Study Advertising Degree in Madrid

Would you like more information?

Bachelor’s Degree

Degree type

4 years

Duration

On Campus Madrid

Teaching mode

Spanish

Language

September 2026

Start date

€10,600

Tuition fee

Where ideas are born that brands remember

Every day we are exposed to thousands of messages, but we only remember a few. At UFV, we train you to be among the 5% who make a difference. You will learn to research audiences, build brands, devise and produce campaigns, and measure their impact.

From day one, you will work on sets, in studios, and in post-production rooms, and you will be able to launch your projects at Logosfera, UFV's advertising agency. You will complete your profile with a mandatory diploma to be chosen from among 12 specializations (p. ej., Creatividad y Producción de Contenidos, Dirección de Arte, IA aplicada a la comunicación, Social Media, Fotografía, Moda, etc.), allowing you to focus your talent on the area that interests you most.

Discover how your vocation is transformed into knowledge

We prioritize the centrality of the person, education oriented toward the search for truth, goodness, and beauty, as well as a commitment to serving the common good. A comprehensive perspective of personal and community support.

First Year

UNIVERSITY DEGREE IN ADVERTISING, BRANDING AND COMMUNICATION

SUBJECT	TYPOLOGY	TERM	ECTS
ADVERTISING COMMUNICATION THEORY	BT	1 SEM	6
BRAND MARKETING: THE BRAND AS A STRATEGIC ASSET	BT	1 SEM	6
FUNDAMENTALS OF FUNCTIONAL CREATIVITY	OB	1 SEM	4
HISTORY OF ADVERTISING	BT	1 SEM	6
ENVIRONMENT I: AUDIENCE RESEARCH	OB	1 SEM	4
INTRODUCTION TO UNIVERSITY STUDIES	BT	1 AND 2 SEM	6
SKILLS AND COMPETENCIES FOR LEADERSHIP	BT	1 AND 2 SEM	6
CREATING CORPORATE IDENTITIES	OB	2 SEM	4
COMMUNICATION TECHNIQUES AND SOFT SKILLS	BT	2 SEM	6
ICONIC BRAND HISTORY AND STRATEGY	OB	2 SEM	3
CONSUMER BEHAVIOR	BT	2 SEM	6
ECOSYSTEM I: PROFESSIONAL PROFILES	OB	2 SEM	3

DIPLOMA IN FILM AND FICTION CREATION AND PRODUCTION

SUBJECT	TYPOLOGY	SEM	ECTS
FILM SCRIPT	PW	SEM 1	3
GREAT MASTERS OF FILM AND FICTION	PW	SEM 1	3
FILM PRODUCTION	PW	SEM 2	6

DIPLOMA IN ADVANCED DIGITAL PHOTOGRAPHY

SUBJECT	TYPOLOGY	SEM	ECTS
ETHICS AND ESTHETICS OF PHOTOGRAPHY	PW	SEM 1	3
GREAT MASTERS OF PHOTOGRAPHY	PW	SEM 1	3
PHOTOGRAPHIC TECHNIQUE	PW	SEM 2	3
MOBILE PHOTOGRAPHY AND WEB ENVIRONMENT	PW	SEM 2	3

DIPLOMA IN CREATIVITY AND CONTENT PRODUCTION

SUBJECT	TYPOLOGY	SEM	ECTS
CULTURE AND TRENDS	PW	SEM 1	6
THE CREATIVE PROCESS	PW	SEM 2	6

DIPLOMA IN CONSUMER EXPERIENCE AND EVENT ORGANIZATION

SUBJECT	TYPOLOGY	SEM	ECTS
CONSUMER AND USER EXPERIENCE	PW	SEM 1	6
EVENT PLANNING AND PRODUCTION	PW	SEM 2	6

DIPLOMA IN SPORTS JOURNALISM

SUBJECT	TYPOLOGY	SEM	ECTS
SPORTS WRITING 1	PW	SEM 1	3
SPORTS CONTENT CREATION	PW	SEM 1	3
NEWS COVERAGE OF EVENTS	PW	SEM 2	3
SPORTS BROADCASTING	PW	SEM 2	3

