Marketing

MARKETING

IMPORTANT. BEFORE MAKING YOUR LEARNING AGREEMENT:

PLEASE BEWARE THE FOLLOWING COURSES CANNOT BE OFFERED TO EXCHANGE STUDENTS:

YEAR 1
COURSE	SEMESTER	CREDITS (ECTS)
BUSINESS ORGANISATION AND ADMINISTRATION	1 SEM	6
BASICS OF MARKETING	1 SEM	6
MATHEMATICS APPLIED TO BUSINESS	1 SEM	6
MICROECONOMICS FOR BUSINESS OWNERS	1 SEM	6
APPLIED PHILOSOPHY	1 SEM	6
COMMUNICATION: LEADERSHIP SKILLS AND ABILITIES	2 SEM	6
FINANCIAL ACCOUNTING	2 SEM	6
COMMERCIAL RESEARCH	2 SEM	6
INTRODUCTION TO STATISTICS FOR DECISION-MAKING IN MARKETING	2 SEM	6
HISTORY OF THOUGHT	2 SEM	6

YEAR 2
COURSE	SEMESTER	CREDITS (ECTS)
MARKET RESEARCH AND ESTIMATING DEMAND	3 SEM	6
CONSUMER SOCIOLOGY	3 SEM	6
PRODUCT AND BRAND POLICY	3 SEM	6
INNOVATION MANAGEMENT IN MARKETING	3 SEM	6
BASIC ANTHROPOLOGY	3 SEM	6
COST ACCOUNTING	4 SEM	6
MACROECONOMICS FOR BUSINESS OWNERS	4 SEM	6
MODERN LANGUAGE	4 SEM	6
WESTERN HISTORY	4 SEM	6
EDUCATION FOR SOCIAL RESPONSIBILITY	4 SEM	6

YEAR 3
COURSE	SEMESTER	CREDITS (ECTS)
INTEGRATED COMMUNICATION STRATEGIES	5 SEM	6
DISTRIBUTION AND PRICE STRATEGIES	5 SEM	6
RELATIONSHIP MARKETING	5 SEM	6
COMMERCIAL LOGISTICS	5 SEM	6
COMMERCIAL AND SALES MANAGEMENT	5 SEM	6
FINANCIAL MANAGEMENT	6 SEM	6
TOTAL QUALITY MANAGEMENT AS A COMPETITIVE ADVANTAGE IN MARKETING	6 SEM	6
ETHICS	6 SEM	6

COURSE	SEMESTER	CREDITS (ECTS)
INTERNET AS A NEW SCENARIO FOR INTERACTION	6 SEM	3
INDUSTRIAL MARKETING	6 SEM	3
BUSINESS LAW	6 SEM	3
"BELOW THE LINE" (BTL) COMMUNICATIONS	6 SEM	3
SERVICE MARKETING	6 SEM	3
FINANCIAL AND BANKING MARKETING	6 SEM	3
PROPERTY MARKETING	6 SEM	3
TOURIST MARKETING	6 SEM	3
SALES TECHNIQUES	6 SEM	3
TRADE MARKETING	6 SEM	3
INFORMATION SYSTEMS	6 SEM	3
BASICS OF ECONOMETRICS APPLIED TO MARKETING	6 SEM	3

YEAR 4
COURSE	SEMESTER	CREDITS (ECTS)
DESIGN OF MEDIA PLANS	7 SEM	6
IT MODELS APPLIED TO MARKETING	7 SEM	6
ADVANCED LANGUAGE	7 SEM	6
INTRODUCTION TO THEOLOGY	7 SEM	6
PROFESSIONAL DEONTOLOGY	8 SEM	6
MARKETING PLAN	8 SEM	6
WORK PLACEMENTS IN BUSINESS	8 SEM	12
END OF DEGREE PROJECT	8 SEM	6

COURSE	SEMESTER	CREDITS (ECTS)
INTEGRATED EXPANSION STRATEGIES	7 SEM	3
TAX SYSTEM	7 SEM	3
SUPLEMENTARY EDUCATIONAL ACTIVITIES I	7 SEM	3
SALESPERSON REMUNERATION POLICIES	8 SEM	3
LITERATURE AND GREAT BOOKS	8 SEM	3
SUPLEMENTARY EDUCATIONAL ACTIVITIES II	8 SEM	3

Year 4

COMMUNICATION AND THE RIGHT FOR INFORMATION
(6C) (Seventh semester)
EDITING Not available for exchange students
(6C) (Seventh semester)
BASICS OF CHRISTIANITY
(6C) (Seventh semester)
INTRODUCTION TO SPECIALIST JOURNALISM Not available for exchange students
(6C) (Seventh semester)
INTERNATIONAL RELATIONS IN THE XX-XXI CENTURY
(6C) (Seventh semester)
JOURNALISTIC PHOTOGRAPHY Not available for exchange students
(3C) (Eighth semester)
RESEARCH METHODS AND TECHNIQUES
(6C) (Eighth semester)
WORK PLACEMENTS IN BUSINESS II Not available for exchange students
(6C) (Eighth semester)
COMMUNICATION TECHNIQUES FOR SPECIAL EVENTS
(3C) (Eighth semester)
END-OF COURSE PROJECT Not available for exchange students
(6C) (Eighth semester)