Pide tu cita para conocer el Campus de la UFV
de manera segura

SOLICITA TU CITA

Solicita información
bg hero internacional Marketing

MARKETING

OUR FACULTIES

Syllabi

MARKETING

IMPORTANT. BEFORE MAKING YOUR LEARNING AGREEMENT:

PLEASE BEWARE THE FOLLOWING COURSES CANNOT BE OFFERED TO EXCHANGE STUDENTS:

  • SKILLS AND ABILITIES FOR LEADERSHIP (1st year)
  • WORK PLACEMENTS IN BUSINESS (4th year)
  • END OF DEGREE PROJECT (4th year)
  • SUPLEMENTARY EDUCATIONAL ACTIVITIES (4th year)

YEAR 1

COURSE

SEMESTER

CREDITS (ECTS)

BUSINESS ORGANISATION AND ADMINISTRATION

1 SEM

6

BASICS OF MARKETING

1 SEM

6

MATHEMATICS APPLIED TO BUSINESS

1 SEM

6

MICROECONOMICS FOR BUSINESS OWNERS

1 SEM

6

APPLIED PHILOSOPHY

1 SEM

6

COMMUNICATION: LEADERSHIP SKILLS AND ABILITIES

2 SEM

6

FINANCIAL ACCOUNTING

2 SEM

6

COMMERCIAL RESEARCH

2 SEM

6

INTRODUCTION TO STATISTICS FOR DECISION-MAKING IN MARKETING

2 SEM

6

HISTORY OF THOUGHT

2 SEM

6

YEAR 2

COURSE

SEMESTER

CREDITS (ECTS)

MARKET RESEARCH AND ESTIMATING DEMAND

3 SEM

6

CONSUMER SOCIOLOGY

3 SEM

6

PRODUCT AND BRAND POLICY

3 SEM

6

INNOVATION MANAGEMENT IN MARKETING

3 SEM

6

BASIC ANTHROPOLOGY

3 SEM

6

COST ACCOUNTING

4 SEM

6

MACROECONOMICS FOR BUSINESS OWNERS

4 SEM

6

MODERN LANGUAGE

4 SEM

6

WESTERN HISTORY

4 SEM

6

EDUCATION FOR SOCIAL RESPONSIBILITY

4 SEM

6

YEAR 3

COURSE

SEMESTER

CREDITS (ECTS)

INTEGRATED COMMUNICATION STRATEGIES

5 SEM

6

DISTRIBUTION AND PRICE STRATEGIES

5 SEM

6

RELATIONSHIP MARKETING

5 SEM

6

COMMERCIAL LOGISTICS

5 SEM

6

COMMERCIAL AND SALES MANAGEMENT

5 SEM

6

FINANCIAL MANAGEMENT

6 SEM

6

TOTAL QUALITY MANAGEMENT AS A COMPETITIVE ADVANTAGE IN MARKETING

6 SEM

6

ETHICS

6 SEM

6

OPTIONAL COURSE

COURSE

SEMESTER

CREDITS (ECTS)

INTERNET AS A NEW SCENARIO FOR INTERACTION

6 SEM

3

INDUSTRIAL MARKETING

6 SEM

3

BUSINESS LAW

6 SEM

3

"BELOW THE LINE" (BTL) COMMUNICATIONS

6 SEM

3

SERVICE MARKETING

6 SEM

3

FINANCIAL AND BANKING MARKETING

6 SEM

3

PROPERTY MARKETING

6 SEM

3

TOURIST MARKETING

6 SEM

3

SALES TECHNIQUES

6 SEM

3

TRADE MARKETING

6 SEM

3

INFORMATION SYSTEMS

6 SEM

3

BASICS OF ECONOMETRICS APPLIED TO MARKETING

6 SEM

3

YEAR 4

COURSE

SEMESTER

CREDITS (ECTS)

DESIGN OF MEDIA PLANS

7 SEM

6

IT MODELS APPLIED TO MARKETING

7 SEM

6

ADVANCED LANGUAGE

7 SEM

6

INTRODUCTION TO THEOLOGY

7 SEM

6

PROFESSIONAL DEONTOLOGY

8 SEM

6

MARKETING PLAN

8 SEM

6

WORK PLACEMENTS IN BUSINESS

8 SEM

12

END OF DEGREE PROJECT

8 SEM

6

OPTIONAL COURSE

COURSE

SEMESTER

CREDITS (ECTS)

INTEGRATED EXPANSION STRATEGIES

7 SEM

3

TAX SYSTEM

7 SEM

3

SUPLEMENTARY EDUCATIONAL ACTIVITIES I

7 SEM

3

SALESPERSON REMUNERATION POLICIES

8 SEM

3

LITERATURE AND GREAT BOOKS

8 SEM

3

SUPLEMENTARY EDUCATIONAL ACTIVITIES II

8 SEM

3

Plan 2009

Year 4