

University Dual Degree in Business Administration and Management and Marketing
OFFICIAL UNIVERSITY DEGREE* | IN PERSON MODALITY
INNOVATIVE METHODOLOGY COLLEGE UFV
What are the factors that contribute to a brand becoming an icon or a sales phenomenon? The answer is that they have been able to differentiate themselves and leave their mark in an increasingly competitive market. This dual degree will provide you with a comprehensive understanding of the market and the skills required to manage a company, as well as the ability to implement strategic marketing plans that drive business success.
Want to know why you choose one product over another when you shop?
Are you drawn to the world of entrepreneurship and want to work on building a brand or growing a business?
Want to learn how to create campaigns that inspire millions?
Do you enjoy analyzing data and researching consumer behavior?
If so... this is the university dual degree for you!
*THE DUAL DEGREE LEADS TO THE ATTAINMENT OF TWO OFFICIAL QUALIFICATIONS.
Want more information?
The training demanded by companies
UFV is one of the universities with the highest employability rate in Business Administration and Marketing, thanks to our innovative way of teaching and a curriculum, backed by the best experts. ONLY at UFV will you have the opportunity to study this dual degree with an innovative and unique methodology in Spain, strongly designed to train highly qualified professionals who will lead the future. The UFV College is committed to learning through challenges and the integration of different sciences (Law, Business, Economics and Government) to train interdisciplinary profiles experts in business strategy, global economy and the management, organization and direction of businesses in multinational environments, which stand out for their critical and strategic thinking, as well as for their ability to solve and innovate.
Syllabus University Dual Degree in Business Administration and Management and Marketing
First year class promotion from 2024-25
BUSINESS ADMINISTRATION AND MANAGEMENT | ||||
---|---|---|---|---|
SUBJECT | TYPOLOGY | YEAR | SEM | ECTS |
Fundamentals of Economics | BT | 1st | SEM 1 | 6 |
Fundamentals of Business BT 1ST 1 SEM 6 of Business | BT | 1st | SEM 1 | 6 |
Fundamentals of Government | BT | 1st | SEM 1 | 6 |
Fundamentals and Theory of Law | BT | 1st | SEM 1 | 6 |
Introduction to University Studies | BT | 1st | ANNUAL | 6 |
Skills and Competences of the Person | FB | 1st | ANNUAL | 6 |
Mathematics Applied to Business | FB | 1st | SEM 2 | 6 |
History of Thought in the West | OB | 1st | SEM 2 | 6 |
Applied Management Tools: Introduction to Finance | FB | 1st | SEM 2 | 6 |
Applied Tools for Information Management | OB | 1st | SEM 2 | 6 |
MARKETING | ||||
Marketing Research | OB | 1st | SEM 2 | 6 |
Second year class cohort from 2024-25
BUSINESS ADMINISTRATION AND MANAGEMENT | ||||
---|---|---|---|---|
SUBJECT | TYPOLOGY | YEAR | SEM | ECTS |
Financial Accounting | OB | 2nd | 1 SEM | 6 |
Statistics | BT | 2nd | 1 SEM | 6 |
Social Psychology | OB | 2nd | 1 SEM | 6 |
Microeconomics | OB | 2nd | 1 SEM | 3 |
Basic Digital Business Tools | OB | 2nd | 1 SEM | 3 |
Anthropology | OB | 2nd | ANNUAL | 4.5 |
Education for Social Responsibility | OB | 2nd | ANNUAL | 4.5 |
Business Law | OB | 2nd | 2 SEM | 4.5 |
