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Bachelor’s Degree

Degree type

4 years

Duration

On Campus Madrid

Teaching mode

Spanish

Language

September 2027

Start date

10.600 €

Tuition fee

Would you like to pursue a bachelor's degree in Advertising, Brand Concept Development, and Communication in Madrid? UFV is waiting for you.

Where ideas are born that brands remember

Every day we receive thousands of impressions, yet we only remember a few. At UFV, we train you to be among the 5% that makes a difference. You will learn to research audiences, build brands, conceive and produce campaigns, and measure their impact.

You will work from day one in studios, production facilities, and post-production rooms, and you will be able to launch your projects at Logosfera, UFV's advertising agency. You will complete your profile with a mandatory diploma chosen from 12 specializations (p. ej., Creatividad y Producción de Contenidos, Dirección de Arte, IA aplicada a la comunicación, Social Media, Fotografía, Moda, etc.), to direct your talent towards the area that interests you most.

Do you have questions about the Advertising, Concept Development, and Brand Communication degree program?

LolaSanchez_Promotora_FotoNueva Study Advertising at Bachelor's Degree in Madrid Study at the Universidad Privada Madrid

Contact Lola Sánchez

lola.sanchez@ufv.es

+34 913 24 80 64 +34 682 35 15 05

Discover how your vocation is transformed into knowledge

We prioritize the centrality of the person, education oriented toward the search for truth, goodness, and beauty, as well as a commitment to serving the common good. A comprehensive perspective of personal and community support.

First Course

DEGREE IN ADVERTISING, BRAND IDEATION AND COMMUNICATION

SUBJECT	TYPE	SEMESTER	ECTS
THEORY OF ADVERTISING COMMUNICATION	BC	SEMESTER 1	6
BRAND MARKETING: THE BRAND AS A STRATEGIC ASSET	BC	SEMESTER 1	6
FOUNDATIONS OF FUNCTIONAL CREATIVITY	CC	SEMESTER 1	4
HISTORY OF ADVERTISING	BC	SEMESTER 1	6
ENVIRONMENT I: AUDIENCE AND PUBLIC RESEARCH	CC	SEMESTER 1	4
INTRODUCTION TO UNIVERSITY STUDIES	BC	SEMESTERS 1 AND 2	6
LEADERSHIP SKILLS AND COMPETENCIES	BC	SEMESTERS 1 AND 2	6
CORPORATE IDENTITY CREATION	CC	SEMESTER 2	4
COMMUNICATION TECHNIQUES AND SOFT SKILLS	BC	SEMESTER 2	6
HISTORY AND STRATEGY OF ICONIC BRANDS	CC	SEMESTER 2	3
CONSUMER BEHAVIOUR	BC	SEMESTER 2	6
ECOSYSTEM I: PROFESSIONAL PROFILES	CC	SEMESTER 2	3

Second Course

DEGREE IN ADVERTISING, BRAND IDEATION AND COMMUNICATION

SUBJECT	TYPE	SEMESTER	ECTS
CREATIVE IDEATION I	BC	SEMESTER 3	6
PHOTOGRAPHY AND IMAGE RETOUCHING	CC	SEMESTER 3	4
CORPORATE STORYTELLING DEVELOPMENT	BC	SEMESTER 3	6
SOCIAL COMMITMENT AND CORPORATE ACTIVISM	CC	SEMESTER 3	4
ENVIRONMENT II: COMPETITORS, PARTNERS AND OTHER STAKEHOLDERS	CC	SEMESTER 3	4
ANTHROPOLOGY	CC	SEMESTERS 3 AND 4	6
SOCIAL RESPONSIBILITY	CC	SEMESTERS 3 AND 4	6
AUDIOVISUAL EDITING: THE ADVERTISING CASE STUDY	CC	SEMESTER 4	6
ONLINE ADVERTISING	CC	SEMESTER 4	4
CORPORATE STORYTELLING DISTRIBUTION	CC	SEMESTER 4	4
GAMIFICATION AND CO-CREATION	CC	SEMESTER 4	4
COMMUNICATION MANAGEMENT: INTERNAL AND EXTERNAL BRAND EXPERIENCE	BC	SEMESTER 4	6

