Postgraduate Degree in Music Industry and Business - Postgraduate Programs Francisco de Vitoria University

Q: Basic Principles of the Industry. History of Music.

* Key concepts that shape the music industry and the relationships among its main players. * You'll learn to distinguish between the roles of artists, songwriters, record labels, publishers, and their agents. * You'll discover how intellectual property and the protection of rights work in the music industry. * The Role of Marketing and Digital Marketing in the Development of Artistic Careers. * You'll learn about management, concert production, live performances, and music events. * Gain a solid foundation for delving deeper into the current dynamics of the music business. * A look at the evolution of the music industry: from the gramophone to streaming, and its impact on society.

Q: The Artist, Recorded Music: From the Record Label to the Music Company

* The structure of record labels and their evolution, from physical sales to streaming. * The record label and its relationship with the artist. * The evolution from a record label that sold albums to a global music company: the 360° concept. * Financial structure, cost and revenue analysis: Where is the profit? Physical sales versus digital sales, margins. The artist's revenue. * A real, inside look at how a record label works, where its profits come from, where we stand, and where we're headed. * Classes with representatives from the independent music industry, distributors, and record labels.

Q: Authors, publishers, and collective management organizations

* The author and the music publisher: their structure and operations. * The A\&R at the publishing house: author signing, copyright acquisition, and author development. * Publishing Contracts and Their Negotiation: Synchronization, Commissioned Works, Publishing, Sub-publishing, and the Purchase of Rights. * Publishing revenue: royalties, streaming. * Synchronization: Advertising, TV, Film, Documentaries, processes, pricing. * The SGAE, other collective management organizations. Other rights, copyleft, Creative Commons.

Q: Legal Issues in the Music Industry

* Basic principles of intellectual property, including an explanation of the need to protect rights holders, authors, artists, performers, and phonogram producers. * Music and audiovisual rights, copyright, and related rights. * The Artist-Label Contract: From the Traditional Contract to the 360° Contract. * Other Contracts in the Music Industry: Licensing, Distribution, the Record Producer, and the Assignment of Rights. * The author's contract with the publisher, the publishing contract, and other contracts in the publishing industry. * Live music contracts, the artist-manager contract, and the manager-concert promoter contract.

Q: Marketing and Promotion in the Music Industry

* Marketing in the music industry versus marketing in other consumer industries; artist promotion versus advertising. * Traditional promotional tools: the press, radio, and television. * Radio formats and talent shows as tools for promotion and talent discovery. * The evolution from traditional media to new digital media. * The marketing plan, the tools of the marketing plan, the single, the artist, the music video, social media. * The promotional plan: the artist facing the media. * The media plan and advertising—from traditional to online.

Q: Digital Marketing in the Music Industry

* Creativity, new ways of communicating, and bringing music to audiences. * The Artist and Social Media, Influencer Marketing. * Communication strategies for product launches. * The use of brands as marketing tools: co-branding. * Sponsors, sponsorships.

Would you like more information?

Further information

Next admission period begins: September 7

M11_Hero Imagen Destacada_industria y negocio de la musica Postgraduate Degree in Music Industry and Business - Postgraduate Programs Francisco de Vitoria University Study at the Universidad Privada Madrid

Proprietary Title

Degree type

6 months · January 2027 – June 2027

Duration

On Campus Madrid

Teaching mode

Spanish

Language

January 2027

Start date

6.800€

Tuition fee

33 ECTS

Credits

Monday through Thursday, 6:00–8:00 p.m.

Schedule

Education and Business Join Forces in a New Approach to Teaching

We provide you with the knowledge you need to become part of the music industry through our TFP program, which guides you through an artist’s career from the ground up and includes guaranteed internships. In collaboration with Warner Music.

Watch "The Music Station."

M21_ContentText_Horizontal_industria y negocio de la musica Postgraduate Degree in Music Industry and Business - Postgraduate Programs Francisco de Vitoria University Study at the Universidad Privada Madrid

Curriculum

programme , which offers 100% in-person classes and is located in the heart of Madrid’s business and music industry.