DIPLOMA IN FASHION DESIGN

SUBJECT	TYPOLOGY	SEM	ECTS
FASHION HISTORY AND TRENDS	PW	SEM 1	3
COSTUME DESIGN (*)	PW	SEM 1	3
FASHION COMMUNICATION	PW	SEM 2	1.5
BASIC PATTERN DESIGN	PW	SEM 2	4.5

DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN

SUBJECT	TYPOLOGY	SEM	ECTS
INTRODUCTION TO THE DIGITAL ENVIRONMENT	PW	SEM 1	6
INTERACTION DESIGN 1	PW	SEM 2	6

DIPLOMA IN SOCIAL MEDIA MANAGEMENT

SUBJECT	TYPOLOGY	SEM	ECTS
INTRODUCTION TO THE DIGITAL ECOSYSTEM	PW	SEM 1	6
COMMUNITY MANAGER	PW	SEM 2	6

DIPLOMA IN DIGITAL HUMANITIES AND ARTIFICIAL INTELLIGENCE

SUBJECT	TYPOLOGY	SEM	ECTS
INTRODUCTION TO DIGITAL HUMANITIES	PW	SEM 1	6
WEB TECHNOLOGY AND ITS USE FOR HUMANITIES	PW	SEM 2	6

DIPLOMA IN TECHNICAL ARTIST

SUBJECT	TYPOLOGY	SEM	ECTS
INTRODUCTION TO VOLUME AND COLOR. PHOTOGRAMETRY	PW	SEM 1	3
CHARACTER DESIGN AND APPLIED ANATOMY	PW	SEM 1	3
CREATION OF SHADERS (*)	PW	SEM 2	6

DIPLOMA IN COMMUNICATION AND MEDIATION IN INTERNATIONAL CONFLICTS

SUBJECT	TYPOLOGY	SEM	ECTS
PEACE DIPLOMACY (TREATIES, CONVENTIONS AND CONFERENCES FOR PEACE)	PW	SEM 1	6
COMMUNICATION AND PEACE	PW	SEM 2	6

Second Year

DEGREE IN ADVERTISING, BRANDING AND COMMUNICATION

SUBJECT	TYPOLOGY	TERM	ECTS
CREATIVE IDEATION I	BT	3 SEM	6
PHOTOGRAPHY AND IMAGE RETOUCHING	OB	3 SEM	4
BUILDING CORPORATE NARRATIVES	BT	3 SEM	6
SOCIAL ENGAGEMENT AND CORPORATE ACTIVISM	OB	3 SEM	4
ENVIRONMENT II: COMPETITION, PARTNERS AND OTHER AGENTS	OB	3 SEM	4
ANTHROPOLOGY	OB	3 and 4 SEM	6
SOCIAL RESPONSIBILITY	OB	3 AND 4 SEM	6
AUDIOVISUAL ASSEMBLY: EL CASE PUBLICITARIO	OB	4 SEM	6
PUBLICIDAD EN LA RED	OB	4 SEM	4
DIFUSIÓN DE NARRACIONES CORPORATIVAS	OB	4 SEM	4
GAMIFICACIÓN Y CO-CREACIÓN	OB	4 SEM	4
DIRECCIÓN DE COMUNICACIÓN: EXPERIENCIA DE MARCA INTERNA Y EXTERNA	BT	4 SEM	6

DIPLOMA IN FILM AND FICTION CREATION AND PRODUCTION

SUBJECT	TYPOLOGY	SEM	ECTS
FILM DIRECTING	PW	SEM 3	3
DIRECTING ACTORS	PW	SEM 3	3
CAMERA 1	PW	SEM 4	3
LIGHTING	PW	SEM 4	3

DIPLOMA IN ADVANCED DIGITAL PHOTOGRAPHY

SUBJECT	TYPOLOGY	SEM	ECTS
DIGITAL IMAGE RETOUCHING 1	PW	SEM 3	3
LIGHTING	PW	SEM 3	3
PHOTOGRAPHIC COMPOSITION AND COLOR	PW	SEM 4	3
LONG EXPOSURE PHOTOGRAPHY	PW	SEM 4	3

