Francisco de Vitoria University (UFV) has brought together artists and industry professionals to discuss the future of digital art and the impact of artificial intelligence on the arts. The event provided an opportunity to reflect on how technology is transforming creative processes without replacing the artist’s vision.
The event took place as part of the roundtable discussion “Tell Me More Fine Arts: Expectations for Contemporary Art”, organized by the Bachelor's Degree Fine Arts to mark the opening of the 45th anniversary of the ARCO Fair and Art Week. The session allowed students to explore different perspectives on the new languages of contemporary art and career opportunities in the field.
The event was moderated by artist Yolanda del Pino and featured Rebekah Rhodes, a certified linguist, writer, and head of Research and Publications for the SOLO Collection. Also participating were alumni of Bachelor's Degree Fine Arts: Isabel Merchante, a visual artist, and Leyre Pérez, a multidisciplinary artist and muralist.
The roundtable discussion brought together perspectives on research, artistic practice, and career paths after college. Through their presentations, the speakers shared with the students their experiences related to artistic production, specialization, and adapting to a creative environment in flux.
The event was part of an academic initiative designed to give students a better understanding of the realities of the cultural sector. The discussion focused on the changes brought about by digital tools and how creators have incorporated these resources into their work processes. Technology in artistic processes
Drawing on her experience with the SOLO Collection, Rebekah Rhodes has emphasized the importance of supporting emerging artists and developing curatorial narratives that bridge the gap between the arts and technology. Her presentation has shifted the discussion toward the realms of research and contemporary curation.
For her part, Isabel Merchante explained how she has integrated technology and artificial intelligence into her work. The artist noted that she has used these tools as part of her creative process and described how they have expanded her creative possibilities.
During his remarks, Merchante also spoke about his career path after graduating from UFV. He described his move to London to continue his studies at the Royal College of Art and explained that he is currently pursuing a degree in Computing at Goldsmiths, University of London.
