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Fondo movil cabeceras Business Administration and Marketing Estudiar en Universidad Privada Madrid

University Dual Degree in Business Administration and Management and Marketing

 OFFICIAL UNIVERSITY DEGREE* | IN PERSON MODALITY 
 INNOVATIVE METHODOLOGY COLLEGE UFV 

What are the factors that contribute to a brand becoming an icon or a sales phenomenon? The answer is that they have been able to differentiate themselves and leave their mark in an increasingly competitive market. This dual degree will provide you with a comprehensive understanding of the market and the skills required to manage a company, as well as the ability to implement strategic marketing plans that drive business success.

  • icono flecha Business Administration and Marketing Estudiar en Universidad Privada MadridWant to know why you choose one product over another when you shop?
  • icono flecha Business Administration and Marketing Estudiar en Universidad Privada MadridAre you drawn to the world of entrepreneurship and want to work on building a brand or growing a business?
  • icono flecha Business Administration and Marketing Estudiar en Universidad Privada MadridWant to learn how to create campaigns that inspire millions?
  • icono flecha Business Administration and Marketing Estudiar en Universidad Privada MadridDo you enjoy analyzing data and researching consumer behavior?

If so... this is the university dual degree for you!

*THE DUAL DEGREE LEADS TO THE ATTAINMENT OF TWO OFFICIAL QUALIFICATIONS.

Want more information?


    Basic information regarding the protection of your personal data: The responsible for the processing of your data is the Universidad Francisco de Vitoria (UFV).
    The purpose of the processing is to respond to your request for information about the undergraduate and graduate programs organized by the UFV, to invite you to open days, information sessions and workshops that may help you to make a decision about your studies, to keep you informed electronically about current and future programs that may be of interest to you, and to analyze and segment your educational preferences. The legitimacy of the treatment is the consent of the person concerned by checking the boxes provided for this purpose. If you provide data of third parties through this form, we inform you that you are obliged to inform the interested party of the content of this clause. The applicant is informed that he/she may not provide information that identifies third parties without their prior written consent.
    You may exercise your rights of access, rectification, cancellation, opposition, restriction of treatment and portability by writing to the General Secretariat of the Universidad Francisco de Vitoria, Ctra. M-515 Pozuelo-Majadahonda Km. 1.800; 28223, Pozuelo de Alarcón (Madrid), or by e-mail to dpd@ufv.es. You can consult the extended information on the web: www.ufv.es/politica-de-privacidad-doiu/

    I accept and authorize the processing of my data by the Universidad Francisco de Vitoria in order to receive information about current or future courses or programs, open days, orientation workshops and information sessions, as well as reminders of the same.

    I accept and authorize the processing of my data by Universidad Francisco de Vitoria for analysis and segmentation in relation to educational preferences.

    The training demanded by companies

    UFV is one of the universities with the highest employability rate in Business Administration and Marketing, thanks to our innovative way of teaching and a curriculum, backed by the best experts. ONLY at UFV will you have the opportunity to study this dual degree with an innovative and unique methodology in Spain, strongly designed to train highly qualified professionals who will lead the future. The UFV College is committed to learning through challenges and the integration of different sciences (Law, Business, Economics and Government) to train interdisciplinary profiles experts in business strategy, global economy and the management, organization and direction of businesses in multinational environments, which stand out for their critical and strategic thinking, as well as for their ability to solve and innovate.

    Syllabus University Dual Degree in Business Administration and Management and Marketing

    First year class promotion from 2024-25

    BUSINESS ADMINISTRATION AND MANAGEMENT
    SUBJECT TYPOLOGY YEAR SEM ECTS
    Fundamentals of Economics BT 1st SEM 1 6
    Fundamentals of Business BT 1ST 1 SEM 6 of Business BT 1st SEM 1 6
    Fundamentals of Government BT 1st SEM 1 6
    Fundamentals and Theory of Law BT 1st SEM 1 6
    Introduction to University Studies BT 1st ANNUAL 6
    Skills and Competences of the Person FB 1st ANNUAL 6
    Mathematics Applied to Business FB 1st SEM 2 6
    History of Thought in the West OB 1st SEM 2 6
    Applied Management Tools: Introduction to Finance FB 1st SEM 2 6
    Applied Tools for Information Management OB 1st SEM 2 6
    MARKETING
    Marketing Research OB 1st SEM 2 6