DIPLOMA IN CREATIVITY AND CONTENT PRODUCTION

SUBJECT	TYPOLOGY	SEM	ECTS
CREATIVE GRAPHICS	PW	SEM 3	6
INTEGRATED CAMPAIGNS	PW	SEM 4	6

DIPLOMA IN CONSUMER EXPERIENCE AND EVENT ORGANIZATION

SUBJECT	TYPOLOGY	SEM	ECTS
AUDIOVISUAL PRODUCTION FOR EVENTS	PW	SEM 3	6
PATRONAGE AND ADVERTISING SPONSORSHIP	PW	SEM 4	6

DIPLOMA IN SPORTS JOURNALISM

SUBJECT	TYPOLOGY	SEM	ECTS
SPORTS PROGRAMS IN RADIO (PRODUCTION AND EDITING)	PW	SEM 3	3
SPORTS WRITING 2	PW	SEM 3	3
PRESS CONFERENCES	PW	SEM 4	3
DIGITAL FORMATS IN SPORTS	PW	SEM 4	3

DIPLOMA IN FASHION DESIGN

COURSE	TYPOLOGY	SEM	ECTS
DESIGN AND RAW MATERIALS(*)	PW	SEM 3	6
FASHION WORKSHOP TECHNIQUES	PW	SEM 4	6

DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN

SUBJECT	TYPOLOGY	SEM	ECTS
PACKAGING DESIGN	PW	SEM 3	6
COMPUTER GRAPHICS	PW	SEM 4	6

DIPLOMA IN SOCIAL MEDIA MANAGEMENT

SUBJECT	TYPOLOGY	SEM	ECTS
SOCIAL MEDIA MANAGEMENT	PW	SEM 3	6
CONTENT STRATEGY	PW	SEM 4	6

DIPLOMA IN DIGITAL HUMANITIES AND ARTIFICIAL INTELLIGENCE

SUBJECT	TYPOLOGY	SEM	ECTS
INTRODUCTION TO PROGRAMMING FOR THE HUMANITIES	PW	SEM 3	6
ARTIFICIAL INTELLIGENCE 1: COMPUTATIONAL THINKING	PW	SEM 4	6

DIPLOMA IN TECHNICAL ARTIST

COURSE	TYPOLOGY	SEM	ECTS
PROCEDURAL (*)	PW	SEM 3	3
TOOLS	PW	SEM 3	3
RIGGING AND MOTION CAPTURE (*)	PW	SEM 4	6

DIPLOMA IN COMMUNICATION AND MEDIATION IN INTERNATIONAL CONFLICTS

COURSE	TYPOLOGY	SEM	ECTS
DISCOURSES OF PEACE (LEADERSHIP FOR PEACE)(*)	PW	SEM 3	6
FUNDAMENTALS OF THE COMMON GOOD	PW	SEM 4	6

Third Year

UNIVERSITY DEGREE IN ADVERTISING, BRANDING AND COMMUNICATION

SUBJECT	TYPOLOGY	TERM	ECTS
CREATIVE IDEATION 2	OB	5 SEM	6
RETAIL & TRADE MARKETING TRADE MARKETING	OB	5 SEM	6
STRATEGIC PLANNING	OB	5 SEM	4
ADVERTISING ACCOUNT MANAGEMENT	OB	5 SEM	4
INTRODUCTION TO THEOLOGY: MAN AND THE QUESTION OF GOD	OB	5 SEM	6
HISTORY OF THE WEST	OB	6 SEM	6
ART DIRECTION	OB	6 SEM	6
ADVERTISING COPY	OB	6 SEM	6
CAMPAIGN EXECUTION	OB	6 SEM	4
MEDIA PLANNING	OB	6 SEM	4
ELECTIVE 1	OP	5 SEM	4
ELECTIVE 2	OP	6 SEM	4

LIST OF ELECTIVES (CHOOSE ONE SUBJECT FROM 5 SEM AND ONE FROM 6 SEM)

SUBJECT	TYPOLOGY	TERM	ECTS
TRENDS: VISUAL THINKING AND COOLHUNTING	OP	5 SEM	4
PODCASTS AND OTHER RADIO FORMATS	OP	5 SEM	4
RESPONSIBLE PRODUCTION AND CONSUMPTION	OP	5 SEM	4
SCIENTIFIC METHOD: QUALITATIVE AND QUANTITATIVE RESEARCH	OP	6 SEM	4
SHOWCASE DESIGN	OP	6 SEM	4
WEB SITE DESIGN AND MOBILE APPLICATIONS	OP	6 SEM	4
Students will be able to select their elective subjects from those offered by the University each academic year. Details of these will be published in the Syllabus book for enrolment. Similarly, the University reserves the right to open these elective subjects once the enrolment period has concluded, dependent on the number of students enrolled.