Third Year

DEGREE IN ADVERTISING, BRAND IDEATION AND COMMUNICATION

SUBJECT	TYPE	SEMESTER	ECTS
CREATIVE IDEATION II	CC	SEMESTER 5	6
RETAIL & TRADE MARKETING	CC	SEMESTER 5	6
STRATEGIC PLANNING	CC	SEMESTER 5	4
ADVERTISING ACCOUNT MANAGEMENT	CC	SEMESTER 5	4
INTRODUCTION TO THEOLOGY: MAN AND THE QUESTION OF GOD	CC	SEMESTER 5	6
HISTORY OF THE WEST	CC	SEMESTER 6	6
ART DIRECTION	CC	SEMESTER 6	6
ADVERTISING COPYWRITING	CC	SEMESTER 6	6
CAMPAIGN PRODUCTION	CC	SEMESTER 6	4
MEDIA PLANNING	CC	SEMESTER 6	4
ELECTIVE I	EL	SEMESTER 5	4
ELECTIVE II	EL	SEMESTER 6	4

LIST OF ELECTIVE SUBJECTS (CHOOSE ONE SUBJECT FROM SEMESTER 5 AND ONE FROM SEMESTER 6)

SUBJECT	TYPE	SEMESTER	ECTS
TRENDS: VISUAL THINKING AND COOLHUNTING	EL	SEMESTER 5	4
PODCASTS AND OTHER RADIO FORMATS	EL	SEMESTER 5	4
RESPONSIBLE PRODUCTION AND CONSUMPTION	EL	SEMESTER 5	4
SCIENTIFIC METHOD: QUALITATIVE AND QUANTITATIVE RESEARCH	EL	SEMESTER 6	4
VISUAL MERCHANDISING	EL	SEMESTER 6	4
WEBSITE AND MOBILE APPLICATION DESIGN	EL	SEMESTER 6	4
From the list of elective subjects included in the curriculum, students may choose from the subjects offered by the University each academic year, which will be published in the Study Plans Book for enrolment. Likewise, once the enrolment period has ended, the University reserves the right to offer these elective subjects depending on the number of students enrolled.

Fourth Course

DEGREE IN ADVERTISING, BRAND IDEATION AND COMMUNICATION

SUBJECT	TYPE	SEMESTER	ECTS
CREATIVITY AND BRANDING IN VIRTUAL WORLDS	CC	SEMESTER 7	6
AUDIOVISUAL CAMPAIGN PRODUCTION	CC	SEMESTER 7	6
GRAPHIC CAMPAIGN PRODUCTION	CC	SEMESTER 7	4
BRAND STRATEGIES IN CRISIS SITUATIONS	CC	SEMESTER 7	4
ETHICS	CC	SEMESTERS 7 AND 8	6
BACHELOR'S DEGREE FINAL PROJECT	BFP	SEMESTERS 7 AND 8	9
EXTERNAL ACADEMIC INTERNSHIPS	EXT. INT.	SEMESTERS 7 AND 8	9
ADVERTISING LAW AND REGULATIONS	CC	SEMESTER 8	6
ECOSYSTEM II: INDUSTRY BENCHMARKING	CC	SEMESTER 8	4
ELECTIVE III	EL	SEMESTER 7	3
ELECTIVE IV	EL	SEMESTER 8	3

LIST OF ELECTIVE SUBJECTS (CHOOSE ONE SUBJECT FROM SEMESTER 7 AND ONE FROM SEMESTER 8)

