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FOTO33 (1) CAV ▷ Audiovisual Communication and Advertising Degree ▷ Double Degree in Madrid. Study at the Universidad Privada Madrid

Double Bachelor’s Degree

Degree type

5 years

Duration

On Campus Madrid

Teaching mode

Spanish

Language

September 2026

Start date

€12,375

Tuition fee

Study Double Bachelor's Degree in Audiovisual Communication + Advertising, Brand Ideation and Communication in Madrid

Create stories and brands that move people and deliver results.

If you are passionate about storytelling and understanding why an idea resonates, the Double Bachelor’s Degree in Audiovisual Communication + Advertising equips you to conceive, produce and distribute content across television, radio, film, digital platforms and campaigns, while designing relevant and effective brand strategies.

From the first year, you will train on professional sets, in radio studios and within on-campus production environments. You will analyse audiences and brands, and work with practical, industry-oriented methodologies that connect creativity with strategic thinking.

Discover how your passion is transformed into knowledge

We place students at the heart of the learning experience, combining academic rigour with ethical reflection and a sense of social responsibility, supported by close personal guidance and a strong university community.

First year groups from 2024-25

AUDIOVISUAL COMMUNICATION

SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
COMMUNICATION THEORY	BT	1st	SEM 1	6
THEORY AND TECHNIQUE OF PHOTOGRAPHY	BT	1st	SEM 1	6
AUDIOVISUAL NARRATIVE AND MULTIMEDIA SCRIPT 1	BT	1st	SEM 1	6
HISTORY OF COMMUNICATION: GREAT MASTERS	BT	1st	SEM 1	6
INTRODUCTION TO UNIVERSITY STUDIES	BT	1st	ANNUAL	6
LEADERSHIP SKILLS AND COMPETENCIES	BT	1st	ANNUAL	6
HISTORY OF CIVILIZATIONS	OB	1st	SEM 2	4,5
IMAGE ANALYSIS	OB	1st	SEM 2	3
LANGUAGE	OB	1st	SEM 2	4,5
MULTIMEDIA TECHNOLOGY	OB	1st	SEM 2	6
FUNDAMENTALS OF AUDIOVISUAL PRODUCTION	OB	1st	SEM 2	6

ADVERTISING, BRANDING AND COMMUNICATION

BRAND MARKETING: THE BRAND AS A STRATEGIC ASSET	BT	1st	SEM 1	6
CORPORATE IDENTITY CREATION	OB	1st	SEM 2	4
COMMUNICATION TECHNIQUES AND SOFT SKILLS	BT	1st	SEM 2	6

Second year groups from 2024-25

AUDIOVISUAL COMMUNICATION

SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
AUDIOVISUAL PRODUCTION	OB	2nd	SEM 1	6
AUDIOVISUAL CREATIVITY AND INNOVATION	BT	2nd	SEM 1	6
AUDIOVISUAL NARRATIVE AND MULTIMEDIA SCRIPTS 2	BT	2nd	SEM 1	6
LITERATURE IN THE VISUAL ARTS	BT	2nd	SEM 1	6
CORE ANTHROPOLOGY	BT	2nd	ANNUAL	6
SOCIAL RESPONSIBILITY	OB	2nd	ANNUAL	6
EDITING AND DIGITAL POST-PRODUCTION 1	OB	2nd	SEM 2	6
AUDIOVISUAL PRODUCT PRODUCTION 1	OB	2nd	SEM 2	6
AUDIOVISUAL INFORMATION TECHNIQUES	OB	2nd	SEM 2	6
AUDIOVISUAL DOCUMENTATION	OB	2nd	SEM 2	6

ADVERTISING, BRANDING AND COMMUNICATION

ENVIRONMENT 1: AUDIENCE RESEARCH	OB	1st	SEM 1	4
HISTORY AND STRATEGY OF ICONIC BRANDS	OB	1st	SEM 2	3
CONSUMER BEHAVIOR	BT	1st	SEM 2	6
ECOSYSTEM I: PROFESSIONAL PROFILES	OB	1st	SEM 2	3

Third year groups from 2024-25

AUDIOVISUAL COMMUNICATION

SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
EDITING AND DIGITAL POSTPRODUCTION 2	OB	3rd	SEM 1	6
AUDIOVISUAL PRODUCT REALIZATION 2	OB	3rd	SEM 1	6
ARTIFICIAL INTELLIGENCE FOR AUDIOVISUAL COMMUNICATION	OB	3rd	SEM 1	3
SOUND DESIGN	OB	3rd	SEM 1	3
INTRODUCTION TO THEOLOGY: MAN AND THE QUESTION OF GOD	OB	3rd	SEM 1	6
WEB MANAGEMENT AND DEVELOPMENT	OB	3rd	SEM 1	6
HISTORY OF THE WEST	OB	3rd	SEM 2	6
CONTEMPORARY ARTISTIC MOVEMENTS	OB	3rd	SEM 2	6
AUDIOVISUAL PROGRAMMING AND FORMATS	OB	3rd	SEM 2	6
SOUND NARRATIVES WORKSHOP	OB	3rd	SEM 2	6
GRAPHIC DESIGN	OP	3rd	SEM 2	3
OPTIONAL 2	OP	3rd	SEM 2	3