Basic Principles of the Industry. History of Music.

Key concepts that shape the music industry and the relationships among its main players.
You'll learn to distinguish between the roles of artists, songwriters, record labels, publishers, and their agents.
You'll discover how intellectual property and the protection of rights work in the music industry.
The Role of Marketing and Digital Marketing in the Development of Artistic Careers.
You'll learn about management, concert production, live performances, and music events.
Gain a solid foundation for delving deeper into the current dynamics of the music business.
A look at the evolution of the music industry: from the gramophone to streaming, and its impact on society.

The Artist, Recorded Music: From the Record Label to the Music Company

The structure of record labels and their evolution, from physical sales to streaming.
The record label and its relationship with the artist.
The evolution from a record label that sold albums to a global music company: the 360° concept.
Financial structure, cost and revenue analysis: Where is the profit? Physical sales versus digital sales, margins. The artist's revenue.
A real, inside look at how a record label works, where its profits come from, where we stand, and where we're headed.
Classes with representatives from the independent music industry, distributors, and record labels.

Authors, publishers, and collective management organizations

The author and the music publisher: their structure and operations.
The A&R at the publishing house: author signing, copyright acquisition, and author development.
Publishing Contracts and Their Negotiation: Synchronization, Commissioned Works, Publishing, Sub-publishing, and the Purchase of Rights.
Publishing revenue: royalties, streaming.
Synchronization: Advertising, TV, Film, Documentaries, processes, pricing.
The SGAE, other collective management organizations. Other rights, copyleft, Creative Commons.

Legal Issues in the Music Industry

Basic principles of intellectual property, including an explanation of the need to protect rights holders, authors, artists, performers, and phonogram producers.
Music and audiovisual rights, copyright, and related rights.
The Artist-Label Contract: From the Traditional Contract to the 360° Contract.
Other Contracts in the Music Industry: Licensing, Distribution, the Record Producer, and the Assignment of Rights.
The author's contract with the publisher, the publishing contract, and other contracts in the publishing industry.
Live music contracts, the artist-manager contract, and the manager-concert promoter contract.

Marketing and Promotion in the Music Industry

Marketing in the music industry versus marketing in other consumer industries; artist promotion versus advertising.
Traditional promotional tools: the press, radio, and television.
Radio formats and talent shows as tools for promotion and talent discovery.
The evolution from traditional media to new digital media.
The marketing plan, the tools of the marketing plan, the single, the artist, the music video, social media.
The promotional plan: the artist facing the media.
The media plan and advertising—from traditional to online.

Digital Marketing in the Music Industry

Creativity, new ways of communicating, and bringing music to audiences.
The Artist and Social Media, Influencer Marketing.
Communication strategies for product launches.
The use of brands as marketing tools: co-branding.
Sponsors, sponsorships.

Master's Thesis

A thoroughly practical course that will introduce students to the realities of the music industry

Curricular Internships

This graduate program is the only one on the market that offers guaranteed access to a three-month internship at a Warner Music Group company or one of its partner companies.

Live Music and Management

An exclusive module created by live music companies, as part of a comprehensive " programme " in the music industry, including real-world internships.

Introduction to Management and the Global Live Music Business

An overview of how the industry works: key players (artists, managers, promoters, venues), cash flows, and global trends.

Management, the Psychology of the Artist, and Career Strategy

How to Manage Artists: Decision-Making, Brand Development, Emotional Management, Long-Term Planning, and Positioning.

Concert Marketing and Promotion

Strategies for selling tickets: social media, press, digital campaigns, partnerships, and audience building.

Booking and Negotiation Strategies

How to Book Dates and Tours: Contacting Venues and Festivals, Negotiating Fees, Rider Requests, and Terms.

Promotion and the Economics of Live Performances

The role of the developer: investment, risks, profitability calculations, costs (production, marketing, logistics), and profits.