Cost Management | BT | 2nd | 2 SEM | 6 |
Financial Markets | OB | 2nd | 2 SEM | 4,5 |
Macroeconomics | OB | 2nd | 2 SEM | 3 |
Marketing in the Company and Digital Communication | OB | 2nd | 2 SEM | 6 |
MARKETING | ||||
Fundamentals of Marketing | BT | 1st | 1 SEM | 6 |
Marketing Research and Marketing Estimation | OB | 2nd | 1 SEM | 6 |
Introduction to Data Analysis | OB | 2nd | 2 SEM | 6 |
Innovation and Digital Transformation | BT | 2nd | 2 SEM | 6 |
Third year class cohort from 2024-25
BUSINESS ADMINISTRATION AND MANAGEMENT | ||||
---|---|---|---|---|
SUBJECT | TYPOLOGY | YEAR | SEM | ECTS |
Taxation | OB | 3rd | 1 SEM | 6 |
Strategic Management | OB | 3rd | 1 SEM | 6 |
Entrepreneurial Mindset | OB | 3rd | 1 SEM | 3 |
Introduction to Theology | OB | 3rd | 1 SEM | 4.5 |
Changes in Business Paradigms | OB | 3rd | 2 SEM | 3 |
Great Books in Business Thought | OB | 3rd | 2 SEM | 6 |
Financial Management | OB | 3rd | 2 SEM | 6 |
MARKETING | ||||
Product and Brand Policy | OB | 2nd | 1 SEM | 6 |
Sociology of Consumption | BT | 2nd | 1 SEM | 6 |
Managing of Innovation in Marketing | OB | 2nd | 1 SEM | 6 |
Project Management | OB | 2nd | 2 SEM | 6 |
Sales and Marketing Management | OB | 3rd | 1 SEM | 6 |
E-Commerce | OB | 3rd | 2 SEM | 6 |
Internet as a Relationship Scenario | OB | 3rd | 2 SEM | 3 |
Customer Experience | OB | 3rd | 2 SEM | 6 |
Fourth year class cohort from 2024-25
BUSINESS ADMINISTRATION AND MANAGEMENT | ||||
---|---|---|---|---|
SUBJECT | TYPOLOGY | YEAR | SEM | ECTS |
Psychology of Work and Organizations | OB | 3rd | 1 SEM | 6 |
History of Economic Ideas | OB | 3rd | 2 SEM | 4,5 |
Management Control | OB | 3rd | 2 SEM | 6 |
Ethics | OB | 4th | 1 SEM | 4.5 |
Data Philosophy | OB | 4th | 1 SEM | 3 |
Risk Control and Contingency Planning | OB | 4th | 2 SEM | 3 |
Internationalization and Global Markets | OB | 4th | SEM 2 | 3 |
MARKETING | ||||
MARKETING Marketing of Relationships | OB | 3rd | 1 SEM | 6 |
Distribution and Pricing Strategies | OB | 3rd | 1 SEM | 6 |
Total Quality Management as a Competitive Advantage in Marketing | OB | 3rd | 1 SEM | 4.5 |
Integral Communication Strategies I | OB | 3rd | 1 SEM | 6 |
Integral Communication Strategies II | OB | 3rd | 2 SEM | 6 |
Strategic Marketing Management | OB | 4th | 1 SEM | 6 |
Organizational Culture and Leadership | OB | 4th | 2 SEM | 3 |
External Academic Internships | EXT I. | 4th | 2 SEM | 6 |
Fifth year class cohort from 2024-25
BUSINESS ADMINISTRATION AND MANAGEMENT | ||||
---|---|---|---|---|
SUBJECT | TYPOLOGY | YEAR | SEM | ECTS |
Leadership and Motivation | OB | 3rd | 1 SEM | 4.5 |
Sustainable Enterprise | OB | 4th | 1 SEM | 3 |
Operations Management | OB | 4th | 1 SEM | 4.5 |
Managing People and Agile Organizations | OB | 4th | 1 SEM | 6 |
Data Driven Business and Entrepreneurship | OB | 4th | 1 SEM | 3 |
Integral Analysis in Business | OB | 4th | 1 SEM | 3 |
Cross Cultural Relation | OB | 4th | 2 SEM | 3 |
External Academic Practices | EXT I. | 4th | 2 SEM | 6 |
End of Degree Project | EDP | 4th | 2 SEM | 6 |
Complementary Formative Activities I | OP | 4th | 2 SEM | 3 |
Complementary Formative Activities II | OP | 4th | 2 SEM | 3 |
MARKETING | ||||
Logistics and Commercial Networks | OB | 4th | 1 SEM | 6 |
Media Plan Design | OB | 4th | 1 SEM | 6 |
Entrepreneurship I | OB | 4th | SEM 1 | 6 |
