The Irene Vázquez Chair in "People-Centered Business" was created within the IDDI (Instituto de Desarrollo Directivo Integral) at UFV as an ambitious applied research project. Its goal is to develop, from an anthropological foundation, a comprehensive methodology for transforming people, teams, and organizations, in which the individual is always at the center, thereby promoting the humanization of businesses.
With this research, IDDI and UFV aim to contribute to establishing a new logic in today's organizations in a concrete and practical way: that of people and the common good. This logic is very different from the commercial and profit-driven logic that is prevalent in many companies and much of society. Contributing to the common good requires cooperation between people and demands a different approach to that of utility and profit.
Changing an inertia that has been in place for so long and creating a new paradigm requires an enormous effort:
- Rethink the basis of current organizational development models and implement individual and systemic change.
- Implement new ways of acting, through new dialogical methodologies for change and development of individuals, teams, and organizations, created from this new logic.
- Build internal unity around this new vision and new ways of working
We have long observed that the current economic climate demands agile companies that are highly flexible to change, with aligned individuals and teams capable of responding to market demands quickly and innovatively; companies that can reach customers swiftly and where there is a high level of commitment, cooperation, and cross-functionality.
Our starting hypothesis is that, in order to create organizations capable of responding to this environment, we must revolve the organization and the management of its processes around the axis of what is truly human, around the axis of the PERSON.
To this end, we are developing a methodology for changing people, teams, and organizations with the aim of moving toward a much more human business model that we call "People-Centered Business," a business that maximizes its profits for the common good, integrating the well-being of all its stakeholders and, in doing so, also maximizing its profitability and its ability to respond efficiently to today's challenges.
