Bachelor's Degree 's Journalism Program at the Francisco de Vitoria University (UFV) has launched the UFV Media Days, a series of events that connects its students with professionals and companies in the communications field. The initiative combines an analysis of the challenges facing the profession with the presentation of projects created by students, who will have the opportunity to share their work and receive feedback from industry professionals.
During the 2026–2027 academic year, five events will bring together journalists and representatives from media outlets and companies on campus to discuss career opportunities related to digital media, television, radio, corporate communications, and entrepreneurship. Among the scheduled guests are Pedro J. Rabadán, director and anchor of “Telenoticias Fin de Semana” on Telemadrid; Laila Jiménez, co-host of “Todo es mentira” on Cuatro; Marta García Aller, journalist, writer, and director of “La brújula” on Onda Cero; Molo Cebrián, creator and host of the podcast *Entiende Tu Mente*; Ángel Ramírez, from *Periodistas 360*, who specializes in brand journalism; and Marta García Bruno, a journalist for *The Objective* and contributor to Onda Cero’s *La brújula*.
The initiative is part of the educational program offered by the UFV School of Communication Sciences, which bridges the gap between university learning and professional experience. Interaction with practicing journalists and the opportunity to showcase work completed during the bachelor’s program provide students with guidance for their future careers and help them understand the skills required by the profession.
University Projects Presented to Industry Professionals
The UFV Media Days are organized in two parts. The first part is devoted to discussions with guests about developments in their respective fields and the challenges posed by the transformation of the media landscape.
In the second part, students present projects they have developed during their academic studies, internships, or involvement in student organizations. This opportunity allows them to explain their proposals to journalists and representatives from media companies, receive feedback, and network with industry professionals.
“The purpose of UFV Media Days is to connect students with the real-world demands of the media, production companies, and new formats, while also serving as a showcase for the talent, creativity, and initiative of the undergraduate students,” explains Alfredo Arense, director of the Bachelor’s Degree in Journalism ( Bachelor's Degree ).
Arense points out that much of this work has been carried out through student organizations, interdisciplinary projects, or senior capstone projects, as part of an educational program that prepares future journalists through real-world projects and engagement with the profession.
Digital Journalism and New News Formats
The first session, dedicated to digital media and moderated by Professor Martha Molina, addressed the transformation of journalism on the internet, content distribution strategies, and the adaptation of narratives to new audiences.
Participants included Chema Rubio, Head of Digital Strategy at El Debate; Jesús Espinosa, a UFV alumnus and journalist at Newtral specializing in fact-checking; and Fernando de Lis, a UFV alumnus, journalist, science communicator, and digital content creator.
The session gave students the opportunity to learn about different career paths in digital journalism and to reflect on professional standards in light of technological advancements and the circulation of content on digital platforms.
Attendees also learned about two projects that showcase different approaches to journalism. The first, Neko Deportes, is a sports media outlet founded and run by alumni of the bachelor’s program. The second, *Sin Filtro: ETA*, is a multimedia report produced during the 2025–2026 academic year as part of the first-year course on Multimedia Journalism.
Both projects provide students with examples of how they can apply the knowledge they have acquired during their studies and explore their own initiatives in the field of communication.
Five days to learn about the profession
The series will continue with sessions focused on television, radio, and brand journalism. The “ programme ” will conclude with a Network Day, designed to facilitate direct contact between students and working professionals.
Through this initiative, the School of Journalism ( Bachelor's Degree ) integrates firsthand insights from those working in media and communications companies into its academic curriculum. For students, this provides an opportunity to discuss their projects with professionals, broaden their perspective on the field, and prepare for their entry into a rapidly evolving industry.
Schedule of Upcoming Matches
- November 25, 2026. Television Day. Graduation Hall, at 12:00 p.m.
- February 11, 2027. Radio Day. Graduation Hall, time to be determined.
- March 10, 2027. Brand Journalism Day. Conference Room, at 12:00 p.m.
- April 21, 2027. Network Day. Graduation Hall, at 12:00 p.m.