SUBJECT	TYPE	SEMESTER	ECTS
BUSINESS AND ENTREPRENEURSHIP	EL	SEMESTER 7	3
QUALIFICATIONS AND COMPETITIVE	EL	SEMESTER 7	3
COMPLEMENTARY EDUCATIONAL ACTIVITIES I	EL	SEMESTER 7	3
NEW BUSINESS	EL	SEMESTER 8	3
SOCIAL ADVERTISING AND THE THIRD SECTOR	EL	SEMESTER 8	3
COMPLEMENTARY EDUCATIONAL ACTIVITIES II	EL	SEMESTER 8	3
From the list of elective subjects included in the curriculum, students may choose from the subjects offered by the University each academic year, which will be published in the Study Plans Book for enrolment. Likewise, once the enrolment period has ended, the University reserves the right to offer these elective subjects depending on the number of students enrolled.

Diploma of your choice

Specialise in the field of communication

You will have the opportunity to choose one of the following diplomas, which you will study alongside your degree programme.

- Diploma in Artificial Intelligence Applied to Communication, Creativity and the Humanities.
- Diploma in Sports Journalism.
- Diploma in Fashion Design.
- Diploma in Multimedia and Interactive Graphic Design.
- Diploma in Film and Fiction Creation and Production.
- Diploma in Creativity and Content Production.
- Diploma in Customer Experience and Event Management.
- Diploma in Social Media Management.
- Diploma in Psychology for Communication.
- Diploma in Technical Artist.

Learn more

Why study at UFV?

100% practical learning from day one

Create, produce, and edit on sets, in radio studios, and in post-production rooms. Present your campaigns at Logosfera, UFV's agency, and experience the real pace of an agency.

Specialize with a compulsory diploma

Choose 1 of 12 diplomas (e.g., Creativity and Content Production, Art Direction, Social Media, Photography, Fashion, AI applied to communication, etc.) to enhance your professional profile from your degree program.

Connect with the industry and compete with real brands

At UFV, you’ll work on real-world industry challenges right from the start. Initiatives like RUSH UFV recreate the agency environment and promote the professional use of artificial intelligence in creative processes. This hands-on approach yields results: students have won awards at leading competitions such as the Eficacia University Awards and the Drac Novell Festival. In addition, they participate in the Creativity Club (c de c) Tour, where they present their ideas to industry professionals. In this way, they build a solid portfolio and a network of key contacts.

Support and mentoring

We have a team of mentors who will help you discover your calling, develop your talents, and make the most of your college experience.

Internships at leading companies

Gain access to top-tier marketing agencies and departments: McCann, Ogilvy, Leo Burnett, Havas, L’Oréal, Google, FOX… A direct path to employment.

A lively campus and creative ecosystem

Film shoots, competitions, themed conferences, and student societies such as the Entrepreneurship Club, Creative Nest, and Emerge Lab. In addition, Mirada 21 has its own media outlets (TV, radio, production company, agency, and newspaper).

Training with a humanistic approach

Humanities courses that develop critical and ethical thinking to understand people and transform society through communication.

Internships in national and international companies

Admission and enrollment

Admission Requirements

You must pass the UFV admission exams, which consist of:

Personal interview

Competency test

Assessment of the academic record

(Coste de las pruebas: 80€)

Limited places

The number of places is limited due to the practical and personalized nature of the training. We recommend that you begin the admission process as soon as possible.

Apply for admission

Career opportunities

As a professional in the world of advertising, you have access to countless job opportunities, from agencies to media outlets, as well as marketing and advertising departments at large companies. You can also start your own business in this sector and begin developing it during your degree with Emprende UFV.

Some of the career opportunities for this degree include:

Account Director

Client Services Director

Planner / Strategic Planner

Account Executive (agencias de publicidad y digitales)

Brand / Product Assistant (departamentos de marketing)

Creative Director

Copywriter (redactor publicitario)

Art Director

Graphic and Web Designer

Media Planner/Analyst (off y online)

Communications Consultant (RR. PP.)

Event Organization and Protocol

Community Manager / Content Manager

Corporate Communications Manager

Own Entrepreneurship (agencia o proyecto)

FOTO36 Study Advertising at Bachelor's Degree in Madrid Study at the Universidad Privada Madrid

International Agreements

We have more than 200 exchange agreements in the Americas, Europe, and Asia.