DIPLOMA IN FILM AND FICTION CREATION AND PRODUCTION

SUBJECT	TYPOLOGY	SEM	ECTS
SOUND DESIGN	PW	SEM 5	3
EDITING	PW	SEM 5	3
CAMERA 2	PW	SEM 6	3
DIRECTION OF PHOTOGRAPHY	PW	SEM 6	3

DIPLOMA IN ADVANCED DIGITAL PHOTOGRAPHY

SUBJECT	TYPOLOGY	SEM	ECTS
PORTRAIT PHOTOGRAPHY	PW	SEM 5	3
DIGITAL IMAGE RETOUCHING 2	PW	SEM 5	3
ADVERTISING PHOTOGRAPHY	PW	SEM 6	3
NATURE PHOTOGRAPHY	PW	SEM 6	3

DIPLOMA IN CREATIVITY AND CONTENT PRODUCTION

SUBJECT	TYPOLOGY	SEM	ECTS
PACKAGING	PW	SEM 5	6
VIDEO GAME ADVERTISING	PW	SEM 6	6

DIPLOMA IN CONSUMER EXPERIENCE AND EVENT ORGANIZATION

SUBJECT	TYPOLOGY	SEM	ECTS
NEUROBRANDING	PW	SEM 5	6
SOCIAL INFLUENCE AND RELATIONAL IMPACT	PW	SEM 6	6

DIPLOMA IN SPORTS JOURNALISM

SUBJECT	TYPOLOGY	SEM	ECTS
SPORTS PROGRAMS ON TELEVISION (PRODUCTION AND EDITING)	PW	SEM 5	3
E-SPORTS	PW	SEM 5	3
NARRATION OF LIVE SPORTS EVENTS	PW	SEM 6	3
SPORTS VIDEO PRODUCTION	PW	SEM 6	3

DIPLOMA IN FASHION DESIGN

SUBJECT	TYPOLOGY	SEM	ECTS
CLOTHING CONSTRUCTION(*)	PW	SEM 5	6
STYLISM AND ARTISTIC DIRECTION	PW	SEM 6	3
ACCESSORIES DESIGN	PW	SEM 6	3

DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN

SUBJECT	TYPOLOGY	SEM	ECTS
INTERACTION DESIGN 2	PW	SEM 5	6
INTERACTION DESIGN 3	PW	SEM 6	6

DIPLOMA IN SOCIAL MEDIA MANAGEMENT

SUBJECT	TYPOLOGY	SEM	ECTS
INFLUENCER MARKETING	PW	SEM 5	6
ONLINE REPUTATION MANAGEMENT	PW	SEM 6	6

DIPLOMA IN DIGITAL HUMANITIES AND ARTIFICIAL INTELLIGENCE

SUBJECT	TYPOLOGY	SEM	ECTS
STANDARDS FOR ENCODING TEXTS IN HD (TEI)	PW	SEM 5	6
ARTIFICIAL INTELLIGENCE 2: “MACHINE & DEEP LEARNING”	PW	SEM 6	6