Entrepreneurship II | OB | 4th | SEM 2 | 4,5 |
End of Degree Project | EDP | 4th | 2 SEM | 6 |
Elective I | OP | 4th | 2 SEM | 3 |
Elective II | OP | 4th | 2 SEM | 3 |
First year class cohorts 2020-21, 2021-22, 2022-23, 2023-24
BUSINESS ADMINISTRATION AND MANAGEMENT | ||||
---|---|---|---|---|
SUBJECT | TYPOLOGY | YEAR | SEM | CRD |
Applied Philosophy | BT | 1st | 1 SEM | 6 |
Economic and Business History * | BT | 1st | 1 SEM | 6 |
Applied Business Mathematics | OB | 1st | 1 SEM | 6 |
Microeconomics for Entrepreneurs | OB | 1st | 1 SEM | 6 |
Business Organization and Management I | OB | 1st | 1 SEM | 6 |
Communication: Leadership Skills and Competencies | BT | 1st | 2 SEM | 6 |
Financial Accounting I | OB | 1st | 2 SEM | 6 |
History of Thought in the West | BT | 1st | 2 SEM | 6 |
Introduction to Statistics for Business Decision Making | BT | 1st | 2 SEM | 6 |
Macroeconomics for Entrepreneurs * | OB | 1st | 2 SEM | 6 |
MARKETING | ||||
Fundamentals of Marketing | OB | 1st | 1 SEM | 6 |
Commercial Research Commercial | OB | 1st | 2 SEM | 6 |
Marketing Innovation Management | OB | 2nd | 1 SEM | 6 |
* Subject taught in English |
Second year class cohorts 2020-21, 2021-22, 2022-23, 2023-24
BUSINESS ADMINISTRATION AND MANAGEMENT | ||||
---|---|---|---|---|
SUBJECT | TYPOLOGY | YEAR | SEM | CRD |
Fundamental Anthropology | BT | 2nd | 1 SEM | 6 |
Financial Accounting II | OB | 2nd | 1 SEM | 6 |
Business Law | BT | 2nd | 1 SEM | 6 |
The Time Value of Money * | OB | 2nd | 1 SEM | 6 |
Business Organization and Management II * | OB | 2nd | 1 SEM | 6 |
Cost Accounting * | OB | 2nd | 2 SEM | 6 |
Social Responsibility Education Social | BT | 2nd | 2 SEM | 6 |
Innovation and Digital Transformation | BT | 2nd | 2 SEM | 6 |
Modern Language | OB | 2nd | 2 SEM | 6 |
Tax System | 2nd 2 SEM | 6 | ||
MARKETING | ||||
Product Policy and Branding | OB | 2nd | 1 SEM | 6 |
Market Research and Demand Estimation | OB | 2nd | 1 SEM | 6 |
Total Quality Management as a Competitive Advantage in Marketing | OB | 3rd | 2 SEM | 6 |
* Subject taught in English |
Third year class cohorts 2020-21, 2021-22, 2022-23, 2023-24
BUSINESS ADMINISTRATION AND MANAGEMENT | |||||
---|---|---|---|---|---|
SUBJECT | YEAR | TYPOLOGY | SEM | CRD | |
Management Control * | 3rd | OB | 1 SEM | 6 | |
HR Management * | 3rd | OB | 1 SEM | 6 | |
Financial Management I * | 3rd | OB | 1 SEM | 6 | |
Spanish and World Economics for Entrepreneurs * | 3rd | OB | 1 SEM | 6 | |
Financial Management II * | 3rd | OB | 2 SEM | 6 | |
Ethics | 3rd | OB | 2 SEM | 6 | |
Management, Management, Direction and Control of Sales Forces | 3rd | OP | 2 SE | 3 | |
Management of Banks and Financial Institutions | 3rd | OP | 2 SEM | 3 | |
Professional Ethics | 4th | OB | 2 SEM | 6 | |
Stock Exchange and Capital Markets * | 4º | OB | 2 SEM | 6 | |
MARKETING | |||||
Sales and Marketing Management | 3rd | OB | 1 SEM | 6 | |
Distribution and Pricing Strategies Pricing | 3rd | OB | 1 SEM | 6 | |
Integrated Communication Strategies | 3rd | OB | 1 SEM | 6 | |
Internet as a New Relationship Scenario | 3rd | OP | 2 SEM | 3 | |
Financial and Banking Marketing | 3rd | OP | 2 SEM | 3 | |
Below the Line (BtL) Communication | 3rd | OP | 2 SEM | 3 | |