    Second year class cohort from 2024-25

    BUSINESS ADMINISTRATION AND MANAGEMENT
    SUBJECT TYPOLOGY YEAR SEM ECTS
    Financial Accounting OB 2nd 1 SEM 6
    Statistics BT 2nd 1 SEM 6
    Social Psychology OB 2nd 1 SEM 6
    Microeconomics OB 2nd 1 SEM 3
    Basic Digital Business Tools OB 2nd 1 SEM 3
    Anthropology OB 2nd ANNUAL 4.5
    Education for Social Responsibility OB 2nd ANNUAL 4.5
    Business Law OB 2nd 2 SEM 4.5
    Cost Management BT 2nd 2 SEM 6
    Financial Markets OB 2nd 2 SEM 4,5
    Macroeconomics OB 2nd 2 SEM 3
    Marketing in the Company and Digital Communication OB 2nd 2 SEM 6
    MARKETING
    Fundamentals of Marketing BT 1st 1 SEM 6
    Marketing Research and Marketing Estimation OB 2nd 1 SEM 6
    Introduction to Data Analysis OB 2nd 2 SEM 6
    Innovation and Digital Transformation BT 2nd 2 SEM 6

    Third year class cohort from 2024-25

    BUSINESS ADMINISTRATION AND MANAGEMENT
    SUBJECT TYPOLOGY YEAR SEM ECTS
    Taxation OB 3rd 1 SEM 6
    Strategic Management OB 3rd 1 SEM 6
    Entrepreneurial Mindset OB 3rd 1 SEM 3
    Introduction to Theology OB 3rd 1 SEM 4.5
    Changes in Business Paradigms OB 3rd 2 SEM 3
    Great Books in Business Thought OB 3rd 2 SEM 6
    Financial Management OB 3rd 2 SEM 6
    MARKETING
    Product and Brand Policy OB 2nd 1 SEM 6
    Sociology of Consumption BT 2nd 1 SEM 6
    Managing of Innovation in Marketing OB 2nd 1 SEM 6
    Project Management OB 2nd 2 SEM 6
    Sales and Marketing Management OB 3rd 1 SEM 6
    E-Commerce OB 3rd 2 SEM 6
    Internet as a Relationship Scenario OB 3rd 2 SEM 3
    Customer Experience OB 3rd 2 SEM 6

    Fourth year class cohort from 2024-25

    BUSINESS ADMINISTRATION AND MANAGEMENT
    SUBJECT TYPOLOGY YEAR SEM ECTS
    Psychology of Work and Organizations OB 3rd 1 SEM 6
    History of Economic Ideas OB 3rd 2 SEM 4,5
    Management Control OB 3rd 2 SEM 6
    Ethics OB 4th 1 SEM 4.5
    Data Philosophy OB 4th 1 SEM 3
    Risk Control and Contingency Planning OB 4th 2 SEM 3
    Internationalization and Global Markets OB 4th SEM 2 3
    MARKETING
    MARKETING Marketing of Relationships OB 3rd 1 SEM 6
    Distribution and Pricing Strategies OB 3rd 1 SEM 6
    Total Quality Management as a Competitive Advantage in Marketing OB 3rd 1 SEM 4.5
    Integral Communication Strategies I OB 3rd 1 SEM 6
    Integral Communication Strategies II OB 3rd 2 SEM 6
    Strategic Marketing Management OB 4th 1 SEM 6
    Organizational Culture and Leadership OB 4th 2 SEM 3
    External Academic Internships EXT I. 4th 2 SEM 6