ADVERTISING, BRANDING AND COMMUNICATION

CREATIVE IDEATION 1	BT	2nd	SEM 1	6
ADVERTISING ON THE WEB	OB	2nd	SEM 2	4
DISSEMINATION OF CORPORATE NARRATIVES	OB	2nd	SEM 2	4

Fourth year groups from 2024-25

AUDIOVISUAL COMMUNICATION

SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
AUDIOVISUAL COMMUNICATION FOR ORGANIZATIONS	OB	4th	SEM 1	6
AUDIOVISUAL FORMATS	OB	4th	SEM 1	6
REALIZATION, DIRECTION AND PRODUCTION OF AUDIOVISUAL EVENTS	OB	4th	SEM 1	6
MULTIMEDIA WORKSHOP	OB	4th	SEM 1	6
ETHICS AND PROFESSIONAL DEONTOLOGY	OB	4th	ANNUAL	6
END OF DEGREE PROJECT	EDP	4th	ANNUAL	6
AUDIOVISUAL INFORMATION LAW	OB	4th	SEM 2	6
CREATION AND MANAGEMENT OF THE AUDIOVISUAL COMPANY AND ENTREPRENEURSHIP	OB	4th	SEM 2	6
EXTERNAL INTERNSHIP	I.EXT	4th	SEM 2	6
COMPLEMENTARY TRAINING ACTIVITIES 2	OP	4th	SEM 2	3
OPTIONAL 4	OP	4th	SEM 2	3

ADVERTISING, BRANDING AND COMMUNICATION

SOCIAL COMMITMENT AND CORPORATE ACTIVISM	OB	2nd	SEM 1	4
ENVIRONMENT 2: COMPETITION, PARTNERS AND OTHER AGENTS	OB	2nd	SEM 1	4
GAMIFICATION AND CO-CREATION	OB	2nd	SEM 2	4
COMMUNICATION MANAGEMENT: INTERNAL AND EXTERNAL BRAND EXPERIENCE	BT	2nd	SEM 2	6

Fifth year promotions from 2024-25

ADVERTISING, BRANDING AND COMMUNICATION

SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
CREATIVE IDEATION 2	OB	3rd	SEM 1	6
RETAIL & TRADE MARKETING	OB	3rd	SEM 1	6
STRATEGIC PLANNING	OB	3rd	SEM 1	4
ADVERTISING ACCOUNT MANAGEMENT	OB	3rd	SEM 1	4
ART DIRECTION	OB	3rd	SEM 2	6
ADVERTISING COPY	OB	3rd	SEM 2	6
CAMPAIGN EXECUTION	OB	3rd	SEM 2	4
MEDIA PLANNING	OB	3rd	SEM 2	4
CREATIVITY AND BRANDING IN VIRTUAL WORLDS	OB	4th	SEM 1	6
BRANDING STRATEGIES IN CRISIS SITUATIONS	OB	4th	SEM 1	4
END OF DEGREE PROJECT	TFG	4th	ANNUAL	9
EXTERNAL ACADEMIC INTERNSHIP	EXT I.	4th	ANNUAL	9
ECOSYSTEM 2: INDUSTRY BENCHMARK	OB	4th	SEM 2	4

Career opportunities

This Double Bachelor’s Degree opens the door to the creative industries, where communication, audiovisual production and brand strategy intersect. You will be prepared to work in media organisations, agencies, production companies and marketing departments, developing impactful content and strategic campaigns.

Career paths include:

Communication and advertising agencies
Digital marketing and corporate communication departments
Television, film and audiovisual production companies
Media centres and advertiser organisations
Community manager
Event and public relations agencies
Cinematography, video and sound editing, and content production
User experience (UX) specialist focused on content
Consulting and market research

M21_Vertical_ContentText2_Comunicación Audiovisual CAV ▷ Audiovisual Communication and Advertising Degree ▷ Double Degree in Madrid. Study at the Universidad Privada Madrid

Requirements

For admission

Successful completion of the UFV admissions process (fee: €80)

Personal interview

Aptitude assessment

Review of academic record

Limited places

Places are limited due to the practical and personalised nature of the programme. We recommend starting the admissions process as early as possible.

Why study at UFV?

Learning in real-world settings

You will combine classes in television studios, radio studios, and the campus production company with workshops, project recording, educational trips, and visits to agencies and media outlets. You will also attend conferences with professionals such as Ana Pastor, Manolo Lama, Javi Nieves, and Juan Ramón Lucas.

Practical methodology from day one

If you are proactive and creative, you will be able to produce commercials, design campaigns or record reports for the media platforms of the School of Communication, Mirada 21, which includes a television channel, newspaper, radio station, production company and advertising agency.

Faculty with industry experience

You will learn from active professionals who share real cases and current industry practices. They will guide you through every stage of project development, from the initial concept to production, promotion and market positioning.