DIPLOMA IN TECHNICAL ARTIST

SUBJECT	TYPOLOGY	SEM	ECTS
3D ANIMATION	PW	SEM 5	6
ADVANCED TECHNIQUES IN LIGHTING AND MATERIAL DESIGN (*)	PW	SEM 6	6

DIPLOMA IN TECHNICAL ARTIST

SUBJECT	TYPOLOGY	SEM	ECTS
3D ANIMATION	PW	SEM 5	6
ADVANCED TECHNIQUES IN LIGHTING AND MATERIAL DESIGN (*)	PW	SEM 6	6

Fourth Year

UNIVERSITY DEGREE IN ADVERTISING, BRANDINGAND COMMUNICATION

SUBJECT	TYPOLOGY	TERM	ECTS
CREATIVITY AND BRANDING IN VIRTUAL WORLDS	OB	7 SEM	6
PRODUCTION OF AUDIOVISUAL CAMPAIGNS	OB	7 SEM	6
PRODUCTION OF GRAPHIC CAMPAIGNS OB 7 SEM 4 BRANDING STRATEGIES IN CRISIS SITUATIONS OB 7 SEM 4 OF GRAPHIC CAMPAIGNS	OB	7 SEM	4
BRANDING STRATEGIES IN CRISIS SITUATIONS	OB	7 SEM	4
ETHICS	OB	7 AND 8 SEM	6
END OF DEGREE PROJECT	TFG	7 and 8 SEM	9
EXTERNAL ACADEMIC INTERNSHIPS	EXT I.	7 and 8 SEM	9
ADVERTISING REGULATIONS AND STANDARDS	OB	8 SEM	6
ECOSYSTEM II: BENCHMARK OF THE SECTOR	OB	8 SEM	4
ELECTIVE III	OP	7 SEM	3
ELECTIVE IV	OP	8 SEM	3

LIST OF ELECTIVES (CHOOSE ONE SUBJECT FROM 7 SEM AND ANOTHER FROM 8 SEM)

SUBJECT	TYPOLOGY	TERM	ECTS
BUSINESS AND ENTREPRENEURSHIP	OP	7 SEM	3
QUALIFICATIONS AND COMPETITIVE	OP	7 SEM	3
TRAINING ACTIVITIES COMPLEMENTARY I	OP	7 SEM	3
NEW BUSINESS	OP	8 SEM	3
SOCIAL PUBLICITY AND THIRD SECTOR	OP	8 SEM	3
COMPLEMENTARY TRAINING ACTIVITIES II	OP	8 SEM	3
From the list of optional subjects that make up the syllabus, students will be able to choose among the subjects that the University offers each academic year and that will be published in the book of Study Plans for registration. Likewise, the University, once the enrollment period is over, reserves the right to open these elective subjects depending on the number of students enrolled.

DIPLOMA IN FILM AND FICTION CREATION AND PRODUCTION

SUBJECT	TYPOLOGY	SEM	ECTS
PROJECT DEVELOPMENT AND DISTRIBUTION	PW	SEM 7	3
POSTPRODUCTION	PW	SEM 7	3
FINAL PROJECT	PW	SEM 8	6

DIPLOMA IN ADVANCED DIGITAL PHOTOGRAPHY

SUBJECT	TYPOLOGY	SEM	ECTS
DOCUMENTARY AND SOCIAL PHOTOGRAPHY	PW	SEM 7	3
ARTISTIC PHOTOGRAPHY	PW	SEM 7	3
POSTPRODUCTION AND PROJECT DEVELOPMENT	PW	SEM 8	6

DIPLOMA IN CREATIVITY AND CONTENT PRODUCTION

SUBJECT	TYPOLOGY	SEM	ECTS
EXTERNAL COMMUNICATION AND LARGE FORMATS	PW	SEM 7	6
THE CREATIVE PORTFOLIO	PW	SEM 8	6

DIPLOMA IN CONSUMER EXPERIENCE AND EVENT ORGANIZATION

SUBJECT	TYPOLOGY	SEM	ECTS
SPORTING EVENTS	PW	SEM 7	6
ARTISTIC AND CULTURAL EVENTS	PW	SEM 8	6

DIPLOMA IN SPORTS JOURNALISM

SUBJECT	TYPOLOGY	SEM	ECTS
CORPORATE SPORTS MANAGEMENT AND COMMUNICATION	PW	SEM 7	3
SPORTS CONTENT STRATEGIES IN SOCIAL MEDIA	PW	SEM 7	3
FINAL PROJECT	PW	SEM 8	6

DIPLOMA IN FASHION DESIGN

SUBJECT	TYPOLOGY	SEM	ECTS
FASHION PRODUCTION AND BUSINESS(*)	PW	SEM 7	4.5
PROFESSIONAL FASHION WORKSHOP	PW	SEM 8	7.5

DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN

SUBJECT	TYPOLOGY	SEM	ECTS
INTERFACE DESIGN (UI)	PW	SEM 7	6
DESIGN STRATEGY	PW	SEM 8	6

DIPLOMA IN SOCIAL MEDIA MANAGEMENT

SUBJECT	TYPOLOGY	SEM	ECTS
DATA MONITORING AND ANALYSIS	PW	SEM 7	6
LEGAL ASPECTS AND PRIVACY IN SOCIAL MEDIA	PW	SEM 8	6

DIPLOMA IN DIGITAL HUMANITIES AND ARTIFICIAL INTELLIGENCE

SUBJECT	TYPOLOGY	SEM	ECTS
INTRODUCTION TO DATA-DRIVEN PROCESSES AND THEIR APPLICATIONS	PW	SEM 7	6
ETHICS IN ARTIFICIAL INTELLIGENCE AND NEW TRENDS IN HUMAN RIGHTS	PW	SEM 8	6