Students will be able to select their electives from the list of subjects offered by the University each academic year. Details of these subjects will be published in the Study Plans book for enrolment. Similarly, once the enrolment period has concluded, the University reserves the right to open these elective subjects, dependent on the number of students enrolled. | |||||
* Subject taught in English |
Fourth year class cohorts 2020-21, 2021-22, 2022-23, 2023-24
BUSINESS ADMINISTRATION AND MANAGEMENT | ||||
---|---|---|---|---|
SUBJECT | TYPOLOGY | YEAR | SEM | CRD |
Business Strategy and Structure * | OB | 4TH | 1 SEM | 6 |
Modern Language II | OB | 4TH | 1 SEM | 6 |
Introduction to Theology | OB | 4TH | 1 SEM | 6 |
Quantitative Analysis for Decision Making | OB | 4TH | 1 SEM | 6 |
Complementary Formative Activities I | OP | 4TH | 1 SEM | 3 |
Complementary Formative Activities II | OP | 4TH | 2 SEM | 3 |
Internships | EXT I. | 4TH | 2 SEM | 12 |
End of Degree Project | EDP | 4th | 2 SEM | 6 |
MARKETING | |||||
---|---|---|---|---|---|
Media Plan Design | OB | 4th | 2 SEM | 6 | |
Relationship Marketing | OB | 3rd | 1 SEM | 6 | |
Marketing Plan | OB | 4th | 1 SEM | 6 | |
Commercial Logistics | OB | 3rd | 1 SEM | 6 | |
Models Models Applied to Marketing | OB | 4th | 1 SEM | 6 | |
Internships | EXT I. | 4th | 2 SEM | 12 | |
End of Degree Project | EDP | 4th | 2 SEM | 6 | |
Students will have the opportunity to select their elective subjects from the list provided in the University’s Syllabus book, which will be updated annually to reflect the subjects offered during the forthcoming academic year. Similarly, the University reserves the right to open these elective subjects once the enrollment period has concluded, dependent on the number of students enrolled. | |||||
* Subject taught in English |
First Year class cortos prior to 2019-20
BUSINESS ADMINISTRATION AND MANAGEMENT | ||||
---|---|---|---|---|
SUBJECT | TYPOLOGY | YEAR | SEM | CRD |
Applied Philosophy | BT | 1st | 1 SEM | 6 |
Economic and Business History * | BT | 1st | 1 SEM | 6 |
Applied Business Mathematics | OB | 1st | 1 SEM | 6 |
Microeconomics for Entrepreneurs | OB | 1st | 1 SEM | 6 |
Business Organization and Management I | OB | 1st | 1 SEM | 6 |
Communication: Leadership Skills and Competencies | BT | 1st | 2 SEM | 6 |
Financial Accounting I | OB | 1st | 2 SEM | 6 |
History of Thought | BT | 1st | 2 SEM | 6 |
Introduction to Statistics for Business Decision Making | BT | 1st | 2 SEM | 6 |
Macroeconomics for Entrepreneurs * | OB | 1st | 2 SEM | 6 |
MARKETING | ||||
Fundamentals of Marketing | OB | 1st | 1 SEM | 6 |
Commercial Research Commercial | OB | 1st | 2 SEM | 6 |
Marketing Innovation Management | OB | 2nd | 1 SEM | 6 |
* Subject taught in English |
Second Year class cortos prior to 2019-20
BUSINESS ADMINISTRATION AND MANAGEMENT | ||||
---|---|---|---|---|
SUBJECT | TYPOLOGY | YEAR | SEM | CRD |
Fundamental Anthropology | BT | 2nd | 1 SEM | 6 |
Financial Accounting II | OB | 2nd | 1 SEM | 6 |
Business Law | BT | 2nd | 1 SEM | 6 |
The Time Value of Money * | OB | 2nd | 1 SEM | 6 |
Business Organization and Administration II * | OB | 2nd | 1 SEM | 6 |
Cost Accounting * | OB | 2nd | 2 SEM | 6 |
Education for Social Responsibility Social Responsibility | BT | 2nd | 2 SEM | 6 |
History of the West | BT | 2nd | 2 SEM | 6 |
Modern Language | OB | 2nd | 2 SEM | 6 |
Tax System | BT | 2nd | SEM 2 | 6 |
