Executive Development (PDD)

The objective of programme to provide professionals or future professionals in non-financial areas of the company with the theoretical and practical knowledge necessary to understand the principles, fundamentals, and terminology of corporate finance that they will encounter in their professional development.

1. Financial statements as a source of information:

• Reading and interpreting the balance sheet: The equity structure.

• Reading and interpreting the Profit and Loss account

• Structure and composition of results. The concept of profit and its interpretation. Analytical account. Analysis by profit margins, EBIT, EBITDA, etc.

• Basic types of balance sheet and income statement transactions.

2. Introduction to economic and financial diagnosis:

• Working capital

• Ratio analysis: profitability, liquidity, solvency, etc.

• Profitability analysis. ROE and ROA.

3. Some cost concepts

• Cost, expense, and investment

• Types of costs

• Deadlock or equilibrium or break-even point

1. VUCA environments and project management. New requirements of the current VUCA environment and the need for project-based work, introducing the use of Agile methodologies (Design Thinking, Scrum, Kanban, Lean,….).

2. Keys to effective project management. How to manage the key aspects of a project (definición del proyecto, objetivos, equipo de proyecto, costes, plazos, cuadro de mando, etc.).

3. Leadership and management of project team members. Keys to leadership and management of the project team (figuras más importantes, gestión de conflictos, fijación de objetivos, reuniones de seguimiento, daily’s, etc.).

4. Project Organization and Planning. Key points. How to identify a project's "time frame," resource management, etc.

5. Measuring project results. How to establish measurement indicators (KPI’s + OKR’s) for a project (Cuadro de Mando).

6. Agile methodologies for project management and administration. Understanding how the main "Agile" methodologies work (Design Thinking, Scrum, Kanban, Lean,….)

7. Lessons learned. Lessons learned (Do’s & Don’ts) in project management.

8. Resolution of issues.

1. Speaking to persuade. We all need to speak more and more effectively as part of our professional performance.

2. Fear of public speaking and the importance of rehearsing. - Fear of public speaking

- Audience disinterest - Insecurity - Poorly structured presentations

3. Goal and route. The perfect structure.

4. PowerPoint: the dark side.

5. Beginning of a good intervention. Start sheet

6. How to structure an effective intervention: preparing the message and delivering it

7. Efficient use of voice

8. How to answer difficult questions

Data Mindset: Understanding technology to innovate and make better decisions.

• Understand the impact of technology on companies and the way they do business.

• Learn about the main exponential technologies and their competitive value.

• Understand the processes for automating and managing information and data at a personal and company level.

• Understand the importance of data-driven decision-making in today's business models.

• Knowing how to respond to the dilemma of innovation in business.

1. Civil and commercial law applicable to contracts. Real obligations vs. personal obligations. Joint obligations vs. joint and several obligations. Prescription and expiration. Corporate commercial law. Types of corporate structures and their operation and regulation. Criminal and administrative law. General principles and punitive procedures.

2. State and Regional Gaming Regulatory Law: subsectors. Enabling regime. Planning.

3. Dispute resolution methods: Negotiation, Mediation, Arbitration, and Jurisdiction. Management skills in conflict management.

4. Legal aid tools. International environments.

1. Labor Relations: Basic Concepts.

2. Management of the employment relationship: schedules, breaks, and leave. Work-life balance and well-being.

2. Control vs. Delegation

3. Compensation and Benefits1. Basic Concepts.

2. Motivational levers in the workplace

4. Compensation and Emotional Salary1. Personnel Selection1. Interview Techniques.

2. Key phases and aspects of the selection process 3. Competency-based interview 2. Professional development and training 1. Self-development 2. Training, Coaching, and Mentoring 3. Feedforward and Development Conversations 3. Team management and motivation (equipos de alto rendimiento).

5. Productivity and Positivity Factors1. Generating motivation and commitment

2. Effective communication within the team: channels and key aspects

Introduction to Marketing

1. Evolution of marketing: Traditional, digital, hybrid.

2. The Marketing Environment—Macro and Micro Environment Analysis: Tools

3. Consumer Behavior—Consumer Decision-Making Process

- Factors influencing consumer behavior - Market segmentation and positioning Brands and product portfolio.

4. Market Research—Market Research Methods

- Data collection and analysis - Use of market research in strategic decision-making

5. WORKSHOP; Teamwork in Block I

6. Marketing implementation and control (4 horas) - Marketing planning: Marketing plan: Budgets, implementation.

- Marketing control and evaluation: How do we measure the success of our marketing actions? - Marketing metrics. Marketing ROMI.

7. WORKSHOP: Final modules I and II, included in the global MK Plan.

The process of identifying the opportunity through to closing the transaction, as well as integrating the acquired company, represents a great opportunity to create value. At the same time, it involves risks that are intrinsic to this type of transaction and are worth knowing about. The contribution of the people involved in the organization's operations and the process is one of the key factors in achieving the desired result.

Objectives:

• Understand the stages of the sale process, from identification to closing. Identify the opportunities and risks associated with these processes. Be aware of the highly emotional component throughout the process, with a special focus on the negotiation process and integration after closing.

Value creation strategy

• Processes for buying and selling companies

• Transactional structures

• Negotiation, documentation, and closing

Company valuation

• Overview of standard methods vs. business cycle

Investment proposals to the Committee.

Negotiation: Principles and processes. Types. (45 min)

Negotiation workshop. Cases:

• Taking control Key aspects to consider

• Leadership for managing internal conflicts

Development of a strategic plan:

1. What is a Strategic Plan? Alignment with the interests of the different Stakeholder Groups and, in particular, the Shareholders.

2. Definition of the basic principles and foundations on which to develop the Group's Strategic Plan.

3. Development process: Analysis of the previous situation of the different projects and lines of business.

- Competitor analysis. Company positioning. - Market analysis and identification of opportunities, diversification, internationalization, etc.

4. Analysis of the Company's competencies and resources.

5. Social, economic, and regulatory environment.

6. DFOs.

7. Conclusions, Projections, and Decision-Making Matrix.

8. Approval, Implementation, and Control.