DIPLOMA IN TECHNICAL ARTIST

SUBJECT	TYPOLOGY	SEM	ECTS
OPTIMIZATION	PW	SEM 7	3
ADVANCED SPECIAL EFFECTS DESIGN (*)	PW	SEM 8	3
FINAL PROJECT	PW	7 AND SEM 8	6

DIPLOMA IN COMMUNICATION AND MEDIATION IN INTERNATIONAL CONFLICTS

SUBJECT	TYPOLOGY	SEM	ECTS
WAR CORRESPONDENT, PEACE MISSION	PW	SEM 7	6
PREVENTIVE DIPLOMACY, PROTECTION OF CIVILIANS AND HUMANITARIAN AID IN INTERNATIONAL CONFLICTS(*)	PW	SEM 8	6

Career opportunities

As a professional in the world of advertising, you have access to countless job opportunities, from agencies to media outlets, as well as marketing and advertising departments at large companies. You can also start your own business in this sector and begin developing it during your degree with Emprende UFV.

Some of the career opportunities for this degree are:

Account Manager

Director of Customer Services

Planner / Strategic Planner

Account Executive (agencias de publicidad y digitales)

Brand/Product Assistant (departamentos de marketing)

Creative Director

Copywriter (redactor publicitario)

Art Director

Graphic and Web Designer

Media Planner and Analyst (off y online)

Communications Consultant (RR. PP.)

Event Planning and Protocol

Community Manager / Content Manager

Head of Corporate Communications

Own business (agencia o proyecto)

Requirements

Degree

Passing the UFV admission tests (coste 80 €)

Personal interview

Competency test

Evaluation of academic record

Limited places

The number of places is limited due to the practical and personalized nature of the training. We recommend that you begin the admission process as soon as possible.

Why study at UFV?

100% practical learning from day one

Create, produce, and edit on sets, in radio studios, and in post-production rooms. Present your campaigns at Logosfera, UFV's agency, and experience the real pace of an agency.

Specialize with a compulsory diploma

Choose 1 of 12 diplomas (e.g., Creativity and Content Production, Art Direction, Social Media, Photography, Fashion, AI applied to communication, etc.) to enhance your professional profile from your degree program.

Connect with the industry and compete with real brands

Participate in the Eficacia Universidades Awards (with UFV student successes) and in RUSH, an advertising competition with real brands that becomes your best portfolio.

Internships at leading companies

Access top-tier agencies and marketing departments: McCann, Ogilvy, Leo Burnett, Havas, L'Oréal, Google, FOX... A direct shuttle to employment.

Vibrant campus and creative ecosystem

Film shoots, competitions, themed conferences, and student societies such as the Entrepreneurship Club, Creative Nest, and Emerge Lab. In addition, Mirada 21 has its own media outlets (TV, radio, production company, agency, and newspaper).

Training with a humanistic approach

Humanities subjects that develop critical and ethical thinking to understand people and transform society through communication.

International agreements

We have more than 200 exchange agreements in the Americas, Europe, and Asia.

Where you can learn new ways to lead and manage. Plus, at the UFV campus, you'll share the experience with students from all over the world.

Learn more

8.4/10

In our students' international experience.

Campus life

Sociedades de alumnos Study Advertising Degree in Madrid Study at the Universidad Privada Madrid

Student societies

We have more than 30 student societies that you can join.

Deportes Study Advertising Degree in Madrid Study at the Universidad Privada Madrid

Sports

He represents UFV and competes in the University Championships. UFV is the only university with a sports talent incubator.

Acción social Study Advertising Degree in Madrid Study at the Universidad Privada Madrid

Social Action

Be an agent of social change through our activities to transform society by creating experiences of encounter with others.

Pastoral

Boost your personal and spiritual development with activities, experiences, and training to learn more about who you are and how you are called to live in order to be happy.

