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ADVERTISING

OUR FACULTIES

Syllabi

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IMPORTANT. BEFORE MAKING YOUR LEARNING AGREEMENT:

PLEASE BEWARE THE FOLLOWING COURSES CANNOT BE OFFERED TO EXCHANGE STUDENTS:

  • SKILLS AND ABILITIES FOR LEADERSHIP (1st year)
  • WORK PLACEMENTS IN BUSINESS (4th year)
  • END OF DEGREE PROJECT (4th year)
  • SUPPLEMENTARY EDUCATIONAL ACTIVITIES (4th year)

Plan 2014

YEAR 1

COURSE

SEMESTER

CREDITS (ECTS)

ADVERTISING COMMUNICATION THEORY

 1 SEM

6

BRAND MARKETING 

1 SEM

6

CREATIVITY WORKSHOP I

1 SEM

4,5

SOCIAL ENVIRONMENT

1 SEM

6

INTRODUCTION TO UNIVERSITY STUDIES 

ANNUAL

9

SKILLS AND ABILITIES FOR LEADERSHIP Not available for exchange students

ANNUAL

6

HISTORY OF ADVERTISING

2 SEM

3

SOCIAL PSYCHOLOGY

2 SEM

6

LANGUAGE 

2 SEM

6

CREATIVITY WORKSHOP II 

2 SEM

4,5

ADVERTISING ECOSYSTEM 

2 SEM

3

 

YEAR 2

COURSE

SEMESTER

CREDITS (ECTS)

HISTORY OF ART

3 SEM

6

RHETORIC 

3 SEM

6

CREATIVE NARRATION

3 SEM

6

ENGLISH

3 SEM

6

BASIC ANTHROPOLOGY

ANNUAL

6

SOCIAL RESPONSIBILITY 

ANNUAL

6

CONTEMPORARY ARTISTIC MOVEMENTS

4 SEM

6

CREATIVE IMAGE EXPRESSION 

4 SEM

6

CREATIVE VIDEO EXPRESSION

4 SEM

6

PHOTOGRAPHY AND VISUAL ARTS

4 SEM

6

 

YEAR 3

COURSE

SEMESTER

CREDITS (ECTS)

CORPORATE STRATEGIES

5 SEM

6

CAMPAIGN DESIGN AND STRATEGY

5 SEM

12

PROFESSIONAL ETHICS AND DEONTOLOGY

ANNUAL

6

PROFESSIONAL RELATIONSHIP EXPERIENCES

ANNUAL

6

WESTERN HISTORY

ANNUAL

6

NETWORK MARKETING

6 SEM

3

CAMPAIGN CREATION

6 SEM

12

MEDIA STRATEGIES

6 SEM

3

OPTIONAL COURSE

SEMESTER

CREDITS (ECTS)

APPLIED RESEARCH: LISTENING TO THE CONSUMER

5 SEM

3

MERCHANDISING TECHNIQUES

5 SEM

3

INTERNAL COMMUNICATION POLICIES

5 SEM

3

SOCIAL RESEARCH TECHNIQUES: TREND RESEARCH

6 SEM

3

WEBSITE DESIGN

6 SEM

3

CREATIVITY IN RADIO Not available for exchange students

6 SEM

3

 

YEAR 4 (to be offered from 2017/2018)

COURSE

SEMESTER

CREDITS (ECTS)

LOYALTY MARKETING

7 SEM

3

STRATEGIC PLANNING

7 SEM

6

BUSINESS AND ENTREPRENEURSHIP

7 SEM

6

INTRODUCTION TO THEOLOGY: MAN AND THE QUESTION OF GOD

ANNUAL

6

END-OF COURSE PROJECT Not available for exchange students

ANNUAL

9

ADVERTISING LAW

8 SEM

6

CAMPAIGN PRODUCTION

8 SEM

12

WORK PLACEMENTS Not available for exchange students

8 SEM

6

COURSE

SEMESTER

CREDITS (ECTS)

EFFECTIVE PRESENTATIONS

7 SEM

3

EVENT ORGANISATION

8 SEM

3

ADVERTISING EFFECTIVENESS MEASUREMENT TECHNIQUES

7 SEM

3

SUPPLEMENTARY EDUCATIONAL ACTIVITIES I Not available for exchange students

7 SEM

3

SUPPLEMENTARY EDUCATIONAL ACTIVITIES II Not available for exchange students

8 SEM

3

VIDEO POSTPRODUCTION

8 SEM

3

 

Plan 2009

Year 4

  • ADVERTISING LAW
    (6C) (Seventh semester)
  • ADVERTISING PHOTOGRAPHY
    (3C) (Seventh semester)
  • THE FUNDAMENTALS OF CHRISTIANITY
    (6C) (Seventh semester)
  • ADVERTISING ACCOUNT MANAGEMENT
    (6C) (Seventh semester)
  • LANGUAGE IV
    (3C) (Seventh semester)
  • RELATIONSHIP MARKETING
    (6C) (Seventh semester)
  • WORK PLACEMENTS II Not available for exchange students
    (6C) (Eighth semester)
  • CORPORATE COMMUNICATION TECHNIQUES
    (6C) (Eighth semester)
  • END-OF COURSE PROJECT Not available for exchange students
    (6C) (Eighth semester)
  • MEDIA BUYING AND THE MARKETING OF ADVERTISING SPACES
    (6C) (Eighth semester)

OPTIONAL COURSE

  • SUPPLEMENTARY EDUCATIONAL ACTIVITIES I Not available for exchange students
    (3C) (Eighth semester)
  • SUPPLEMENTARY EDUCATIONAL ACTIVITIES II Not available for exchange students
    (3C) (Eighth semester)
  • EVENT ORGANISATION
    (3C) (Eighth semester)
  • AUDIOVISUAL AND DIGITAL PRODUCTION
    (3C) (Eighth semester)
  • FILM AND TELEVISION ADVERTISING WORKSHOP
    (3C) (Eighth semester)
  • RADIO ADVERTISING WORKSHOP
    (3C) (Eighth semester)