On the UFV campus, you'll share the experience with students from all over the world.

Learn more

8.4/10

In our students' international experience.

Would you like to supplement your degree with business training that’s unique in Spain?

Discover our Minor in Business Management, a programme to give you a strategic perspective on the business world.

Minor in Business Administration and Management

Campus life

Sociedades de alumnos Study Advertising at Bachelor's Degree in Madrid Study at the Universidad Privada Madrid

Student societies

We have more than 30 student societies that you can join.

Deportes Study Advertising at Bachelor's Degree in Madrid Study at the Universidad Privada Madrid

Sports

He represents UFV and competes in the University Championships. UFV is the only university with a sports talent incubator.

Acción social Study Advertising at Bachelor's Degree in Madrid Study at the Universidad Privada Madrid

Social Action

Be an agent of social change through our activities to transform society by creating experiences of encounter with others.

Pastoral

Boost your personal and spiritual development with activities, experiences, and training to learn more about who you are and how you are called to live in order to be happy.

Actividades culturales Study Advertising at Bachelor's Degree in Madrid Study at the Universidad Privada Madrid

Cultural Activities

Workshops, art, and events to broaden your horizons and creativity.

“The learning method combines theory and practice in a way that is closely aligned with the realities of the industry, making it easier to apply knowledge directly and coherently. Added to this is personalized training and an environment that fosters relationships and experiences that enrich daily life and provide a more comprehensive view of the profession. All of this creates an academic setting that promotes solid professional development tailored to the needs of the industry.”

MIRIAM TELLO

ACCOUNT EXECUTIVE AT LEO BURNETT

“Cepsa's competition in the 5th edition of the University Efficiency Awards has been a creative challenge. Understanding it, making it your own, and trying to feel part of the brand puts you in the role of a "searcher for ideas and solutions." I think it's hard not to grow fond of the organization. The students have worked hard, but above all, they have had fun and enjoyed the process from start to finish.”

ISABEL FERNANDEZ-PACHECO

TUTOR AND PROFESSOR AT UFV

Isabel Fdez-Pacheco Study Advertising at Bachelor's Degree in Madrid Study at the Universidad Privada Madrid

“Winning the Eficacia Awards has been a memory for life, not only because of how much we enjoyed the process and everything we learned, but also because of how we felt after presenting. We couldn't have ended this experience on a better note. And as the jury said: what a great lesson you've taught us!”

BEATRIZ LLORENTE

UFV ADVERTISING STUDENT

“My time at UFV was a turning point in my life. Not only did they give me a solid and demanding education, but they also helped me discover who I was and where I wanted to go. ”

JAVIER DE LARA

UFV ALUMNI AND ACCOUNT EXECUTIVE AT MANIFIESTO

“The UFV taught me to understand people and to put them at the center of any strategy. That approach forms the foundation of my professional development.”

CARMEN MARÍA MARÍN BASTERRA

MARKETING DIRECTOR AT BCD TRAVEL SPAIN

Recognition of excellence

Our awards reflect UFV's commitment to academic excellence, educational innovation, and comprehensive personal development.

100% employment rate for graduates of this degree program

Top 3 Spanish Universities in Teaching and Learning

Source: CYD Foundation, CYD 2026 Ranking

7.98 / 10 average rating for the training received

Source: Sondea. UFV Study - Undergraduate Employability Barometer

3rd in Spain and 1st in Madrid for Employability | Category: Bachelor's Degree in Advertising

Source: Ministry of Education

7.98/10 average rating for the training received

Source: Sondea, Employability Barometer

9.1/10 for the values promoted by UFV

Source: 2024 Report, undergraduate student experience

8.8/10 rating for the experience at our Campuses

Source: 2024 Report, undergraduate student experience

Price

Scholarships and Study Aid

At UFV, we believe in talent and in people. That's why we're one of the universities with the highest percentage of scholarship students. Our Financial Aid Service offers a wide programme scholarships and financial aid, taking into account your academic excellence, your talents, and your personal situation.