Strong connection with the industry

You will visit agencies and media organisations and take part in recognised initiatives such as the Eficacia Awards or the RUSH competition, developed in collaboration with real brands. These experiences strengthen your professional portfolio and industry visibility.

Employability and early professional opportunities

You will complete internships at leading organisations such as Atresmedia, Leo Burnett, Havas Media, RTVE, Google, La Fábrica de la Tele and Globomedia. Many students receive their first job offer before completing this internship period.

A dual perspective: content and brand

You will develop key competencies in design, audiovisual production and marketing strategy, integrating creativity with business vision. This training prepares you to lead projects from the initial idea to the brand strategy that ensures relevance and impact.

A distinctive university experience

Beyond academics, you will participate in film shoots, theatre productions and student societies such as Nido Creativo or Videojuegos & Level Up. You can launch your own project through Emprende UFV, join sports teams and take part in a wide range of cultural and social activities on a vibrant campus.

International exchange

We have more than 200 exchange agreements across Europe, Asia and the Americas

Learn new ways to lead and manage effectively. On campus, you will also share your academic experience with students from around the world.

Learn more

8.4/10

Student rating for international experience

Campus life

Sociedades de alumnos CAV ▷ Audiovisual Communication and Advertising Degree ▷ Double Degree in Madrid. Study at the Universidad Privada Madrid

Student societies

Choose from more than 30 student societies covering a wide range of interests.

Deportes CAV ▷ Audiovisual Communication and Advertising Degree ▷ Double Degree in Madrid. Study at the Universidad Privada Madrid

Sports

Represent UFV and compete in the University Championships. UFV is the only university with a sports talent incubator.

Acción social CAV ▷ Audiovisual Communication and Advertising Degree ▷ Double Degree in Madrid. Study at the Universidad Privada Madrid

Social action

Contribute to positive social change through initiatives that encourage engagement, responsibility, and meaningful interaction with others.

Pastoral CAV ▷ Audiovisual Communication and Advertising Degree ▷ Double Degree in Madrid. Study at the Universidad Privada Madrid

Pastoral care

Support your personal and spiritual development through activities, experiences, and opportunities for reflection, helping you better understand yourself and your values.

Actividades culturales CAV ▷ Audiovisual Communication and Advertising Degree ▷ Double Degree in Madrid. Study at the Universidad Privada Madrid

Cultural activities

Take part in workshops, artistic initiatives, and cultural events designed to broaden perspectives and foster creativity.

Recognition of excellence

Our awards reflect UFV's commitment to academic excellence, educational innovation, and comprehensive personal development.

First Spanish university for teaching and learning

Source: CUD Ranking, May 2020

7.98/10 average rating for education received

Source: Sondea, Employability Barometer

Ranked among the top three universities for health and wellness

Source: Times Higher Education Impact Rankings

9.1/10 for the values promoted by UFV

Source: 2024 Report, undergraduate student experience

8.8/10 rating for the experience at our campuses

Source: 2024 Report, undergraduate student experience

Ranked among the 10 Spanish universities with the lowest dropout rates

Source: BBVA U-ranking

Price

Scholarships and study grants

At UFV, we believe in talent and in people. That's why we are one of the universities with the highest percentage of scholarship students. Our Financial Aid Service offers a wide range of scholarships and financial aid support, taking into account academic excellence, individual talents, and personal circumstances.

Total tuition fee

€12,375

Down payment: €2,000

Monthly payment: €1,038

Answering your questions

How much does the Double Bachelor’s Degree in Audiovisual Communication + Advertising, Ideation and Brand Communication cost at UFV?

The total fee for the first year of the Double Bachelor’s Degree in Audiovisual Communication + Advertising, Ideation and Brand Communication at UFV is €11,900. This amount is divided into an initial payment of €2,000 and ten monthly instalments of €990.

What does the admission process for the Double Bachelor’s Degree in Audiovisual Communication + Advertising, Ideation and Brand Communication involve?

To enrol at UFV, you must pass the university’s entrance exams. The fee is €80, and the exams can be taken either online or in person. For further information about the admission process, please click here.

How long is the Double Degree in Audiovisual Communication + Advertising, Ideation, and Brand Communication?

The Double Bachelor’s Degree in Audiovisual Communication + Advertising, Ideation and Brand Communication at UFV has a duration of five academic years.

What are the career opportunities for graduates of the Double Degree in Audiovisual Communication + Advertising, Brand Ideation, and Communication?

This Double Bachelor’s Degree prepares you to become a versatile professional capable of integrating audiovisual production with brand strategy and advertising creativity.

Career paths include:

Communication and advertising agencies
Digital marketing departments
Film and audiovisual production
Television and media organisations
Media centres and advertiser organisations
Community manager
Event and public relations agencies
Corporate communication and marketing departments
Marketing specialist
New media specialist
Audiovisual content producer
Director of photography
Video or audio editor
User experience (UX) specialist
Communication consultant
Market researcher

Double Bachelor's Degree in Audiovisual Communication + Advertising, Brand Ideation and Communication

Would you like more information?

Study Double Bachelor's Degree in Audiovisual Communication + Advertising, Brand Ideation and Communication in Madrid