT TYPOLOGY TERM ECTS
    APPLIED RESEARCH: LISTENING TO THE CONSUMER OP 7 SEM 3
    ORGANIZATION OF EVENTS OP 8 SEM 3
    TECHNIQUES FOR MEASURING ADVERTISING EFFECTIVENESS OP 7 SEM 3
    COMPLEMENTARY TRAINING ACTIVITIES I OP 7 SEM 3
    COMPLEMENTARY TRAINING ACTIVITIES II OP 8 SEM 3
    VIDEO POSTPRODUCTION OP 8 SEM 3
    Students will have the option to select their preferred optional subjects from those offered by the University each academic year. The full list of available subjects will be published in the Syllabus book for registration purposes. Similarly, the University reserves the right to open these optional subjects once the enrolment period has concluded, dependent on the number of students enrolled.
    DIPLOMA IN CREATIVE TECHNIQUES
    SUBJECT TYPOLOGY TERM ECTS
    MEDIA: PROGRAMMATIC BUYING PW 7 SEM 3
    METRICS OF ONLINE MARKETING PW 8 SEM 3

    Syllabus structure

    Description of modules/Subjects Download
    Distribution of credits Download

    The student will acquire the following competencies

    Competences to be acquired by the student Download

    Do you have doubts about the university degree in Advertising, Branding and Communication?

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    destacados ingles Mesa de trabajo 1 copia 7 1 300x300 Advertising Estudiar en Universidad Privada Madrid
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    Why is UFV the best place to study Advertising?

    Everything at the UFV invites you to create, experiment and learn. Your training will be very practical, adapted to what you will experience in an advertising agency: you will design campaigns, create strategies, visit companies, have conferences with industry experts, go on academic trips and much more!

    You will have the opportunity to participate in the Eficacia awards -an award that UFV Advertising students have received on several occasions- or enter the RUSH contest, an advertising contest organized with real brands which can be your best letter of presentation in the future.

    You will carry out your internship at prestigious companies and advertising agencies such as McCann Worldgroup, Leo Burnett, Ogilvy, Havas Media, L’Oreal and Google, an excellent opportunity to see from the inside how real campaigns are created and launched.

    And the best part! You will live an unforgettable experience in a campus full of life, where there are shootings, competitions, theme days, etc. every day. You will be able to participate in sports teams, in student societies such as the Entrepreneurship Club, Nido Creativo or Emerge Lab, in the Eficacia awards and in thousands of other activities.

    If you are an inquisitive person, you will be able to start working in the university media, the Mirada 21 group, which has a television, radio, production company, advertising agency and newspaper.

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    You will study in pioneering facilities in Europe

    You will study at one of the BEST CAMPUSES in Europe in the area of Advertising and, from day one, you will learn to create advertisements on sets and radio studios, you will edit in the editing and post-production rooms and you will be able to launch your campaigns in Logosfera, the UFV Advertising agency. And you will do it in our own communication building, equipped with the latest technology, and always open to you.

    MATERIAL RESOURCES

    Internships in national and international companies

    You will do your internship in the best agencies, creative and marketing departments in places like Leo Burnett, Ogilvy, Havas Media, L’Oreal, Google or FOX. This internship will allow you to enter the professional world, participate in campaigns and strategies and develop the skills of your profession.

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    EXTERNAL INTERNSHIP OFFERS

    INTERNATIONAL
    AGREEMENTS

    8,4 / 10

    in international
    experience of
    our students

    Source: 2024 undergraduate student experience report.

    We have more than 200 exchange agreements so that you can study at a university in America, Europe or Asia, where you will get to know other audiovisual environments and broaden your vision. In addition, at the UFV campus you will live on campus with students of different nationalities.

    More information

    We train advertisers with a different perspective

    We like to define ourselves as creators of communication solutions between organizations and audiences, between brands and their clients, creating campaigns, events, sponsorships, collaborations between social groups, web content…. Creativity has no limits. For this reason, you will study humanistic subjects that will develop your critical and analytical spirit and make you an agent of change.

    The Human Revolution
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    LIVE A DAY AS A UFV STUDENT!

    Can you imagine what a day at university would be like? Do you want to experience first-hand the career you are passionate about? We invite you to be a student for a day at the Universidad Francisco de Vitoria and live the UFV experience.

