Branded-Podcast-v4 Branded Podcast: Storytelling, Production, and Sales in the Audio Ecosystem Study at the Universidad Privada Madrid

programme Executive

Degree type

20 hours

Duration

On Campus Madrid

Teaching mode

Spanish

Language

November 16–20, 2026

Start date

€600 | €450 UFV Community | 15% for the Audio Academy

Tuition fee

Key points

1.

Learn how to create branded podcasts that make a real impact.

2.

A 100% professional approach, in collaboration with leading creators, production companies, and platforms both nationally and internationally.

3.

Develop and present your project—from strategy to tactics—to award-winning and renowned industry professionals.

Course objectives

This 20-hour intensive course offers a comprehensive overview of branded podcasts as a narrative, strategic, and commercial tool for brands.

Participants will acquire the knowledge and skills to design, develop, and present branded podcast projects based on an understanding of the current digital audio ecosystem, the fundamentals of audio storytelling, production and monetization models, and metrics for measuring results.

The approach combines theoretical foundations with the practical experience of some of the most renowned audio professionals in Spain, with the goal of equipping participants to create viable, relevant projects that are aligned with brand objectives.

programme

Hours: between 4:00 p.m. and 8:30 p.m.

DAY 1

The Language of Audio: From Broadcasting to Innovation

Instructor: Luis Miguel Pedrero

Professor and researcher, UFV.

What Brands Are Looking for in Podcasts: Purpose, Not Ads

Teacher: Maite Hernández

Production company,

Premonition

DAY 2

The Narrative Power of Audio: How to Tell Stories That Connect

Instructor: Mar Abad

Editor-in-Chief and Co-Founder,

The Extraordinary

Audio Drama as a Brand Territory

Instructor: Manuel Bartual

Screenwriter and creator of Biotopía, Titania, Blum, and Místicas

DAY 3

Real Stories That Build a Reputation

Instructor: Álvaro de Cózar

Co-Founder, True Story

Measuring Success: Audiences, Data, and Results

Teacher: Laura Gómez Expósito

Creators Partnerships & Audience Development Manager, Spotify.

DAY 4

Monetizing Audio: From Content to Business

Instructor: Fran Izuzquiza

Founding Partner, Yes We Cast

Audiences and Segmentation: In Search of the Consumer

Teacher: Lourdes Moreno

Head of Strategy, PRISA Audio.

DAY 5

Pitching: How to Sell Your Podcast to a Brand

Teachers: Lourdes Moreno and Mar Abad

Methodology

The pedagogical approach of this course is based on four pillars. -Learning by doing: developing a real-world project from day one

Final project pitch.

Peer review: ongoing feedback among participants

Industry insights: faculty members currently working in the industry

Our faculty

Admission and Registration

Process

The admission process consists of three steps:

Participants complete and submit the online application.

programme sends an email to the participant to confirm receipt and provide further details about the dates of the programme, the acceptance letter for the Spanish visa, and the bank information needed to make the payment.

Participants pay the registration fee for the programme. This is an essential requirement for accessing and participating in the programme.

Rates

General rate: 600€

Payment must be made before the start of the programme.

– Payment Details

We accept payments by credit card or bank transfer.

After making the payment, students must send the receipt to foco@ufv.es to complete their registration.

Details and requirements

Discounts

Professionals who can prove they are members of the Audio Academy will receive a 15% discount off the standard rate.

Admission requirements

The Admissions Committee accepts qualified applicants on an ongoing basis, as spaces become available. The Continuing Education programs (FOCO) offered by the UFV School of Communication have their own requirements, and all admissions are overseen by the Admissions Committee. No specific formal education is required for this course; admission is based on registration until all spots are filled.

Cancellation policies

Cancellations received within 20 days prior to the start of the “ programme ” are subject to a fee of 25% of the tuition. UFV reserves the right to cancel the current session or change the dates up to 10 days before the scheduled start date.

In the event of cancellation, the full registration fee will be refunded. Under no circumstances will UFV be liable for any travel expenses incurred. If necessary, participants are advised to purchase travel insurance that includes cancellation coverage to protect themselves in the event that the programme is canceled or if they are unable to attend for personal or professional reasons.

Cancellation requests received within 3 calendar days prior to the start of the programme, as well as those received during the programme, are subject to payment of the full registration fee.

In collaboration with:

Get in touch with us

Phone
+34 917 091 400
Email
foco@ufv.es

Branded Podcast: Storytelling, Production, and Sales in the Audio Ecosystem

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