The Bachelor's Degree Advertising, Brand Concept Development, and Communication at Francisco de Vitoria University has held another edition of Rush, a hackathon-style event where students demonstrate how they would perform in a real-world work environment.
On this occasion, 228 students—divided into pairs and teams made up of students from the 1st, 2nd, 3rd, and 4th years—had just a few hours to come up with, develop, and present a creative proposal for the brands Telepizza, Factorial, and Aplus Gastromarketing.
During the event, the students worked on various real briefs—documents that compile the essential information needed to launch a project—provided by partner companies. Each team conceptualized its campaign, developed the key elements, and prepared a final pitch—a brief presentation designed to persuade—with which to present their proposal to a panel of industry professionals.
