05-03-2026
On January 26, Francisco de Vitoria University (UFV) hosted an informational session led by Olivia Ferreiro, Head of Early Careers & Employer Branding at L’Oréal Spain & Portugal, as part of the activities of the Bachelor's Degree Business Administration and Management (ADE).
Students in the Bachelor's Degree Business Administration during the L'Oréal presentation
During the session, Brandstorm was presented—an international innovation competition sponsored by L’Oréal and aimed at college students and recent graduates. This initiative aims to foster creativity, innovation, and teamwork in response to real-world business challenges.
This year's edition of the competition has focused on the future of luxury perfumery, with an emphasis on sustainability, the consumer experience, product innovation, and the use of new technologies. Olivia Ferreiro highlighted the educational value of the competition and its impact as a pre-professional experience.
The students have learned about the different stages of the competition, which include forming teams, developing a strategic proposal, and the opportunity to compete at the national and international levels. Participation offers visibility to professionals at L’Oréal, providing an opportunity for direct contact with the business world.
During her remarks, Olivia Ferreiro said: “I believe these events are important because they bridge the gap between the university and the job market. They allow us to showcase our brands and products, and give students greater insight into the opportunities available at L’Oréal.”
Alongside the competition, L’Oréal has unveiled its programme and internship programme , designed to serve as a gateway for young talent. This programme structured training, hands-on experience in real-world work environments, and evaluation processes, allowing participants to apply the knowledge they gained during their undergraduate studies.
Olivia Ferreiro, Head of Early Careers & Employer Branding at L’Oréal Spain & Portugal, during the presentation of the Brandstorm competition
Catarina Páez, a student in the Dual Bachelor's Degree Business Administration and Marketing, shared her experience at the event: “It’s great that we can connect with these major companies and gain new experiences at the very firms where we might end up working or doing internships.”
The event gave UFV students firsthand insight into the profiles and skills most in demand by multinational companies. It also reinforced the connection between the curriculum of Bachelor's Degree Business Administration and its practical application in the professional world.
María Novo, a student in the Bachelor's Degree Dentistry, spoke highly of the initiative: “I really liked it, especially because, as a dental student, I never thought I’d have the chance to attend. It has brought me much closer to the world of marketing and creativity, which really caught my attention. And I liked that it opened the door to that for me and that the university organizes talks of all kinds for all students, without distinction.”
Through this initiative, Francisco de Vitoria University has helped guide students in their career choices, fostered the development of skills such as strategic thinking and innovation, and enhanced the employability of its graduates.
These types of activities are essential for improving students’ employability by providing them with firsthand insight into the business world and the professional profiles most in demand by leading companies such as L’Oréal. By linking academic content with practical experiences, the development of key skills—such as innovation, strategic communication, and teamwork—is strengthened. In addition, effective pathways to employment are established, such as internship and scholarship programs, which facilitate a real and structured transition from university to the professional world.
