Francisco de Vitoria University (UFV) has given its students a glimpse into the professional world of the communications sector through a project developed in collaboration with Farlabo, a company specializing in dermocosmetic brands.
The students have worked on designing Anne Möller's relaunch strategy, applying their academic knowledge to a real-world business context and addressing the industry's current challenges.
During the project, the students conducted a comprehensive brand analysis, examining the brand’s positioning, values, and target audience, as well as developing creative concepts aimed at its relaunch. The project culminated in the proposal of a comprehensive strategy that addresses the brand’s main current challenges within the industry.
The project also included a presentation phase for the company's team, during which the students presented their proposals in a five-minute format. This process served as an exercise in summarization, reasoning, and effective communication in a real-world setting.
The jury was composed of Farlabo professionals such as Eduardo Jimenez, Recruiting & Talent Specialist; Laura Martín Lozano, HR & Talent Management; Beatriz Zugasti, International & National Senior Product Manager at Farlabo; and Claudia Molinero Trinchet, International & National Brand Manager, who selected a winning proposal from among the participating teams.
The students have highlighted the value of this experience as an opportunity to push their limits and tackle real-world situations in a professional setting. “Without a doubt, a challenge that brings out the best in everyone,” explains student Lydia Plaza.
These types of initiatives enable students to gain a deep understanding of the challenges of today’s market and develop skills that extend beyond the classroom, bringing them closer to the realities of business from a practical perspective.
Francisco de Vitoria University thus reinforces its educational model, which is based on experiential learning and direct contact with the business world, providing its students with the tools to understand the professional environment and add value to organizations. In this way, UFV contributes to the development of individuals capable of transforming society within their respective fields, driving the human revolution that defines its educational mission.