    Fifth year class cohort from 2024-25

    BUSINESS ADMINISTRATION AND MANAGEMENT
    SUBJECT TYPOLOGY YEAR SEM ECTS
    Leadership and Motivation OB 3rd 1 SEM 4.5
    Sustainable Enterprise OB 4th 1 SEM 3
    Operations Management OB 4th 1 SEM 4.5
    Managing People and Agile Organizations OB 4th 1 SEM 6
    Data Driven Business and Entrepreneurship OB 4th 1 SEM 3
    Integral Analysis in Business OB 4th 1 SEM 3
    Cross Cultural Relation OB 4th 2 SEM 3
    External Academic Practices EXT I. 4th 2 SEM 6
    End of Degree Project EDP 4th 2 SEM 6
    Complementary Formative Activities I OP 4th 2 SEM 3
    Complementary Formative Activities II OP 4th 2 SEM 3
    MARKETING
    Logistics and Commercial Networks OB 4th 1 SEM 6
    Media Plan Design OB 4th 1 SEM 6
    Entrepreneurship I OB 4th SEM 1 6
    Entrepreneurship II OB 4th SEM 2 4,5
    End of Degree Project EDP 4th 2 SEM 6
    Elective I OP 4th 2 SEM 3
    Elective II OP 4th 2 SEM 3

    First year class cohorts 2020-21, 2021-22, 2022-23, 2023-24

    BUSINESS ADMINISTRATION AND MANAGEMENT
    SUBJECT TYPOLOGY YEAR SEM CRD
    Applied Philosophy BT 1st 1 SEM 6
    Economic and Business History * BT 1st 1 SEM 6
    Applied Business Mathematics OB 1st 1 SEM 6
    Microeconomics for Entrepreneurs OB 1st 1 SEM 6
    Business Organization and Management I OB 1st 1 SEM 6
    Communication: Leadership Skills and Competencies BT 1st 2 SEM 6
    Financial Accounting I OB 1st 2 SEM 6
    History of Thought in the West BT 1st 2 SEM 6
    Introduction to Statistics for Business Decision Making BT 1st 2 SEM 6
    Macroeconomics for Entrepreneurs * OB 1st 2 SEM 6
    MARKETING
    Fundamentals of Marketing OB 1st 1 SEM 6
    Commercial Research Commercial OB 1st 2 SEM 6
    Marketing Innovation Management OB 2nd 1 SEM 6
    * Subject taught in English

    Second year class cohorts 2020-21, 2021-22, 2022-23, 2023-24

    BUSINESS ADMINISTRATION AND MANAGEMENT
    SUBJECT TYPOLOGY YEAR SEM CRD
    Fundamental Anthropology BT 2nd 1 SEM 6
    Financial Accounting II OB 2nd 1 SEM 6
    Business Law BT 2nd 1 SEM 6
    The Time Value of Money * OB 2nd 1 SEM 6
    Business Organization and Management II * OB 2nd 1 SEM 6
    Cost Accounting * OB 2nd 2 SEM 6
    Social Responsibility Education Social BT 2nd 2 SEM 6
    Innovation and Digital Transformation BT 2nd 2 SEM 6
    Modern Language OB 2nd 2 SEM 6
    Tax System 2nd 2 SEM 6
    MARKETING
    Product Policy and Branding OB 2nd 1 SEM 6
    Market Research and Demand Estimation OB 2nd 1 SEM 6
    Total Quality Management as a Competitive Advantage in Marketing OB 3rd 2 SEM 6
    * Subject taught in English

    Third year class cohorts 2020-21, 2021-22, 2022-23, 2023-24

    BUSINESS ADMINISTRATION AND MANAGEMENT
    SUBJECT YEAR TYPOLOGY SEM CRD
    Management Control * 3rd OB 1 SEM 6
    HR Management * 3rd OB 1 SEM 6
    Financial Management I * 3rd OB 1 SEM 6
    Spanish and World Economics for Entrepreneurs * 3rd OB 1 SEM 6
    Financial Management II * 3rd OB 2 SEM 6
    Ethics 3rd OB 2 SEM 6
    Management, Management, Direction and Control of Sales Forces 3rd OP 2 SE 3
    Management of Banks and Financial Institutions 3rd OP 2 SEM 3
    Professional Ethics 4th OB 2 SEM 6
    Stock Exchange and Capital Markets * OB 2 SEM 6
    MARKETING
    Sales and Marketing Management 3rd OB 1 SEM 6
    Distribution and Pricing Strategies Pricing 3rd OB 1 SEM 6
    Integrated Communication Strategies 3rd OB 1 SEM 6
    Internet as a New Relationship Scenario 3rd OP 2 SEM 3
    Financial and Banking Marketing 3rd OP 2 SEM 3
    Below the Line (BtL) Communication 3rd OP 2 SEM 3
    Students will be able to select their electives from the list of subjects offered by the University each academic year. Details of these subjects will be published in the Study Plans book for enrolment. Similarly, once the enrolment period has concluded, the University reserves the right to open these elective subjects, dependent on the number of students enrolled.
    * Subject taught in English