Actividades culturales Study Advertising Degree in Madrid Study at the Universidad Privada Madrid

Cultural activities

Workshops, art, and events to broaden your horizons and creativity.

“Cepsa's competition in the 5th edition of the University Efficiency Awards has been a creative challenge. Understanding it, making it your own, and trying to feel part of the brand puts you in the role of a "searcher for ideas and solutions." I think it's hard not to grow fond of the organization. The students have worked hard, but above all, they have had fun and enjoyed the process from start to finish.”

ISABEL FERNANDEZ-PACHECO

TUTOR AND PROFESSOR AT UFV

“Winning the Eficacia Awards has been a memory for life, not only because of how much we enjoyed the process and everything we learned, but also because of how we felt after presenting. We couldn't have ended this experience on a better note. And as the jury said: what a great lesson you've taught us!”

BEATRIZ LLORENTE

UFV ADVERTISING STUDENT

“UFV stands out for its teaching method, which combines theory with a strong emphasis on practice; the education it provides, which trains us not only professionally but also personally; and its facilities, which make the UFV Campus a meeting point for everyone. ”

MIRIAM TELLO

UFV ALUMNI

“My time at UFV was a turning point in my life. Not only did they give me a solid and demanding education, but they also helped me discover who I was and where I wanted to go. ”

JAVIER DE LARA

UFV ALUMNI AND ACCOUNT EXECUTIVE AT MANIFIESTO

Recognition of excellence

Our awards reflect UFV's commitment to academic excellence, educational innovation, and comprehensive personal development.

First Spanish university in teaching and learning

Source: CUD Ranking, May 2020

7.98/10 average rating for training received

Source: Sondea, Employability Barometer

Among the top 3 universities in health and wellness

Source: Times Higher Education Impact Rankings

9.1/10 in the values promoted by UFV

Source: 2024 Report, undergraduate student experience

8.8/10 rating for the experience at our campuses

Source: 2024 Report, undergraduate student experience

Among the 10 Spanish universities with the lowest dropout rates

Source: BBVA U-ranking

Price

Scholarships and study grants

At UFV, we believe in talent and in people. That's why we are one of the universities with the highest percentage of scholarship students. Our Financial Aid Service offers you a wide range of scholarships and financial aid, taking into account your academic excellence, your talents, and your personal situation.

Total amount

€10.600

Initial payment: €1,500

Monthly payment: €910

We resolve any possible doubts

How much does the degree in Advertising, Brand Ideation, and Communication at UFV cost?

The total price for the first year of the Advertising, Brand Ideation, and Communication degree at UFV is €9,950. This amount is broken down into an initial payment of €1,500 and ten monthly payments of €845.

What does the admission process for the degree in Advertising, Brand Ideation, and Communication consist of?

To become a student at UFV, you must pass our entrance exams. They cost €80 and can be taken either online or in person. For more information about our admission process, click here.

How many years does the degree in Advertising, Brand Ideation, and Communication last?

The degree in Advertising, Brand Ideation, and Communication at UFV lasts four academic years.

What are the career opportunities for graduates of the Advertising, Brand Ideation, and Communication degree at UFV?

As a professional in the world of advertising, you will have access to countless job opportunities, from agencies to media outlets, as well as marketing and advertising departments at large companies. You can also start your own business in this sector and begin developing it during your degree with Emprende UFV. Some of the career opportunities for this degree are:

Account Manager

Director of Customer Services

Planner

Account Executive in advertising agencies and digital agencies or Brand or Product Assistant in the Marketing departments of offline and online advertisers

Creative Director

Copy (redactor publicitario)

Art Director

Graphic and Web Designer

Offline and online media planner and analyst at media agencies

Communications consultant in PR firms

Expert in Event Planning and Protocol

Community Manager or Website Content Manager

Head or manager of Corporate Communications

Launching your own project or agency

How much does an advertising executive earn in Spain?

According to market sources, the average salary for an advertising executive in Spain is approximately €30,000 gross per year, although this may vary depending on experience and the company.

Further information

Download PDF brochure

Access and admission

Objectives and training goals

Graduate profile

Link to RUCT

Recognition table

Related titles

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Would you like more information?