Learn more

Total amount (Academic year 26/27)

10.600€

Initial payment: €1,500

Monthly payment: 910 €

We resolve any possible doubts

How much does the degree in Advertising, Brand Ideation, and Communication at UFV cost?

Total tuition fee , the tuition for the first year of the bachelor’s degree program in Advertising, Brand Concept Development, and Communication at UFV is 10,600€. This amount is broken down into an initial payment of 1,500€ and ten monthly payments of 910€.

What does the admission process for the degree in Advertising, Brand Ideation, and Communication consist of?

To become a student at UFV, you must pass our entrance exams. They cost €80 and can be taken either online or in person. For more information about our admission process, click here.

How many years does the degree in Advertising, Brand Ideation, and Communication last?

The degree in Advertising, Brand Ideation, and Communication at UFV lasts four academic years.

What are the career opportunities for graduates of the Advertising, Brand Ideation, and Communication degree at UFV?

As a professional in the world of advertising, you will have access to countless job opportunities, from agencies to media outlets, as well as marketing and advertising departments at large companies. You can also start your own business in this sector and begin developing it during your degree with Emprende UFV. Some of the career opportunities for this degree are:

Account Director

Client Services Director

Planner

Account Executive in advertising and digital agencies or Brand or Product Assistant in Marketing departments for offline and online advertisers

Creative Director

Copy (redactor publicitario)

Art Director

Graphic and Web Designer

Off- and Online Media Planner and Analyst in Media Agencies

Communication Consultant in PR Agencies

Expert in Event Organization and Protocol

Community Manager or Website Content Manager

Corporate Communication Manager

Launching your own project or agency

How much does an advertising executive earn in Spain?

According to market sources, the average salary for an advertising executive in Spain is approximately €30,000 gross per year, although this may vary depending on experience and the company.

General information about the degree program

Program Name: Master's Degree in Advertising, Brand Concept Development, and Communication ( Bachelor's Degree )

Departments offering the program: School of Communication Sciences

Field of study: Social and Legal Sciences

Field of study: Journalism, Communication, Advertising, and Public Relations

Format: In-person

Language: Spanish

Total credits: 240 ECTS credits

Notes: Not applicable

Verified seats: 180

Useful links for this degree program

Download PDF brochure

Academic staff

Access and Admission

Objectives and training goals

Regulations

Graduate profile

Quality

Link to RUCT

Comparison Table of Recognition Between the 2024 Plan and the 2014 Plan

Extinction Schedule

Suggestions, complaints, and compliments

Faculty material resources

Internship Opportunities

Related titles

M11_Hero título_Comunicación Audiovisual y Publicidad Study Advertising at Bachelor's Degree in Madrid Study at the Universidad Privada Madrid

Double Bachelor's Degree Audiovisual Communication and Advertising

M11_Hero título_Diseño Publicidad Study Advertising at Bachelor's Degree in Madrid Study at the Universidad Privada Madrid

Bachelor's Degree 's Double Major in Design + Advertising

M11_Hero título_Publicidad y Marketing Study Advertising at Bachelor's Degree in Madrid Study at the Universidad Privada Madrid

Double Degree in Marketing and Advertising from the Bachelor's Degree

Start admission

Our specialized advisors will help you resolve any questions you may have.

Book a visit

Learn about our educational offerings and our campus.

Would you like more information?

100% practical learning from day one

Create, produce, and edit on sets, in radio studios, and in post-production rooms. Present your campaigns at Logosfera, UFV's agency, and experience the real pace of an agency.

Specialize with a compulsory diploma

Connect with the industry and compete with real brands

Support and mentoring

We have a team of mentors who will help you discover your calling, develop your talents, and make the most of your college experience.