    Fourth year class cohorts 2020-21, 2021-22, 2022-23, 2023-24

    BUSINESS ADMINISTRATION AND MANAGEMENT
    SUBJECT TYPOLOGY YEAR SEM CRD
    Business Strategy and Structure * OB 4TH 1 SEM 6
    Modern Language II OB 4TH 1 SEM 6
    Introduction to Theology OB 4TH 1 SEM 6
    Quantitative Analysis for Decision Making OB 4TH 1 SEM 6
    Complementary Formative Activities I OP 4TH 1 SEM 3
    Complementary Formative Activities II OP 4TH 2 SEM 3
    Internships EXT I. 4TH 2 SEM 12
    End of Degree Project EDP 4th 2 SEM 6
    MARKETING
    Media Plan Design OB 4th 2 SEM 6
    Relationship Marketing OB 3rd 1 SEM 6
    Marketing Plan OB 4th 1 SEM 6
    Commercial Logistics OB 3rd 1 SEM 6
    Models Models Applied to Marketing OB 4th 1 SEM 6
    Internships EXT I. 4th 2 SEM 12
    End of Degree Project EDP 4th 2 SEM 6
    Students will have the opportunity to select their elective subjects from the list provided in the University’s Syllabus book, which will be updated annually to reflect the subjects offered during the forthcoming academic year. Similarly, the University reserves the right to open these elective subjects once the enrollment period has concluded, dependent on the number of students enrolled.
    * Subject taught in English

    First Year class cortos prior to 2019-20

    BUSINESS ADMINISTRATION AND MANAGEMENT
    SUBJECT TYPOLOGY YEAR SEM CRD
    Applied Philosophy BT 1st 1 SEM 6
    Economic and Business History * BT 1st 1 SEM 6
    Applied Business Mathematics OB 1st 1 SEM 6
    Microeconomics for Entrepreneurs OB 1st 1 SEM 6
    Business Organization and Management I OB 1st 1 SEM 6
    Communication: Leadership Skills and Competencies BT 1st 2 SEM 6
    Financial Accounting I OB 1st 2 SEM 6
    History of Thought BT 1st 2 SEM 6
    Introduction to Statistics for Business Decision Making BT 1st 2 SEM 6
    Macroeconomics for Entrepreneurs * OB 1st 2 SEM 6
    MARKETING
    Fundamentals of Marketing OB 1st 1 SEM 6
    Commercial Research Commercial OB 1st 2 SEM 6
    Marketing Innovation Management OB 2nd 1 SEM 6
    * Subject taught in English

    Second Year class cortos prior to 2019-20

    BUSINESS ADMINISTRATION AND MANAGEMENT
    SUBJECT TYPOLOGY YEAR SEM CRD
    Fundamental Anthropology BT 2nd 1 SEM 6
    Financial Accounting II OB 2nd 1 SEM 6
    Business Law BT 2nd 1 SEM 6
    The Time Value of Money * OB 2nd 1 SEM 6
    Business Organization and Administration II * OB 2nd 1 SEM 6
    Cost Accounting * OB 2nd 2 SEM 6
    Education for Social Responsibility Social Responsibility BT 2nd 2 SEM 6
    History of the West BT 2nd 2 SEM 6
    Modern Language OB 2nd 2 SEM 6
    Tax System BT 2nd SEM 2 6
    MARKETING
    Product and Brand Policy OB 2nd 1 SEM 6
    Sociology of Consumption BT 2nd 1 SEM 6
    Marketing Research and Demand Estimation OB 2ND 1 SEM 6
    Total Quality Management as a Competitive Advantage in Marketing OB 3rd 2 SEM 6
    * Subject taught in English