MARKETING | ||||
Product and Brand Policy | OB | 2nd | 1 SEM | 6 |
Sociology of Consumption | BT | 2nd | 1 SEM | 6 |
Marketing Research and Demand Estimation | OB | 2ND | 1 SEM | 6 |
Total Quality Management as a Competitive Advantage in Marketing | OB | 3rd | 2 SEM | 6 |
* Subject taught in English |
Third Year class cortos prior to 2019-20
BUSINESS ADMINISTRATION AND MANAGEMENT | |||||
---|---|---|---|---|---|
SUBJECT | YEAR | TYPOLOGY | SEM | CRD | |
Management Control * | 3rd | OB | 1 SEM | 6 | |
HR Management * | 3rd | OB | 1 SEM | 6 | |
Financial Management I * | 3rd | OB | 1 SEM | 6 | |
Spanish and World Economics for Entrepreneurs * | 3rd | OB | 1 SEM | 6 | |
Financial Management II * | 3rd | OB | 2 SEM | 6 | |
Ethics | 3rd | OB | 2 SEM | 6 | |
Management, Management, Direction and Control of Sales Forces | 3rd | OP | 2 SEM | 3 | |
Management of Banks and Financial Institutions | 3rd | OP | 2 SEM | 3 | |
Stock Exchange and Capital Markets * | 4th | OB | 2 SEM | 6 | |
MARKETING | |||||
Sales and Marketing Management | 3rd | OB | 1 SEM | 6 | |
Distribution and Pricing Strategies | 3rd | OB | 1 SEM | 6 | |
Integrated Communication Strategies 3rd OB SEM 1 6 of Integral Communication | 3rd | OB | 1 SEM | 6 | |
Internet as a new relationship scenario | 3rd | OP | 2 SEM | 3 | |
Financial and Banking Marketing | 3rd | OP | 2 SEM | 3 | |
Below the Line (BtL) Communication | 3rd | OP | 2 SEM | 3 | |
Students will be able to select their optional subjects from the published list, which will be updated annually and included in the Syllabus book for registration purposes. The University also reserves the right to open these optional subjects after the registration period, depending on the number of students enrolled. |
* Subject taught in English |
---|
Fourth Year class cortos prior to 2019-20
BUSINESS ADMINISTRATION AND MANAGEMENT | |||||
---|---|---|---|---|---|
SUBJECT | TYPOLOGY | YEAR | SEM | CRD | |
Company Strategy and Structure * | OB | 4th | 1 SEM | 6 | |
Language Advanced | OB | 4th | 1 SEM | 6 | |
Introduction to Theology | OB | 4th | 1 SEM | 6 | |
Computer Models applied to Marketing and Finance * | OB | 4th | 1 SEM | 6 | |
Activities Complementary Training Activities I | OP | 4th | 1 SEM | 3 | |
Professional Ethics | OB | 4th | 2 SEM | 6 | |
Complementary Training Activities II | OP | 4th | 2 SEM | 3 | |
Internships | EXT I | 4th | 2 SEM | 12 | |
End of Degree Project | EDP | 4th | 2 SEM | 6 | |
Students will have the option to select their chosen subjects from the list of optional subjects included in the syllabus, with the specific options available from the University each academic year. This information will be published in the Syllabus book for registration purposes. Similarly, once the enrolment period has concluded, the University reserves the right to open these optional subjects, dependent on the number of students enrolled. |
MARKETING | ||||
---|---|---|---|---|
Media Plan Design | OB | 4th | 2 SEM | 6 |
Relationship Marketing | OB | 3rd | 1 SEM | 6 |
Marketing Plan | OB | 4th | 1 SEM | 6 |
Logistics Commercial | OB | 3rd | 1 SEM | 6 |
Internships | EXT I | 4th | 2 SEM | 12 |
End of Degree Project | EDP | 4th | 2 SEM | 6 |
* Subject taught in English |
Do you have doubts about the University Dual Degree in Business Administration and Marketing?



