Francisco de Vitoria University (UFV) has launched an initiative that aims to address occupational risk prevention from a creative and narrative perspective through an exhibition organized as part of World Day for Safety and Health at Work.
The project, sponsored by the IRSST-UFV Chair, has prompted reflection on a culture of prevention through comics and the reinterpretation of stories, bringing this reality closer to students and professionals from a different perspective.
The project is based on a simple idea: imagining what the stories of certain characters would have been like if the events that shaped their lives had never happened. Building on this premise, the students have reinterpreted these narratives through visual and creative expression.
During the opening ceremony, Mónica Samper Rivas, director of Safety, Health, and Well-being, stated: “This is a day to remember the victims of workplace accidents and illnesses and to continue building a culture of prevention.” She also explained the project’s approach: “Prevention means imagining what could happen and taking action to change that outcome.”
All the works conveyed the same message: “Prevention is your power.”
The project was developed with the participation of students and faculty from the Bachelor's Degree Fiction and Narrative and the Bachelor's Degree Advertising, Ideation, and Brand Communication, in collaboration with the UFV Library.
This combination has made it possible to merge narrative development with visual creation. In this regard, Isabel Adriana Vázquez Sacristán, director of Bachelor's Degree Advertising, Ideation, and Brand Communication, noted that “this initiative brings together two worlds that, at first glance, seem to have nothing in common but share something fundamental: the ability to transform the way we see things.”
During the panel discussion on the creative process, Óscar Fernández, a professor in Bachelor's Degree Advertising, Ideation, and Brand Communication, emphasized the importance of insight: “The most inspiring way to start working is to find a truth that you hadn’t stopped to notice.” Along these lines, he added: “Villains have become villains due to a lack of foresight, due to a risk.”
For his part, Nicolás Pérez Riera explained that the project has involved “focusing attention on something that usually goes unnoticed.”
Student Pablo Burgos highlighted the creative challenge of the project: “It’s a challenge to take an existing character and adapt it to the theme of workplace accidents.”