Technical Production of Musical Events

All technical aspects: sound, lighting, stages, logistics, equipment, technical staff, and event coordination.

Ticketing

Ticket sales systems, pricing, sales phases, platforms, and access control.

Contracts in Live Music

Legal Issues: Contracts Between Artists, Promoters, and Venues; Key Clauses; Rights and Obligations.

Do you have questions about the Graduate Program in the Music Industry and Business?

Jose Julián Postgraduate Degree in Music Industry and Business - Postgraduate Programs Francisco de Vitoria University Study at the Universidad Privada Madrid

Contact José Julián Pérez-Tabernero

jose.julian@ufv.es

+34 91 709 14 24 +34 606 80 73 36

In collaboration with

Warner Music

What does it prepare you for?

This training expands your opportunities, preparing you to work in highly demanding and high-profile environments in areas such as:

Record Label: A&R, Product Manager, Marketing Department, Promotion or Creative Department, Legal Department
Management and Executive Roles: Manager, road/tour manager, personal assistant, concert promoter, festival organizer
Publisher: A&R Publishing, Licensing Department
Other areas: Independent artists, independent songwriters, media outlets, streaming companies, and social media in the music industry

Imagen carrusel 2 Postgraduate Degree in Music Industry and Business - Postgraduate Programs Francisco de Vitoria University Study at the Universidad Privada Madrid

Requirements

Admission requirements

Applicants for this graduate program must meet one of the following requirements:

Have earned a bachelor's degree from a Spanish or foreign university in any field of study.
Have earned an advanced degree in music.
Have at least two years of professional experience in the music industry or three years in another sector.
Have experience as an artist or author. In this case, the admissions committee will evaluate the applicant’s experience and training to ensure they can best engage with the course material.

Limited places

The number of spots is limited due to the hands-on and personalized nature of the training. We recommend that you begin the admissions process as soon as possible.

Apply for Admission

Why study at UFV?

Flexibility

You can access face-to-face, blended, or online master's degrees that allow you to combine your studies with your work schedule and personal life.

Specialization

Gain access to a wide range of master's degrees designed based on real market needs, allowing you to specialize in the most in-demand areas.

Employability

We have numerous agreements in place that facilitate job placement and help students find employment easily after completing their studies.

Training with values

Engage in a person-centered educational model that fosters ethical values, critical thinking, and a commitment to the common good.

Expert Faculty

We have a high-level faculty in all academic areas, offering practical and experiential training in the professional world at all times.

Faculty and Expert Professionals

Price: 6,800€

Divided into:

Reservation fee: 960€
Tuition: €5,840

Discover the campus

Foto del campus Postgraduate Degree in Music Industry and Business - Postgraduate Programs Francisco de Vitoria University Study at the Universidad Privada Madrid

A unique campus

A campus covering more than 23 hectares with leisure and learning spaces, faculties, and green areas designed to provide a very special university experience.

Fácilmente accesible Postgraduate Degree in Music Industry and Business - Postgraduate Programs Francisco de Vitoria University Study at the Universidad Privada Madrid

Easily accessible

Getting to UFV is easy. From Madrid, you can get there by several bus lines or by using the carpool option on the app.

Centro Deportivo Postgraduate Degree in Music Industry and Business - Postgraduate Programs Francisco de Vitoria University Study at the Universidad Privada Madrid

Sports Center

Train at fully equipped sports facilities with a gym, swimming pools, courts, and guided activities designed to improve your well-being.

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Spaces for innovation

You will have access to advanced laboratories, clinical simulators, and research centers that enhance professional practice from day one.

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Libraries and Study Areas

Gain access to well-equipped libraries and individual and group workspaces that facilitate your learning and projects on campus.

Contact

Schedule
9:00 a.m. to 6:00 p.m., Monday through Thursday. Fridays from 9:00 a.m. to 6:00 p.m.
Phone
+34 91 709 14 24
Email
postgrado@ufv.es
Instagram
@postgradoufv
TikTok
@postgradoufv
LinkedIn
UFV Graduate School