Why is UFV the best choice to study Business Administration + Marketing?
Thanks to the University Degree in Business Administration and Marketing, you will learn with an innovative learning methodology that only exists at UFV, the College UFV, based on the resolution of challenges and the integration of knowledge (Law, Business, Government and Economics). This university dual degree will train you the strong knowledge, skills and values needed to understand and provide a differential value in an increasingly volatile, complex, uncertain and digital world scenario.
You will learn from great teachers and professionals such as Margarita Álvarez, named by Forbes as one of the 50 most powerful women in Spain and one of the 10 most influential managers; Tomás Alfaro, former BBVA board member; Carmen López-Suevos, former Customer Experience manager at Vodafone; and Sonia Demet, Innovation consultant at Barrabés.
You will study the university dual degree with a strong practical focus through professional internships, collaborative projects, company visits and marketing agencies, travel* to areas of economic interest and attend conferences with experts in artificial intelligence, big data, metaverse, onmicanality, etc.
You can become an excellent speaker thanks to Debate Society, a student society in which UFV is a world champion; participate in Business Generation to increase your employability; or explore the world of advertising with Nido Creativo or with Logosfera, the advertising agency created by UFV students.
You will be able to carry outprofessional internships in companies such as Mediaset, Havas Media, BMW, Ecoalf, Loewe, Campofrío, Mapfre, Repsol and Deloitte, among many others. And, if you want to become an entrepreneur, you can set up your own business at theCentro de Emprendimiento UFV, accompanied by the best mentors.
and the best part! You will live an UNFORGETTABLE experience in a campus full of life that invites you to enjoy and share moments with people from different faculties. You will be able to participate in hundreds of activities, conferences, sports teams, theater, missions, student societies and much more!
Internships in national and international companies
From the Careers Department at UFV, we offer more than 5,000 agreements with national and international companies and institutions, so that you can take your first steps in the world of work. You will be able to do professional internships in law firms, banks, consulting firms and multinationals.















INTERNATIONAL
AGREEMENTS
8,4 / 10
in international
experience of
our students
Source: 2024 undergraduate student experience report.
We have more than 200 exchange agreements so that you can study at a university in America, Europe or Asia, where you will discover other ways to innovate and apply biotechnology for the benefit of society. In addition, at the UFV campus you will live on campus with students of different nationalities.
We train human leaders who “revolutionize” companies
Your professional career requires a deep understanding of people because only then will you be able to provide creative and differential strategies, to launch products or services according to their needs and to understand the customer to plan Marketing strategies. For this reason, you will take humanistic training courses to deepen your understanding of human nature, discover the meaning of your profession and, at the same time, become the leader that all companies seek

Price of the university dual degree in Business Administration and Marketing Academic Year 25/26
Any questions?
TITLE OF THE UNIVERSITY DEGREE
UNIVERSTIY DEGREE IN BUSINESS ADMINISTRATION AND MARKETING
INITIAL FEE
€2,000
Monthly fee
€1,093
TOTAL
€12,930
Scholarships and Grants
UFV is one of the universities with the highest percentage of scholarship students. We are committed to supporting our students and value academic excellence, talents, and the particular circumstances of each student. OurStudy Grants Service offers an ambitious scholarship and grant program to ensure that financial considerations do not prevent students from pursuing their studies at our university.

Career Opportunities
This university dual degree provides a comprehensive understanding of the business world, making you an ideal candidate for any position of responsibility, both within a company and as an entrepreneur. A number of potential career pathways are available, including:
- Commercial Director
- Chief Operating Officer
- Chief Financial Officer
- Chief Marketing Officer
- Chief Sales Officer
- Chief Procurement Officer
- Market Analyst
- Business Development
- Supply Chain
- Product Manager
- Brand Manager
- Account Executive
- Key Account
- Financial Controller
- Digital Marketing
- Analyst Customer Relantionship
- Strategic Planning
- Consumer Insight
- Business Intelligence
- Entrepreneur