    Third Year class cortos prior to 2019-20

    BUSINESS ADMINISTRATION AND MANAGEMENT
    SUBJECT YEAR TYPOLOGY SEM CRD
    Management Control * 3rd OB 1 SEM 6
    HR Management * 3rd OB 1 SEM 6
    Financial Management I * 3rd OB 1 SEM 6
    Spanish and World Economics for Entrepreneurs * 3rd OB 1 SEM 6
    Financial Management II * 3rd OB 2 SEM 6
    Ethics 3rd OB 2 SEM 6
    Management, Management, Direction and Control of Sales Forces 3rd OP 2 SEM 3
    Management of Banks and Financial Institutions 3rd OP 2 SEM 3
    Stock Exchange and Capital Markets * 4th OB 2 SEM 6
    MARKETING
    Sales and Marketing Management 3rd OB 1 SEM 6
    Distribution and Pricing Strategies 3rd OB 1 SEM 6
    Integrated Communication Strategies 3rd OB SEM 1 6 of Integral Communication 3rd OB 1 SEM 6
    Internet as a new relationship scenario 3rd OP 2 SEM 3
    Financial and Banking Marketing 3rd OP 2 SEM 3
    Below the Line (BtL) Communication 3rd OP 2 SEM 3
    Students will be able to select their optional subjects from the published list, which will be updated annually and included in the Syllabus book for registration purposes. The University also reserves the right to open these optional subjects after the registration period, depending on the number of students enrolled.
    * Subject taught in English

    Fourth Year class cortos prior to 2019-20

    BUSINESS ADMINISTRATION AND MANAGEMENT
    SUBJECT TYPOLOGY YEAR SEM CRD
    Company Strategy and Structure * OB 4th 1 SEM 6
    Language Advanced OB 4th 1 SEM 6
    Introduction to Theology OB 4th 1 SEM 6
    Computer Models applied to Marketing and Finance * OB 4th 1 SEM 6
    Activities Complementary Training Activities I OP 4th 1 SEM 3
    Professional Ethics OB 4th 2 SEM 6
    Complementary Training Activities II OP 4th 2 SEM 3
    Internships EXT I 4th 2 SEM 12
    End of Degree Project EDP 4th 2 SEM 6
    Students will have the option to select their chosen subjects from the list of optional subjects included in the syllabus, with the specific options available from the University each academic year. This information will be published in the Syllabus book for registration purposes. Similarly, once the enrolment period has concluded, the University reserves the right to open these optional subjects, dependent on the number of students enrolled.
    MARKETING
    Media Plan Design OB 4th 2 SEM 6
    Relationship Marketing OB 3rd 1 SEM 6
    Marketing Plan OB 4th 1 SEM 6
    Logistics Commercial OB 3rd 1 SEM 6
    Internships EXT I 4th 2 SEM 12
    End of Degree Project EDP 4th 2 SEM 6
    * Subject taught in English

    Do you have doubts about the University Dual Degree in Business Administration and Marketing?

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    destacados ingles Mesa de trabajo 1 copia 7 1 300x300 Business Administration and Marketing Estudiar en Universidad Privada Madrid
    destacados ingles Mesa de trabajo 1 copia 2 2 300x300 Business Administration and Marketing Estudiar en Universidad Privada Madrid

    Why is UFV the best choice to study Business Administration + Marketing?

    Thanks to the University Degree in Business Administration and Marketing, you will learn with an innovative learning methodology that only exists at UFV, the College UFV, based on the resolution of challenges and the integration of knowledge (Law, Business, Government and Economics). This university dual degree will train you the strong knowledge, skills and values needed to understand and provide a differential value in an increasingly volatile, complex, uncertain and digital world scenario.

    You will learn from great teachers and professionals such as Margarita Álvarez, named by Forbes as one of the 50 most powerful women in Spain and one of the 10 most influential managers; Tomás Alfaro, former BBVA board member; Carmen López-Suevos, former Customer Experience manager at Vodafone; and Sonia Demet, Innovation consultant at Barrabés.

    You will study the university dual degree with a strong practical focus through professional internships, collaborative projects, company visits and marketing agencies, travel* to areas of economic interest and attend conferences with experts in artificial intelligence, big data, metaverse, onmicanality, etc.