    SIGN UP!
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    An incredible experience that I recommend to any student who wants to enter the professional world of advertising. My first time at the Eficacia Awards could not have been better, we were able to work as a real team with an incredible creative and strategic proposal. Proud of the opportunity provided by this type of experience for university students.

    Elna Matea García

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    The competition of Cepsa of the 5th Edition of the Eficacia Universidades Awards has been a creative challenge. Understanding it, making it your own and trying to feel part of the brand, makes you put yourself in the role of “seeker of ideas and solutions”. I think it’s hard not to get attached to the entity. The students have worked hard but, above all, they have had fun and enjoyed the process from start to finish. I think this call is always a great opportunity for the students.

    Isabel Fdez.-Pacheco

    Tutor and UFV professor
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    Winning the Eficacia Awards has been a memory for life, not only because of how we enjoyed the process and everything we learned, but also because of the feeling after exhibiting. We could not close this experience with a better taste in our mouths. And as the jury said: how well we have been taught!

    Beatriz Llorente

    UFV Advertising student
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    There is no better way for our students to learn the real performance as future advertisers than to put them in real situations of the profession. Participating in the Eficacia Universidades program pursues this goal. Winning it means that we are on the right track, especially when, in the words of the Repsol jury, they tell us: “It was an impeccable presentation that captivated the entire jury. A very well-structured work, presented with enthusiasm and admiration for the brand, as well as very well defended”

    Jose Agra

    UFV Professor
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    “UFV is different because of the teaching method they apply, where they combine theory with a great deal of practice; the training they give us, where they not only train us professionally but also personally; and because of the facilities, which make the UFV Campus a point of union for everyone. Living my training at the UFV has given me a great learning experience from the professors and employees of the university, a bond with people I have met there, and moments and experiences full of great value”.

    Miriam Tello

    placeholder image Advertising Estudiar en Universidad Privada Madrid

    Francisco de Vitoria is much more than a university, it is a way of life.

    Marina Calderón

    Student of 2nd year of Advertising
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    I have learned how to start from scratch a project in order to entertain a user and the skills needed for game development.

    José Antonio Pérez

    Video Game Creation and Narration Student

    Price of the University Degree in and Advertising, Branding and Communication, academic year 25/26

    Do you have any questions?

    Find out more
    TITLE OF THE DEGREE
    University Degree in Advertising, Branding and Communication
    INITIAL FEE
    €1,500
    MONTHLY FEE
    €845
    TOTAL
    €9,950

    Scholarships and Grants

    At UFV, we understand the importance of studying a university degree that fulfills you. That is why one in three UFV students receives a scholarship or grant.

    Learn more
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    Career Opportunities

    Career Opportunities

    As a professional in the world of Advertising, you have access to countless fields of work, from agencies to the media, as well as the Marketing and Advertising departments of large companies. In addition, you can set up your own business within this sector and start creating it during your university degree with Emprende UFV.

    Some of the opportunities for this university degree are:

    • Account Director
    • Client Services Director
    • Planner
    • Account Executive in advertising agencies and digital agencies o Brand or Product Assistant in Marketing departments of off and online advertisers
    • Creative Director
    • Copy (copywriter)
    • Art Director
    • Graphic and Web Designer
    • Planner and Analyst of off and online media in media agencies
    • Communication Consultant in PR offices
    • Expert in Event Organization and Protocol
    • Community Manager or Web Content Manager
    • Corporate Communication Head or Manager
    • Launching your own project or agency

    General Information

    Title of the Degree:
    University Degree in Advertising, Branding and Communication

    Centers where the University Degree is taught:
    Faculty of Communication Sciences

    Branch of knowledge:
    Social and Legal Sciences

    Field of knowledge:
    Journalism, Communication, Advertising and Public Relations

    Modality:
    In person

    Language:
    Spanish

    Total number of ECTS credits:
    240

    Specializations:
    Not applicable

    Number of new admission places offered:
    180

    Access and Admission
    Training Objectives
    Graduate Profile
    Regulations
    Advertising Quality
    Link to RUCT
    Table of recognitions between the 2024 plan and the 2014 plan
    Extinction schedule
    Suggestions, complaints and commendations mailbox

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