Where ideas are born that brands remember

Discover how your vocation is transformed into knowledge

First Year

UNIVERSITY DEGREE IN ADVERTISING, BRANDING AND COMMUNICATION

DIPLOMA IN FILM AND FICTION CREATION AND PRODUCTION

DIPLOMA IN ADVANCED DIGITAL PHOTOGRAPHY

DIPLOMA IN CREATIVITY AND CONTENT PRODUCTION

DIPLOMA IN CONSUMER EXPERIENCE AND EVENT ORGANIZATION

DIPLOMA IN SPORTS JOURNALISM

DIPLOMA IN FASHION DESIGN

DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN

DIPLOMA IN SOCIAL MEDIA MANAGEMENT

DIPLOMA IN DIGITAL HUMANITIES AND ARTIFICIAL INTELLIGENCE

DIPLOMA IN TECHNICAL ARTIST

DIPLOMA IN COMMUNICATION AND MEDIATION IN INTERNATIONAL CONFLICTS

Second Year

DEGREE IN ADVERTISING, BRANDING AND COMMUNICATION

DIPLOMA IN FILM AND FICTION CREATION AND PRODUCTION

DIPLOMA IN ADVANCED DIGITAL PHOTOGRAPHY

DIPLOMA IN CREATIVITY AND CONTENT PRODUCTION

DIPLOMA IN CONSUMER EXPERIENCE AND EVENT ORGANIZATION

DIPLOMA IN SPORTS JOURNALISM

DIPLOMA IN FASHION DESIGN

DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN

DIPLOMA IN SOCIAL MEDIA MANAGEMENT

DIPLOMA IN DIGITAL HUMANITIES AND ARTIFICIAL INTELLIGENCE

DIPLOMA IN TECHNICAL ARTIST

DIPLOMA IN COMMUNICATION AND MEDIATION IN INTERNATIONAL CONFLICTS

Third Year

UNIVERSITY DEGREE IN ADVERTISING, BRANDING AND COMMUNICATION

LIST OF ELECTIVES (CHOOSE ONE SUBJECT FROM 5 SEM AND ONE FROM 6 SEM)

DIPLOMA IN FILM AND FICTION CREATION AND PRODUCTION

DIPLOMA IN ADVANCED DIGITAL PHOTOGRAPHY

DIPLOMA IN CREATIVITY AND CONTENT PRODUCTION

DIPLOMA IN CONSUMER EXPERIENCE AND EVENT ORGANIZATION

DIPLOMA IN SPORTS JOURNALISM

DIPLOMA IN FASHION DESIGN

DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN

DIPLOMA IN SOCIAL MEDIA MANAGEMENT

DIPLOMA IN DIGITAL HUMANITIES AND ARTIFICIAL INTELLIGENCE

DIPLOMA IN TECHNICAL ARTIST

DIPLOMA IN TECHNICAL ARTIST

Fourth Year

UNIVERSITY DEGREE IN ADVERTISING, BRANDINGAND COMMUNICATION

LIST OF ELECTIVES (CHOOSE ONE SUBJECT FROM 7 SEM AND ANOTHER FROM 8 SEM)

DIPLOMA IN FILM AND FICTION CREATION AND PRODUCTION

DIPLOMA IN ADVANCED DIGITAL PHOTOGRAPHY

DIPLOMA IN CREATIVITY AND CONTENT PRODUCTION

DIPLOMA IN CONSUMER EXPERIENCE AND EVENT ORGANIZATION

DIPLOMA IN SPORTS JOURNALISM

DIPLOMA IN FASHION DESIGN

DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN

DIPLOMA IN SOCIAL MEDIA MANAGEMENT

DIPLOMA IN DIGITAL HUMANITIES AND ARTIFICIAL INTELLIGENCE

DIPLOMA IN TECHNICAL ARTIST

DIPLOMA IN COMMUNICATION AND MEDIATION IN INTERNATIONAL CONFLICTS

Career opportunities

Requirements

Degree

Limited places

Why study at UFV?

100% practical learning from day one

Specialize with a compulsory diploma

Connect with the industry and compete with real brands

Internships at leading companies

Vibrant campus and creative ecosystem

Training with a humanistic approach

International agreements

We have more than 200 exchange agreements in the Americas, Europe, and Asia.

Campus life

Student societies

Sports

Social Action

Pastoral

Cultural activities

Recognition of excellence

First Spanish university in teaching and learning

7.98/10 average rating for training received