    You can become an excellent speaker thanks to Debate Society, a student society in which UFV is a world champion; participate in Business Generation to increase your employability; or explore the world of advertising with Nido Creativo or with Logosfera, the advertising agency created by UFV students.

    You will be able to carry outprofessional internships in companies such as Mediaset, Havas Media, BMW, Ecoalf, Loewe, Campofrío, Mapfre, Repsol and Deloitte, among many others. And, if you want to become an entrepreneur, you can set up your own business at theCentro de Emprendimiento UFV, accompanied by the best mentors.

    and the best part! You will live an UNFORGETTABLE experience in a campus full of life that invites you to enjoy and share moments with people from different faculties. You will be able to participate in hundreds of activities, conferences, sports teams, theater, missions, student societies and much more!

    *In general, academic trips are not included in the tuition fee. The terms and conditions of each academic trip will be detailed by each Faculty or School. The possibility of making these trips is subject to changes and variations in the destination and duration, as well as in the convenience of their realization. The destinations listed on the Universidad Francisco de Vitoria website are for information purposes only and do not constitute a contract between the student and the University. Universidad Francisco de Vitoria reserves the right to make modifications, updates, cancellations or changes at any time and without prior notice.

    Discover how a company works on one of the best campuses in Europe.

    You will learn the different areas of a company and the importance of big data in the Business Simulation Center. In addition, you will design marketing strategies and you will be able to record commercials on our sets and in our radio studios. Our campus is considered one of the best in Europe because it has the latest technology to learn your profession and is always open so you can access computer labs, study rooms, sports center, food trucks and a host of other spaces.

    Internships in national and international companies

    From the Careers Department at UFV, we offer more than 5,000 agreements with national and international companies and institutions, so that you can take your first steps in the world of work. You will be able to do professional internships in law firms, banks, consulting firms and multinationals.

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    INTERNATIONAL
    AGREEMENTS

    8,4 / 10

    in international
    experience of
    our students

    Source: 2024 undergraduate student experience report.

    We have more than 200 exchange agreements so that you can study at a university in America, Europe or Asia, where you will discover other ways to innovate and apply biotechnology for the benefit of society. In addition, at the UFV campus you will live on campus with students of different nationalities.

    We train human leaders who “revolutionize” companies

    Your professional career requires a deep understanding of people because only then will you be able to provide creative and differential strategies, to launch products or services according to their needs and to understand the customer to plan Marketing strategies. For this reason, you will take humanistic training courses to deepen your understanding of human nature, discover the meaning of your profession and, at the same time, become the leader that all companies seek

    college ufv Business Administration and Marketing Estudiar en Universidad Privada Madrid

    Price of the university dual degree in Business Administration and Marketing Academic Year 25/26

    Any questions?

    TITLE OF THE UNIVERSITY DEGREE
    UNIVERSTIY DEGREE IN BUSINESS ADMINISTRATION AND MARKETING
    INITIAL FEE
    €2,000
    Monthly fee
    €1,093
    TOTAL
    €12,930

    Scholarships and Grants

    UFV is one of the universities with the highest percentage of scholarship students. We are committed to supporting our students and value academic excellence, talents, and the particular circumstances of each student. OurStudy Grants Service offers an ambitious scholarship and grant program to ensure that financial considerations do not prevent students from pursuing their studies at our university.

    imagen apartado becas grados Business Administration and Marketing Estudiar en Universidad Privada Madrid

    Career Opportunities

    This university dual degree provides a comprehensive understanding of the business world, making you an ideal candidate for any position of responsibility, both within a company and as an entrepreneur. A number of potential career pathways are available, including:

    • Commercial Director
    • Chief Operating Officer
    • Chief Financial Officer
    • Chief Marketing Officer
    • Chief Sales Officer
    • Chief Procurement Officer
    • Market Analyst
    • Business Development
    • Supply Chain
    • Product Manager
    • Brand Manager
    • Account Executive
    • Key Account
    • Financial Controller
    • Digital Marketing
    • Analyst Customer Relantionship
    • Strategic Planning
    • Consumer Insight
    • Business Intelligence
    • Entrepreneur

    Upcoming Events

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