Internships at leading companies

Gain access to top-tier marketing agencies and departments: McCann, Ogilvy, Leo Burnett, Havas, L’Oréal, Google, FOX… A direct path to employment.

A lively campus and creative ecosystem

Training with a humanistic approach

Humanities courses that develop critical and ethical thinking to understand people and transform society through communication.

Bachelor's Degree Advertising, Brand Strategy, and Brand Communication

Would you like more information?

REGISTRATION IS NOW OPEN FOR THE 2027/2028 ACADEMIC YEAR

+ Required diploma (choose one).

Would you like more information?

Would you like to pursue a bachelor's degree in Advertising, Brand Concept Development, and Communication in Madrid? UFV is waiting for you.

Do you have questions about the Advertising, Concept Development, and Brand Communication degree program?

Contact Lola Sánchez

Discover how your vocation is transformed into knowledge

First Course

DEGREE IN ADVERTISING, BRAND IDEATION AND COMMUNICATION

Second Course

DEGREE IN ADVERTISING, BRAND IDEATION AND COMMUNICATION

Third Year

DEGREE IN ADVERTISING, BRAND IDEATION AND COMMUNICATION

LIST OF ELECTIVE SUBJECTS (CHOOSE ONE SUBJECT FROM SEMESTER 5 AND ONE FROM SEMESTER 6)

Fourth Course

DEGREE IN ADVERTISING, BRAND IDEATION AND COMMUNICATION

LIST OF ELECTIVE SUBJECTS (CHOOSE ONE SUBJECT FROM SEMESTER 7 AND ONE FROM SEMESTER 8)

Diploma of your choice

Specialise in the field of communication

Why study at UFV?

100% practical learning from day one

Specialize with a compulsory diploma

Connect with the industry and compete with real brands

Support and mentoring

Internships at leading companies

A lively campus and creative ecosystem

Training with a humanistic approach

Internships in national and international companies

Admission and enrollment

Admission Requirements

Limited places

Career opportunities

International Agreements

We have more than 200 exchange agreements in the Americas, Europe, and Asia.

Would you like to supplement your degree with business training that’s unique in Spain?

Campus life

Student societies

Sports

Social Action

Pastoral

Cultural Activities

Recognition of excellence

100% employment rate for graduates of this degree program

Top 3 Spanish Universities in Teaching and Learning

7.98 / 10 average rating for the training received

3rd in Spain and 1st in Madrid for Employability | Category: Bachelor's Degree in Advertising

7.98/10 average rating for the training received

9.1/10 for the values promoted by UFV

8.8/10 rating for the experience at our Campuses

Price

Scholarships and Study Aid

Total amount (Academic year 26/27)

We resolve any possible doubts

How much does the degree in Advertising, Brand Ideation, and Communication at UFV cost?

What does the admission process for the degree in Advertising, Brand Ideation, and Communication consist of?

How many years does the degree in Advertising, Brand Ideation, and Communication last?

What are the career opportunities for graduates of the Advertising, Brand Ideation, and Communication degree at UFV?

How much does an advertising executive earn in Spain?

General information about the degree program

Useful links for this degree program

Related titles

Double Bachelor's Degree Audiovisual Communication and Advertising

Bachelor's Degree 's Double Major in Design + Advertising

Double Degree in Marketing and Advertising from the Bachelor's Degree

Start admission

Book a visit

Would you like more information?

Study Advertising and Public Relations at the " Bachelor's Degree " in Madrid.

Would you like to pursue a bachelor's degree in Advertising, Brand Concept Development, and Communication in Madrid? UFV is waiting for you.

Do you have questions about the Advertising, Concept Development, and Brand Communication degree program?

Contact Lola Sánchez

Discover how your vocation is transformed into knowledge

First Course

DEGREE IN ADVERTISING, BRAND IDEATION AND COMMUNICATION

Second Course

DEGREE IN ADVERTISING, BRAND IDEATION AND COMMUNICATION

Third Year

DEGREE IN ADVERTISING, BRAND IDEATION AND COMMUNICATION