MARKETING

IMPORTANT. BEFORE MAKING YOUR LEARNING AGREEMENT:

PLEASE BEWARE THE FOLLOWING COURSES CANNOT BE OFFERED TO EXCHANGE STUDENTS:

  • SKILLS AND ABILITIES FOR LEADERSHIP (1st year)
  • WORK PLACEMENTS IN BUSINESS (4th year)
  • END OF DEGREE PROJECT (4th year)
  • SUPLEMENTARY EDUCATIONAL ACTIVITIES (4th year)

YEAR 1

COURSE

SEMESTER

CREDITS (ECTS)

BUSINESS ORGANISATION AND ADMINISTRATION

1 SEM

6

BASICS OF MARKETING

1 SEM

6

MATHEMATICS APPLIED TO BUSINESS

1 SEM

6

MICROECONOMICS FOR BUSINESS OWNERS

1 SEM

6

APPLIED PHILOSOPHY

1 SEM

6

COMMUNICATION: LEADERSHIP SKILLS AND ABILITIES

2 SEM

6

FINANCIAL ACCOUNTING

2 SEM

6

COMMERCIAL RESEARCH

2 SEM

6

INTRODUCTION TO STATISTICS FOR DECISION-MAKING IN MARKETING

2 SEM

6

HISTORY OF THOUGHT

2 SEM

6

 

YEAR 2

COURSE

SEMESTER

CREDITS (ECTS)

MARKET RESEARCH AND ESTIMATING DEMAND

3 SEM

6

CONSUMER SOCIOLOGY

3 SEM

6

PRODUCT AND BRAND POLICY

3 SEM

6

INNOVATION MANAGEMENT IN MARKETING

3 SEM

6

BASIC ANTHROPOLOGY

3 SEM

6

COST ACCOUNTING

4 SEM

6

MACROECONOMICS FOR BUSINESS OWNERS

4 SEM

6

MODERN LANGUAGE

4 SEM

6

WESTERN HISTORY

4 SEM

6

EDUCATION FOR SOCIAL RESPONSIBILITY

4 SEM

6

 

YEAR 3

COURSE

SEMESTER

CREDITS (ECTS)

INTEGRATED COMMUNICATION STRATEGIES

5 SEM

6

DISTRIBUTION AND PRICE STRATEGIES

5 SEM

6

RELATIONSHIP MARKETING

5 SEM

6

COMMERCIAL LOGISTICS

5 SEM

6

COMMERCIAL AND SALES MANAGEMENT

5 SEM

6

FINANCIAL MANAGEMENT

6 SEM

6

TOTAL QUALITY MANAGEMENT AS A COMPETITIVE ADVANTAGE IN MARKETING

6 SEM

6

ETHICS

6 SEM

6

 

OPTIONAL COURSE

COURSE

SEMESTER

CREDITS (ECTS)

INTERNET AS A NEW SCENARIO FOR INTERACTION

6 SEM

3

INDUSTRIAL MARKETING

6 SEM

3

BUSINESS LAW

6 SEM

3

"BELOW THE LINE" (BTL) COMMUNICATIONS

6 SEM

3

SERVICE MARKETING

6 SEM

3

FINANCIAL AND BANKING MARKETING

6 SEM

3

PROPERTY MARKETING

6 SEM

3

TOURIST MARKETING

6 SEM

3

SALES TECHNIQUES

6 SEM

3

TRADE MARKETING

6 SEM

3

INFORMATION SYSTEMS

6 SEM

3

BASICS OF ECONOMETRICS APPLIED TO MARKETING

6 SEM

3

 

YEAR 4

COURSE

SEMESTER

CREDITS (ECTS)

DESIGN OF MEDIA PLANS

7 SEM

6

IT MODELS APPLIED TO MARKETING

7 SEM

6

ADVANCED LANGUAGE

7 SEM

6

INTRODUCTION TO THEOLOGY

7 SEM

6

PROFESSIONAL DEONTOLOGY

8 SEM

6

MARKETING PLAN

8 SEM

6

WORK PLACEMENTS IN BUSINESS

8 SEM

12

END OF DEGREE PROJECT

8 SEM

6

 

OPTIONAL COURSE

COURSE

SEMESTER

CREDITS (ECTS)

INTEGRATED EXPANSION STRATEGIES

7 SEM

3

TAX SYSTEM

7 SEM

3

SUPLEMENTARY EDUCATIONAL ACTIVITIES I

7 SEM

3

SALESPERSON REMUNERATION POLICIES

8 SEM

3

LITERATURE AND GREAT BOOKS

8 SEM

3

SUPLEMENTARY EDUCATIONAL ACTIVITIES II

8 SEM

3